Ukrainian HORECA Exportwave_Catalogue

The catalogue became possible due to the support of the American People through the United States Agency for International Development (USAID) under the Competitive Economy Program in Ukraine (via the NGO “Ukrainian Export Alliance” for implementation of the grant activity «Ukrainian HORECA exportwave»). The catalogue do not necessarily reflect the views of the United States Agency for International Development or the United States Government.

Interview with Iryna Zelenina

Interviewer:

Hey there, Iryna! Let's dive right in. What motivated you and your partners to establish the Ukrainian HoReCa Cluster?

Iryna Zelenina:

Hi! You know, the idea didn't just hit us out of the blue. It brewed over years of my involvement in tourism, exhibitions, and promoting Ukrainian products abroad. Seeing the common struggles faced by manufacturers, from cracking new markets to finding solid partners, made me realize the urgency for Ukrainian companies to stay ahead in the global HoReCa scene.

The COVID-19 epidemic, by delivering an immediate blow, revealed the vulnerability of the industry but also underscored the need for flexible, robust business models. Tackling these challenges demanded a united front— pooling resources, knowledge, and experiences. So, my partners and I decided it was time to build a platform for collaboration. We envisioned a space where we could collectively amp up the quality and competitiveness of Ukrainian goods and services in the HoReCa sector, while fostering innovation and elevating interactions between producers and market players.

Crucially, we aimed to bridge the gap between HoReCa producers, stakeholders, government bodies, and international partners. We wanted to create a hub where members could swap stories, learn from one another, spot growth opportunities, and collectively promote Ukrainian products on the world stage.

Interviewer:

What were the main challenges during the cluster's birth?

Iryna Zelenina:

We faced a number of difficulties. The biggest battle was getting companies to hop on board our crazy train. You see, the concept of a cluster was quite new in the Ukrainian market.

Not everyone got it immediately. Many were stuck in their silos, viewing other manufacturers as rivals rather than potential partners. So, our first mission was not just to explain the cluster’s principles but to show the real benefits of such a cooperation.

We went with communication campaigns, face-to-face meetings, and showcasing success stories from other industries and countries We needed to prove that joint forces offered more opportunities for development than going solo way. Another challenge was to organize clusters internal system: clear rules of cooperation, interaction system, mechanism for resolving possible conflicts.

This required us to have a deep understanding of not only the specifics of working in HoReCa, but also experience in managing business associations and clusters.

co-founder of the Ukrainian HoReCa Cluster

Ultimately, thanks to the joint efforts of the team, confident communication with potential members, and ongoing support from the companies already involved, we were able to overcome these initial challenges and began to move forward as a united, strong community.

Interviewer:

What are the success stories of the Ukrainian HoReCa Cluster so far?

Iryna Zelenina:

We're immensely proud of our achievenments. Firstly, as the Ukrainian Export Alliance, we've united over 500 companies under our "Trade with Ukraine" umbrella, showcasing our nation's capabilities and boosting our producers. It's like forming one powerful team for the international stage – the impact is incredible!

Additionally, our collective stands at major international exhibitions have been pivotal. They've not only expanded our companies' reach but also facilitated knowledge exchange, exposure to global trends, and opportunities for new contracts and partnerships.

Most importantly, we've fostered a genuine community. Our cluster isn't just about businesses; it's a supportive network where we share knowledge, ideas, and innovations, making each of us stronger together, akin to a close-knit family.

Our efforts also positively impact the Ukrainian economy, opening new markets, enhancing the global recognition of Ukrainian brands, and driving export growth. Knowing we're making a difference not only for individual companies but also for our nation fuels our determination to keep pushing forward. In essence, our achievements extend beyond numbers and projects; they embody the vibrant community we've built, which holds real value.

What's on the horizon for the Ukrainian HoReCa Cluster? What are your plans?

Interviewer: Iryna Zelenina:

When it comes to our plans, we're full of energy and ambition. Firstly, we aim to widen our network of international partners, facilitating lasting connections between Ukrainian companies and the global HoReCa market. This goes beyond mere business card exchanges, focusing on fruitful, long- term collaborations.

