UM Magazine #44

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international

LifestyleModel Entertainment magazine

Vera Wang

Bridal collection

gay high schools? Photographer : Tom Ma

Marriage:

The Economy of Survival

Issue# 44 dec. 2008

www.urbanmainstream.com

distorting: free trade


departments 11 Industry Profiles

UM magazine takes a look into the industry to give you a better behind the scenes look into the people and happenings that make the industry what it is; Focusing on everything from business to entertainment.

17 Politik Me

This section represents all things that influence the politics of today; from oil prices, wars around the world to education and economic concerns. We look into how all things impact the politics of today and how those in leadership roles seek to sway our views and interest around the many issues of interest to us all.

21 Explore Cinema

Urban Mainstream takes a look into the industry of film and television. Highlighting new happenings and focusing on people, events, new productions and issues impacting this area of the industry.

24 Delicacies of Life

The enjoyment of life is essential to encouraging peace of mind and prosperity in society. In this section we try to find those things and places that foster an appreciation of life, love and happiness.

34 Fashion Forecasting

A look ahead into the upcoming fashion trends and styles. Taking you to fashion weeks and trunk shows from Los Angeles to Milan and covering high fashion, couture, trendy fashion and fashion events.

48 SelfishStyles This section is about the wardrobe stylist,

individual dresser and fashion connoisseur.

CoverPage Stories

Model Jessica K. Allure Model Managment

PHOTOGRAPHER

www.dimhorizonstudios.com

Jewelry

Gems in Art

MUA

Makeup by Jeremy

Hair

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Gay high schools: Page 18 distorting freetrade: Page 20 Oscar De la Renta Page 30 Marriage economy: Page 33 OnBlast!: Page 52 Vera wang: Page 62 photographer Tom ma: Page 66



in this issue

52 ONBLAST!

Dedicated to being a voice for open constructive criticism while also focusing in on scams and other unacceptable activities in the industry.

56

Ask My Angels

58

um cover model

64

ImageMakers

Models do more than just want to take pictures. Many are doctors, lawyers, and other types of professionals. They have stories and viewpoints that can be insightful to us all. They can create the look and illusion for the eye all while enforcing the mood for the senses. The photographer, makeup artist and hair stylists are masters of image. What they create you admire.

Modeling 1on1

Models are personally interviewed in a one on one session. They get to tell their story from the way they see and how the industry impacts them.

74 B*Me ( Beautiful Me)

It’s all about you. Your health, your look and how you feel about yourself. A unique health and beauty section which deals with the total you.

76 Shopping Spree

Find out the buzz on where to shop for that next outfit and accessory. Where are the deals; and what are other people saying about it?

80 UM Introducing… 84

What’s going on new with celebs in the industry? Who’s Who calling the shots? An upfront and behind the scene look into the industry.

Indie Music Review

It’s always good to keep an eye out for those rising stars in the industry. Most times they get little press but UM will seek them out and give you a bird’s eye view of what raw talent is58 on the horizon.

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Dedicated to being an outlet of advice and guidance for new and experienced models and others in the industry. Submit your questions and My Angels will get on the case for you.


“What we want in life though simple is often made complicated by our lack of appreciation for simple things. � -UM www.photosbyshinobi.com

the 3 tenents of UM magazine 1.) We Cater to and focus on the Masses.

We are not just Urban and we are not just a Mainstream publication. We find value and substance in people of all walks of life. Their cultures, passions, identities, pains, fears, love and inspirations. 2.) We Define Ourselves.

A person that allows others to define them, in essence, lose themselves. DEFINING Self, is the Path Towards connecting with the powers God has placed in us all. 3.) We do what We Want.

Our actions are an outgrowth of our Passions,Inspirations and Beliefs. As we are rooted in these things. They act as the RULE and Guide towards our very existence. Without these things we do not exist.

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Publisher Urban Mainstream Media Group, Inc. Editor-in-Chief/Founder Shinobi Muhammad Special assistant Maidahweh Aitken Graphic Design/Layout Pi Zy Freelance Writers Randi Krasny Sarah Motley Romina Tobias Kimberly Suggs Rouge Stylist Amanda Alisca Danny Hobrock Glenn Paul PAM MORALES-WORSHAM Stephanie Moore Nicole Williamson Jannie Ganz Chief Photographer Shinobi Muhammad Errors & Omissions: All articles expressed in this magazine are not necessarily the views and thoughts of its publisher or founder. All submissions of articles and content accompanying to be used for editorial purposes are the responsibility of the writer. All communications to any listed writer and or editor is subject to being used as editorial content. Any questions please refer them to our magazine at: contact@urbanmainstream.com attn: Questions Copyright 2008 Urban Mainstream Media Group, Inc.

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Seeking a Team Writers for our Editorial board: UM

magazine is seeking writers who have a passion for delivering the news, a strong desire to have their views heard and understand the importance of being an outlet in assisting others who are unable to speak out. Send Writing samples and contact information to: NewStoriesUM@gmail.com attn: Writers

photographers:

If you love taking pictures of fashion, art, people, etc, contact us. We are looking for photographers who are creative and who enjoy what they do. Get your work featured in our magazine as an editorial, feature, or even a COVER PAGE! Talented photographers anywhere in the world who want to get placement can contact us at: NewStoriesUM@gmail. com attn: Photographers

Proofreaders: We are especially seeking out

college students who want to gain experience in copy editing. Students will receive full college credit and an opportunity to grow with our magazine. Send brief resume and interest to: NewStoriesUM@gmail. com attn: Proofreaders

reciprocity: a mutual exchange of privileges

“manyexpect to r e c e i v e m o n e y, access and opportunities and forget that at some point others will expect the same from them."-um . let us know what’s happening on the streets!!!

What’s happening on the streets in your town? Let UM magazine know all about it! We are looking for that breaking news. We want to tap into the pulse of what’s really going on. Scams, Gossip, or whatever, you tell us because we want to hear about it. If it is hot enough it could even be a cover page feature.

feedback:

Your feedback is always appreciated. We are seeking to advance our online magazine while we prepare for our national print run. We want to hear from you, the readers of UM Magazine. Let us know your views, thoughts ,and opinions about our magazine and how we can make it one of the most read online magazine worldwide. Follow up with us at contact@urbanmainstream.com 2008 dec URBANMAINSTREAM.com

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www.photosbyshinobi.com

Challenges Ahead:

"we must dep on people. Tr others and bu relationship photo by Shinobi


Shinobi Muhammad Editor-in-Chief

Lead...

Leaders

When leadership becomes responsible it stretches beyond the least expected things. A leader is defined by ones willingness to adhere to a philosophy of extreme visionary action. A leader set goals and tackles task not just for the sake of getting things done but to accomplish the nearly impossible. A leader’s ability to challenge their own fears, doubts and limitations is what sets the stage for great things in our society. The grandeur of accomplishments in science, business, politics and so on were championed by leaders with a unique drive. All leaders however are not created equal and neither are they destined for the same outcome of prosperity. Some leaders are able to champion the small tasks set aside and affixed to their realm of vision, whereas other leaders have no bounds. They are free spirited, daring and unscathed by defeat. Their options are clear; failure is not an end but a gateway to success. They seek out the more difficult tasks in order to claim the more bountiful rewards. They seek out the tales of lesser men who are entrapped in visions of dark endings in order to challenge convention in order to be adorned as the savior and beacon of light. We often look for guidance, inspiration and a grid iron will of passion from those we deem worthy of being called leaders. It is I believe a primal instinct. A leader who is more than a minimalist and not so much in the grey area of being a follower is truly what is needed in society in order for our optimistic future to be one of true prosperity.

pend rust in build ps. " -UM

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AttheEnd of TheDay... We are born in this world with our dreams. We go throughout life trying to accomplish those dreams and when it is all said and done, we die. The legacy we leave behind is what others will seek inspiration or direction from. Our lives expire and theirs continue. The cycle of being born and dying will continue irregardless of person. We have ongoing reality checks regarding the frailty of life. How vulnerable we are and how dependent we are on each other. All the things we claim to be important we find not to be so important. Life is what it is and we have to choose to make the best of it. All of our complaints and discomforts in life can almost become a thing of irrelevancy when we realize what really is important. Keeping things moving forward in all actuality is the only solution towards the future we desire. Um...

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editor's note

“We need not only big dreamers but vigilant achievers who are not bound by convention.”

Shinobi Muhammad Founder/Editor-in-Chief Urban Mainstream magazine

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"The recession forces a harsh reality. We need to focus

tosucceed. " -UM www.photosbyshinobi.com Van Miller Designs

-um


Industry profile Politik me

Industry profile

Kelly’s Closet

Bridal Salon & Ready to Wear

1649 McLendon Avenue NE Atlanta, Georgia 30307 (404) 377-9923 phone (404) 378-6251 fax

designer suzanne ermann I live for the AH-HA moments, when things just line up. I bought this store in one of those moments. I woke up one morning, and over a bowl of cereal told my husband I was going to open a store right here, on this block. (Never worked in a store or wanted to own one before, but this day was different) I think the day before my plan had been something close to moving to Italy to pick oranges. Two hours later, I received a message from Robyn and Christina who wanted me to buy their store. So, that is it. An AH-HA moment. You don’t question them, you just do as they say. You don’t argue with it or tell it that it isn’t what you expected. You Pay Attention! So, here I am. Figuring it out as I go along. The store is a reflection of me. It has lots of personality, lots to say. It isn’t boring, but maybe a little chaotic. You will either love it or you won’t, but either way, you will know a little bit about me, of my soul, what I’m about. I invite you to come in and give it a try.

Kelly hobbs Founder/Owner I’m all about breaking this down. You feel different when you are wearing something special, clothing that carries energy. My clothes are special, and they communicate with you. They won’t change your life, but they will change your day. I hesitate to define my style, because like anything creative, it is always changing. I think the bottom line for me is that it is creative, and beautiful, and feminine. That is where I start from. I believe that personal style is all about creative expression. Women are creative beings, and we LOVE to communicate. That is where the passion for clothes comes from: a desire, no a need, to communicate who we are to the world. I love to facilitate this process for women. Again, style is not a size or an age, it is an energy, a confidence, a playfulness, a willingness to explore a little. We all had it as young girls, but somewhere along the way we forget to have fun with our bodies. Size and age become the ruling factors for how we perceive ourselves.

Designer: Jenny Lee Photo: Dim Horizon Studios Mua: Makeup by Jeremy Hair: Atoya

So please, come in and say hi. We can play dress-up if you are up for it.

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Designer: Angel Sanchez Photo: Dim Horizon Studios Mua: Tamika Rolax-Brown Hair: Atoya Models: Adam Balkcom and Nicole S.

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WhenOpportunityknocks:

"be prepared

to answer and follow through." -um

www.photosbyshinobi.com designs by Gina Renay


Industry businessprofile focusme Politik

Business Focus

All eyes on Hollywood futures Published: December 12 2008 18:56 | Last updated: December 12 2008 18:56 For years, movie fans have been able to take a virtual punt on the likelihood that a film will prosper or crash at the box office by gambling make-believe dollars on the Hollywood Stock Exchange, a website owned by the broker Cantor Fitzgerald. But the clamour for a chance to bet real money has been so great, Cantor says, that it is launching the world’s first trading on “movie box office contracts” for real early next year on a new venture called Cantor Entertainment. Wall Street has met Hollywood many times before, even in the derivatives markets – witness frozen orange juice futures in the 1980s film Trading Places. But movie derivatives? Entertainment’s chief executive, says the time has come to allow not only movie buffs to speculate but for film funds, studios and others in the industry to protect themselves against the risk that films may not perform as well as expected – and take advantage of any upside if they do better. “The timing is right with the tightening of the credit markets, especially for film financiers. This becomes a complementary tool for them to consider for hedging,” Mr Wing says. The contracts will not help with raising funds for a film. But the idea is that they help lower a funder’s cost of capital because the risk of exposure to a typical portfolio – or slate

– of films can be reduced by using the contracts, he says. If a film fund thinks one of the movies in its portfolio may perform differently than originally forecast, it can offer to buy or sell a contract on Cantor Entertainment denominated in units worth one-millionth of the estimated domestic box office value of the film. So, for example, if the expected revenue is $150m, the fund would buy or sell a contract – or as many as it wants – priced at $150. If the film pulls in less than that, the seller of the contract collects the difference. If it does better, the buyer collects. The contracts are made available for four weeks from the film’s box office debut. The project is awaiting approval by the US futures markets regulator. Michael Burns, vice-chairman of Lionsgate, which recently released Oliver Stone’s W, founded Hollywood Stock Exchange in 1996 with Max Kaiser before selling it to Cantor in 2001. “You need to have an active market but I think there will be tremendous interest in box office futures,” he says. “The studios could buy and sell [them]. And the big institutions could use the exchange to hedge their positions.” Yet there is less optimism in London. Duncan Reid is commercial director at Ingenious Films, which runs a venture capital fund and advises on the entertainment industry.

By Jeremy Grant and Matthew Garrahan

Mr Reid doubts whether anyone running a film fund would think it worth the expense of buying the contracts just for four weeks. “The first four weeks of the box office in North America is only a fraction of the overall value coming back from the film. Without knowing the detail I’m not sure why you’d want all that [financial] layout,” he says. Others in the US are sceptical that the big studios will participate and provide the liquidity needed for the project to get going. Gennaro Buonocore, managing director of Icap media markets, is running the Hollywood operation of one of Cantor’s closest rivals, inter-dealer broker Icap.

studios release diverse slates of movies and they bring in financial partners to help finance them.” Still, Mr Wing points out that film funds could just as easily buy into contracts on rival films as well as their own, gambling on their success if their own, similar films end up not doing as well. “I do believe that as the banking industry straightens itself out this can have a role to play,” he says, adding: “Timing is everything.” Copyright The Financial Times Limited 2008. U

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It has steered clear of the futures market model and is using its broking expertise to sell independent films to international distributors. “I have a lot of respect for Cantor, but box office represents only a limited part of a film’s revenues,” he says. “Let’s say the studio wants to hedge the future box office so decides to sell [a contract]. On the other side you must have a buyer but who has the balance sheet to do this at the moment?” Daniel Rappaport, a partner at Management 360, a leading Hollywood talent management group, says that while almost every business uses some sort of financial tool to hedge their potential losses, studios already take steps to manage risk. “The 2008 dec URBANMAINSTREAM.com

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Industry businessprofile focusme Politik

Business Focus Auto Industry EV-olution

December 11, 2008 04:35 AM Eastern Time Auto Industry EV-olution Business Year Ahead 2009 --(BUSINESS WIRE)--What is the future of the automobile industry? Within a single century, personal transportation has progressed from horse-and-buggies to nearly one billion private automobiles. While our lives are unimaginable without cars, the vast majority of vehicles depend on oil, a problematic and limited natural resource that contributes to global warming. Against this environmentally unsustainable backdrop, America’s Big Three automakers have, for the past generation or more, shown a stubborn unwillingness to embrace innovation. Clearly, the time has come for change in the auto industry.

