2014 CLIA UK & Ireland Online Resources Guide

Discover

a whole world of cruise at cruiseexperts.org A unique online resource created just for you

CLIA UK & Ireland has created a website that is packed full with content exclusive to CLIA members.

This includes the very latest statistics, award-winning learning modules, invaluable resources, latest cruise news, live and recorded webinars, inspirational videos, key contacts for cruise lines and executive partners, ship visits, must-attend industry events, cruise line promotions, FAQ’s, blogs, images and social media.

It is a resource that is unique in the travel industry – it is supported by 45 cruise lines and almost 100 travel partners – and it is created just for you!

Accessing the website for the first time: Every CLIA UK & Ireland member has a unique Membership Reference.

Once you have this you can go ahead and create your very own personal profile. Within your profile you can load details of any ship visits and cruises you have taken, any cruise line training you have completed, and if you complete any of the CLIA modules these will also automatically be recorded within your personal dashboard and will display your progress towards reaching CLIA accreditation.

If you are unable to find your Membership Reference then do contact us in the usual way.

Email ukinfo@cruising.org | Call us 0207 436 2449 | Tweet Us @ukcruising

Members Hub

The Members Hub is the first page you will see after you have logged-in to the site.

The page is updated each month with new content, video and information so there is always something new to discover. The key parts of the page are:

• Link to our latest weekly blog on ‘What the Trade Press’ have

been saying about cruising

• Link to the latest edition of our members e-newsletter ‘Informer’

• Link to our latest quarterly River Cruise Bulletin

• Additional links to our latest events and publications Within the Members Hub you will also discover a monthly blog by our guest columnist of the month, My Top Ten – written by a CLIA member travel agent to give you a different view on cruises and cruise destinations, and our quick summary of Five Thing we have Learned Last Month – all offering insights and information just for you!

Selling Cruise New for 2014 is this magazine-style section of the site that is updated on a monthly basis and that aims to give you some more in-depth details in an easy to read format. The section is split into three parts: Selling Cruise – takes a different segment of the cruise industry each month so that you can focus in on this sector: past articles have included Luxury Cruising and Expedition Cruising.

Selling Rivers – focuses in on this fast-growing cruise sector with a different article each month to give you a complete view of cruise: past articles have included A Day On the River and Rivers of France Selling Destinations – lets us breakdown the myriad of cruise destinations available by giving you a unique perspective on ports and places: past articles include Small Ports and The Baltic.

All articles are updated monthly – but don’t worry if you have missed anything, there is a handy archive too for all past articles.

Webinars At CLIA we know that keeping up to date with the products and destinations offered by cruise lines is essential for cruise experts. So we operate a number of webinars throughout the year where we invite cruise lines, ports, destinations and other suppliers to relay their product updates to you.

New for 2014 is our Webinar Library where you can book yourself on a forthcoming webinar and you can also browse our previous webinars that are all downloadable for you to watch later. This means that you can watch the webinars that you want to watch at a time convenient to you!

For those interested in marketing webinars or in destinations, then please be advised that there are a number of additional webinars around these subjects too!

FAQs We know that converting new to cruise customers from a land-based holiday is a great opportunity to grow our cruise sales – we also know that occasionally they may have questions on areas such as smoking at sea, onboard health and hygiene, cruise ship safety, travelling with families and so on.

We have produced a whole section on our website to cover just this sort of eventuality – updated regularly as new procedures and legislation is brought into being. This includes official industry videos, in-depth guides, and a range of short-answer questions.

Latest News Keeping up to date with changes and announcements in the industry are central to being a cruise expert – our latest news section is updated throughout the day with breaking cruise news – and check out our archive for news you may have missed. CLIA UK & Ireland offers the most comprehensive cruise news listing in the UK & Ireland of all 45 of the leading cruise lines active in the UK. And if you are looking for a summary of what the trade press have been saying this week about our industry - then you will find a link to this weekly blog on the site.

Complete Listings Do you need to know your local contact person for a particular cruise line? Want to attend their upcoming roadshow or ship visit? Wish to connect via social media? Or simply find out their up to date promotions and news?

New for 2014: CLIA’s new landing pages, events, ship visit and promotions pages cover all of our member cruise line current activity – so that you do not miss a thing. And with more information being added all the time we are sure that you will always discover something new!

