organizations, including intellectually, physically and demographically handicapped citizens of South Florida and their coaches and mentors, as well as volunteers from the community. We also work nationally and internationally with Special Olympics.
Public Relations
*CPR 232: Writing for Public Relations Professor: Heidi Carr or Cornelia Splichal • Course Description: Principles and techniques for the development of creative strategies, concepts, and writing of effective public relations messages for all types of media.
*CPR 346: Public Relations Message Development and Execution Professor: Maria Scott • Course Description: Preparation, execution, and production of visual messages for public relations media.
CPR 346: Advanced Public Relations Writing and Design Professor: Maria Scott • Course Description: Preparation, execution, and production of visual messages for public relations media. • Service Learning Description: Each class develops a public relations campaign for a not-for-profit entity in South Florida. CPR 380: Public Relations Internship Professor: Colee Splichal • Course/Service Learning Description: Supervised activities in public relations. Students may choose to intern for a not-for-profit organization.
*CPR 436: Public Relations Campaigns Professor: Donn Tilson or Cornelia Splichal • Course Description: Planning, execution and evaluation of communications designed to influence attitudes of specialized publics. Case studies of public relations programs of business firms and other institutions are included. This course is a capstone required of all undergraduate Public Relations students and comes after all other required PR classes have been taken. You are expected to meet a substantial challenge by applying and building on knowledge and skills already acquired. You will use theories, principles, strategies and target communications to develop and execute a public relations campaign for an actual client. Of special concern is how you acquit yourself as a working communication professional who is committed to the goal and who effectively budgets time, plans, exhibits leadership, adheres to ethical and legal practice, and demonstrates a strong work ethic. • Service Learning Description: Students may work for non-profits.
*CPR 533: Sports, Publicity and Promotions Professor: Maria Scott • Course Description: This course will provide a review, examination and practical application of sports communications, publicity and promotions in strategic communications. *CPR 581: Public Relations Experience Program Professor: Maria Scott • Course Description: Develop skills used by professionals in the public relations/media relations, communications, promotions/marketing and journalism professions through faculty-supervised hands-on experience in the "field" with real organizations. Visual Journalism CVJ 209: Audio Visual Production * Course offered Spring 2014