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“Only one power alternative is readily available for automobiles today, and that is electricity,” says Dr. Robert Kang, Chairman and Chief Executive Officer of Leo Motors, Inc., a Korean-based company that, through its operating subsidiary, Leo Motors Co., Ltd., has introduced to the world a line of environmentally sound, cost efficient, and beautifully designed Electric Vehicles (EVs) and EV components. “The EV industry has become one of the fastest growing businesses in the world,” Dr. Kang explains, “but high cost and performance barriers such as high voltage control, charging time, and limited range and speed, has thus far hampered the widespread acceptance and viability


of electric cars.” Leo believes that its patented multi motor system (MMS) remedies the problems that have long-plagued EVs. Using a combination of smaller motors, Leo’s MMS allows vehicles to operate from one low powered motor to four, depending on driving mode. The MMS holds the potential to become the standard EV technology for high performance highway driving and larger vehicles such as trucks and buses. “In addition to using our technology in our own vehicles, Leo will market component parts to other EV and PHEV makers,” explains Dr. Kang. “With GM, Ford, Toyota, Honda, Nissan, Volvo, and Hyundai all having announced the imminent

commercialization of Plug-in Hybrid Electric Vehicles, Leo is well positioned to become the international EV component supplier of choice.” Along those lines, the company recently entered into an agreement with the city government of Puerto Princesa, Philippines, to supply 2,500 LSV taxis to the city in order to solve the region’s growing pollution and gas price problems with its existing tricycle taxis. “If conventional combustion cars can be considered ‘analog’ technology,” says Dr. Kang, “EVs represent nothing less than the digital evolution of the automobile.” Visit www.leomotors.com to learn more. Um...

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"we are in a time where our options are limited by ourwill to succeed and lack of knowledge." -um


Politik me By Danny Hobrock

politik me

Grand Jury Investigates PossiblePay-to-Play’Dealings Involving Calif. Firm,

Gov. Bill Richardson

ALBUQUERQUE, N.M. -- A federal grand jury is investigating

The agency provided bond management services to the state Department of Transportation for the administration's highway construction program, which was called GRIP -- Governor Richardson's Investment Partnership.

A person familiar with the proceedings told The Associated Press on Tuesday that the panel is looking into possible "pay-toplay" dealings between CDR Financial Products and someone in a position to push the contract through with the state of New Mexico. The person asked not to be named because the proceedings are secret.

CDR and its CEO, David Rubin, have contributed at least $110,000 to three political committees formed by Richardson, according to an AP review of campaign finance records. The largest donation, $75,000, was made by CDR in June 2004 -- a couple of months after the transportation financing arrangement won state approval -- to a political committee that Richardson established before the Democratic National Convention that year.

how a California firm that contributed to the political activities of New Mexico Gov. Bill Richardson, the nominee to head the Commerce Department, won a lucrative government contract.

The proceedings follow an FBI probe in which investigators sought documents from the New Mexico Finance Authority. Investigators also interviewed former and current authority officials about New Mexico's 2004 contract with CDR for the $1.6 billion transportation program. CDR was paid a total of $1.48 million in 2004 and 2005 for its work, according to documents provided by the state. Asked whether the probe focused only on CDR's actions in securing or executing the contract, the person with knowledge of the investigation said, "It is more than that." Richardson ignored two shouted questions about the company at his afternoon news conference in Santa Fe and left the room. Richardson spokesman Gilbert Gallegos did not confirm the grand jury probe but said the governor's office is "aware of questions surrounding some financial transactions at the New Mexico Finance Authority." "We expect any state agency that is approached with questions to cooperate with federal officials," he said. Richardson is President-elect Barack Obama's nominee to head the Department of Commerce. An official with Obama's transition office did not have immediate comment Tuesday. CDR was part of a team of investment and financial advisers selected by the authority to piece together a complex bond financing deal for a highway and transportation construction program. Richardson won legislative approval for that program in 2003.

Richardson served as chairman of the Boston convention, and the committee, Si Se Puede! Boston 2004 Inc., helped pay convention expenses for Richardson's staff and supporters. The contribution was reported by the committee as coming from Chambers, Dunhill, Rubin and Co., a former name for CDR. Rubin contributed $25,000 in late October 2003 -- when the Legislature was debating the transportation construction program -- to another Richardson political committee, Moving America Forward. Rubin gave $10,000 to Richardson's re-election campaign in 2005. Allan Ripp, a spokesman for CDR, said Tuesday that the company was selected for the transportation financing contract through a "rigorous and thoroughly vetted" competitive bidding process. As for suggestions of favoritism from New Mexico officials in return for political contributions, Ripp said, "The firm would assert that it's ridiculous and offensive to suggest that." Ripp said Rubin is politically liberal and has given millions of dollars to political and Jewish causes over the years. Rubin also was born in Mexico, and Richardson is a prominent Hispanic politician who grew up in Mexico and whose mother was Mexican. "Mr. Rubin makes his own contributions based on his own political sympathies, which are not secret." Ripp said. "He's very vocal about the causes he supports." - PoliticalWire.com

The authority is a quasi-public agency that issues bonds and provides other financing to state and local governments for projects ranging from buildings to drinking water systems. Nine of its 12 members are either appointed by the governor or serve as his cabinet secretaries. 2008 dec URBANMAINSTREAM.com

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Politik me

politik me

Duncan Caused White House 2012 Polls: Not So Fast Stir With Plan for By Nathan L. Gonzales Obama hasn’t even been sworn Democratic presidential nomination. High School for Barack in as the 44th president of the United On the Republican side, Giuliani led Sen. States, and the media can’t wait to name John McCain (Ariz.), 42 percent to 24 Gays a leading candidate to take him on in four percent. Brad Haynes reports on the transition. Wallstreet Journal December 16, 2008, 6:05 pm In selecting Chicago schools chief Arne Duncan as his education secretary Tuesday, President-elect Barack Obama aimed to satisfy the interests of reform-minded activists and the powerful teachers’ unions with an open-minded official. But Duncan’s openness to new ideas caused a stir in Chicago just last month when he proposed a high school designed for gay students. Aimed at keeping students from being bullied and ostracized, Duncan pitched the idea of an explicitly gay-friendly school, where half of the students were expected to identify as lesbian, gay, bisexual or transgender. The proposal met with misgivings from Chicago Mayor Richard Daley – traditionally an advocate for gay and lesbian issues – as well as ministers, gay activists and social conservatives opposed to segregating gay students. As the school board’s Nov. 18 vote approached, designers of the Social Justice Solidarity High School tried to broaden its mission, pitching the campus as a refuge for bullied youths in general and removing references to sexual orientation in the proposal. But they withdrew their proposal at the last minute, pledging to return with another version of the plan in time for an opening in the fall of 2010. Time will tell if the issue re-emerges for Duncan, too, as he faces confirmation hearings in the Senate next year.

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years.

Incessant speculation and polling are staples of today’s media, and any talk about the 2012 presidential race should be labeled as fantasy, not treated as news or analysis. Not only are Americans — and many reporters — eager for a break after a seemingly eternal presidential race, but it is simply too early to predict which candidates will actually run for the White House four years from now and, more importantly, which issues will be center stage. Four years ago, Obama had not yet been sworn into the U.S. Senate, after an easy general election win over Alan Keyes (R). Now, he is the president-elect. Obama gave a memorable speech at the Democratic National Convention in 2004, but no one predicted he would be standing on the steps of the Capitol taking the oath of office in January 2009. A Fox News/Opinion Dynamics poll taken Nov. 16-17 in 2004 showed New York Mayor Rudy Giuliani (R) defeating Democratic Sens. Hillary Rodham Clinton (N.Y.), John Edwards (N.C.) and John Kerry (Mass.) in hypothetical 2008 general election matchups. A month later, another Fox poll showed Clinton defeating Sen. Bill Frist (R-Tenn.), Florida Gov. Jeb Bush (R) and New York Gov. George Pataki (R) in potential 2008 matchups. It also showed Kerry defeating Bush, 45 percent to 37 percent. In addition, a Fabrizio, McLaughlin & Associates (R) survey taken Nov. 14-16 in 2004 showed Clinton defeating Edwards, 46 percent to 28 percent, for the 2008

A look at polls of presidential races going even further back proves early speculation is extremely premature, and most often wrong. Eight years ago, speculation about the 2004 race was initially muted as the Florida recount and subsequent Supreme Court decision delayed the results of the 2000 race. But a Zogby International poll taken Dec. 15-17 in 2000 showed Vice President Al Gore leading the 2004 Democratic primary field. That’s not all that surprising because part of the electorate believed — and still believes — he won the 2000 race. Clinton, who hadn’t yet been sworn in as the junior Senator from New York, was second in the survey at 18 percent. Former Sen. Bill Bradley (D-N.J.) was third with 7 percent, and House Minority Leader Richard Gephardt (D-Mo.), the Rev. Jesse Jackson (D) and former Sen. Bob Kerrey (D-Neb.) all received 5 percent or less. Eventual 2004 nominee Kerry received 3 percent in the poll, just a couple points ahead of then-California Gov. Gray Davis (D). Early presidential polls are more about name identification and past support, rather than revealing much about candidates’ future appeal and success, or the likelihood that they will run at all. That’s why people should be very skeptical about all of this 2012 talk. According to a CNN/Opinion Research Corporation survey taken Dec. 1-2, 34 percent of Republicans and GOP-leaning independents said they were likely to

continued page 20 18 URBANMAINSTREAM.com DEC 2008


Politik me

politik me Distorting Free Trade

Free trade. Just saying the words draws thunderous applause in most venues and from most audiences. Recently, President Bush urged nations around the world to embrace “free trade, free markets and free people.” Certainly a strong plea for liberty and freedom throughout the world, but before we go applauding some of these free trade agreements, lets take a closer look. Trade may be the backbone of nations. We see the United States and other world powers with favorable trading partnerships prosper, while developing nations may suffer dearly. It’s true that some developing nations lack a stable enough government to enter into beneficial and legal trading partnerships, but a number of developing nations may be victim of an unfair and, some may say, unethical trading game. Members of the Asia-Pacific Economic Cooperation (APEC) have recently vowed to keep trade free, while at the same time denouncing protectionism, a practice the world’s developing nations may find appealing. By enacting protectionism, developing nations would probably levy taxes on many imported goods. This would encourage their citizens to purchase goods manufactured or grown in their own country, thus supporting their own economy. These measures may lay a blow to the economic endeavors of already prosperous nations who seem to take advantage of the many tilted trade agreements. The Doha Development Round (DDR) of the World Trade Organization, begun in November 2001, was meant to encourage the dissolution of trade barriers and allow nations to increase global trade. For the past seven years, however, there has been an ongoing standoff between the developed nations of the world and the major nations still developing. At the center of the standoff has been the issue of agricultural subsidies. When considering free trade, many do not realize that some nations (US, EU) hand out large subsidies to farmers. Farmers receiving these subsidies are able to sell their products at reduced prices both domestically, and internationally. Farmers in developing nations who do not receive these generous subsidies find selling their products, even in their own nation, problematic and in some cases, impossible. As many nations rely heavily on their agricultural industries, we see a drastic difference in the prosperity in not only the agricultural sect of these nations, but in the overall prosperity and wealth as well. The combination of free trade and subsidies may level many farmers in developing nations. Trade may be free, but unfair.

By Danny Hobrock

trade agreements “advantage-trade agreements”. He goes on to mention, “we are violating the rules all over the place with the subsidies that we’re giving.” Martin Vander Weyer of New Statesman, a British current affairs magazine, wrote in 2005 that “developing countries gain more in terms of social progress and eradication of poverty when they engage more openly in international trade, while countries that do not do so…get left behind.” By participating in international trade, countries from around the world are able to keep up with technology and other means of modernization. If developing nations are forced by unfair trade practices to enact protectionist measures, they may miss out on many of the modern advancements the world has to offer. And, unfortunately, this often means that these countries slip further into poverty. When the 2008 Farm Bill was passed in April, we saw increases in nearly every subsidy category, and even the creation of a few new categories, despite previous vows from the United States to decrease subsidies. As Oxfam’s Make Trade Fair campaign points out, “the 2008 Farm Bill maintains and expands trade-distorting subsides and protectionism.” An outline for a WTO deal has a cap placed on agricultural subsidies paid by the US and EU, and also includes the right of developing nations to place tariffs on certain products. There is something to be said about protecting one’s own workers and industries, but when these measures hurt others around the world so dearly, there has to be another way. The members of APEC hope that by encouraging free trade the Doha Development Round will restart negotiations after breaking down again in July of 2008. Many economists agree that truly free and fair trade will be beneficial to all nations in the global economy. With any luck, an agreement can be reached that will both jumpstart the world’s economy and allow all nations the opportunity to enjoy fair and prosperous trade. U

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Joseph Stiglitz, a prominent economist, called these free 2008 dec URBANMAINSTREAM.com

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Politik me

White House 2012 continued...

support former Arkansas Gov. Mike Huckabee (R) if he were the party’s nominee. A similar 32 percent said they would support Alaska Gov. Sarah Palin (R). The survey was not a horse race poll, pitting candidates against each other, but instead an attempted measure of party support. But of course, ranking becomes inevitable. The survey is somewhat futile because the vast majority of Republicans are going to support the GOP presidential nominee, no matter who it is. McCain received 90 percent of the Republican vote on Nov. 4. And President George W. Bush received 93 percent and 91 percent in his two elections, but that’s beside the point. Former Massachusetts Gov. Mitt Romney (R) finished third with 28 percent, former Speaker Newt Gingrich (R-Ga.) received 27 percent, Giuliani had 23 percent, Louisiana Gov. Bobby Jindal (R) had 19 percent, and Florida Gov. Charlie Crist (R) had 7 percent. It’s a cliché, but four years is about two lifetimes in politics. Four years ago, Palin was the former mayor of Wasilla, Alaska, the former head of the state Oil and Gas Conservation Commission, and barely even known in Alaska. Now she is regarded as one of the national leaders of her party. It’s impossible to recognize all of the potential candidates that could affect the dynamic of the 2012 field. And it’s too early to start tracking trips to Dubuque, Iowa. A Selzer & Co. Inc. poll taken Jan. 1521, 2001, for the Des Moines Register showed Gore leading the field in the Hawkeye State with 39 percent. Clinton was second with 12 percent, and Gephardt was third with 9 percent, followed by Kerrey (6 percent), Iowa Gov. Tom Vilsack (5 percent),

politik me South Dakota Sen. Tom Daschle (4 percent) and Connecticut Sen. Joe Lieberman (4 percent).

candidates will actually run in 2012. But there are other unanswered questions.

Of those seven candidates, only Gephardt participated in the 2004 Iowa caucus, and he finished fourth with 11 percent. Kerry, who tied for ninth place and received 2 percent in the 2001 poll, ended up winning Iowa with 39 percent. Edwards (32 percent) and former Vermont Gov. Howard Dean (18 percent) finished second and third but were not part of the early speculation.

How do the former officeholders stay relevant? By the time 2012 rolls around, Gingrich and Giuliani will have been out of office for more than a decade, while it will be six years each for Romney and Huckabee.

Before the handicapping can begin, it helps to know who is actually running.

Just a year ago, the war in Iraq dominated the news and boosted Obama to the Democratic nomination. When the general election rolled around, the economy was far and away the top issue on voters’ minds and helped the Illinois Senator defeat McCain.

An early January 1997 poll by Opinion Research showed Colin Powell leading the 2000 GOP presidential race with 32 percent. Former Rep. Jack Kemp (N.Y.) was second with 15 percent, and Bush was third with 10 percent. Of course, Bush won the nomination and the presidency, while Powell and Kemp didn’t even run. On the Democratic side, polls in early 1997 showing Gore with the advantage in the 2000 race proved to be correct. But he was the heir apparent for the Democratic nomination as the sitting vice president under a termlimited Bill Clinton. Back in December 1992, Kemp was the first choice of Republicans for the 1996 race with 17 percent, according to a poll for Gannett News Service. White House Chief of Staff James Baker was at 16 percent, while Kansas Sen. Bob Dole received 15 percent and outgoing Vice President Dan Quayle had 13 percent. Even Defense Secretary Dick Cheney received 9 percent. Of the five candidates, only Dole ran. It is still unclear how many of the current field of conventional wisdom

photo by Shinobi 20 URBANMAINSTREAM.com dec 2008

Besides the volatile list of potential candidates, it is even more impossible to predict how voters will prioritize issues in four years.

