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EGSHPA European Ground Source Heat Pump Association

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EGSHPA European Ground Source Heat Pump Association

Let EGSHPA’s Ground Up Approach Help: Ground Up Magazine is the official publication of the European Ground Source Heat Pump Association (“EGSHPA”). Advertising in the publication will help propel your brand and promote your company’s products and services to the magazine’s closely defined and targeted audience. Ground Up magazine advertising ensures that your message will be marketed specifically to the the end user consumer and your industry partners and connections. Engaging with Ground Up magazine is the most effective route to becoming part of the planet’s fastest growing geothermal community with its winning editorial approach and scope. Spanning the entire renewable energy sector, with its main focus on ground source heat pump technology and engineering

Ground Up magazine aims to cover the entire process. Key sectors covered include: ● Housing ● Commercial ● Public ● Domestic ● Regeneration ● Sustainability ● Industrial ● Education & Healthcare ● Retail ● Cold storage

– Ground Up magazine provides readers with an unmatched knowledge base, covering everything from the latest news, analysis and comment, to case studies and opportunities to connect with other members as you profile your business and services to other members and potential clients. With an English speaking readership of over 45,000, Ground Up magazine reaches professionals and customers every three months. Connecting its members and promoting our members’ services, we communicate changes and advances in technology. Our publishing and communications goal is to keep our readers actively informed. Ground Up magazine provides unparalleled access to a sophisticated and influential audience. Its content reaches deep into every aspect of the eco-energy industry and focuses on the people engaged in commercial, domestic and institutional projects – including office, retail, healthcare, hotel, educational, housing trusts, industrial, domestic and government projects.

Reader profile Readers are predominantly professionals working within: ● Contractors ● Installers ● Designers ● Drillers ● Developers ● House Builders ● Architects ● Engineers ● Quantity Surveyors ● Building Surveyors ● Local Authorities ● Clients ● Housing Associations


EGSHPA European Ground Source Heat Pump Association


EGSHPA European Ground Source Heat Pump Association

Ground Up Reader Information Put your company in front of thousands of people who have proved they are willing to spend money in your industry . Ground Up Magazine has over 45,000 readers who are connected with or interested in the renewable energy industry. More than 15,000 website users with 55,000 monthly page views, all of which your brand will reach! Whist producing well-researched and in-depth articles it remains topical, relevant and eminently readable – meaning its subscribers read it, re-read it, and pass it on.

The EGSHPA is very active through social media, we see it as a good tool for communicating with our readers and followers on a regular basis.


EGSHPA European Ground Source Heat Pump Association

As the official publication of the European Ground Source Heat Pump Association – a not-for-profit organisation – our readers have developed a high level of trust in our magazine, often relying on it as their main source of industry specific news and information. This makes it the ideal way to spread your company’s information to a targeted and receptive audience. The breakdown of our readership is as follows: The breakdown of our readership is as follows: • 82% are business professionals, which is broken down as follows: o o o o o o o o o

Contractors Installers System Designers Drillers Engineers Quantity Surveyors Local Authorities Housing Associations End Users

• 75% of our readers actively work in renewable energy. • 60% are European. • 35% are North American.


EGSHPA European Ground Source Heat Pump Association

Advertising rates DPS

2/1 Page DPS

340mm x 240mm + 4mm bleed

1/1 Page 170mm x 240mm + 4mm bleed

One Issue

12 Issues

6250 GBP

4750 GBP

1 Page

3250 GBP

2500 GBP

Half Page

1750 GBP

1250 GBP

Quarter Page

1000 GBP

750 GBP

Listings

200 GBP

200 GBP per issue

1500 per month

1500 per month

Web site banner

Technical information QuarkXpress EPS file including embedded pictures and fonts (CMYK)

/2 Page (b)

1

/2 Page (a)

1

170mm x 117mm + 4mm bleed

82mm x 240mm + 4mm bleed

/4 Page

1

72mm x 105mm

Illustrator/InDesign EPS file with embedded pictures and fonts (CMYK) Photoshop file saved as TIFF or EPS (not JPEG encoding) (CMYK) PDF (CMYK) Acrobat 4 (1.3) compatibility (Fonts embedded) Artwork can be accepted in the following formats: by email: info@egshpa.com or by ftp: Address: ugsvr.ultimateguide.es Port: - 21 User: Werbung_FTP Password: Greengrass98

