Uncle Louie G Franchise System

UNCLE LOUIE G FRANCHISE SYSTEM A Growing Brand Based on Old School Values

Presented by: Dino Russo dinoices@aol.com unclelouiegee.com

THE UNCLE LOUIE G FRANCHISE SYSTEM ¡ Uncle Louie G’s gourmet fresh Italian ices, ice cream, cakes and more ¡ Comprised of complete production facility and retail locations § 45 total outlets

¡ Converted to franchise system and launched franchise model in 2015 ¡ Originated in Brooklyn, NY

ADVANTAGES OF OWNING AN UNCLE LOUIE G FRANCHISE ¡ Flexible and affordable with multiple opportunities to fit franchisees needs including: § Standard (Full Service) Uncle Louie G Store § Express Uncle Louie G Store § Mobile Uncle Louie G Store

ESTIMATED INITIAL INVESTMENT Type of Expenditure

Standard Uncle Louie G Store

Express Uncle Louie G Store

Initial Franchise Fee

$15,000

$7,500

Construction, Furniture, Fixtures

$6,000 to $50,000

$5,000 to $10,000

Equipment

$30,000 to $50,000

$7,500 to $15,000

Signs

$2,000 to $5,000

$1,000 to $4,000

Computer, Software and Point of Sales

$500 to $1,000

$500 to $1,000

Initial Inventory

$6,066 to $9,500

$2,564 to $4,700

Lease Deposits

$1,000 to $15,000

$1,000 to $9,000

Utility Deposits

$800 to $1,000

$500 to $7,500

Insurance Deposits and Premiums

$1,500 to $4,000

$1,500 to $3,000

Travel and Lodging for Initial Training

$0 to $3,000

$0 to $3,000

Grand-Opening Marketing Expense

$2,000

$1,000

Professional Fees

$7,500 to $10,000

$7,500 to $10,000

Business Licenses and Permits

$150 to $2,000

$150 to $2,000

Printing, Stationary and Office Supplies

$250 to $1,500

$250 to $1,500

Additional Funds – Initial period of 3 months

$15,000 to $30,000

$10,000 to $25,000

TOTAL

$87,766 - $190,450

$45,964 to $104,200

Type of Expenditure

Mobile Uncle Louie G Store

Initial Franchise Fee

$5,000

Construction, Furniture, Fixtures

$0 to $500

Equipment

$2,500 to $5,000

Signs

$0 to $1,000

Computer, Software and Point of Sales

$500 to $1,000

Initial Inventory

$1,500 to $3,500

Uncle Louie G Trailer

$11,000 to $15,000

Vehicle for Towing Uncle Louie G Trailer

$0 to $1,950

Fuel and Maintenance

$500 to $1,000

Utility Deposits

$800 to $1,000

Insurance Deposits and Premiums

$1,500 to $4,000

Travel and Lodging for Initial Training

$0 to $3,000

Grand-Opening Marketing Expense

$500

Professional Fees

$5,000 to $7,500

Business Licenses and Permits

$150 to $2,000

Printing, Stationary and Office Supplies

$250 to $1,500

Additional Funds – Initial period of 3 months

$10,000 to $20,000

TOTAL

$39,200 to $73,450

ROYALTIES & OTHER FEES Type of Fee

Amount

Royalty Fee

$1 for each 2 ½ gallon tub of ULG Italian Ices and ice cream; 5% of Collateral Gross Sales from sales of all other items

Brand Development Fee

Up to 2% of Gross Sales

Local Advertising

$1,000 annually

Renewal Fee

$5,000

Transfer Fee

$3,000

SALES PROCESS & DISCOVERY DAY ¡ Prospects are provided with application ¡ Discovery Day: § Staten Island, NY § Discuss franchisees plans to run store § How product is made

BROKER REFERRAL PROCESS

Unit Type

Referral Fee for IFPG Brokers

Single Unit Referral Fee

50/50

Multiple Unit Referral Fee

50/50

Area / Master Development Referral Fee

50/50

Resale Unit Referral Fee

10%

WHY BROKERS SHOULD SHOW THE UNCLE LOUIE G BUSINESS MODEL TO THEIR CLIENTS ¡ Continued growth in the market ¡ Low startup cost (Mobile carts start at $39,200) ¡ Multiple business models: Mobile Carts, Express Stores, and Standard Stores. ¡ Low royalty structure ($1 for each 2 ½ gallon tub of ULG Italian Ices and ice cream; 5% of Collateral Gross Sales from sales of all other items) ¡ Great supplemental seasonal business ¡ Backed by a franchise system that exclusively owns and controls the production and distribution of Uncle Louie G branded ices and ice cream

MEDIA

OPEN QUESTIONS UNCLE LOUIE G FRANCHISE SYSTEM A Growing Brand Based on Old School Values

Presented by: Dino Russo • dinoices@aol.com • unclelouiegee.com