Secondly, we're diving into digitalization. Recognizing the importance of technology, we're ensuring our participants stay ahead by developing apps, platforms, and tools to streamline operations and foster innovation in the HoReCa sector.Innovation is another key focus. It's not just about new products; it's about fresh ideas and approaches. We encourage our participants to experiment, embrace novelty, and share their achievements, fostering industry-wide growth through knowledge exchange.

Lastly, we're committed to expanding our presence in international markets. While maintaining existing ties, we're actively seeking growth opportunities in Europe, the Middle East, the United States, and Canada, spreading awareness of Ukrainian quality and hospitality worldwide.

Interviewer: Iryna Zelenina:

And finally, what would you like to wish our readers and cluster members?

To all you rockstars out there, embrace the chaos, seize the opportunities, and never underestimate the power of collaboration. Together, we're unstoppable. Let's show the world what Ukrainian hustle is all about!

Interviewer:

Thanks a lot, Iryna, for the electrifying interview. We wish the Ukrainian HoReCa Cluster new achievements and confident development!

Interview with Oleksii Akimov

Journalist

Good afternoon, Oleksii! Today we have a unique opportunity to talk about the importance of marketing in promoting Ukrainian producers in the HoReCa market, both in Ukraine and abroad. Please tell us how your expertise in marketing affects the work of the cluster?

Oleksii Akimov:

Good afternoon! Well, you know, marketing is a real art, especially when it comes to such a competitive industry as HoReCa. I have more than a quarter of a century of experience in marketing, and every day I am convinced that there is no way to do anything without a proper marketing strategy.

Within the cluster, my role is not only to develop strategies but also to make our companies visible on the global stage. We analyze markets, study the needs of our potential customers and build communication on this basis.

Working on marketing in the cluster is not just a job. This is our chance to show the world what we are capable of and make Ukrainian brands recognizable and respected far beyond our country's borders. We set ourselves ambitious goals, but we have all the necessary tools and resources to achieve them .

Interviewer:

What do you think are the main advantages of marketing for Ukrainian HoReCa companies?

Oleksii Akimov: :

Well, when we talk about marketing in HoReCa, it is important to remember that it is

not just advertising or sales. It is about understanding the needs of our customers, about how to make their experience unique and memorable. And this is where marketing comes in. We analyze trends, collect feedback, and use this data to improve our products or services.

Through marketing, we can tell the story of our brand, share our philosophy and values. This is very important because today people are looking for not just a place to eat, but a place with a story, with a soul. They want to know who is behind the product, what mission we are pursuing.

Marketing is about innovation. It helps us stay one step ahead, try new approaches, experiment with promotion channels, technologies, and design. Thanks to this, we can not only meet the current needs of our customers, but also anticipate future trends. So, for us, marketing is not just a sales tool, it is a way to make our products and services more relevant to the requirements and desires of our customers, it is an opportunity to develop and grow together with our market.

co-founder of the Ukrainian HoReCa Cluster

Interviewer:

What specific strategies do you use to achieve these goals?

Oleksii Akimov:

First of all, digitalization is our forte. We live in the digital age, so the use of the Internet, social media, SEO (search engine optimization) and contextual advertising allows us to reach a wide audience. We carefully analyze where our potential customers spend their time online, and that's where we catch them.

As for content, we don't just create beautiful images or text. We share stories that reflect the soul of our brands, their values, and mission. It can be a story about how the idea for a new product was born, about our attitude to the environment, or just an interesting case study. The main thing is that it should touch a nerve, evoke emotions and resonate in the hearts of our subscribers.

When we talk about international exhibitions and fairs, this is our opportunity to "shine" in front of a large audience and establish personal contacts with potential partners. This is incredibly valuable, because live communication allows us to better understand customer needs, feel the market and, of course, present our products in the best possible light.

Last but not least, we are actively working on partnership programs and collaborations. These can be joint projects with other brands, bloggers, and influencers. This approach not only expands our audience, but also increases the credibility of our brand, because a recommendation from a famous person or a trusted partner means much more than simple advertising.