Because the economy is in such tough shape, it is not unreasonable to predict that it will be the top issue again in 2012. But who knows for sure? One terrorist attack or major international event could shift the issue landscape back to foreign affairs. And if foreign policy is the top issue, how does that affect a potential GOP field of candidates largely void of significant overseas credentials? Obama’s presidential candidacy and election demonstrates that most of politics is timing and factors outside of a candidate’s control. Without knowing the issue landscape, it is impossible to handicap the potential field of candidates. This story first appeared in Roll Call on December 11, 2008. 2008 © Roll Call Inc. All rights reserved. Reprinted with permission.


explore cinema

explore cinema Actor Ali Liebert The Promotion people

Actor Ali Liebert has been cast in Sook-Yin Lee’s new feature ‘Year of the Carnivore’ and the Cuba Gooding Jr. film ‘Hardwired’ Ali also has a recurring role on CBS’s new series ‘Harper’s Island’ and the ABC Family show ‘KyleXY’ Vancouver, B.C- December, 2008 – Canadian actor Ali Liebert has a busy couple of months coming up after recently being cast in two upcoming feature films. Ali will be seen with funny man Will Sasso in Sook-Yin Lee’s feature film Year of the Carnivore, as well as in the upcoming Cuba Gooding Jr. feature Hardwired, also starring Val Kilmer. Ali can also be seen on the small screen in her recurring role of 21 year old science geek, Jackie, on the ABC Family hit series Kyle XY. Ali’s other television credits include roles on Dead Like Me, The L Word, Psych, The 4400, Whistler, Fallen, Blood Ties and recurring roles on Intelligence and Young Blades. She will also be a part of the incredible ensemble cast in the new hour long CBS/ Paramount drama Harper’s Island. The series is created by Hide and Seek writer Ari Schlossberg. CBS has announced the premiere date for Harper’s Island, a 13-episode mystery event, will be Thursday, April 9 (10:00 PM, ET/PT) and concludes Thursday, July 2 (10:00PM, ET/PT). It has been a whirlwind year for Ali, who recently wrapped the quirky feature film The Break-Up Artist, with Amanda Crew. Her other film credits include the MOW All She Wants for Christmas and The Secret Lives of Second Wives (with Andrea Roth). li currently resides in Vancouver and even when she isn’t working, she likes to perform in her spare time. Her favourite pastimes include singing, dancing and going to the movies. Ali Liebert is a talented young actress who has quickly become one of Canada’s biggest rising stars. Raised in Duncan, British Columbia, Ali had a keen interest in performing from an early age. Since Donny Osmond captivated her in ‘Joseph and the Amazing Technicolor Dreamcoat’ at the tender age of ten years old, she knew the stage was where she was meant to be. Ali was so passionate about singing, dancing and acting, that she dedicated her postsecondary education to honing her craft. She auditioned and was accepted into The Canadian College of Performing Arts in Victoria and completed the intensive Musical Theatre Program, graduating with honors. Ali’s classes at the Fame-esque performing arts school included acting for stage/ film/ /television, improv, physical theatre, writing, all forms of dance, musical theatre performance and film studies. Ali was quick to land an agent right after graduation, and made the move to Vancouver to pursue her acting career full-time.

Ali is available for interviews and photographs upon request. For more information and media requests please contact: www.thepromotionpeople.ca Lesley Diana - lesley@thepromotionpeople.ca p.604-726-5575. U

m...

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Explore cinema

“The Secret Life of Bees”

Q&A with Director Gina Prince-Bythewood PAM MORALES-WORSHAM

Director Gina Prince-Bythewood recently sat down to discuss her latest Oscar-buzz generating film “The Secret Life of Bees,” which tells the story of 14-year-old Lily Owens searching for answers to her haunting past. Was she abandoned by her mother and truly unlovable? Those were questions Prince-Bythewood once asked herself in her own life. Q: You’ve said that one of the things you loved about “The Secret Life of Bees” is the unique way that people become family. How did you relate? A: My younger brother and I are adopted and we’re mixed. My adoptive mother is Salvadorian, and my adoptive father is Irish. I have two older sisters who are white. So it’s a mish-mash of people. We kind of grew up knowing there are differences among us, but it was celebrated and in no way inhibited our ability to love each other. In terms of the family it wasn’t a big deal to love someone that didn’t look like you. Q: Was this movie in any way closure to your past or were you able to find answers to your questions long ago?

explore cinema

explore cinema

explore cinema

A: I tracked down my biological mother in my early 20s and that was a big thing. It’s really why I was attracted to “The Secret Life of Bees.” Lily’s journey and that search for am I loveable. Growing up when you’re adopted you do wonder why you were given up and if you were loved. Who was my mother? Where did I come from? I asked myself those same questions. You also put your birth parents on a pedestal. You create these fantasies of these amazing people, and then you meet them and realize they’re a real person. Sometimes it’s just a let down. Hearing how it wasn’t such great circumstances of how you came into the world. It was tough to hear. I think through the years I’ve been able to work on it though. When I read “Bees” for the first time I so identified with that need to learn to love yourself, find that love from within, as opposed to always trying to find it outside yourself. If you always have it within you’ll be able to better find love. This really helped me in the process of getting over (the pain). Q: You were very nurturing with your actors in preparing them for their roles. What did you yourself do to get into character? A: During research I spoke with my husband’s family. His aunts grew up in South Carolina during that time in 1964, so I have first hand account of what life was like. Part of why I wanted to do the film was because of the Boatwright sisters. I’d never seen black women portrayed like this on film. They kind of just exploded every stereotype and showed that there was a different side of life. Every time we see a film about the ‘60s it’s only about the struggle, and the thing is life was still going on. We never see black women have full lives. It was just “When are we going to get beat next?” I really wanted to show another side.

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Gina Prince Dakota Latifah Sidney Baldwin


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delicacies of life

delicacies of life 4th & Swift

restaurants

621 North Avenue NE Atlanta, Ga. 30308 678.904.0160 www.4thandswift.com Veteran Atlanta chef, Jay Swift, formerly of South City Kitchen, brings his passion and creative interpretation of modern American comfort food to 4th & Swift. Occupying the space that was formerly the engine room for Southern Dairies, 4th & Swift retains many of the original elements such as exposed brick, concrete, industrial beams and original equipment. Newly redesigned with accents such as rich woods, elegant fabrics and warm lighting, the award winning design team of ai3 has created an industrial-chic bar, contemporary dining room and modern chef-driven kitchen in which to savor 4th & Swift's modern American comfort food, house-made desserts, extensive wine list, original cocktails, and craft beer selection. Chef Swift’s menu features the freshest of ingredients from local and regional sources including those from all natural and sustainable farmers. The menu changes daily and seasonally depending on the quality and availability of the ingredients. Highlighting the 4th & Swift menu are such favorites as: Heirloom Tomato Salad, The Crab Cake, "Three Little Pigs", House-Made Pappardelle and Lasagna of Braised Lamb.

21 Club

21 W. 52nd St., between 5th and 6th Aves., Midtown West, New York, NY, 10019 212.582.7200 www.21club.com In 1920, over three-quarters of a century ago, Congress passed the Eighteenth Amendment ushering in the Prohibition Era. In New York, as in every American city, ‘speakeasies’ mushroomed, but none was more celebrated than “Jack and Charlie’s ‘21’”, founded by two collegian cousins from the West Side, Jack Kriendler and Charlie Berns. Today '21' is one of the most celebrated restaurants in New York City. In addition to its two restaurants, the Bar Room and 'Upstairs', this four-story townhouse features ten private party rooms ideal for celebrations, meetings and banquets, including the legendary Prohibition-era Wine Cellar.

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delicacies of life

Bar Milano

delicacies of life restaurants

323 3rd Avenue at 24th Stree New York, NY. 10010 212.683.3035 www.barmilano.com The team behind well-loved New York restaurants ‘ino & ‘inoteca have opened Bar Milano in Gramercy Park. Partners Jason Denton (Lupa Osteria Romano, ’ino, ’inoteca), Joe Denton (‘ino, ‘inoteca), chef Eric Kleinman (‘inoteca) and chef Steve Connaughton (Lupa) bring their collective expertise to their most ambitious project yet. Bar Milano is inspired by their mutual love of Northern Italian food and wine and their admiration for Milanese restaurants. From early breakfast to a late-night meal, Bar Milano serves a modern interpretation of classic Italian cuisine with an understated elegance and the warm hospitality and lively vibe for which its owners are known. Breakfast includes poached eggs with speck and fontina while the dinner menu includes antipasti such as patata imbotitta, a roasted potato with a farm egg, caviar and fontina, housemade pastas such as pinci with razor clams and cuttlefish, and main courses such as coniglio fritto, fried rabbit with dried apricots and carrots. There is also a separate bar menu and a list of classic cocktails by partner/cocktail craftsman Tony Abou Ganim. The restaurant’s wine list focuses strictly on Northern Italy, covering the area’s nine different regions. The 500-bottle collection ranges from $28 to $2,000. Designed by Established, the space uses classic Italian materials with a modern sensibility. The 26-seat bar feels from a different era, with the bar menu posted in brass lettering on wood paneled-walls and brown leather banquettes set against unobstructed views of the bustling street corner. In the dining room, 60 seats are comfortably split between traditional tables and soft grey banquettes, with dramatic marble walls on one side and a floor-to-ceiling, temperature-controlled wine wall on the other. Bar Milano is open daily, 7am to 3am.

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"Life is for our enjoyment. The

pleasuresofsuch enjoyment carries

aprice." -um


delicacies of life

delicacies of life

Top Family Travel Trends of 2008 We’re pleased to welcome guest blogger CajunMama of TravelingMamas.com to Fodor’s. Here are her observations on 2008, and a few predictions for 2009. We’ve all heard the same things over and over. The economy is in a recession. Gas prices have been at a record high. Airline travel has become similar to taking the bus. The value of the dollar has dropped. This sounds grim. It makes me wonder if the travel industry will survive. This past summer, every time I turned on the news or picked up the newspaper, I heard that awful term “staycation”. This is a word that I hope to never hear again. Thankfully, consumers (you) didn’t take this word to heart. Lots of families are still planning to go away for the holidays, and continue to plan those spring breaks and summer vacations. But where are people really traveling? Well, I did a bit of unscientific research, checking out travel forums, blogs, and general travel search terms to see what has been popular for family travelers in 2008. Staying in the States The majority of family travelers have stayed in the mainland US. The average family of four would have to have already had passports in hand to be able to travel internationally. That would be almost $400 of a vacation budget that many families just haven’t been willing to part with. Some higher income families still vacationed in the Caribbean or Bahamas, but not middle class America. This is one of the best trends I noticed. I’m all about international travel, but exposing the younger generation to the people and places that make up this great country is truly inspiring. Kids retain more information about history, geography, and all sorts of educational aspects of travel when they experience something first-hand. Big Cities A good number of families have opted to vacation in big cities, visiting museums, landmarks, and aquariums. Chicago, NYC, and Las Vegas rank as the top three domestic destinations. Las Vegas for families, you ask? I don’t know if it would be one of the top three on my list, but when DesertMama and I were in Vegas for a conference, we noticed a large number of families walking along the strip at 1am. The beauty about visiting a city is the ease of leaving the car parked in one spot, museums galore, zoos, and the excitement of all the hustle and bustle. Fast paced cities can seem magical to the eyes of little children. Camping Many families are taking to the great outdoors and are saving money by camping. National parks are popular camping destinations, but with the price of fuel being so high this past summer, many travelers opted to stay closer to home this year. This is also a great choice for families to unplug from the video games and internet, allowing for more bonding time.

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online facts:

"57% of shoppers 18 or older say

the internet is their

primary source of information

for pre-purchase. "- Burst Media "63% of purchases resulting from online research occur offline. "-Comscore "The internet is expected to influence

nearly half of all retails sales in 2010. -Jupiter

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delicacies of life

delicacies of life Top Family Travel Trends of 2008 continued Visiting Relatives This year, travel was higher during Thanksgiving Week than 2007's July 4th travel peak. Again, fuel prices probably had a good bit to do with this trend, but many families chose to incorporate a visit to Grandma's house, therefore saving a few dollars. This makes a family's pocketbook happy, and Grandma too. 2009 Predictions What does this mean for the future of travel? I would recommend securing that passport for each member of the family. The $400 investment now will insure that you are ready to go when those spring deals of 2009 are revealed. The travel

The Sophisticate Enjoy breakfast poolside at the Verandah restaurant in the tranquil, nongaming Four Seasons resort, on the property of Mandalay Bay. Continue on to the Bathhouse Spa inside the chic THEhotel, the boutique hotel at Mandalay Bay, where you can soak in an Asian green-tea bath. Take a cab to Bellagio and cruise the Via Bellagio for Prada, Armani, Chanel, and Tiffany & Co. At lunch nab a window seat at Olives for views of the dancing fountains and Lake Bellagio.

industry is hurting, and while this may sound grim, it only means good news for you. Gas prices have come down dramatically and hotels are offering some unheard of travel deals. Airlines are dropping some of those fuel surcharges, and taking a family trip by train can be within your budget. Even that Mousy destination is offering deep discounts for the entire family. Let's take "staycation" out of our vocabulary and spend more time with our children making wonderful travel memories and introducing

up modernized retroapparel (it's not "resale" it's "vintage," dah-ling). Just be sure to give yourself enough time to for dinner at Italian steak joint Carnevino (the veal scallopini is the best in the city.) End the evening by attending Love, the Cirque du Soleil homage to The Beatles. Or, as an alternative to a show, kick it at one of the city's nightclubs; watch for B-list celebs at the Venetian's Tao or admire the beautiful ones at Pure inside Caesars Palace.

In the afternoon, take a breather and relax by the pool of your hotel, margarita in hand. Then head to The Palazzo's gallery of luxury boutiques. Annie Creamcheese is like a thrift store for the rich and famous where you can pick 30 URBANMAINSTREAM.com dec 2008

them to new places. That trip to Hawaii may not be as unattainable as you thought it was two years ago. Let's start planning our 2009 Family Vacations. Our family is planning a 4th of July trip to Washington, DC. Where are you going next year? About the Writer CajunMama (aka Shannon Hurst Lane) works full time in the fire service and is a freelance travel writer. She blogs about all things travel with her friends at TravelingMamas. com. You may learn more about her at ShannonLane.com.

Las Vegas Food and Fun


3rd Year and 44th Issue and Urban Mainstream magazine has changed its look and now planning to further expand and become more of an industry media outlet for the established and up coming stars on the horizon. The magazine can professionally provide an outlet for brand and media awareness.

