MARCH 31, 2015 | ULTRAVIRES.CA
THE INDEPENDENT STUDENT NEWSPAPER OF THE UNIVERSITY OF TORONTO FACULTY OF LAW
Inside U of T Lawâs Marketing Efforts AMANI RAUFF (1L) Hard work goes into maintaining U of T Lawâs reputation for âexcellence.â Every year, prospective students decide that it offers something worth $10,000 to $20,000 more than other Canadian law schools. While some of the gap may be offset by financial aid, the difference is often enough to leave many students on the fence about whether to apply, or accept an offer. Communication strategies can help. âToronto was playing a whole different game than the other schools when it comes to admissionsâ reported second-year student Zachary Al-Khatib. The financial aid assessment âchanged things a little,â but did not quite justify leaving his home province of Alberta. The schoolâs outreach ultimately made the difference. Al-Khatib was impressed by the promptness and personalized attention the Faculty put into responding to his concerns. He also appreciated the tailored welcome packageâa personal phone call, a couriered acceptance package, letters signed personally by the Dean. âThey explicitly communicated that they wanted you.â
ILLUSTRATION BY ALEX WONG (3L)
The Message Assistant Dean Alexis Archbold, who oversees admissions, said the Faculty of Law has at least two key messages for prospective students: the strength of the âprogramâ and the âcommunity.â But with a reputation for excellence, says Archbold, comes a reputation for exclusivity. One of the main communication challenges is âthat itâs really hard to get inâ and so the Faculty seeks to âcommunicate that we are a great law school for students from all segments of Canadian society, who have interests from across the spectrum [âŚ].â
Another challenge is the perception that the law school has a strong âcorporateâ or âBay Streetâ focus. âWe worry,â said Archbold, âthat our brand thatâs out there conveys messages [based on which] certain students would select out.â The Faculty attempts to address these issues in two ways. First, by âcorrect[ing] the record, say[ing] that weâre not a Bay Street schoolâŚ[that] we think of ourselves as a very strong program that students who have a variety of interests may choose to come to.â And second, through outreach methods such as offering application fee waivers, and utilizing a âholisticâ admissions process. Of course, some might question whether these efforts âcorrectâ the record. Concerns about rising tuition, stagnating financial aid funds, and a focus on Bay Street jobs have been hot button issues within the school, not just for prospective students, for over a decade. Asked whether the Faculty agreed with admissions director Jerome Poon-Tingâs statement to Ultra Vires last year implying that the law schoolâs reputation for inclusivity and affordability is largely a messaging problem, Archbold did not answer directly. She emphasized the schoolâs efforts to promote the financial aid program to prospective students who might be dissuaded by the âsticker amount.â How the School Reaches Out U of T Law communicates with prospective studentsâand the general publicâthrough
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Library Move Causes Frustration MAUD ROZEE (1L) It didnât take long for the cracks to appear in the new Bora Laskin Law Library. On the libraryâs opening day, students discovered an unsealed gap between the walls of the group study rooms on the north side of the ground floor. The gap is an inch and a half wide, and renders the study rooms completely un-soundproof. According to Interim Chief Librarian Gian Medves, the gap has been classified as a âdesign deficiency,â which means the gap was planned from the outset. The building construction team is currently working on an aesthetically acceptable
way to seal the gaps. The rest of the libraryâs group study rooms, which are upstairs on the other side of the building, are well-sealed. Although librarians and students alike appreciate having access to the new space, Medves says the unfinished details are causing frustration. Some desks have outlets that are not connected to the buildingâs power system. Seven of the buildingâs twelve group study rooms are not yet open for use. âItâs been this hurry up and wait situationâ getting in here quickly and then finding these deficiencies. We feel the studentsâ frustration,â
Medves said. If the city building inspector grants the school an occupancy permit, the librarians will be able to open up the rest of the libraryâs upper floor. Medves anticipates that the occupancy permit will also reduce complaints about SNAILS (Students Not Actually In Law School) in the Reading Roomâthey will be able to study in different parts of the library. SNAILS arenât the only intruders causing problems. Facebook threads of amusement and outrage emerged following Medvesâ recent email,
which chastised students for âattempting to sneak food into the Libraryâ after students alerted library staff to the presence of mice. âI didnât mean to say that it was necessarily the food that was creating the mouse problem,â Medves said. âI know weâre in a construction zone; there may be ways in for them.â Students expressed frustrations over the libraryâs food prohibition on Facebook. âThe administration's job is to REMOVE obstacles to
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ALSO IN THIS ISSUE PERSONAL STATEMENTS VS. REALITY
ALCOHOL AND LAW SCHOOL
FINAL FACULTY COUNCIL
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