Sponsorship Opportunity
GURDAS MAAN
GURDAS MAAN
Opportunity Offering the opportunity to be part of one of the most successful music events of the year‌ EXCEL YOUR BRAND‌ our association with international artiste Gurdas Maan creates a very lucrative foundation on which to push your product/brand name to new marketing heights
GURDAS MAAN
How? by associating your name with an international icon – Gurdas Maan
Global Appeal As the leading artiste in the industry, with a repertoire of over 250 songs and a plethora of awards, Gurdas Maan’s unprecedented live shows attract an international audience This attraction, and diverse audience of people will once again come forth in their thousands during the Masti UK Tour 2015.
mass appeal = mass exposure With over 37% of Wembley central’s population made up of South Asians and over 250,000 in Birmingham, the Gurdas Maan Masti UK Tour 2015 is set to be a melting pot of customers, fans, and audiences alike.
GURDAS MAAN 7 POINTS OF SUCCESS 1. CREATE PRODUCT AWARENESS 2. BUILD BRAND IMAGE 3. CREATE AND MAINTAIN NEW RELATIONSHIPS WITH CUSTOMERS 4. BUILD INTERNAL AND EXTERNAL RELATIONS 5. INCREASE CUSTOMER LOYALTY 6. DRIVE SALES
7. Generate a Return on Investment
GURDAS MAAN
What?
the marketing strategy and tour promotion
UK BOX OFFICE MARKETING STRATEGY MASS MARKETING CAMPAIGN (10 WEEKS)
Utilising a wide range of mediums: BROADCAST: TV, RADIO ADVERTISEMENTS PRINT: NEWSPAPERS, MAGAZINES, FLYERS, POSTERS, COLOUR BROCHURE PUBLIC DISPLAYS: BILLBOARDS ONLINE: SOCIAL MEDIA – Including Facebook & Twitter
GURDAS MAAN KEY BROADCAST AND PRINT PROMOTION A range of 15 and 30 second spots including: Interviews and/or Vaisakhi greetings from Gurdas Maan on the following outlets:
TV Star Plus Life OK PTC Punjabi B4U Music Venus TV Brit Asia
RADIO Desi Radio Asian Star Awaaz FM Punjab Radio Raaj FM Nu Sounds Radio Amber Radio Subras Radio
PRINT Des Pardes Punjab Telegraph Pardes Weekly Samaj Weekly
GURDAS MAAN ADDITIONAL MARKETING Press Conference with backdrops
Leaflets and posters 200,000 A5 double sided leaflets 1000 A4 posters Banners at all ticket agents 300 A3 posters
GURDAS MAAN Simply put‌ IT WORKS! * Long established technique used by ALL THE BIG BRANDS
ADDITIONAL MARKETING EXTERIOR ADVERTISING
Large conspicuous displays in major public areas. Seen by commuters, workers and all! 24 hours a day/ 168 Hours a week Effective mass awareness of the tour and the Gurdas Maan brand 10 million hits over 8 weeks (8 billboards) Billboards sited in highly populated target areas *86% of people regularly see outdoor advertising (Signposter, 2010)
GURDAS MAAN
ADDITIONAL MARKETING AT THE VENUES Advertisements
• Banners in key areas at ALL SHOWS • Rolling logo on TWO BIG SCREENS directly visible to all attendees • Official programme brochures • SHOWCASE A RANGE OF YOUR PRODUCTS at the entrance or inside the venue
GURDAS MAAN
City Halls, Glasgow Capacity: 2,475 (CHECK)
St. Georges Hall, Bradford Capacity: 1,100
Monday 6th April
Wednesday 15th April
De Montfort Hall, Leicester Capacity: 1,900 Friday 3rd April
Civic Hall, Wolverhampton Capacity: 2,200 Saturday 4th April
LG Arena Birmingham Capacity: 10,000
02 Guild Hall, Southampton Capacity: 1,200
Saturday 18th April
Sunday 12th April
Wembley Arena, London Capacity: 12,000 Saturday 11th April
GURDAS MAAN CORPORATE HOSPITALITY* CORPORATE HOSPITALITY INVITES FOR YOUR SELECTED CLIENTS (BIRMINGHAM & LONDON) MEET-AND-GREET OPPORTUNITIES WITH GURDAS MAAN
*for UK shows
GURDAS MAAN DELIVERABLES (PRE-SHOW)
DELIVERABLES (DURING SHOW)
YOUR COMPANY NAME AND LOGOS on the following:
PRINT • Des Pardes – Gurdas Maan Interview + Press Release (with all relevant information) – 6 editions: full page and half page adverts (colour and black and white) • Pardes Weekly – Press Release with all relevant information – 9 editions - Front ½ page colour • Punjabi Telegraph – Press Release giving all relevant info – 10 editions - Front ½ page colour • Sumaj Weekly– Press Release giving all relevant info – 5 editions - Front ½ page colour ONLINE • Our online partners Punjab 2000 • Links to ALL online publications • Links to advertisements/other media on all major social networking websites • Company logo, press release and banner on UK Box Office website • Video posts • Post-show press release announcement of sponsorship in national and international online media
CONCERT PROGRAMME • Upto 20,000 high gloss colour A4 brochures distributed at Wembley and LG Arena offering 1 FULL COLOUR PAGE company advert and editorial VENUES • Screens at both Wembley SSE Arena & Genting Arena (NEC) displaying logos and text PLUS a short advert (to be supplied) • Banners in designated areas at ALL VENUES (subject to venue t/c’s) SPONSORSHIP AWARD • All sponsorship partners shall receive a SPONSORSHIP APPRECIATION AWARD for Gurdas Maan ‘Masti’ UK Tour 2013 (categorised) and featured in broachers with editorial, on UK Box Office website AND PERSONALLY PRESENTED by Gurdas Maan. …all of the above shall be succeeded by a POST-EVENT PRESS RELEASE
GURDAS MAAN COMMUNICATION EXAMPLE COMMUNICATION STRATEGY
SPONSORSHIP BENEFITS
Press release – announcement of sponsorship in national media
Increase product awareness
Billboard, Flyers, TV, Radio, Press
Image building
VIP tickets to shows
Competitive advantage
the strategy and benefits
Logo outside the venue Read about your brand in the brochure See your logo displayed on projection screens
Develop and maintain relationships Increase customer loyalty
See your product inside the venue
Drive sales
Logo/ad in-venue
Return on investment
Advertisement in brochure Pre-show advertisement Logo/ad visible on ‘Exit’ Post-event press release
GURDAS MAAN ... AND REMEMBER …one of the main attractions of having your product and brand attached to the Gurdas Maan tour is in the prestige of being in the presence of some of the world’s BIGGEST BRAND NAMES. Maan, the artiste, has previously been attached to some of the world’s most successful industry giants, including:
For additional information and to discuss sponsorship packages, please contact: Ashok Suman info@ukboxoffice.net www.ukboxoffice.net Tel: +441902 606436
!BE A PART OF IT!