Reach 450,000 Readers Inexpensive Advertising

Readers in the U.S. and Overseas

Local online versions of magazine in NY, LA, Ontario and UK coming Spring 2009 UM Trade Magazine - Print version- Coming Spring 2009

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Perspective

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Cover Models Designer: Angel Sanchez Photo: Dim Horizon Studios Mua: Tamika Rolax-Brown Hair: Atoya Models: Adam Balkcom and Nicole S. Allure Model Management

Candler Park Flower Mart 1395 McClendon Ave - 404.522.0005 (wedding bouquet) Gems in Art - wedding jewelry


Marriage:

The EconomyByofMadeline Survival Maddox

In short, this article is meant to highlight the impact on relationships, in particular married couples. As I watch CNN everyday I can’t help but to consider the challenges that single parents are facing during this economic downturn. The high cost of healthcare, childcare, tightening of the job market and a list of so many things bearing in on the households of America. Many whose options are being cut down as they battle to pay bills and keep a roof over their heads. It’s sad to see that the government has allowed for big business to receive billions in bailouts whereas its citizens call for help go unanswered. Considering the fact that the majority of American households are headed by a woman. A lot of women have resulted to borderline prostitution, stripping, and some illegal activities in order to take care of their families. However, there are those women who having the fortunate opportunity to be in more serious relationships have opted to enforce those relationships with a man who will be responsible enough to work with them in being a partner

The Thriftiness of Relationships There have been plenty of so called "saving graces" for relationships on the brink of demise. There are the usual suspects; syrupy forgive me letters laden with "I'm sorrys" along with "I didn't means," expensive flowers bought from a sales person determined to rescue each afflicted relationship, one petal at a time; weekend getaways financed by guilt, or good old fashioned long and drawn out conversation. Unbeknownst to some, one motive in particular has persuaded numerous couples to stay together. Believe it or not . . . it's the economy. Jordan and Olivia from Charlotte, NC. , have been dating for three years. Like every duo, their relationship has had their ups and downs. A few months ago when Jordan lost his job, the tandem was having a down. Shortly thereafter,

in maintaining a functional household. Marriage is about sharing love, dreams and responsibilities. It is Gods way of assisting us in our overall completion. Giving us a purpose beyond our personal selves. That’s why I find it important for all married and soon to be married couples to really value the most common lines in wedding vows;

“to have and to hold from this day forward, for better or for worse, for richer, for poorer, in sickness and in health, to love and to cherish; from this day forward until death do us part.” In this often used statement of commitment. We find the essence of survival embeded in the relationship of marriage. We are able to look back in time during the great depression and other hard economic times in the U.S. where couples, in particular married ones, were each other’s support through good and bad times. Hence, some of the factors behind those

20 and 50 year marriages, big families, and social standards of old were all centered around strong relationships. Nowadays, relationships are not strong but full of selfish convenience and weak hearted fidelity. Very few are based on the principles of relationship and personal responsibiltiy needed to nurture the stability required for families to survive hardship, trials and tribulations of the economy or any other crises. Marriage is about survival, it is about love and being realistic. It is all these things and more what will 2009 bring to our personal relationship with that significant other we say we love.

By Amanda Alisca the two feuding mates decided to split up. Or so they thought, you see; Jordan and Olivia shared an apartment, a car and a dog. When Jordan lost his job, he lost a considerable amount of income. Meaning, he could not afford to move out. " I wanted to move to another place, but I knew I wouldn't be able to afford one," he uttered in a defeated tone. " Since we also share the car, I knew I wouldn't be able to get that either" he said, halfway shaking his head. " I figured I was probably going to have to stay with Olivia." By stay, he meant 'live'. Though they were broken up at the time, the two were still living together. Jordan and Olivia are not alone. Many couples across the U.S. have opted to "stay together" due to the unforgiving wrath of an economy scorned. While

the country is dealing with a recession, many couples are being forced to either; deal with each other or, deal with the issues affecting their relationships. According to Alex Johnson, the author of "Wanting to Divorce, but Unable to Afford It" "divorce filings decreased by 18 percent from January to May in Miami, Florida." While "Cook County, Illinois witnessed a 5 percent drop as well" It may not be as romantic as a weekend vacation, or as heartfelt as a " please take me back" letter. But the economy more than ever, is causing relationships to stay together. Needless to say, Jordan and Olivia have decided to work on their relationship. They might as well.... they'll be seeing a lot more of each other.

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fashion forecasting

f a s h i o n forecasting Vera Wang

bridal collection

SPRING 2009 NEW YORK

Vera Wang Bridal: Forest Fantasia Renata Espinosa October 20th, 2008 @ 12:23 AM - New York

An ethereal bridal collection from Vera Wang for Fall 2009 evoked wood sprites and forest creatures for “A Midsummer’s Night Dream” wedding. Taking cues from Wang’s ready-to-wear collections – barely-there, painterly color palette, layered handcut tulle and asymmetrical draping – challenging the notion that bridal couture needs stick to a white duchess satin ball gown formula. “I like to think outside the box with these collections,” said Wang after the show. One of the keys to Wang’s re-imaging of bridal is to take the traditional silhouette, but soften or update it for a more modern, fashion-conscious customer. The “ball gown” turns into a cloud of softly folded tulle with a bodice like whipped frosting, accented with a simple lavender grosgrain sash. A “mermaid” gown softly flares into oversized layers of watercolor-like, earthy chestnut organza, while sequined straps suspend a slip dress from bare shoulders for a look that is as seductive as vintage lingerie. Here, the way Wang manipulates fabric takes a starring roll rather than the usual beaded embellishment. Instead of using beading or embroidery to detail her gowns, she will twist and pleat tulle into a dramatic train, or line a hem with hand-cut rosettes. Necklaces or bracelets of sequins and beads sewn to ribbon provided just enough sparkle. The show had editors buzzing for its creativity and advanced take on the bridal gown, but one editor was overheard asking a buyer whether the colorful gowns would be on their lists. “As long as they come in white!” remarked the buyer. Still, the collection inspired a bohemian, return-to-mother-nature narrative that will likely appeal to brides looking to avoid the conspicuousness of bling in favor of something soft and romantic. Um...

Vera Wang Fall 2009 bridal show in New York on Sunday, Oct. 19, 2008. (Fashion Wire Daily/Grant Lamos IV)

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“I like to think outside the box with these collections,� said Wang.


fashion forecasting

f a s h i o n forecasting Oscar de la Renta Does Oscar for Pre-Fall Renata Espinosa December 09th, 2008 @ 00:23 AM - New York

When you’ve been in the business as long as Oscar de la Renta has - he’s been designing under his own name since 1965 - you don’t need external references in your designs. You can be self-referential. “The collection is about...the collection!” he said post-show at his Pre-Fall 2009 showing on Monday, Dec. 8 on Park Avenue in New York. Indeed, it was very much about de la Renta’s tried and true formula of stately clothes for Upper East Side grande dames. Those customers don’t need trends or fancy explanations - they just need Oscar. “Not surprisingly, Oscar knows his customer backwards and forwards and presented her with plenty of new ideas to tempt her this coming pre-fall season,” said Michael Fink, women’s fashion director at Saks Fifth Avenue, who cited the daywear series of lightweight tweed knits - dresses, flirty gathered skirts and in particular the tunic shape, which de la Renta layered over wide-leg “Mikado” silk pants - as his favorites. “It’s easy, it’s timeless but it all looked brand new.” Beyond the tweedy looks, de la Renta offered punchy florals in basic sheath dress shapes and brilliant metallic embroidered coats - a sharp motorcycle jacket version looked fresh and would work equally well for day and night, and thus had potential for a wise recession splurge. For evening, doses of Dynasty-era glamour peppered the ambitious 53-look collection, such as sapphire blue strapless or a black “liquid” gazar gowns, but the most successful dresses - the kind that might tempt a younger, “Gossip Girl” generation of Oscar de la Renta wearers - were a passage of four exquisite multicolored feather dresses in shorter cocktail lengths worthy of a bird of paradise. Still, as the economy leaves retailers anxious about how to turn their recent losses into gains next year Saks Fifth Avenue, for example, posted a net loss of $42.8 million in the third quarter that ended Nov. 1 - Fink looks to Pre-Fall collections to provide a bit of temptation to shoppers. “This is the biggest fall buy of most stores, so what’s presented here is really the bulk of the business,” said Fink. “It sets the tone, it sets the fashion message, there’s nothing basic, so it really gets her to come into the store and look and see what’s new.” Um...

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Oscar de la Renta (center)


fashion forecasting

2008 dec URBANMAINSTREAM.com

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fashion forecasting

f a s h i o n forecasting

Oscar de la Renta Does Oscar for Pre-Fall (Fashion Wire Daily/Grant Lamos IV)

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fashion forecasting

Oscar de la Renta Does Oscar for Pre-Fall (Fashion Wire Daily/Grant Lamos IV)

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fashion forecasting

f a s h i o n forecasting Old-Fashioned Romance for Modern Brides at Renata Espinosa

JLM Couture

October 23rd, 2008 @ 10:22 AM - New York

Bridal house JLM Couture showed the latest collections of gowns prospective brides and their bridesmaids will choose from next year on Wednesday, Oct. 22, with classic, romantic looks from their diverse array of labels: Jim Hjlem, Alvina Valenta, Lazaro and Tara Keely. Jim Hjlem, designed by Francesca Pitera, emphasized gowns that left a sensual impression, with low-cut sweetheart necklines, spaghetti straps and simple embellishments like feathered corsages, a tasteful array of crystal beading on the bodice, or a ribbon around the waist. She played with length, as well, with full gowns that stopped just above the ankle - all the better show off a killer pair of wedding shoes, or for late-night dancing. For the Alvina Valenta collection, a contemporary take on timeless bridal gowns designed by Victoria McMillan, the focus was on sweeping, soft ruffles and an exposed back and shoulders. Whether it was a dress that followed the natural curves of the body and then swept into a trumpet flare, or a full skirt with luxurious folds of fabric, these were dresses that you could imagine being passed down generation after generation. Bridesmaids dresses looked red-carpet ready with their chic column silhouette. Lazaro’s gowns reflected his taste for the ultimate fairy tale gowns, with layers of tulle and ruffles, all-over beading and dramatic trains. Even when the cut is simple, as with a halter necked slip dress, delicate embroidery and beads turn Lazaro’s dresses into jewels. His bridesmaid dresses followed runway trends, as with an embellished halter neck goddess gown, or they were simply great “little black dresses.” Like Jim Hjlem, the gowns by Tara Keely, designed by Edric Woo, went straight for the cleavage with plunging V-necks and halters and strapless sweetheart necklines. Here, Woo stuck to classic bridal silhouettes like the trumpet gown in silk satin, with some softer versions featuring tiered organza ruffles, another big trend this season. Um...

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fashion forecasting

(Jim Hjlem designer Fashion Wire Daily/Grant Lamos IV) (Lazaro designer Fashion Wire Daily/Grant Lamos IV)

(Tara Keely designer Fashion Wire Daily/Grant Lamos IV)

(Jim Hjlem designer Fashion Wire Daily/Grant Lamos IV) (Lazaro designer Fashion Wire Daily/Grant Lamos IV)

(Tara Keely designer Fashion Wire Daily/Grant Lamos IV)

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fashion forecasting

f a s h i o n forecasting B a d g l e y M i s c h k a’ s F a i r y T a l e B r i d e s R e nata E s pin o s a

N o v e mb e r 0 7 t h , 2 0 0 8 @ 11: 5 4 A M - N e w Y o r k

Badgley Mischka Bride represents the upper echelon of bridal couture, so it came as no surprise that their Spring 2009 collection, shown in New York on Sunday, Oct. 19, in the plush surrounds of the Jumeirah Essex House ballroom, pulled out all the wedding gown stops. Couture details like all-over beading and embroidery, which are Badgley Mischka’s signature both for bridal and in their ready-to-wear eveningwear, featured prominently in the collection, turning dresses into walking pieces of jewelry. Though Badgley Mischka operates firmly in the luxury end of the bridal market spectrum with plenty of customers for whom money is no object, such elaborate craftsmanship goes a long way in justifying the price tag of one of their gowns. Retail prices start at around $4500, while some gowns can cost $15,000 or more, according to Kleinfeld Bridal. Not every gown catered to such all-out bling. For a lighter spring look, simple silk charmeuse slip gowns focused the embellishment with an empire waist beaded band. Another lightweight 6-ply crepe dress lined the neckline and straps with crystal embellishments. For those wanting to emphasize the back or the lower half of the gown, dramatic gathers created elegant, fairy-tale trains. Chantilly lace overlays offered a more traditional, almost pious effect, but the sexy bride was well-represented in this collection, with the majority of gowns featuring a glamorous low or plunging V-neckline. Whatever the bride’s taste or shape, for those seeking something traditionally opulent, all-out glamorous – red carpet-worthy couture – then Badgley Mischka is the clear choice. Um...

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Fashion forecasting

(images courtesy Fashion Wire Daily/Grant Lamos IV)

2008 oct dec URBANMAINSTREAM.com URBANMAINSTREAM.com 2008

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Fashion forecasting

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(images courtesy Fashion Wire Daily/Grant Lamos IV)


Fashion forecasting

(images courtesy Fashion Wire Daily/Grant Lamos IV) 2008 dec URBANMAINSTREAM.com

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Audrey Dress courtesy of Melissa Baswell

fashion purpose

fashion PURPOSE

Fashion goes Green

Literally wear your heart on your sleeve, as you utter your love for Mother Nature with Eco-fashion. Also known as Sustainable Fashion, Eco-fashion refers to stylized clothing and accessories that use environment-friendly fabrics, advocates consumer health, and upholds responsible production techniques and healthy working conditions for those in the fashion industry. Just as cool as its green philosophy is its ultra-chic styles, uber trendy cuts and designs, to satisfy the environment and fashion conscious alike. Wear these fabulous finds and watch others become green with envy. Ecoist – Who new candy wrappers were the new fabric? Get to enjoy your favorite sweet treats even after you’ve chewed them down with these stylish bags and purses. Even used rice bags and vinyl records are transformed into hip gifts and jewelry that are truly one-ofa-kind. And with its partnership with Trees for the Future,

GreenOne 'Goa' Bag, courtesy of Melissa Blyth

By Romina Tobias

Ecoist plants a tree for every item you purchase. Isn’t that sweet? GreenOne – Shop in style with these chic reusable shopping bags that fuse playful design with some cool ergonomics. These anti-plastic, grey toned handbags carry some pretty cool prints and graphics and can handle up to 20 kgs of your shopping load! They come in unisex designs and each has a self-contained folding pouch, large outside pockets and inside pockets perfect for your personal belongings. GreenOne’s current collection is an ode to three key features: the signature o.n.e. (organic, natural, ethical). Bags are manufactured with organic cotton canvas, the organic twill (Shopper), and hemp and silk (Soho) Mountains of the Moon – Turn your entire closet green with these elegant and versatile pieces and you’ll never have to worry about not having anything to wear. They’re Audrey wrap dress can be worn in multiple ways (on its own, over a pair of tights or your favorite pair of pants)…its smart dressing made easy. Other dresses scream 60’s icons—the Emma and the Edie—that plays with silhouettes in a range of super fun, pop-art colors. Dress down as you please with Mountains of the Moons’ mix of graphic tees (all with original artwork) and hoodies, wide-legged pants, bubble shorts, open-shouldered tops, and a-line skirts, items for kids and babies, jewelry, and gift ideas….mountains of goods to choose from! Um...

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So Many Roads Redwood Girly Ringer, courtesy of Melissa Baswell

Luna Bar Clutch courtesy of Jonathan Marcoschamer


2008 oct URBANMAINSTREAM.com

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Selfishstyles

selfish styles Estella Couture

A Fashion Statement with an Ethnic Twist

By. Jennie Ganz

Designer Estella Ogbonna of Estella Couture, is a remarkable, rising talent in the Washington DC fashion world, and beyond. She grew up in Nigeria, and started sketching designs as a child. “Fashion designing is in my blood, and I did my first design was when I was six. I made a skirt,” Estella says. Her childhood fashion aspirations would be put on hold for a while, because her parents wanted her to pursue prestigious courses of study like law, accounting, banking, engineering, or medicine, and did not encourage her to study fashion design. She was educated in Nigeria at the University of Jos Plateau State, which is located in the middle of Nigeria and “is a pretty popular place” says Estella, and then later in the United States at Devry University. She has a B.S. degree in Computer Network Administration. Estella currently resides in Silver Spring, Maryland. Estella had a lot of different jobs before she went into fashion design. She has been a television presenter, producer, and a nonprofit manager. She has also worked as a journalist, and her last job before entering the fashion world was in banking. Her love for fashion design emerged as a hobby when she began designing and making clothes for herself. “People were always like ‘wow I love that style.’ “ A friend was getting married, and Estella designed and made the dresses for the bridesmaids. The word quickly spread that Estella was a promising designer. “The orders started coming in so much I couldn’t keep up with my bank job so then I had to quit that.” She has been working full-time as a fashion designer since 2005. Estella has several different categories of clothing and accessories that she designs. One women’s line is called “Red Carpet Couture” which she describes as “Avante Garde and not for everyday.” She also designs regular glamour dresses and pants and simple skirts with ethnic prints to mix and match with shirts and t-shirts. For men, Estella designs shirts and tops, and also designs children’s clothes. In addition, she has made some accessories.