Conditions of Acceptance Orders for insertion of advertisements in the Ground Up magazin are accepted subject to the following conditions: 1 Advertisement copy shall be legal, decent, honest and truthful; shall comply with the British Code of Advertising Practice and all other Codes under the general supervision of the Advertising Standards Authority, and shall comply with the requirements of current legislation. 2 While every endeavour will be made to meet the wishes of advertisers, the publisher does not guarantee the insertion of any particular advertisement. The publisher also reserves the right to decline advertisements even though they may have previously agreed to publish the same. 3 It is the advertiser’s responsibility to notify the publisher of any mistake or inaccuracy in an advertisement immediately it appears. No responsibility will be accepted by the publisher for errors appearing in a series of advertisements if notification of such errors is not made after the first insertion. 4 In the event of any error, misprint or omission in the printing of an advertisement or part of an advertisement the publisher will either reinsert the advertisement or relevant part of the advertisement as the case may be or make a reasonable refund or adjustment will be made

where the error, misprint or omission does not materially detract from the advertisement. In no circumstances shall the total liability of the publisher for any error, misprint or omission exceed (a) the amount of a full refund of any price paid to the publisher for the advertisement in connection with which liability arose or (b) the cost of a further or corrective advertisement of a type and standard reasonable comparable to that in connection with which liability arose. 5 The copyright for all purposes in all artwork, copy and other material which the publisher or his employees have contributed to or reworked shall vest in the publisher. 6 Advertisements not prepaid are due for payment 28 days from the date of invoice. Failure to pay accounts within the specified period will make advertisers liable to a surcharge on overdue, unpaid balances and credit facilities withdrawn. 7 The publisher shall not be liable for any loss or damage occasioned by any total or partial failure (however caused) of publication or distribution of the magazine in which any advertisement is scheduled to appear. 8 The placing of an order for the insertion of an advertisement shall amount to an acceptance of the above conditions and any conditions stipulated on an advertiser’s order form or elsewhere shall be void insofar as they are in conflict with them.


EGSHPA European Ground Source Heat Pump Association

Sponsorship rates Front Cover

Package “A”

Package “ “B”

Package “ C“

Front Cover Feature

YES

-

-

-

Editorial in Ground Up

YES

YES

YES

YES

Magazine Page Advert

2

2

1

1

Company Interview (Ground Up)

YES

YES

YES

-

Magazine Classified Advert

YES

YES

YES

YES

-

YES

-

-

Publish Editorial (Web)

YES

YES

YES

YES

Find a Pro Inclusion (Web)

YES

YES

YES

YES

Website Banner (Premium)

YES

-

-

-

Website Banner (Standard)

-

YES

YES

-

Price (Single Issue) £

7,500 GBP

5,000 GBP

4,500 GBP

4,000 GBP

Price (6 Issues) £

5,000 GBP

3,750 GBP

3,250 GBP

3,000 GBP

Feature products in News section

Front Cover Sponsorship, includes:

Sponsor Section “C”, includes:

• Company logo across the front cover. • Editorial in the magazine. • Full page advert. • Company details adding to the “Find a Pro” section of the website and magazine classified section. • Banner on the egshpa.com website. • Editorial published on egshpa.com website.

• 2 pages of editorial. • 1 page advert. • Company details adding to the “Find a Pro” section of the website and magazine classified section. • Banner on the egshpa.com website. • Editorial published on egshpa.com website. • Updates on new products adding to the news section.

Price 3,500 GBP single issue or £2,000 per issue for 6 issues.

Price 2,000 GBP or 1,500 GBP per issue for 6 issues.

Sponsor Section “A”, includes:

Classifieds, includes:

• 2 pages of editorial. • 1 page advert. • Company details adding to the “Find a Pro” section of the website and magazine classified section. • Banner on the egshpa.com website. • Editorial published on egshpa.com website. • Updates on new products adding to the news section.

Price 3,500 GBP or 2,500 GBP per issue for 6 issues. Sponsor Section “B”, includes :

• 2 pages of editorial. • 1 page advert. • Company details adding to the “Find a Pro” section of the website and magazine classified section. • Banner on the egshpa.com website. • Editorial published on egshpa.com website

Price 2,500 GBP or 1,750 GBP per issue for 6 issues.

