PROCTER AND GAMBLE UKSV WERE ASKED TO SUPPORT THE PROCTER & GAMBLE OLYMPIC HOME. THE VENUE WAS VINOPOLIS LOCATED WITHIN THE STUNNING VICTORIAN RAILWAY ARCHES OF LONDON BRIDGE, VINOPOLIS IS THE CAPITALS PREMIER WINE TASTING EXPERIENCE AND VISITOR ATTRACTION.
Live TV was also wired throughout the venue to enable the viewing of the Olympics, which created some interesting projection challenges.
The venue was stripped out leaving an empty shell. We then were part of the team creating the home for the US Olympic team families. There were numerous experiential touch points throughout the building for the global brands under the P&G banner combined with live stages.
CLIENT
Procter and Gamble/GMR Marketing
EVENT
Olympic Home
SCOPE
Production & event management
TYPE
Experiential four week event