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Selfishstyles

This year, she created a new jeans collection, and was wearing a pair to the interview, that had an African print on the pocket "for the ethnic look jean," she says. Estella plans to get more fully involved in the jeans, accessories, and men's collections in 2009.

me stand out. It's not like a regular satin gown or silk gown. Even if I make a satin or silk gown, I still try to put some kind of ethnicity into it, it could be from Egypt, Ethiopia, India, or Mexico. My designs are quite different from others, I can say that."

Estella uses mostly African fabrics and textiles for her clothes. She also tries to mix African ethnic prints with regular fabrics, as well as mixing Indian, western and African textiles "to create something unique and different."

She has always admired Coco Chanel, since she was a child. "Coco Chanel is imprinted on my memory as a kid. I think I admire her more after watching her life's story on Lifestyle Channel, that gives me even more respect for her. Her story is so inspiring, having to fight during the war to be where she is, having to leave her business for 15 years, I just love that woman. She is an inspiration to me. When I grow up, I want to be another Chanel."

When asked if she would like to design clothes for incoming First Lady Michelle Obama, Estella said "Oh yes, big yes, definitely. Last week a friend suggested it. I'll find out the contact info on how to do that, I definitely would love to design for her. She's a pretty woman, and I know she'd look good in my dress." An Estella Couture runway favorite is a burgundy dress, an off the shoulder big ball gown with a patch of multi-colored Egyptian print." "People loved the dress," she says. Estella custom designs all of her clothes at the moment, but plans to have a ready-to-wear line that she can mass produce starting in January. According to Estella, in recent years the DC fashion scene has improved tremendously. " I'm proud to be part of the DC fashion community," she says. Estella belongs to the Greater Washington Fashion Chamber of Commerce and the DC Fashionista Group. "I'm glad that they're working towards making DC a fashion capital like Miami, New York, and Los Angeles. I hope with the new change in government in DC we'll have a new crop of people who are more fashion conscious, and so the general theme can change away from the black tie, black suit kind of people. We have a more fashion conscious type of people in DC, and that's a good thing. Ladies are dressing up in colors now, and that's good."

When asked what kind of Inaugural gown she would design for Michelle Obama if she had the chance, Estella says "Something very elegant because she has a wonderful figure, something to accentuate her curves give her some glam and with ethnic patterns to it. I would also have an African theme with a Kenya twist. With (President-elect Barack) Obama's family coming from Kenya, I'd put a Kenya twist to the design." Commenting on Barack Obama's presidential victory she says "I refuse to see it as a race thing, I see it as a change thing. The past 8 years have not been wonderful, and it's time for change. For me, it proves that America is the land of the free and that anybody who has a dream can have it come true. This shows that anybody can do anything they set their heart to." As an exceptionally gifted designer, Estella's fashion dream is coming true for her as well. Estella's website is www.estellacouture.com

Not only serving as our nation's capital, Washington DC also is an international city serving as home to many full time residents who reside from Africa and Central America. According to the Population Reference Bureau, as of 2005, 11 percent of residents in the Washington DC metropolitan area are African immigrants. This of course has served as a major positive influence on the DC culture scene such as seeing a rise in African-style restaurants and clothing boutiques. "My designs are simply unique," says Estella. "They're different. They're not the designs that you see everywhere. I can proudly say that when anybody wears my designs they're going to stand out in any crowd they walk into. I design to show people's pluses and hide their flaws, if they have any. I mix up ethnicity into my designs, and that makes 2008 dec URBANMAINSTREAM.com

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Selfishstyles

Your Name: Rachel Frank City/State:

 Chicago, IL

1.) What got you started in the business?
 Even at a young age I gravitated towards art. I can recall having ideas for garments, and wondered where something like this would fit in. It was the moment I saw the richly astonishing world created in the film, “The Cell” that I knew Costume Design for film was where I belonged. 2.) What are your motivations to succeed?
 Everything I do in life is to get me closer to where I need to go. When you love what you do it’s easy to be motivated. I have always told myself that I can’t stop until I am living and breathing my dream, and until that day I will keep pushing forward. 3.) What industry examples do you look up to as role models? As a Costume Designer, I look to those who dare to go outside of the box and really push a character through clothing. Eiko Ishioka, Nglia Dickson, Lindy Hemming, Trisha Biggar are real innovators and inspirations to me for Costume Designers. When it comes to fashion, no one does it quite like Alexander McQueen. 
4.) What are some of your greatest challenges? At this point, my biggest challenge is knowing I have what it takes to succeed, but not knowing where to go to get my foot in the door. I believe in this business it’s all about who you know, and when you know no one it makes it difficult to show the world what you’ve got. 
5.) What guidance do you give your models when wearing your clothes?
 It is my joy in life to create clothing and costumes that make the wearer

Indie Designer Profile feel empowered. When I design a dress, I’m not just designing a dress, I’m creating a character. Who is this woman? Where is she going? Where is she from? When the woman puts it on she is transformed into a character with a path. It’s not just about making a pretty dress, it’s about telling a story through clothes, and the wearer is just the finishing touch. 6.) Who in your personal life has given you the most motivation or insight? I am incredibly diligent and work for days without rest. When you are the only one you can rely on to get the job done, you must find the will to keep going inside yourself. But in my most dark hours, when I feel I have nothing left, I know I can always seek comfort in my mom, Gail, and my best friend Abby. Both play very different roles. When I need love and guidance my mom has always been there. When I lose sight of my goals and need a push, Abby can re-ignite the fire. 
7.) When will be the best time for you to take your game to the next level?
 It is a constant goal of mine in life to do it better each time around. I am always stepping up my game, little by little I become stronger. I push myself everyday, and can’t imagine there will ever be a day that I think I have reached the end of how far I can go. 8.) Why did you agree to be featured in Urban Mainstream magazine? I am always looking for new opportunities to show the world what I’ve got. I have so much to give and I want people to know how passionate I am about my craft. There is nothing more I want in life than to be a Costume Designer, and any exposure is good exposure. Who knows, someone could pick up this magazine, read my story, and change my life! God knows I’m ready! email: rfrank2@artic.edu


Hard Times Selfishstyles

Name of Business:Akire Pierre How long you’ve been in business: Established 2005 Business Philosophy: To Let men,women, and children know that it is ok to be unique, eclectic and stylish simultaneously Your Name:Marquis Smith and Erika Cooksey City/State: Houston, TX 1.) What got you started in the business? I saw a lot of designers doing knitted clothing and a few crocheted designers but, no one really doing high fashion or couture clothing. I saw this as an opportunity to make clothes custom made for people of all ages and ethnicities.

Indie Designer Profile expound on life throughout fashion, and pushing the envelope is what they do best. 4.) What are some of your greatest challenges? In fashion challenges are faced daily. My biggest challenge is that I never measure any of my clients when they ask for a piece. I take about 5-10mins to do a glance over of the customers body and in my head I figure out the exact measurements. This faces a challenge for me when the client does get their garment I may have to make minor alterations, not all the time but, in some rare cases I do have to make some changes. 5.) What guidance do you give your models when wearing your clothes?

2.) What are your motivations to succeed? Motivations for success would be people being able to express their creativity without being under the microscope I just tell my models to have fun and make it look real. of scrutiny for being different. When I go on some photo shoots and see models frustrated because they did not get the pose right I just tell them I 3.) What industry examples do you look up to as role would rather have a regular ordinary person doing natural models? things and the photographer gets a great shot, then have In the industry of fashion I look up to a lot of designers for someone trying to hard to look natural. inspiration, Dolce and Gabbana, Roberto Cavalli, and Yves email: akirepierre@yahoo.com Saint Laurent would be my favorite. All of these designers


Views expressed in this section are solely used to demonstrate an editorial viewpoint regarding those in the industry. They are not necessarily the viewpoint of the magazine, management or owners.

onblast!

by Sarah Motley

scams badService unprofessional no-shows horrorStories We are always on the lookout to offer constructive criticism regarding models, photographers, makeup artists, stylists, and anyone in the business. Sometimes harsh, but all of the time real-talk designed to give those in the industry a better look at themselves. Plus, this section is designed to be the only outlet for those who feel like they’ve been scammed or mistreated in the industry.

models Tlovet MM# 807407 ModelMayhem.com

Gediva MM#800914 ModelMayhem.com

Kate Mac MM# 904174 ModelMayhem.com

Devin Murphy MM#902107 ModelMayhem.com

Model has a nice look but her port needs work. From a professional point of view she needs more structure in her port and stronger images. Upon first glance all you are getting is a person who is just taking pictures. According to her height , look and build she should focus on two areas of modeling; glamour and out of state fashion shows. She needs to get specific focus in her portfolio so she can market herself properly in markets that would appreciate her look. Things to work on posing, facial expressions and style.

An attractive young lady but starting off on the wrong foot. Her portfolio is very amateur and in disarray. She needs to get some focus and fast. I could see her doing some editorial and even commercial modeling depending on which photographers she can get to network. On the glamor side she should be able to pull that off without a problem. I always suggest that models have focus. Basically, picking two main areas of interest and then working on their posing, looks and facial expressions. l

Dani Hannah

52 URBANMAINSTREAM.com dec 2008

This model appears to have a focus in urban modeling. She has nice and a solid build for doing men’s magazines. Her portfolio needs more solid pictures along with some consistent theme in her port. Since she does nudes she may want to explore doing some professional artistic work. Definitely, she needs to practice her posing techniques. In the area of posing she is lacking severely. Facial expressions are key in delivering strong looks and her looks appear to be the same. A smile here or an attempt at being cute there is not enough to be taken serious. She has potential in the urban market but to stand out she needs to get to work and expand her horizons.

In general her pics are good but if you are trying to define your look in order to tackle certain markets. Then the suggestion would be to allow your portfolio to showcase 2 main areas of focus. This is important because when someone looks at your port they can quickly identify your focus and can easily address you with opportunities for work or shoots.

modelready21 mm# 799057 modelmayhem.com

Boring and insignificant would be the best description of this model’s portfolio. The model has nothing to offer in these images and needs to pick out her best four pics and have those in her port while she looks long and hard for a photographer who will give her an upgrade. She definitely needs to work on her outfits, hair and makeup. This model needs to watch out for photographers who would want to exploit her. Many would be over anxious to give her shoot in order to get her clothes off just to make her feel like she is doing something big time.


onblast!

by Sarah Motley

scams badService unprofessional no-shows horrorStories

makeup artists Model faces MM# 871605 ModelMayhem.com

smokeyeyesnyc MM#876758 ModelMayhem.com

Lemonia Thomatos MM# 870447 ModelMayhem.com

Jennifer Vega MM#881624 ModelMayhem.com

Two factors will impact the way a makeup artist’s work will look. One will be how well a photographer shoots the subject and the other will depend on how well the makeup is applied in the first place. The makeup in this port looks plain. There are issues of lighting on the subjects and there is a great deal of blandness in the looks. On the other hand there are images that are good but not extraordinary. My suggestion is that this makeup artist should pick out their best images and make those the first thing that prospective clients see.

This not an example of a what I would consider a good portfolio for makeup. More focus needs to be put towards getting better images and coming up with better themes for the display of makuep artistry. In most cases, those on these portfolio sites are trying to make that leap into getting paid for their services. So, I would come to the conclusion that if you are looking for someone to respect your work as a professional that you will do all you can to improve your skills.

Pairis the Artist MM# 817520 ModelMayhem.com

Again, we notice an example of a portfolio with a lot of images and poor lighting, and bad imagery for displaying makeup. I often try to figure out what people use as a judge for good quality imagery of their work. I sometimes talk to the people we critique and what we get back from them is that the photographer did not do a good job of shooting their work. However, what is the concern is that the photographer is not displaying your work you are. In every area of the country where we find poor images and presentation of makeup we find high quality photographers. So, I am left to wonder why those with bad images in those areas don’t just link up wth these photographers in order to get better images of their work.

I again found a portfolio whereas I really could not figure out the level of expertise of the makeup artist based on the images. I really dislike seeing makeup work where it looks like anyone could do it. I always considered strong makeup artists as people who specialized in creating that “wow” appeal. I am just not feeling that, “oh it looks ok” look. If I were looking to pay this makeup artist the looks in this current portfolio would not convince me to utilize them. Plus, I would like to see their specialty. In this portfolio I cannot. I could not tell you if their focus is in glamor, editorial, high fashion or whatever. It just looks to basic.

I am going to assume this person, based on their selection of models, may be a good makeup artist. However, as I have discussed via other commentaries, the imagery must correlate well with the services of the mua in order for it to be a good display of work. The images taken is the onlyh resume of work and if it does not showcase the best then it will be deducted as mediocre. They need to focus on their presentation. If this mua is good you can’t tell by looking at her current port.

hair stylists Courtney Bueltel MM#900149 ModelMayhem.com

Hair styling by a professional should not look like the work of an everyday person. It is again important to create that edge in your work. Giving prospective clients a reason why they should utilize you. This portfolio is very boring and does not showcase a professional attempt at styling.

2008 dec URBANMAINSTREAM.com

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onblast!

by Sarah Motley

scams badService unprofessional no-shows horrorStories

Hair stylists Mary Lou Rose MM# 705451 ModelMayhem.com

Sweetp Hair MM#782456 ModelMayhem.com

KANAKO MM#835598 ModelMayhem.com

The Traveling Stylist MM#878251 ModelMayhem.com

Mary Lou, when working with photographers you have to take into consideration the work that is about to be done and how you as a hairstylist benefit from it. Although your work looks beautiful, it’s barely visible. How would someone know to hire you if they can’t see the work in your portfolio? When doing TF’s or any photo shoots, it would be within your best interest to review the concept of the shoot with the photographer before going forward because when you don’t, it’s just a waste of time.

Sweetp Hair, when entering in the entertainment industry as a hairstylist, it is imperative that you show versatility or else this will be a downfall. It’s understood that the photos of your models may not be the best due to the fact that you are new to the industry but the goal is to intrigue the audience that you are attempting to work with and limit yourself to one race or ethnicity.

""report: Scams and Badbusiness KANAKO, the same model, same hair texture, and most of the same styles does not help your portfolio at all. In fact, I thought it was the model’s portfolio! I see more of the model than the hairstyling work. Your portfolio made me very interested in the model and the photographer and less interested in you. It’s all about presentation and versatility. You need to have both in order to make your work pop! Next time you shoot with a photographer, make sure he has at least a little interest in showing your work instead of making another portfolio for Geisha.

photographers

mwh Photograghy MM# 761760 ModelMayhem.com

MWH, your photography work has shown to be poorly done. This is because models are badly posed, with too much light exposed on some photographs and not enough exposed on others. A photographer should have some idea of what a good pose should look like, in your portfolio it appears no one had a clue. Also do you know how to touch-up a photograph? Models are being negatively represented in your photographs. The work done in your portfolio appears as if an amateur had taken them. It would be greatly appreciated if you worked on your photography skills better or just put down the camera.