Interviewer:

Oleksii:

How do you see the future of the Ukrainian HoReCa Cluster? Looking at the future of the Ukrainian HoReCa Cluster, I see bright horizons in front of us. We are not just on the verge of big changes, we are actively shaping them.

The first and perhaps the most important thing is our desire to expand the geography of our activities. We are not resting on our laurels and are constantly looking for new markets for our members. It is not only Europe or North America, we are looking at Asia, the Middle East, and even Africa. There are no boundaries for us, only opportunities.

This is followed by deeper cooperation with our partners. We realize that success is always a team effort.

That is why we plan not only to maintain ties with existing partners but also to actively develop new ones. We believe in the power of cooperation and exchange of experience, and this is what will allow us to move forward.

My dream is to see Ukrainian companies not just as participants in the global HoReCa market, but as its leaders, setting standards of quality, innovation, and sustainability. We have every chance to do this, because we have talented people, bold ideas and unwavering faith in ourselves.

So, the future of the Ukrainian HoReCa Cluster is a future full of opportunities, innovations and mutual support. And I am absolutely sure that together we will reach incredible heights.

schedro

powerful Ukrainian gastronomic brand with a 25-year history of success.

schedro - high quality and excellent taste from Ukraine!

SCHEDRO is a powerful Ukrainian gastronomic brand with a 25-year history of success. Every year, SCHEDRO LLC produces more than 100 SKU in 10 categories. The permanent assortment includes sunflower oil, ketchups, sauces, margarines, mayonnaises, mustards for the B2C, B2B and HoReCa segments.

SCHEDRO products are successfully exported to the EU countries, the Middle East, Africa, America and Asia. The company employs more than 1500 people. For several years in a row, SCHEDRO has been among the TOP-50 most expensive brands in Ukraine thanks to its strong team, commitment to innovation and production of the highest quality products.

Production facilities of SCHEDRO

SCHEDRO products are manufactured in Lviv and Zaporizhia on the strong production lines of the leading fat processing plants in Ukraine.

Lviv Fat Plant (LFP) is a leader in the fat and oil industry of Ukraine, founded in 1946. The company focuses on the production of mayonnaises, ketchups, sauces, milk fat substitutes, vegetable oils for frying and margarines.

Ukraine, Dnipro, 49 33 122, Bohdana Khmelnytskogo ave. D-2 4, Vadyma Hetmana str. +38 56 3 3 333 schedro@schedro.ua

ALEXANDR MYRONOV

Head of export department oleksandr.myronov@schedro.ua Tel: +38( 66) 32 -64-21 linkedin.com/alexandr-myronov

General info a out the company:

Y a of stablish d – 2 1

Numb of mploy s – 143

Expo t xp i nc – 25 y a

Numb of xpo t ma k ts - 35 count i s wo ldwid (Eu op , Middl East, Asia and Am ica)

Products

mayonnais , k tchup, sauc s, musta sunflow oil, f ying oil

ma ga in fattyfill, fattyf y, fattymilk, cjnf ction y  fats

Food & Agriculture products

Food ingredients & Manufacturing

Products for HoReCa

b2c prezenter

b2b prezenter

horeca flayer oil flayer

YÖGODA

CREATED BY NATURE, IM ROVED BY US!

YOGODA i the trademar of inno ati e fruit&berr drin from U raine — onl natural ingredient , without artificial additi e .

GFS compan launched inno ati e drin in U raine in 2 17 toda we ha e million of happ cu tomer . We are pre ented in all major retailer (ATB, Silpo, Achaun, NOVUS, METRO, WOG, O o, Rozet a and man other ).

