To refresh you, the original article outlines the basic principles, gives you top tips and suggests further reading. I focused mainly on Twitter; in certain ways, it’s my preferred platform, although this is a matter of personal preference and the most suitable platform for you will depend on your aims. Twitter’s great for sharing exhibition information and new websites, etc. Retweeting is a good way to support others and is to be highly recommended. Building a mutually supportive network is at the heart of Social Media, and I often share friends’ shows and they’ll share mine. A Facebook business page is also important to share news of workshops, exhibitions or new ranges. Remember to keep the holiday photos to your personal page, because what you did on your girls’ weekend in Ibiza may be best kept from potential customers. Of course, how you project yourself is a matter of personal choice but remember that you’ll be seen by potential clients so an air of professionalism is to be recommended. Instagram is fantastic for artists and designers, and a great way to show your designs and aesthetic. I’ve only joined fairly recently (I know, late to the party!). It’s wonderful to use as a portfolio and even gauge which pieces of work are more popular - valuable for market research! Lara Watson, former editor at Mollie Makes, told me Instagram was often her first port of call when searching for art and craft images to feature in the magazine. Many bloggers also use it to source imagery so make sure you do too. Spring 2016 | ukhandmade |
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