Traveling Stylist, your work is beautiful but it is a shame that the models are in the dark and the styles are barely visible. How is this benefiting you? When working with photographers, take into consideration how his/her work can add to your portfolio. Ask the photographer to also take headshots of the models. This would help your portfolio and not just theirs

Donald E. Photography MM#506223 ModelMayhem.com

Donald, as a photographer, your work looks so amateur. The photography of the women looks so sub-par. The posing, styling, hair, and makeup of the models are ridiculously low budget. Many of these women believe they are so close to making it as a model because some photographers fill their heads with high hopes. In most cases it is always “Guys with Cameras” who just take pictures for sport and play while showing themselves off as knowledgeable professionals. It would be wise to learn from other experienced photographers. Your current presentation shows you need advice and better instructions on how to be a more skillful practitioner of photography.

contact OnBlast! at NewStoriesUM@gmail.com

attn: OnBlast!

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Hard Times Selfishstyles

Name of Business: Taylor Lane Designs How long you’ve been in business: since 2001 Business Philosophy: To create the most unique eye catching garments available while upholding the highest standard of quality Your Name: Taylor Lane Fabian City/State: Denver, CO 1.) What got you started in the business? I started making corsets in college. I was working in a night club that required them as a uniform; the garment kept busting at th seams so I decided to try making my own. I discovered that it was something I had a real talent for and loved to do. 2.) What are your motivations to succeed? What keeps me motivated is the client. The ultimate motivation, is when a client I have made something for, tells me that they have never felt more beautiful than when they are wearing my design. 3.) What industry examples do you look up to as role models? It’s hard for me to say, there are many great designers. 4.) What are some of your greatest challenges? Time. My hands can’t keep up with my head, ideas back up and I get antsy to create as fast as I can design in my head.

Indie Designer Profile 5.) What guidance do you give your models when wearing your clothes? To imagine that the garment is an extension of themselves. If she associates with what she is wearing, she becomes more invested, and that really shows in pictures. 6.) Who in your personal life has given you the most motivation or insight? My mom is the single hardest working person I know and has taught me what it means to endure. I grew up watching her run her own embroidery business. She is always there to listen and relate to the crazy things that come along with running your own company. She also taught me that in business...... ethics are everything. That’s really what your selling, it goes right along with quality and service. 7.) When will be the best time for you to take your game to the next level? Now. I don’t fell there is any reason to hold back. I will try to provide my product as fast as the demand requires. 8.) Why did you agree to be featured in Urban Mainstream magazine? I like the attitude of the magazine, and I feel proud to have the opportunity to be featured in it. email: chasteclothing@msn.com 720.320.3306


Hard Times Selfishstyles

Name of Business: Cyre` Marie How long you’ve been in business: 1 year Business Philosophy: If you can’t give it your best; don’t bother Your Name: Cyre Marie. John City/State: Savannah/ GA 1.) What got you started in the business? I used to work for a friend who owned a clothing store, she took me to America’s Mart in Atlanta to buy more merchandise and I was very intriguied. I figured I could make clothes just as good as those designers if not better. 2.) What are your motivations to succeed? Seeing my clothes on the models motivates me to strive every day so one day people every where will know my name. 3.) What industry examples do you look up to as role models? Roverto Cavali, Kimora lee Simmons 4.) What are some of your greatest challenges? Finding the right model/photographer combination to express my designs 5.) What guidance do you give your models when wearing your clothes? Feel what you are wearing, have fun,feel sexy 6.) Who in your personal life has given you the most motivation or insight? My Mother 7.) When will be the best time for you to take your game to the next level? After I receive formal training in fashion design & possibly work with a mentor 8.) Why did you agree to be featured in Urban Mainstream

Indie Designer Profile magazine? I would like the opportunity to demonstrate my capabilities at my current level and later show my growth

email: cmjohn89@hotmail.com


Hard Times Selfishstyles

Indie Designer Profile

ooche Wear How I got started? My abundant knowledge of swag in puting outfits together for realatives as a youth, so I said why not start a clothing line. City/State: Detroit, MI My motivations? My motivations are God, my family and the growth of my company. Role Models in the business? Russell simmons, T.I., Jay-Z and Rauplh Lauren their good at their craft plus savvy business men. Your Challenges? My Greatest challenges are topping something that I did before whether it is obtaining a pretty model or a concept for a show. You always have to stay fresh. Designing the clothes is the easy part because there are no rules or guide lines, no limit to what you can make. Suggestions to models? I tell them to feed off my cocky attitude. Know your the best when you hit that runway it’s kinda of an arrogant swagger; it usually works though. Your Support? My home boy Rome who is also the co owner. Just when I think I got everything figured out he always says or does someting to enhance my plans. The next level? Always time for me to take it to the next level. I’m currently working on two different photo shoots then it’s off to New York. Why I wanted to be in UM magazine? Because of their quality display of high fashion as well as to spread my fan base and clothing line. (fashionking0506@yahoo.com) (modelmayhem.com/661840) (myspace.com/oocheceo) Reginald Robinson (313 220-5507)

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Hard Times Selfishstyles

Indie Designer Profile

VIOLARICCI COUTURE:

Photographer - Jeff Martin MUA - Anisha S Makeup Artistry Models - Astrid (on brick wall), Jessica Rochelle (in black sheer)

BALTIMORE, MARYLAND Name of Business: Viola Ricci Couture How long you've been in business: Two years Business Philosophy: Whatever the universe blesses you with, share it with others. Your Name: SAMM City/State: Baltimore MD

can hardly keep their stock! Another is to stay fashion forward and unique in this ever growing world of awesome designers!

1.) What got you started in the business? I got started in fashion when Indashio noticed my shoe designs online. He was impressed with the sketches and had me embellish shoes for his Spring/Summer '08 collection at New York Fashion Week. I found that the manufacturing of my shoe designs in Italy was not in my budget, so I then started with women's wear!

6.) Who in your personal life has given you the most motivation or insight? My business partner Shira Renee keeps me focused and on my toes!

2.) What are your motivations to succeed? My unyielding passion for creating uniqueness that brings joy to my clients and the universe at large! 3.) What industry examples do you look up to as role models? There are many,

5.) What guidance do you give your models when wearing your clothes? Be the GODDESS that U have locked away for too long!

but INDASHIO, KAS Collections, Linda Loudermilk, Kithe Brewster and Super Designer Sugar Bear inspire me beyond measure! 4.) What are some of your greatest challenges? Being a sustainable designer, one of my greatest challenges is finding ultra chic eco-friendly textiles. Most sources

7.) When will be the best time for you to take your game to the next level? Elevating and refining as your savvy patrons read this....... 8.) Why did you agree to be featured in Urban Mainstream Magazine? Urban Mainstream is hip, savvy and crammed with so many talented people! I love working with the best!!!! Keep opening eyes! PEACE email: contactviolaricci@gmail.com www.ModelMayhem.com/ViolaRicci

2008 DEC URBANMAINSTREAM.com

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shopping spree

"The most Diverse

online magazine on the planet. Diverse in

music, fashion,

people and the news we cover.

We truly do

DEFINE OURSELVES. " -um

60 URBANMAINSTREAM.com OCT 2008


Modeling Opportunities: *Cover Page *Feature *Commercial *Editorial

Print & Online

L’aigner La’Key

Plus, Fashion Shows

Online Video Host/Spokesmodels

Paid and Exposure contact@urbanmainstream.com attn: I’m Ready to Model send model resume and images/links

Spring 2009 M o d e l Search

2008 DEC URBANMAINSTREAM.com

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"International

designers

indie

coming soon " Deigo Fashion cares byPabloGanza

62 URBANMAINSTREAM.com OCT 2008


email: contact@urbanmainstream.com attn: international indie designers send: sample images of designs brief bio about your company

2008 DEC URBANMAINSTREAM.com

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image makers

imagemakers

image makers

Painted by Jeremy MUA PROFILE

Business Name: Painted by Jeremy Years in Business: 1 Year Full time Your work philosophy: “Devoted to Beauty” Website: www.modelmayhem.com/jeremyd Your name: Jeremy Dell 1.) What got you started in the field of Make up and Hair? I have always loved the beauty industry growing up. I have worked in all aspects of the industry from modeling, acting, singing, and dancing. Makeup and Hair gives me the chance to let my creativity flow. I started with family and friends and it just flourished from there. 2.) What are some of your inspirations? I’m inspired by everything. I have many artist that I look up to also, too many to list here:) 3.) What are some FYI tips you would give to aspiring muas? I still consider myself an aspiring mua so all I can do is pass along the information I have gotten from other artist and that is to never give up. This is a hard industry and you have to have passion for it and the drive to learn and become the best you can. Keep at it even when it seems it will go nowhere and you will get far. 4.) What tips do you have for Models preparing for a photo shoot? PLEASE DO YOUR RESEARCH. This coming from a former model. If you are going to a shoot make sure that you are prepared with everything from undergarments to clean hair and clean face. Models not signed with agencies should definitely read as much as possible about the industry and have thick skin. Some photographers or clients will not have time for models who don’t know the industry. READ READ READ!! 5.) What do you think is key in making a picture stand out? I feel that everything from lighting, photography, model(s), makeup, hair, styling, and post editing helps in making a picture stand out. Everyone on set has a key role in that. 6.) What are your plans for 2009? Stay on the grind and look for every opportunity possible to learn and advance in this industry. 7.) What are your views of the economic conditions in America? I feel that we are going though tough times right now but, I believe it will get better soon. 8.) Why did you accept our invitation to be featured in Urban Mainstream magazine? I loved the concept and it looked like a great chance to work with new people and a great avenue to get my work seen. Everyone involved have awesome work and I wanted to be a part of that magic.

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photo by christine szeredy

How do you define yourself?

As a photographer, I have a minimalist approach. I work to create a sense of open-ness and for my photographs to have a clean and contemporary look. I also want my photos to exude the energy of the model and not to look static. -photographer, christine szeredy 2008 DEC URBANMAINSTREAM.com

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Why did you decide to be featured in Urban Mainstream magazine?

This one’s easy. After receiving your invitation, viewing the website and latest issue, it was a no-brainer. I was very impressed. -photographer, Tom Ma

66 URBANMAINSTREAM.com NOV 2008


photo by christine szeredy

www.szeredyphotography.com www.myspace.com/szeredyphotography

2008 nov URBANMAINSTREAM.com

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tom ma

PHOTOGRAPHER PROFILE

Name: Tom Ma Years in Business: Close to 4 years Your work philosophy: For me it’s about the creative process. Website: www.tomma.ca 1.) What got you started in the industry? Around 4 years ago I inherited some photography equipment. After being away from the art world for many years, I felt I needed some kind of creative release. So I decided to give photography a try.

2.) What are some of your inspirations? From my fashion shoots, I’ve developed an appreciation for well designed and executed Couture dresses and for the tall slender models that can bring those dresses to life. It’s like art in motion. I also have a fascination for old historical buildings and old abandoned buildings/factories. Historical buildings have the rich materials and great craftsmanship. Both have interesting textures created from years of weathering. These are places that a have been around for years and all have some kind of story within them. Sometimes I like to combine the two passions into a single image or story. I also draw inspiration from the many talented people I’ve worked with. MUAs, hair stylists, wardrobe and designers. 3.) What are some FYI tips you would give to aspiring professionals? I don’t know if I’m qualified to give advice, but here goes. From my experience, photography can be a tough and competitive business. You’ll need to develop a thick skin. Great marketing skills, persistence and a good business sense are also some necessary attributes. 4.) What tips do you have for Models preparing for a photo shoot? Whenever possible, I like to discuss the theme and concept with the model prior to the actual shoot. Whether it be a shoot at some adverse location in the middle of winter or simply an in studio shoot. At least they’ll have time to mentally prepare. 5.) What do you think is key in making a picture stand out? I don’t know if I can pinpoint it down to a single element or attribute. But an effective image to me is one that grabs the viewers attention and draws them in. It should also tell part of part of a story and leave the viewer curious or wanting more.

6.) What are your plans for 2009? I am actually getting married in the spring. But I am planning to continue shooting and have some creatives in mind that I want to produce.

7.) What are your views of the economic conditions in America? This is a tough one. I suppose this was something that was bound to happen. While no one can predict how long or how bad this recession will be. I feel that a number of the larger companies including the government will need some major restructuring and changes in their policies before economic recovery can begin.

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Hard Times modeling 1 on 1

special model feature

A Day in the Life of a DC Model By Jennie Ganz Gigi Fung is a beautiful and accomplished, young Chinese model, now living in the Washington DC area. She has a long and impressive modeling resume, and also works at Children's National Medical Center in Washington, as a Microbiologist in the hospital's Medical Technology Department. Gigi was born in Hong Kong, and moved to Virginia when she was 14. She is a graduate of Monacan High School in Chesterfield County, Virginia, and has a B.S. degree in Biology from George Mason University with a Minor in Chemistry, and a second B.S. degree in Medical Technology from George Washington University. Her elegant beauty was noticed by other students while she was a student at George Mason. "I would have random student photographers approach me and say 'I'll do your portfolio shoot for free. I think you should be a model.' So after I while I thought I should just try it, so I just went out and did it," says Gigi. She applied to the MODELOGIC (WILHELMINA) agency in Richmond and was accepted, and began her modeling career from there. "Modeling is something that I want to do before I turn thirty and get older," she says. "I do a lot of promotions with Jolie Entertainment agency and I also do fashion modeling and fashion shows and I freelance a lot too." Gigi has also appeared in Global Woman Magazine, Capitol Magazine, and in an American and European martial arts magazine. In November, she participated in Fight Night 2008, one of Washington DC's most famous charity events. It is a dinner and boxing match to benefit Fight For Children which helps underprivileged children receive high quality educational and health care services. Gigi says that she got up at 5 a.m. that morning. She went to her job at the hospital first, and left at 3 p.m. At 3:30 p.m. she arrived at the Hilton Washington Hotel to get ready for Fight Night which was held at the hotel. She had her makeup done and and put on a long, black lacey, ankle length cocktail dress that was "tight on top and and flowing on the bottom," she says. Her hair was styled straight and she had smokey eyes makeup with light bronze foundation and pink lipstick. At 4:30 p.m. the models signed in and at 6 p.m. they were served a mini-buffet and went over more details. Then there was a silent auction, dinner for the guests and not the models, awards, and of course the boxing match. Gigi says that at the dinner, each guest was served "the biggest steak I've ever seen." "They had 184 tables bought by different gentlemen, it was 99% men," says Gigi. There were 250 models there."'Each of us was like a hostess. We just got them drinks and made sure that everything was going well at the table and that they got everything they needed." None of the models were allowed to drink alcohol. "No drinking was the #1 rule," says Gigi. "Fight Night was my favorite event because I met boxing legends. I met Joe Frazier, and the legends all signed my planner." Gigi served Joe Frazier a beer. "It seemed like he was tired,"she says. Jermaine Dupri and the Washington Redskins cheerleaders were also there. "I got to hang out and talk to people and meet people. You don't feel like you're working at all." Fight Night lasted until midnight, and Gigi went home exhausted, but happy. Um... 2008 DEC URBANMAINSTREAM.com

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Scott Lennon

Photographer Profile

Business Name: Scott Lennon Photography Years in Business: 5 Your work philosophy: Exceed expectations Website: www.scottlennonphotography.com

up with an open mind, and make sure you’re working with someone who is a trustworthy professional.

1.) What got you started in the industry?

Bring about a sense of curiosity in the person viewing the picture. A photo should tell a story.

While I was in college taking courses in photography and fine arts, I started assisting for Chris Nicholls in Toronto. Working on high end shoots for magazines, designers, and advertising campaigns, I realized that I wanted to start my own studio.

5.) What do you think is key in making a picture stand out?

6.) What are your plans for 2009?