11 different fla or NO SUGAR line of product

Bright modern de ign of pac agin Health and ta t opportunit to trengthen immunit

Can be u ed with COLD or HOT water (a a tea) – 3 minute to prepare read drin

YOGODA fit for HoReCa, petrol tation , and for food retail chain

IFS, FDA, HACC

U raine, oland, Moldo a, Lat ia, Lithuania, Ireland, Canada, Czech Republic

General info about the company:

Year of e tabli hed – 2 1

Number of emplo ee – 17

Export experience – 3 ear

Number of export mar et 7

roducts

hot be erage

cold be erage

Products for HoReCa

Food & Agriculture products

Goods for HoReCa

Health and beauty products

Ukraine, ZAPORIZHZHIA, 69123, 9, NOVOBUDOV STR +380(99)-129 49 14 p.khmelnytskyi@gfs.com.ua

PAVLO KHMELNYTSKYI export manager +380(99)-1294914 p.khmelnytskyi@gfs.com.ua

booklet catalogue

Maribell

most delicious syrups, toppings, concentrates for natural lemonades and tea in ukraine

West Trade Company started production of flavoured sugar syrups and toppings in 2015 year by the TM Maribell. Our company is not a bit but we propose the biggest opportunities for our customers: - production of flavoured sugar syrups by individual order (we can make flavour more sour or spicy) - private label is available from the minimal quantityexclusive distribution rights and protection of the territory - production of sweet sauces by the customers request.

Our syrups and toppings are in demand in the preparation of cocktails, desserts, ice cream, coffee, smoothies, baked goods. Bars, restaurants, pastry shops and coffee houses today cannot imagine their work without this category of goods. By purchasing our products, you will be convinced that it is much more profitable than buying imported analogues, with a price / quality ratio.

TM Maribell syrups look spectacular and attractive on the shelves, their stylish appearance attracts attention, the taste and color are natural, and the consistency is perfect.

SYRUPS

Syrup is a sweet, natural concentrate composed of water, sugar, juice and additives for making drinks. With the help of syrup, you can easily add any taste and color to a cocktail or lemonade, diversify the coffee menu or surprise your guest with an unusual tea with fruit aromas or spices.

TOPPINGS

Toppings are sweet fruit and berry syrups that are used to diversify the flavors of desserts and give the finished dish aesthetically appealing appearance. Most often, toppings are used for coffee, desserts, ice cream, cocktails.

Ukraine, Dnipro, 49033 68, Academician Belelyubsky str. +380-67-634-41-77 +380-979-048-807

evgenia.syrup@gmail.com irina.syrup@gmail.com

LEMONADE CONCENTRATE

Lemonade concentrates are syrups used in the preparation of carbonated and noncarbonated drinks. For the preparation of our concentrates, we use only fruits, berries, herbs and spices, without the addition of chemicals, dyes or preservatives.

TEA CONCENTRATE

Tea concentrate is a liquid containing sugar, honey, natural additives (berries, fruits, spices). It is enough just to pour such a concentrate with water and you will get a delicious aromatic drink that refreshes in summer and warms in winter.

HOT CHOCOLATE

Tasarone hot chocolate is a delicious drink that delights fans of true chocolate taste. The thick and pleasant texture is perfect for making classic chocolate in a cup, traditional for coffee shops, bars or restaurants.

Food ingredients & Manufacturing

Products for HoReCa

fresh black coffee company

FRESH BLACK IS A COFFEE ROASTERY, SPECIALIZED IN SPECIALTY COFFEE IN BEANS, DRIPS AND CAPSULES

FRESH BLACK IS A COFFEE ROASTERY, SPECIALIZED IN SPECIALTY COFFEE AND WHITE LABEL PRODUCTION (for the needs of coffee shop chains and resellers)

We start our story in 2010. We have grown from a mobile coffee shop to a company that imports green coffee, has its own production facilities, 5 cafes, a barista school and a laboratory, r&d center. We always remember how it all began, yet we make our future today and we have extensive plans.

During last 6 years we take prize-winning places in Ukraine. Our main focus is specialty coffee, we participate in coffee championships and world coffee festivals and events: Berlin, London, Milan, Amsterdam.

We are always trying to surprise our clients with new taste and experience. Where it fermented whiskey coffee or fermented drip coffee bags we are united by a simple purpose of making exceptional coffee that fascinates you from the first sip and presenting it to as many people as possible. Indeed, everyone deserves a pleasure from a really good cup of coffee.

Our drip coffee bags, so anyone can enjoy it anywhere. We are going to launch coldbrew manufacture white label.

