How to Encourage Investors to Invest in Your Startup?

HOW TO NCOURAGE IVESTRS TO INVEST IN YOUR STARTUP

BE AUTHENTIC IN YOUR PITCH Approach the potential investor with a clear and actual description of what investments are needed and for how long. At the same time, present a true, simple, and convincing picture of how far your startup's progressed and what you've already achieved.

THINK BEFORE YOU SPEAK Well, we are not encouraging you to deliver any false information, but never answer a question that you don’t know, with anything other than “I don’t know, but I will get back to you.” This is a fine answer and will help build credibility.

PREPARE A MARKETING RESEARCH To secure the investment, you should influence the investor that your idea is solving an actual problem and that there is a market for it. So, before talking to investors, we recommend making a small investment in solid marketing research to lay the foundation for your pitch.

SEARCH INVESTORS FROM GROUND LEVEL At the initial stages of your business, it’s better to approach the people and companies who have not reached the national or global scope. Smaller investors are more likely to take the risk of financing a small startup.

LEARN FROM FAILURE It is not always necessary that you end up on a good note. If your negotiations with a potential investor haven't materialized into an agreement, analyze and try to figure it out. The investor's responses to your statements can give you the idea of what was accepted well and what caused some rejection.

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