2020-2021 GUIDE TO THE
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T H E U N IVER
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“Limitless” art created by Gianna Lang, Tameesha Pate and Julia Winters, students in Dr. Laura Fischer’s Spring 2020 ISC 431: Advertising Creative Strategy & Execution II class. 2 | College of Communication and Information
Shaping Passions into Professions Welcome! In the pages that follow, you’ll get a glimpse of the people and programs that make the College of Communication and Information special. You’ll learn how we launch critical and innovative thinkers, creators and doers. And you will discover how a degree from CI gives you professional possibilities that are, quite literally, limitless. Whether you are interested in communication, information communication technology, integrated strategic communication, journalism or media arts and studies, we offer majors and minors that prepare you to compete in today’s globally interconnected society. We will help you find your passion and shape it into your profession. Come explore our CI Connect Living Learning Program, take advantage of your access to work alongside our world-renowned faculty and researchers, enjoy opportunities to apply what you are learning by participating in professional internships, write stories for the Kentucky Kernel, get involved with audio and video production, learn how to incorporate traditional and digital media and new technologies in communication and information and study abroad. We are proud of the personalized attention our students receive in the classroom with our low student-to-faculty ratio. Our advisors will help you choose the right major for you and select classes that will prepare you for your life after CI. I am confident you will find a path that will inspire you. Please schedule a visit to campus so that you can experience all that CI has to offer. All the best,
Jennifer D. Greer, Dean College of Communication and Information University of Kentucky Viewbook 2020-2021 | 3
Involvement Opportunities 5
Communication7 Information Communication Technology9
Integrated Strategic Communication11
Journalism13 Media Arts and Studies
University of Kentucky: uky.edu/admission
Schyler Simpson, Ph.D. Director of Recruitment and Retention 859.257.7800
CI Connect LLP
Schedule a virtual visit: https://visit.uky.edu/virtual-visit
Financial Aid & Scholarships uky.edu/financialaid
ci.uky.edu/ci/scholarships 4 | College of Communication and Information
INVOLVEMENT OPPORTUNITIES American Advertising Federation CI Student Ambassador Program Creator Cats Grehan Associates Intercollegiate Debate Team Kentucky Kernel Library Science Association National Association of Black Journalists Public Relations Student Society of America Society of Professional Journalists WRFL 88.1
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COMMUNICATION A Communication major provides you with the knowledge and skills necessary to design, manage and evaluate communication processes involving individuals, groups and the public. Available tracks are business and organizational communication, digital and mass communication, human communication, health communication and sport communication. What’s possible with this major? Communication Manager, Campaign Developer, Talent Agent, Operations Manager, Media Critic, Media Research, Communication Analyst, Consultant, Project Manager, Public Information Officer, Corporate Trainer, Crisis Communication Specialist, Sports Information Director Also available Communication minor, 18 credit hours Degree completion program (online, for transfers with 60+ credit hours)
Blair Conner Communication, 2015 Social Media Manager, University of Kentucky “The most valuable thing I learned from my time at the College of Communication and Information sounds like an obvious answer, but it is the importance of communication. I enjoyed learning about communication methods and theories. The input and output of communication is different for everyone. We all have a unique way we talk, listen, text and post. Learning and understanding this emphasized for me the importance of clear, concise communication.”
comm.uky.edu Viewbook 2020-2021 | 7
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INFORMATION COMMUNICATION TECHNOLOGY Students who major in this field can expect to work in areas where they are the communication link between people, organizations and the technologies used to support information infrastructures. Paths include commercialization and technology management. A professional internship is required. What’s possible with this major? Cybersecurity Risk Consultant, Information Architect, IT Developer, Application Support Specialist, IT Business Analyst, Web Marketing Manager, Digital Media Strategist, Usability Analyst, Privacy Coordinator, Internet Site Architect Also available Information studies minor, 18 credit hours (online) Degree completion program (online, for transfers with 60+ credit hours) infosci.uky.edu
Michael Morgan Information Communication Technology, 2016 IT, UKHealthCare “My ICT degree has given me some great opportunities, and some great experiences throughout my collegiate career. The ICT program has some of the most technologically advanced courses that are found in no other degree program, such as Networking Technologies or Security Analytics. It is because of these classes that I was able to get the job I have now – and the motivation to move on to the Master’s program to pursue a career as a Security Analyst.” Viewbook 2020-2021 | 9
ISC Alumna Chelsea Melchor-Mack (2013) addresses an audience at the Department of Integrated Strategic Communicationâ€™s 2019 Alumni Symposium.