We can choose the right coffee for you from our range, as well as find, buy, roast the beans of your choice, considering necessary taste, balance and aroma. We can provide design and variety of packing options for your needs.

Ukraine, 04071, Kyiv  Yaroslavska str, 6 +380509120843 ask@fresh.black pk@fresh.black

Kseniia Poltavets co-owner, export director +380509120843 pk@fresh.black linkedin.com/poltavets-kseniia

video presentation

General info about the company:

Yea of established – 201

Numbe of employees – 5

Expo t expe ience – 2 yea

Numbe of expo t ma kets - 3

Products

F esh oasted coffee in beans, g ound coffee, coffee in d ip bags, capsule

Cold b ew in cans, non-alcoholic cocktails in cans (coming in 6 month)

Products for HoReCa

JOYF

Ukrainian-based design company specialized in eye-catching outdoor and lounge furniture

Hi, we`re Joyf

Ukrainian-based design brand  that works in the field of outdoor and lounge furniture. With a team of designers, we create collections for furnishing both commercial and residential spaces.

Why do we name ourselves Joyf? Because it is very easy to be serious instead of being yourself and having time for joy.

Why do we prefer lounge furniture? Because we live in so hectic and fast-moving world, so if you’re going to relax we believe you should do it well.

We are dedicated to creating an eye-catching design, that stands out from the crowd and invites you to spend time with pleasure.

Our milestones:

01 / Sustainable approach

02 / Durable materials

03 / Affordable price

04 / Laconic design

General info about the company:

Year of established – 202

Number of employees –

Export experience – 3 year

Number of export markets - 5

Products

chairs, armchairs, benches

tables

loungers

beanbag log holders

Ukraine, 79035, Lviv region, Lviv city, Pivkolo street, building 14 +380 93 229 24 62 info@joyf.design

Vlad Starostin Export Sales Manager +38 093 065 28 22 v.starostin@joyf.me linkedin.com/vlad-s

Shishka Project

Ukrainian designer brand of interior items, furniture and rugs.

Welcome to the Shishka Project — where design meets comfort. At Shishka Project, we specialize in crafting author's furniture and rugs designed for commercial, residential, and corporate environments. We understand the importance of merging aesthetics with functionality, and our collections embody just that. Collaborating with leading contemporary designers, we bring our ideas to life.

Discover our ash-crafted bar tables, designed specifically for wine enthusiasts, alongside versatile ash coffee tables featuring convenient trays. Delve into the world of fine art with our exclusive Matisse and Malevich-inspired art tables. Complement your decor with our extensive selection of rugs, available in varied sizes to suit any room. Round off your space with our selection of cozy armchairs and compact sofas, perfect for creating a homely atmosphere.

Our mission is simple — to create practical and stylish pieces that not only enhance your space but also provide a sense of unparalleled comfort.

General info about the company:

Year of established – 2 1

Number of employees – 1

Export experience years) –

Number of export markets - 3

Products

upholstered furnitur

bar table

coffee tables for commercial, corporative, residential spaces.

VASYLIA LYPKIVSKOHO, 16A, Ukraine, Kyiv, 03035 +380 67 239 9191 hello@shishkaproject.com

Oleksandr Muratov CEO +380 67 239 9191 hello@shishkaproject.com

catalogue

RE:QUIET

acoustic solutions

acoustic solutions for commercial premises

Re:Quiet is a Ukrainian brand of acoustic solutions for commercial facilities. We help you regain peace and quiet.

To create our products, we use material from recycled food-grade plastic while taking care of acoustic comfort and the environment. Re:Quiet is a symbiosis of design and many years of experience in furnishing office and retail spaces. It is very important for us that our products combine ergonomics, high acoustic performance, a friendly atmosphere, and environmental friendliness. The products we present are made by Ukrainian designers.  These are acoustic lamps, wall and ceiling panels, office partitions, and various decorative products.

We are open to cooperation with architectural and design bureaus and are ready not only to offer our standard products but also to implement bold ideas for your projects.

We will be happy to provide acoustic comfort in your office or other space.