• Company details adding to the “Find a Pro” section of the website and magazine classified section. • Banner on the egshpa.com website. • Editorial published on egshpa.com website.

Price 500 GBP single issue or 350 GBP per issue for 6 issues.


EGSHPA European Ground Source Heat Pump Association

Classified rates One Issue

12 Issues

1/2 Page

800 GBP

600 GBP

1/4 Page

400 GBP

300 GBP

1/8 Page

200 GBP

150 GBP

Technical information /2 Page (b)

1

/2 Page (a)

1

82mm x 240mm + 4mm bleed

170mm x 117mm + 4mm bleed

These adverts will appear in the classifieds section at the back of the magazine. QuarkXpress EPS file including embedded pictures and fonts (CMYK) Illustrator/InDesign EPS file with embedded pictures and fonts (CMYK) Photoshop file saved as TIFF or EPS (not JPEG encoding) (CMYK)

/4 Page

1

72mm x 105mm

/8 Page

PDF (CMYK) Acrobat 4 (1.3) compatibility (Fonts embedded)

1

72mm x 57.5mm

Artwork can be accepted in the following formats: by email: info@egshpa.com or by ftp: Address: ugsvr.ultimateguide.es Port: - 21 User: Werbung_FTP

Conditions of Acceptance Orders for insertion of advertisements in the Ground Up magazin are accepted subject to the following conditions: 1 Advertisement copy shall be legal, decent, honest and truthful; shall comply with the British Code of Advertising Practice and all other Codes under the general supervision of the Advertising Standards Authority, and shall comply with the requirements of current legislation. 2 While every endeavour will be made to meet the wishes of advertisers, the publisher does not guarantee the insertion of any particular advertisement. The publisher also reserves the right to decline advertisements even though they may have previously agreed to publish the same. 3 It is the advertiser’s responsibility to notify the publisher of any mistake or inaccuracy in an advertisement immediately it appears. No responsibility will be accepted by the publisher for errors appearing in a series of advertisements if notification of such errors is not made after the first insertion. 4 In the event of any error, misprint or omission in the printing of an advertisement or part of an advertisement the publisher will either reinsert the advertisement or relevant part of the advertisement as the case may be or make a reasonable refund or adjustment will be made

where the error, misprint or omission does not materially detract from the advertisement. In no circumstances shall the total liability of the publisher for any error, misprint or omission exceed (a) the amount of a full refund of any price paid to the publisher for the advertisement in connection with which liability arose or (b) the cost of a further or corrective advertisement of a type and standard reasonable comparable to that in connection with which liability arose. 5 The copyright for all purposes in all artwork, copy and other material which the publisher or his employees have contributed to or reworked shall vest in the publisher. 6 Advertisements not prepaid are due for payment 28 days from the date of invoice. Failure to pay accounts within the specified period will make advertisers liable to a surcharge on overdue, unpaid balances and credit facilities withdrawn. 7 The publisher shall not be liable for any loss or damage occasioned by any total or partial failure (however caused) of publication or distribution of the magazine in which any advertisement is scheduled to appear. 8 The placing of an order for the insertion of an advertisement shall amount to an acceptance of the above conditions and any conditions stipulated on an advertiser’s order form or elsewhere shall be void insofar as they are in conflict with them.


m pa.co .egsh www


EGSHPA European Ground Source Heat Pump Association

Contact information European Ground Source Heat Pump Association Argyle House Dee Road Richmond Surrey TW9 2JN Website: www.egshpa.com Tel UK: 0203 432 5956 Tel Spain: 96 599 3274

Technical Director:

Dale Holdback - BEng AMIMechE

Finance Director:

Richard Layton - Bsc ACA

Head of Membership Development Director:

Nathan Berkley

Head of Social Media

Adrian Bridgwater

& Editor-in-Chief

http://twitter.com/#!/EGSHPA adrian@egshpa.com

Membership enquiries: members@egshpa.com Advertising and Editorial enquiries: info@egshpa.com

European Ground Source Heat Pump Association, Argyle House, Dee Road, Richmond, Surrey, TW9 2JN Not for Profit Company Limited by Guarantee, Registered in England & Wales No. 7689830


Ground Up Media Pack (2013)