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INTEGRATED STRATEGIC COMMUNICATION Students who major in Integrated Strategic Communication learn persuasive approaches to communication initiatives and presentation. Students learn to master a range of skills through paths including public relations, direct response, creative advertising and account management. A professional internship and minor are required. What’s possible with this major? Account Executive, Media Buyer and Planner, Advertising Copywriter, Event Planner, Public Relations Specialist, Direct Marketing Manager, Social Media Campaign Coordinator, Brand Manager, Creative Director, Digital Content Manager ci.uky.edu/isc
Jackie Powell Integrated Strategic Communication, 1997 Self-employed brand developer at Serif Group Creative Marketing Agency “I’ve been thrilled to run a small, successful Lexington agency with my husband, Bill (ISC, 1996), since 2000. Over the past 20 years, we’ve worked for a variety of clients - naming businesses, and designing everything from logos and brochures to books and websites. I love creating content and designs that effectively and succinctly explain a client’s business. Seeing their face light up when it all comes together is my favorite thing.” Viewbook 2020-2021 | 11
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JOURNALISM Journalism students develop skills in information gathering, analysis and production to communicate with audiences across new and traditional media platforms. Courses focus on how to write significant and compelling news reports - from sports to investigative reporting that serve the public interest and the wants and needs of audiences in an information-driven society. Paths include multimedia/print and multimedia/broadcast. A professional internship and minor are required. What’s possible with this major? Reporter, Editor, Photographer, Videographer, Producer, News Anchor, Social Media Content Manager, Editorial Writer, Policy Analyst, Social Information Director Also available Journalism Studies minor, 18 credit hours ci.uky.edu/jam
Matt Murray Journalism, 2011 Head of Social Media, TODAY Show, NBC News
“I love my current job because no two days are the same, and it’s always fun to be working in an ever-changing digital landscape, always having to come up with new, effective ways to distribute your content to a wider audience. The most important thing I learned from my time in the College of Communication and Information was learning to write about things you know nothing about. It’s worth mentioning that the Kentucky Kernel was instrumental in learning these things in practice and seeing how a final product comes together.” Viewbook 2020-2021 | 13
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MEDIA ARTS AND STUDIES The Media Arts and Studies major prepares students for careers in the creative digital media industries. Courses focus on getting hands-on, skills-based instruction in the production of film, video, audio and other digital media. Students also learn how to analyze the cultural, institutional and legal dimensions of media systems. Paths include digital media production, multimedia design and development, media management and media studies. A professional internship and minor are required. Whatâ€™s possible with this major? Producer, Director, Editor, Technical Supervisor, Multimedia Designer, Telecommunication Manager, Graphic Designer, Audience and Content Researcher Also available Media Arts and Studies minor, 18 credit hours ci.uky.edu/jam
Patrick Reid Media Arts & Studies, 2015 Digital Content Coordinator, TwinSpires/Churchill Downs â€œThe most valuable thing CI taught me is how companies and individuals communicate amongst each other and to the broader public. The different methods and strategies we all use to tailor an effective message that resonates with the target audience is invaluable in marketing and amongst each other. My advice to current students is to be adaptable and always look to learn. Your studies wonâ€™t stop after school. Your professors, your intern supervisors, your managers, your CEOs, your leaders all have a wealth of knowledge that will continue to improve your own abilities IF you utilize them.
FIVE MAJORS. LIMITLESS DESTINATIONS. Wondering what is possible with a degree from the College of Communication and Information? We canâ€™t answer that question because the possibilities are, quite literally, limitless.
Our professional staff of advisors will guide you every step of the way through your major and your academic career.
Along the way, we will support you with resume workshops, professional internships, career fairs, networking opportunities and access to the Come find what ignites you, discover what inspires Universityâ€™s Stuckert Career Center. you and uncover what drives you. Our faculty and curriculum will help you shape those passions into your profession. 16 | College of Communication and Information
Whether you are here or taking advantage of one of our many education abroad options, we can assure you that nothing is out of reach.
Come for the University. Stay for the food, festivals, music, shopping, history, horses, sports, scenery, nightlife and hospitality!
U.S. News and World Report calls it “The 29th Best Place to Live in the U.S.” Safewise calls it the “Third Safest City in the Country.”
The Daily Meal calls it “One of the 50 Best Foodie Towns in the U.S.” SmartAsset calls it “The #2 Best City for New College Grads.”
We just call it home. Viewbook 2020-2021 | 17
Recent Communication and Information faculty-directed programs include South Africa, England, Ireland, Peru, Germany, Mexico and China • Open to any major • Scholarships available • Study, serve or intern while abroad ci.uky.edu/ci/education-abroad
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Living Learning Program
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The CI Connect Living Learning Program is a great way for first-year students to get the inside track in â€œconnectingâ€? with the College of Communication and Information. LLP students will not only make meaningful connections with the LLP members who share their same major interests, but will also make solid connections with CI faculty and staff, who routinely use their own personal networks to help launch students into their careers. All CI Connect students enroll in a connected course, specifically designed for CI majors, in the fall and spring semesters and participate in a wide variety of programs available every month in the hall or at a nearby campus facility. Additionally, LLP students have access to two peer mentors, both of whom are alumni of the CI Connect LLP program. LLP students traditionally score higher in emotional, physical, social, academic and overall well-being aspects than first-year students who are not in an LLP. The CI Connect LLP is located on the eighth floor of Jewell Hall, which comes complete with 2-bedroom suites, wi-fi, 14 multipurpose rooms and 17 study rooms. uky.edu/housing/living-learning-program
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IN THE COLLEGE OF COMMUNICATION AND INFORMATION We shape passions into professions. We launch critical and innovative thinkers, creators and doers. We Value: Collaboration. Find your team, combine your strengths, be the change. Creativity. Think critically, push boundaries, produce greatness. Curiosity. Ask questions, gather information, provide solutions. Determination. Set your goals, stay focused, lead at any level. Equity. Promote justice, celebrate difference, welcome all.
Excellence. Be outstanding, act with integrity, make an impact.
Kindness. Lead by example, champion others, serve your community.
Come join us.
THE U NIVE
O TUCK Y F KEN
G E O F CO M
M U N I C AT IO N A N D I N
9 Blazer Dining Lexington, KY 40506-0012 ci.uky.edu 24 | College of Communication and Information
An Equal Opportunity University