Global standardization in marketing

General Standardization in Marketing/Umit Haktan Sarhan As a business owner, a key part to your business plan is likely how to develop your product. It's important to create an efficient, results-driven marketing and publish strategy, especially if your product will be sold international. If this is the case, you may consider using a global normalization of marketing to sell your product, gain a larger customer base and increase sales and profits.

Global standardization in marketing is a regularity marketing approach that can be used internationally. This type of marketing strategy conforms to work across different cultures and countries to promote a product. Developing a global marketing strategy is a key concern for multinational companies. The general decision is whether to market with a standardized approach, in which marketing practices are uniform across the globe, or a differentiated approach, in which messages are custom made for different markets. Each programme has pros and cons, and the company, product and marketplace provides direction on which is right for your business.

Products The nature of your products and services plays a central role in whether standardized marketing makes sense. Products that have almost common appeal in all countries and civilization make standardized marketing practical. If customers in each market use your product and understand it in the same way, you can maintain the same central messages that spotlight the distinct benefits of your products moderate to participant.For managing the company online reputation Read Here Importance The arrival of technology and faster communication has made the world increasingly "smaller" than ever before, making global standardization in marketing an important tool, especially for multinational companies whose reach length the universe. By laying out a blend marketing fram that is effective across different time zones, a company can save time and money in its marketing efforts, since individual marketing schedule in each country or region are unnecessary.

Differentiation If you are a business owner who uses global standardization to market your product, you may also run the risk of losing out to local participator who can tailor their goods and marketing efforts to the local population. For example, if you run a global fast-food chain that sells the same hamburgers internationally, in some cities you may lose customers to local competitors who can customize hamburgers to what is popular in the area. In these type of cases it's important to be able to adapt your global marketing tactics to specific local markets when needed. For example, if research shows that Parisians enjoy avocados on their burgers, market your burgers in Paris to include avocados.

Example for Brilliant International Marketing

Red Bull Austrian company Red Bull does such a great job with global marketing that many Americans assume it’s a local brand. How? One of its most successful tactics is to host extreme sports events all over the world. From the Red Bull Indianapolis Grand Prix to the Red Bull Air Race in the United Kingdom to the Red Bull Soapbox Race in Jordan, the brand's powerful event marketing strategy takes them here, there, and everywhere.

"Red Bull really looks like a product from a global economy. It doesn't look like a traditional American soft drink -- it's not in a 12-ounce can, it's not sold in a bottle, and it doesn't have script lettering like Pepsi or Coke. It looks European. Though it's since diversified its product selection since that article was published, the fact remains that Red Bull's consistent packaging has helped this brand go global.

Nike Nike has been able to evolve its global presence through the careful selection of international sponsorships such as its previous long-standing relationship with Manchester United.

Although sponsorship spending can be fairly unpredictable -- demand costs tend to surge due to triggers like championships and tournaments -- these partnerships have certainly helped the brand capture the attention of a global audience.

Nike's NikeID co-creation platform serves as another strategy that the company is using to appeal to international markets.

By putting the power of design into the hands of the consumer, Nike is able to deliver customized products that align with different cultural preferences and styles.

9) McDonald's We all know McDonald's is a successful global brand, so unlike its menu, I'll keep it light.

While keeping its overarching branding consistent, McDonald's practices 'glocal' marketing efforts. No, that's not a typo. McDonald's brings a local flavor, literally, to different countries with region-specific menu items. In 2003, McDonald's introduced the McArabia, a flatbread sandwich, to its restaurants in the Middle East.

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