The most up to date, industry-wide events and promotions listing, and the ultimate contact database for you – all in one place so you do not have to look elsewhere!

Also at your fingertips, in partnership with Traveltek, cruiseexperts.org gives you access to iSell Cruise Search, to allow you to search and develop your knowledge of itineraries and cruise destinations.

Marketing Your Business We want customers to find their local CLIA member – and so have invested in our own member search engine so that potential cruisers can come and find you whether by postcode or by searching for their town or county!

We are also delighted to be running CLIA Cruise Week between September 27 and October 5 where we will be publicising CLIA and the benefits of cruise holidays across the spectrum of media from local newspapers to national TV, and from radio stations to social media – we are going to create a buzz... so all you need to do is hold your own promotion or event and let’s work together to get more people to cruise.

CLIA also provides you with access to our logo for your marketing material, window stickers, membership certificates and accreditation collateral.

Want to convince customers that you know and understand cruise?

Let your membership speak for itself.

Learning Academy Only CLIA operates the UK & Ireland official cruise accreditation programme – recognised by City and Guilds for its excellence in delivery.

The Learning Academy is where you can record any ship visits or cruises and any learning completed with cruise lines, you can create your own online diary – a central reminder for you of how far your learning journey has taken you.

Our Academy also holds all of our learning modules and resources – accessible whether you wish to work towards accredited status or you simply want to improve your knowledge.

Sections include: Our Resources Centre is home to the latest statistics, reports and key cruise information – think of it as your online study library Oceans of Opportunity is our main training programme – taking learners from novice to expert utilising modules that take up to 15 minutes each to complete. Subjects covered include the history of cruising, sales techniques, the cruise sectors, reading a cruise brochure and so on.

Completion of this programme gives learners accredited status.

CLIA has compiled a whole set of Destination Training modules – giving you background information on each cruising area, key attractions, the customer experience in the ports themselves, along with other important information. Destinations include the Mediterranean, Caribbean, Alaska, South America, Far East, Nile and so on.

The Member Training area is where you will find short modules from our cruise line members and CLIA travel partners. These are not intended to be full in-depth training courses, but rather to give you a summary of the key points from their products.

An additional section is our Specialist Training area where we have added courses that can help build your knowledge and expertise such as emerging destinations, essential marketing, river cruises and social media.

Finally, and new for 2014 is CLIA Discovers – bringing you learning content unlike anything you may have experienced before. This special series of training programmes is led by cruise destination specialist Peter Kollar (from CLIA Australasia) and takes you on a journey that will ultimately circumnavigate the globe and cover 350 of the world’s most important cruise ports. From distance from the port to the city (and airport) to the destination experience for your customer and important excursions and places to see – you will never study a cruise destination in the same way again!

And much much more

From showcase events to our Facebook community, from unique online resources to the best of cruise training, there is a whole world of cruise to discover at CLIA UK & Ireland. If you have not yet set up your own online profile or if you are not yet a member of CLIA – then contact us using the details below.

CLIA UK & Ireland is supported by: A-Rosa AMA Waterways Amadeus River Cruises American Cruise Lines American Queen Steamboat Company APT Luxury River Cruises Avalon Waterways Azamara Club Cruises Carnival Cruise Lines Celebrity Cruises Compagnie du Ponant Costa Crociere CroisiEurope River Cruises Cruise & Maritime Voyages Crystal Cruises Cunard Line Disney Cruise Line Emerald Waterways Fred. Olsen Cruise Lines Hapag-Lloyd Cruises Hebridean Island Cruises Holland America Line Hurtigruten Island Cruises

Mekong Waterways MSC Cruises Norwegian Cruise Line Oceania Cruises P&O Cruises Princess Cruises Pullmantur Royal Caribbean International Regent Seven Seas Cruises Riviera Travel Scenic Tours Seabourn Seadream Yacht Club Shearings Holidays Silversea Cruises St Helena Line Swan Hellenic Tauck The River Cruise Line Thomson Cruises Titan Travel (Uniworld) Voyages of Discovery Voyages to Antiquity Windstar Cruises

Not yet a member of CLIA?

Call us on 0207 436 2449 and join the Cruise Community!

www.cruiseexperts.org