I will continue to work out 2.) What are some of your inspirations? of my studio in Toronto, shooting and collaborating I gain inspiration from a number of different places, with other artists on a variety of creative projects. it’s everywhere. People are always full of inspiration though, humanity as a whole has always fascinated 7.) What are your views of the economic conditions me. in America? 3.) What are some FYI tips you would give to aspir- In the middle of the worst financial crisis they have ing professionals? faced in decades, they now have what many consider to be the leader that will carry them out of their Take yourself out of your comfort zone, and chal- hard times. lenge yourself often. Always try to make the next photo you take the best photo you’ve taken to that 8.) Why did you accept our invitation to be featured point. That’s when you will improve. in Urban Mainstream magazine? 4.) What tips do you have for Models preparing for a photo shoot? I take photos so people can see them, the viewer is one of the main reasons for taking the photo in the Be yourself, if you’re friendly and easy to work with first place. you’re a lot more likely to get booked again. Show 70 URBANMAINSTREAM.com dec 2008


photography

scott lennon

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2008 dec URBANMAINSTREAM.com

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m a r i ly n c h e n

Photographer Profile

www.MarilynChen.com 1.) What got you started in the industry? Ive been shooting photography since I was a teenager but did not start taking it seriously as an art and as a business till I was enrolled at SCAD Atlanta. Now, I am pursuing a very interesting career in the photography industry. School really helped me to focus on what I really want to be doing for the rest of my life. I love to meet new people and to travel to places i have never been to before. I find that working with creative individuals on projects is very rewarding and a lot of fun. I love people and I love shooting. It just makes sense. 2.) What are some of your inspirations? I would say that people constantly inspire me. I love when I meet someone who wants to shoot and they have this brilliant idea. Working with people to make their visions come to life is probably one of the most exciting things about photography. I also love getting to know the models and creative that I work with. Im am also inspired by many photographers out there like David Lachapelle and Joel Peter Witkin. I draw inspiration from books and music all the time. 3.) What are some FYI tips you would give to aspiring professionals? People are always asking me, "How do I get started in Photography?" My advice is to shoot as much as possible. Experiment with different cameras, lighting, and photoshop. Try both film and digital and just don't stop. But the most important thing is to have fun and take it easy. 4.) What tips do you have for Models preparing for a photo shoot? Models- be on time. Get plenty of rest the night before and eat a healthy meal. Pace yourself. I always have gels and foundation just in case the make up or hair stylist cancels or forgets something. Always bring someone with you. I have heard countless horror stories or models running into perverts who pose as photographers. Never go alone. Also, dont be afraid to try new things. If you have an idea, speak up, the more input during the shoot the more variety you will get with your photos. Relax. 5.) What do you think is key in making a picture stand out? I feel that there is a certain magic that happens on a shoot. When you have the right photographer, the right stylists, the perfect models, and a comfortable environment- if excitement and energy is present, you will get great photos. 6.) What are your plans for 2009? I plan to do a lot of traveling in 2009. I hope to shoot as much as possible and to continue to meet creative individuals. I hope that 2009 will be a very blessed year. 7.) What are your views of the economic conditions in America? America is in a bind. For the past year, we have seen the economy slowly taking a downward turn. People do not have the extra 50 dollars to spend frivolously. I hope that people are starting to think about how they spend and decide what is important to them. Life style is a very hard thing to change, so its important that people attempt and a healthy and productive one. Of course the economy will effect all those in creative businesses; however, art thrives on adversity. 8.) Why did you accept our invitation to be featured in Urban Mainstream magazine? Because you guys rock! 72 URBANMAINSTREAM.com dec 2008


imagemakers

photography

marilyn chen

shopping spree

Shot at Paris on Ponce. The hats are "Hey Sailor Hats" http://www.hey-sailor.com/ The last two images is a model from LA called TC. Her dress was made by http://www.fiercecouture.com 2008 dec URBANMAINSTREAM.com

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b e a ut i f u l me Jacqueline Owusu By Kendra Duplantier

Jackie’s Skin & Hair Care

1.) Other than the obvious, how did you come up with the brand name Jackie’s & how would you say it embodies everything your brand stands for, “look good, feel good” & “refresh, renew, & replenish”? The name comes from my nickname “Jackie”, this embodies everything because I like for women to feel good, look good and to pamper themselves. I am a medical doctor and live a hectic life…I know how important it is to feel good. I believe everyone should make time to look and feel good, and my products are a great start. 2.) What was your thought process, inspiration behind the Jackie’s Skin and Hair Care, and when did you start? I started in May 2008. I had a clothing store, also called Jackie’s and I wanted something in addition to my store that was skin orientated. I was also suffering from dry skin and wanted to make something for women that was nourishing and indulgent. So, I made use of my medical background and developed a Skin and Hair Care line. 3.) What makes Jackie’s Skin and Hair Care products different from the rest? Our Skin and Hair Care lines are dedicated to moisturize and treat skin, especially problems like eczema. Our products have aroma therapy properties and natural emollients to soothe skin and make hair soft and smooth. All of our products are paraben and alcohol free. 4.) What would you say are the top three ‘must haves’ from the Jackie’s Skin and Hair Care line, the 3 top sellers? Holiday season? For this season I recommend the Peppermint Shea Butter Cream, Oatmeal-Milk and Honey Shampoo and Conditioner, Gardenia Peach Brown Sugar Scrub, and our Signature Soy Lotion Candles. 5.) What can we expect from Jackie’s in 2009? We are very excited about the New Year…in January we will launch our new anti-aging line that will revolutionize the market. We will also introduce our fragrances, Lady Owusu and Owusu for Men. We are always trying to improve skin and hair treatments so you can expect more products that will help you look and feel your best.

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beautifulME

D r i n k Brewed Tea to

Avoid Tooth Erosion Low erosive effect on teeth and antioxidants provide health benefits CHICAGO, Dec. 3 /PRNewswire-USNewswire/ -- Today, the average size soft drink is 20 ounces and contains 17 teaspoons of sugar. More startling is that some citric acids found in fruit drinks are more erosive than hydrochloric or sulfuric acid -- which is also known as battery acid. These refined sugars and acids found in soda and citrus juice promote tooth erosion, which wears away the hard part of the teeth, or the enamel. Once tooth enamel is lost, it's gone forever. There is a beverage that does not produce such irreversible results. When deciding between the many options available, the best thing to drink is brewed tea, according to a study in the July/August issue of General Dentistry, the clinical, peer-reviewed journal of the Academy of General Dentistry (AGD). Apart from tasting good, brewed tea has many health benefits. Tea is loaded with natural antioxidants, which are thought to decrease incidence of cancer, cardiovascular disease, and diabetes. Mohamed A. Bassiouny, DMD, BDS, MSc, PhD, the lead author of the study, compared green and black tea to soda and orange juice in terms of their short- and long-term erosive effect on human teeth. The study found that the erosive effect of tea was similar to that of water, which has no erosive effect. And, when comparing green versus black, he discovered that there is a better option among those as well. Dr. Bassiouny says that "when we look at tea and read about the benefits, it's amazing -- not because green tea is 'the in thing' -- but because there are advantages." He adds that much research done overseas, in countries such as Japan and Europe, found that green tea was identified to being superior over black due to its natural flavonoids (plant nutrients) and antioxidants. But, if you do drink tea, experts suggest avoiding additives such as milk, lemon, or sugar because they combine with tea's natural flavonoids and decrease the benefits. In addition, stay away from prepackaged iced teas because they contain citric acid and high amounts of sugars. It does not matter whether the tea is warm or cold -- as long as it is home brewed without additives.

patients' erosion problems on a daily basis in his practice. "Severe cases of erosion occur monthly and are frequently associated with high rates of soft drink consumption," he says. "This study clearly shows that brewed teas resulted in dramatically less enamel loss than soft drinks and acidic juices," says Dr. Ross. "I would highly recommend patients choose tea as an alternative to more erosive drinks like soda and fruit juice." Tips to decrease erosion: -- Reduce or eliminate carbonated beverages. Instead, drink water, milk, or tea -- Skip the additives such as sugar, lemon, and milk -- Drink acidic drinks quickly and through a straw -- Chew sugar-free gum to increase saliva flow in your mouth -- Rinse with water to neutralize the acids, and wait an hour before brushing The AGD is a professional association of more than 35,000 general dentists dedicated to staying up-to-date in the profession through continuing education. Founded in 1952, the AGD has grown to become the world's second largest dental association, which is the only association that exclusively represents the needs and interests of general dentists. More than 786,000 persons are employed directly in the field of general dentistry. A general dentist is the primary care provider for patients of all ages and is responsible for the diagnosis, treatment, management and overall coordination of services related to patients' oral health needs. NOTE TO EDITORS: A copy of the study, "Topographic and radiographic profile assessment of dental erosion--Part III: Effect of green and black tea on human dentition," is available. Call 312.440.4346 or e-mail media@agd.org. Source: Academy of General Dentistry CONTACT: Stefanie Schroeder of the Academy of General Dentistry, +1-312-440-4346, media@agd.org

Kenton Ross, DMD, FAGD, AGD spokesperson, sees 2008 dec URBANMAINSTREAM.com

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Dr.Rani Whitfield "Tha Hip-Hop Doc" A native of Baton Rouge, Louisiana, Dr. Whitfield earned his undergraduate degree while attending Southern University. From there, he moved on to complete a sports medicine fellowship at Ohio State University and ultimately finished up his family practice in Dayton. Upon moving back home, he became active in the community, mostly offering his services to local schools. As the team doctor at all-black Baton Rouge High, he built a solid rapport with the students. Currently in the midst of developing the Hip Hop Healthy Coalition, he plans to merge his three favorite pastimes: music, medicine and sports for the good of the community. UM: What is your main health issue focus? DR: Gatekeeper. I am trying to manage the health of everyone that comes into our office. We deal with Diabetes, Strokes, etc… focusing on areas of preventative healthcare. Strokes is one of more pressing issues. UM: How do you address the issues? DR: I use music to address the issue. 18% of our children are overweight or obese. I am trying to educate them about things to live a long and happy life. I am adamate about people making an appointment with a doctor to try to find out what it will take to deal with their problems. 38% – 40% are under insured or not and I want people to take their healthcare issue seriously. UM: What about our diet? DR: Proper diet and regular exercise is important but we have to watchful of excercising and then killing that with fast food, that habit has to stop. You have to manage your health and become more aware of what’s going on with you. Listening to your body and being more proactive is vital in staying on top of your health. Cigarettes are the most common cause of death in this country UM: Medications which cause more harm than good? DR: The art of medicine is using the least amount but when you have a noncompliant patient then the medication is not used to mask but to keep someone alive. This is where problems can occur. Preventative healthcare is definitely a clear option but having a relationship with your doctor is critical in making sure you know what’s going on with your body from a clinical view point. UM: What about our diet? DR: Many poor people can’t eat the required meals and are basically surviving the best they can. That becomes a huge issue when speaking about eating a proper diet. Healthcare is an issue for the poor as is income. I hope the Obama admin can find a way to deal with that. Overall our eating is so key in our survival. When you take a look at the “ strok belt” in what is commonly known as the “bible belt” in the south. I see high blood pressure and diabetes as a major issue among my white clients as well as African Americans. We just have to take control of the foods that come into our community. The things we can control we should be proactive. The fast food restaurants and quality of foods in our local stores are things we can control. Excercising and doing what’s necessary is important for us all.

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photo by marilyn chen

2008 dec URBANMAINSTREAM.com

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shoppingspree

Sh o pp i n g spree

new york

VEra Wang

A Store for Modernists: Vera Wang's Newest Boutique Renata Espinosa December 05th, 2008 @ 10:34 AM - New York

Boutique

Vera Wang hasn’t opened a boutique since 1989, but it only means that her new store, which opened in Soho on Dec. 4 to a packed crowd of well-wishers, can lay claim to be the most contemporary shopping experience one can have with Vera Wang. That’s good, because what interests Vera Wang is how modern women shop now, whether it’s about mixing expensive things with the inexpensive or shopping for entertainment value. “I wanted to build the brand first,” said Wang at the opening night party on a rainy Thursday night. Her brand includes everything from couture to a collection for Kohl’s, and the store is a microcosm of that diversity, featuring a mix of her high-end Vera Wang collection and her contemporary, lower-priced Lavender Label, as well as a range of shoes and accessories. “That’s what the world is about today,” she said, herself smartly clad in a mixture of pieces from her Kohl’s and runway collections, topped with a Fendi fur stole. “Whether a dress is $300 or $1000, why not? It’s the same taste level, it’s the same thinking. I don’t like retail snobbery.” The store’s architecture, with soaring ceilings, dramatic ionic columns (original to the building - “I’m the foundation!” said Wang) and open, airy layout feels like a cross between a classical Greek theater and a contemporary art gallery, where the clothes function as both the actors and the objects of desire. Plumbing the depths of the store as one shops feels like taking a behind-the-scenes tour of a stylish film set of epic proportions - even though the entire space only clocks in at 2500 square feet, modest by flagship store standards. “The whole thing is like the Metropolitan Opera,” she said. “You can change the backdrop, everything can be raised or lowered, the colors [of the lighting] can change...it’s all about playing with light and movement, which I’m all about.” Wang plans to open two more stores early next year in L.A., one devoted to the Lavender Label, and one comprised of Vera Wang collection and bridal, but don’t expect a carbon copy of the New York store. “I like every store to be different,” she said. “A whole new experience.” (photos courtesy Fashion Wire Daily/Simone Goller)

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Vera Wang


shopping spree

We are looking

for people who love to shop. Urban Mainstream magazine want s to get your feedback on your shopping

experiences. Good or Bad

we want to know. email us if interested

at: contact@urbanmainstream.com attn: Shopping Report


Selfishstyles

Name of Business:

Dunstr LLC/ La Vie En Rose

How long you’ve been in business:3years Business Philosophy: “Living Life thru Rose colored Glasses” Your Name:Sasha “Ms.Kippish” Revolus City/State:Sunrise ,Fl 1.) What got you started in the business? It all started for me with my prom dress, I knew it had to be something different and no one understood what i wanted .I went through so many magazines ripping out pictures and piecing them together to make the worlds illest dress.I only knew how to hand sew so i hired someone to do it for me , and that’s when it all began.I dug deeper into fashion and realized I found my first love ,Fashion! 2.) What are your motivations to succeed? I’ve always been very business minded as a child , i did the lemonade stand ,selling candy and everything else you could think of.I wanted to be Oprah /Diana Ross , the business smarts and the fabulous appearance .Plus seeing my mom working all the time to make sure we had everything we wanted , I feel like I owed her to be successful. 3.) What industry examples do you look up to as role models? I am the biggest Sean”Diddy” Combs fan , he is so on the ball with anything he does and he does a lot .I also love Kimora lee Simons ,i mean she embodies all that I want to be as a designer. My friends call me The female Diddy/The Haitian Kimora.Its all about your aura and confidence in everything you do and i believe they are perfect examples of that . 4.) What are some of your greatest challenges?

