Since 1968, apparel design students at the University of Minnesota have been presenting their original designs in an annual Student Fashion Show. This highly anticipated event has had many formats and iterations but has always served as a rite of passage for our seniors. Each year the students' work draws hundreds of fashion industry professionals, students, family, and friends. As an opportunity for apparel students to engage the community with their designs, this event creates a place to discuss fashion and the many different roles apparel plays in our lives. The show marks the completion of their academic journey and launches them into varied careers in the apparel industry. The 2018 senior apparel design class began developing their original collections in the spring of 2017 and worked with industry mentors to focus their research, inspiration, and audience. In the fall they designed and produced the collection while planning and promoting e.motion, the 51st annual runway show.