General info a out the company:

Year of established – 1

Number of employees – 1

Export experience (years) –

Number of export markets -5

Products

wall acoustic panel, acoustic compositions, ceiling solutions, room deviders, desktop screens

Furniture & Decoration

Ukraine, Kyiv, 03037 +380674640477 info@requiet.ua

Stanislava Krugliakova commercial Director +380674640477 linkedin.com/stanislavakrugliakova/ catalogue

SoundSleep

Our principles are brightness, trends and love!

"Magic of Textiles" LLC is a modern textile company specializing in the production and sale of pillows, blankets, bed linen, towels, and kitchen textiles. More than 7 years of experience на. Our team of professionals knows how to create products of the highest quality that meet even the highest standards of the hotel segment. We develop the most modern designs, use innovative technologies for their production and tailoring. All products are certified, we also independently check the quality of all the products we offer you. We also constantly increase our assortment, taking into account market trends.

Textiles (apart from apparel)

General info about the company:

Year of established – 2 1

Number of employees –Export experience (years) – 3 year

Number of export markets - 4

Products

bed linen, blankets, pillows, towels, bathrobes, kitchen textiles

Household products & housewares Goods for HoReCa

02002, Kyiv, Yevgena Sverstyuk st., building 11 A, office 603 +38(096) 382 99 72 opt@magitex.com.ua

Dudina Inna Director  +38(095)4364712 inna.d@magitex.com.ua linkedin.com/natalia-kichenko

PRESENTATION

K.tex

K.tex is Ukrainian nonwoven producer with specialization on the natural fibers materials

K.tex is one of the leading manufacturers of non-woven materials in Ukraine. In the conditions of a dynamic market, we managed to implement a successful model of business development, which is based on trust and mutual respect for each client. Belief in one's product and love for one's work motivate one to seek new opportunities for development. That is why the K.tex company is a team of like-minded people who build their own success on constant improvement, innovation and professionalism.

Our mission is to promote the realization of the boldest ideas by using high-quality modern nonwoven materials specially designed for specific consumer needs, and to greatly facilitate work with materials through a comprehensive approach to supply and care for each customer.

Key facts:

•Years on the market: 21

•Markets served: apparel, furniture, home textiles, filtration, medicine, technical textiles

•Production processes: air-through bonding, needle punched, quilting

•Company employs nearly 190 staff

•Markets: leading on local market, expanding export

•Company brands include SLIMTEX, TERMOLOFT, Hollowsoft, HardFiber, Dortex

Textiles (apart from apparel)

Household products & housewares

Goods for HoReCa

Pokrovska 1, Irpin, 08200, Ukraine +380 67 650 12 55 v.voitko@ktex.com.ua

Viacheslav Voitko Director of Sales and Marketing Departament +380 67 650 12 55 v.voitko@ktex.com.ua linkedin.com/viacheslav-voitko

ITA DREAM

Specializes in the manufacture and sale of table textiles, staff uniforms and other textiles for HORECA.

The Ukrainian company “ITA DREAM” was founded in 2017 by two sisters, it was emerged with the development of the family business. Specializes in the manufacture and sale of table textiles, staff uniforms and other textiles for HORECA. Every year the company grows and improves technologies, processing methods, works to expand the range and meet the needs of customers.

GETTING TO KNOW ITA DREAM STAFF UNIFORMS

Specialized fabrics of various colors and densities are used for the production of clothing. The Department of designers is constantly working on new models taking into account fashion trends and trends in the global market.

General info about the company:

Year of established – Established manufacture - 1998 , established ITA DREAM - 201

Number of employees – 50

Products

chef`s jacke apro chef`s pant Headwea

T-shir Waitcoa tableclot napki table linen cover for devices

Apparel & Accessories & Jewelry

Textiles (apart from apparel)

Products for HoReCa

Goods for HoReCa

Ukraine , Kropyvnytskyi , Arseniy Tarkovskyi str. 68 , 25006 +38(050) 698 22 72 i.chizik@mriyae.com.ua , a.sharkova@mriyae.com.ua

Inna Chizik Founder/director +38(050) 698 22 72 i.chizik@mriyae.com.ua

PRESENTATION catalogue

High-quality for

goods from ukraine horeca