Picaso Designs

Contact info 301.655.7772 /emailpicaso _ coure@yahoo.com

80 URBANMAINSTREAM.com dec 2008

Indie Designer Profile

Breaking into any industry isn’t easy ,its not what you know its who you know.Especially in Florida the industry has blinders on that block out young and unknown entrepreneurs. 5.) What guidance do you give your models when wearing your clothes? Every model I have ever worked with knows ,”I am not hear to give you a personality .I am here to bring it out.” 6.) Who in your personal life has given you the most motivation or insight? I can’t single out one person , I have a very tight knit family who supports me in everything I do.Whenever advice is needed i have plenty of ways to turn . 7.) When will be the best time for you to take your game to the next level? Every day is the day to take my game to the next level , It never stops .But in 09 DunStr LLC and my sub company La Vie En Rose will be taking the nation by storm .We will be hitting several boutiques in FLA,GA,NY,TN...etc.Also launching out website and expanding our company into more then just apparel. 8.) Why did you agree to be featured in Urban Mainstream magazine? After talking to Shinobi and seeing his vision for this magazine it felt like home , I love anyone who is out to help the underdog in the industry . Um... email: info.Iver@gmail.com


selfishstyles

Picaso Designs

How long you’ve been in business: 2+ years Business Philosophy: “PICASO� The True vision of Fashion! Bold, Colorful, Intervative, Classy,& One of A KInd Designs..... That Makes A True Fashion Icon! Your Name: Carlton “Picaso� Marshall 1.) What got you started in the business?

*My love for fashion is what got me started. By styling and designing outfits for high school fashion shows open my mind and lead my eyes to design. 2.) What are your motivations to succeed? *My motivations to succeed is to get my point of view heard and seen in the fashion industry.

Indie Designer Profile

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3.) What industry examples do you look up to as role models? *I look up to 4 main designers and thats were I got and created my image of my line. The wild, crazy, and artistic like Heatherette. Bold, coloerful, and out of the box prints and patterns like Betsey Johnson. The clean, classy, and polished look of Chanel and Alexander McQueen. 4.) What are some of your greatest challenges? *I would have to say being a young designer, because as a teen you don’t have all the finances to get everything started. 5.) What guidance do you give your models when wearing your clothes? *Always be themselves, have fun, but be mindful of my work and to just have fun. 6.) Who in your personal life has given you the most motivation or insight? *I would have to say one being my family, because they support me in everything i do and keep motivated. Another is my CEO Iran “Bang� Paylor and VP Aaron Handy of my model company “Models Inc.�, becasue they supported be through everything and help me get w i am now and i will always thanks them for everything they done. And last but not lease my sewing teacher Mia Murphy of The Art Inistition of Philadelphia. I look up to her because she not only belives in me but she see mdrive, my passion, and my vision, and belive i can be the next big thing and make it far. 7.) When will be the best time for you to take your game to the next level? *I think once I get all my finances together to get my space, and all my equitment and etc. t im always be making moves to better my brand, my line, and my name. Beacuse if you dont stay on the move some one else will still your spot and put you 10 step back. but it takes time, even if its baby steps.

email: picaso_coure@yahoo.com

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photo by Tom ma


selfishstyles

Name of Business: Shan Keith Clothing How long you’ve been in business: Sewing and Designing for 8 years Business Philosophy: No Shan No Keith No Style “You Reap What You Sew” City/State: Saint Louis, Mo. 1) What got you started in the business? I started designing and sewing primarily as a hobby in college. Always knowing that I had an innate talent embedded within me I chose to release and express my creativity at that time because I was always searching for something new and different to wear while at the same time critiquing and envisioning garments for others.

Shan Keith

2) What are your motivations to succeed? Motivation is a noun derived from the term motive which is defined as “a reason for doing something”. My reason for wanting to succeed in life starts with me. It is kind of like a self fulfillment that has to be attained by me for me before I can be inspired or moved by anyone else. I feel as if I am a tree that has to grow and be stern in my passion and desires because I have so many branches, connected to my life, that have to grow and develop their own leaves i.e.: my wife, daughter, nephews, niece and other family members that stand behind me and inspire me to want to be successful and conquer any goal that I set out to achieve. 3) What industry examples do you look up to as role models? I do not really pattern my style of design after any designer, but I do love the looks of Zac Posen, Diane Von Furstenburg, Betsy Johnson, Tracey Reese, Marc Ecko, Dsquared, and many more designers. From a business side I am inspired by business men and women such as: Russell Simmons, Sean Combs, and Kimora Lee Simmons who have publicly put there business insight out there for those who are interested to grasp and take insight to by doing: reality shows, public appearances, and writing books that could in return help someone get started or venture off on a business. 4) What are some of your greatest challenges? My greatest challenge in life is probably trying to shoot pass the stars! I always challenge myself, in life, to retain and take insight on every situation I am faced with. I know primarily that nothing happens by accident whether it is good or bad so I always try to see exactly how I can do things better or differently than I did them before. If I am ever faced with the same or a similar situation I will know how to challenge it. 5) What guidance do you give your models when wearing your clothes? I love to dress models whether it is men or women! I encourage them to envision themselves as if time is standing still and everyone is watching them parade around in a beautiful, chic, and classy garment. I feel clothes can ultimately change ones mood and/ or spirit. I love the saying “when you look good, you feel good, and you play well!”

email: shankeith@mail.com

"My wife and daughter have motivated me the most" ..


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indie mu s i c Review

Kaiser Chiefs Leeds, United Kingdom Punk/Indie by Danny Hobrock

Josh Pyke Sydney, Australia Acoustic/Indie/Folk by Danny Hobrock Josh Pyke is truly a man with a guitar. Achieving success in his native Australia, his first album, Memories & Dust debuted at #4 on the Australian charts, while his second and latest album, Chimneys Afire, debuted at #3. Pyke claims to be influenced by his family history of whalers and Navy men, which may explain the often nautical themes of his music. This is reminiscent of some of Jimmy Buffet’s work, but with a sound more similar to acoustic soft rock. The first singles off Chimneys Afire, ‘The Lighthouse Song’ and ‘Make You Happy’ have quickly become popular in Australia. Pyke has also released a unique music video for the latter. Um... http://www.myspace.com/joshpyke

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Drawing from the punk rock of the 70’s and 80’s, the Kaiser Chiefs have released three albums, the latest coming in October of 2008 with Off With Their Heads. Now a staple in the British punk rock scene, the Kaiser Chiefs have been named to Rolling Stone’s 2008 Top 50 Tracks (‘Addicted to Drugs’) and Albums (Off With Their Heads), only one of the few British bands to crack this year’s lists. In releasing their second album, Yours Truly, Angry Mob, in 2007, the band reportedly took inspiration from Led Zeppelin and American rock music to create what has become a steady mix of rock ‘n roll and punk rock. Um... http://www.myspace.com/kaiserchiefs


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The Rabble Auckland, New Zealand Hardcore Punk Rock by Danny Hobrock Tattoos. Epic Mohawks. Multiple piercings. Red hair, blue hair, you name it, they have it. Truly defining the punk rock look and attitude is The Rabble, a three-piece band from New Zealand. As Scanner Zine, a punk rock website, points out, the band has, “stirring, anthemic choruses, barbed vocals, spiky 77isms and a totally convincing, bombastic sound.” Influenced by all types of punk rock, there is definitely a presence of 70’s punk rock bands the Sex Pistols and The Clash. The Rabble has toured throughout New Zealand, the United Kingdom and Europe, finding new fans at each stop. Their second album, The Battle’s Almost Over, will be released in February 2009.

The Checks Auckland, New Zealand Blues/Big Beat/Rock by Danny Hobrock A distinct blues beat lays the scene for a rock inspired sound. Currently unsigned, The Checks have released one album, Hunting Whales, which was released in 2007 and achieved success in both the UK and New Zealand charts. The band names Jack White as one of their influences and lead singer Ed Knowles’ vocals certainly sound a great deal like the White Stripes front man. The instrumentals and big beats that define their music may lay tribute to the blues inspired rock of the 60’s and 70’s. Unique and distinctly unlike much of the mainstream music of today, The Checks offer something a tad different than what audiences have come to expect. Um... http://www.myspace.com/thechecks

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h t t p: // w w w. m y s pace.com/therabble arcticmonkeys

Son of Dave London, United Kingdom Blues/R&B by Danny Hobrock Son of Dave is unlike most other artists you will ever find. He mixInternational & National es blues and R&B to create a matchless sound. A voice perfectly suited to sing the blues is backed by funky blues beats. Son of band features Dave is by no means your father’s blues artist, although his atIf you are interested in getting your music seen tire often consists of tasteful vintage clothing. Originally from by over 450,000 readers, A&Rs, media outlets, Winnipeg, Canada, Benjamin Darvill is a former member of the producers and others in the business get featured in Canadian band The Crash Test Dummies. He has been consumed Urban Mainstream magazine. Contact us direct with your by his solo project since 1999, which has developed a cult follow- bio information, manager contact and brief description of ing throughout the world. Darvill has released four albums with your 2009 promotion goals and how we can assist you. his solo project, the latest, 03, was released in April 2008. Um... http://www.myspace.com/thesonofdave email direct Attn: Band Features Contact@urbanmainstream.com

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INTERNATIONAL

indiemusicreview

BRUCE CONLON Rock London, UK by Jackie Stein

Having recently won US based ISSA’s Independent S i n g e r Songwriter of the Year (Oct 08) and the Westcoast Song-Writers’ competitions (May 2008) - beating all talent over every genre from across the globe - for his debut solo single ‘Two Worlds Colliding’ - also nominated for ‘Best Solo Artist’ video for at Juice TV awards 2007, selection for review of his self-funded album ‘Audience of One’ by US based magazine ‘Performing Songwriter’ (June 2008) and radio-play from New York to Auckland to Berlin, Bruce Conlon is certainly hitting the ground running! Bruce was the heartbeat and main songwriter of the popular rock band, ‘Eight’, and is considered to be one of New Zealand’s most talented songwriters. The group formed way back in 1996 and were lauded for allowing their music to breathe and take shape over time, independently releasing their critically acclaimed first album ‘Build’. Then in 2004 Sony BMG (NZ) released their Gold selling album ‘Moving’. Thanks to Bruce’s powerful songwriting coupled with the band’s amazing musical abilities, the album produced 6 hit singles, including no. 4 hit ‘Centre of Me’ and the huge no. 1 ‘No way to decide’. In 2006 Bruce moved to London to work on his debut solo album. The album signalled a transition from creating ‘sound-scapes’ and a soundtrack experience to 11 new tracks

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that strongly invokes every kind of emotion you can imagine. Recent performances in London include the Shephards Bush Empire, London City Showcase, The Bedford, The Regal Rooms, Koko, Cafe De Paris and Fulham Palace. Bruce is an engaging and charismatic performer who lives and performs for his fans. Watching Bruce you are introduced to a complete show where every detail is taken into consideration so the fan is drawn into the ultimate musical experience. Consequently Bruce has hordes of loyal fans that follow his career with great enthusiasm. Bruce credits with the heaviest influences on him as a musician, artists such as The Cure, Björk, Bruce Springsteen, Kings of Leon. _ Produced by Nick Manders and Bruce, and mixed by Sam Gibson (Pearl Jam, Natalie Imbruglia, Crowded House, Bic Runga). The new album ‘Audience Of One’ is independently self funded with further support and funding from New Zealand On Air, and is available for further development and release in all territories. Um...


united states

indiemusicreview

E Philz

Hip-Hop Austin, TX by Jackie Stein E Philz (born: Ian Philip Roberson a/k/a Ian Philip DeHorney) was born in July 1980 in Passaic, New Jersey. E loved music and listened to WBLS Hip-Hop on Saturday night and HOT 97 when it was HOT 103 as early as 1986. After moving to Texas in 1992, E became more invovled in writing music and poetry as a way to connect with life and friends back home. Living in Texas and visiting Jersey every summer made E’s style form into something unique. E formed close friendships with JayBee (beatmaker/producer), and Big Slugga (rapper). E wrote an essay and received a partial scholarship to the University of North Texas. While studying music, E linked up with a local band and began performing his lyrics to rock music in the dorms. This is when his love for music grew into something that couldn’t be ignored.

Tek 1. E Philz released the E Philino Street Scriptures in mid 2003. E did a show with Lock’d 4 life records and Bada Bang on the boardwalk in Atlantic City, but him & the label weren’t seeing eye to eye so E never signed with them. E also worked with Smoke Masiah, Clams, D Laws, Gotti, Donny (producer), and N-Tune productions. E is known for freestyling, networking and getting people’s minds right throughout Passaic, Paterson, Harlem, Washington Heights, and Long Island.

Fashion designers onblast! Urban Mainstream magazine?

lndie-Designers starting 2009 will have their work critiqued for APPEARANCE, STYLE, AND SELECTION In 2006 E moved back to Austin, Texas where he has made the base for 730 Enterprizes as it OF MODEL. In our magazine we feature is themajor live music,capital of the world. In 2007 E released “E Philz Mixtape: The Jersey Files” and other prominent designers whose work are of music recorded and which is a compilation mastered in New Jersey. E is currently workimmaculate and respected in the mainstream. ing with JayBee, S Type Jag, DJ Loc, Young E and long time friend JayBee moved to El Jazz, K-9, Fat Belli Beats, Truescribe Beats, We nowPaso, have toE studied differentiate from Big Slugga, and the team from back home where Electronic Music and “wanna-be” Screenwriting at the University of Texas at mentioned above. E Philz was also featured to real aspiring El Paso. Heredesigners. he linked up with producer on JR Writer’s Unsigned Hype 3. Look out Terrance Hilton (Epiphany), and artists like Mike Corleone, Bigz Jarrell, Dre, J Jr, Kemp a/k/a K-Matic and END. E did a couple shows in El Paso and Juarez, Mexico and had a nice following, but then ran into hardships and had to move in order to further his career.

for mixtapes hitting the whole world from 730 Enterprizes. Um...

So all new designers will be subject to this critique. If you have “poor” work you will be put onblast. Step your up!inspiraGoing back to New Jerseygame in 2002, E’s tion now came directly from the streets that . helped develop him as he was back home. E then got together with long time friends Lethal -photo by Tom(T-1,Ma Weapons Bada Bang, Maine Mumbles) and recorded several songs produced by other long time friends, The Symphony and

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indiemusicreview

dubbs lane Hip-Hop New York by Jackie Stein

Dubbs Lane was born C. Lanehart in one of the poverty stricken neighborhoods on the North Side of Baton Rouge, Louisiana on September 16th, 1983. The efforts of his mother and father made it possible for him to rise above the crime on the streets and focus on music. By the time he was nine years old he listened to Rob Bass’ “It Takes Two”, which he memorized verbatim. Initially, rap was a form of entertainment for Dubbs, but when he started writing his own lyrics at the age of ten, rap became his secret passion. Possessing a “Do it yourself attitude”, Dubbs

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recorded, mixed, and produced his latest project “Welcome to Myspace Vol. 1”. Keeping in mind that at the time of completion he was still an unknown underground artist, he de-

cided to make it a free download available through his myspace music page. Through heavy promotion and dedication, Welcome to Myspace Vol. 1 has been downloaded well over 2,500 times from September 2007-March 2008. Welcome to Myspace Vol. 1 served as a platform for Dubbs Lane to increase his visibility in order to build the necessary buzz he needed to have his name mentioned as of one the “Fresh Faces” of the industry.

photo by scott lennon

With the strong will instilled in Dubbs Lane from his parents, he is no stranger to “paying dues”. Without any representation to book shows for him, he personally sought


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Seeking models designers to be featured in the upcoming issues of Urban Mainstream magazine. Send us your info for consideration to: Contact@urbanMainstream.com attn:"Consider me"

Shan keith clothing


what's the purpose of Urban Mainstream magazine? ’

. We are a magazine for photographers, makeup artists, designers, hair stylists and others in the business. We are also an outlet for readers from the U.S. and overseas with over 450,000 readers and growing. A monthly online magazine reaching a diverse audience of White, Black, Latinos, Asians and others. Unlike any Print or Online magazine. We are serious about our product and in our 3rd year we are serious about making real moves in expanding our magazine into more local online and print circulation. We represent the future! -photo by Tom Ma



Dealer Contact Information: Motorcars of Georgia LLC, The Bimmer Store 7865 Roswell Road Atlanta, GA 30350 Tel. 888-803-8554

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