CAMPAIGN for addressing Offline and Online Hate Speech Overall campaign goal: avoid hate speech Overall campaign message: we are all human beings and we all have the same rights Campaign start date: 01.06.2021 Campaign end date: 01.08.2021 What change do you want (short and long term):

long term: change the way of thinking,

respect others, not to hate differences , to be open minded , show all people our outcomes Short term: to make friendship between people from different cultures and background, respect others , learning new skills, learning different cultures, convincing people not to make hate speech Identifying your audience/target Who do want to talk to this campaign? Young people and people who feel young :) Why? Because ıt is more possible to make a change on this target group. Where are they interested in? In learning new skills and to making their life better. Why would they engage in your campaign? Because everyone has been sometimes a victim of hate speech. Hate speech is everywhere. They want to change this situation. What do you know about their lifestyle? Where they live? Married. Single, kids? Where do they work? What do they struggle with?

These are people who struggle with hate speech. They are from different background. Everyone who is interested in this issue is welcome. They are from different cultures.

Choose the media Social Media I could use for this campaign: We can use Facebook, Instagram, etc. Traditional Media I could use for this campaign: TV, radio, newspapers, magazines, and digital media.

Choose the most appropriate method •

Direct action (non-violent protest actions):

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•

Political lobbying:

•

Public demonstrations/festivals/manifestations:

•

Education: people will exchange their cultural knowledge ,language . people will take some education while listening what other’ s opinions and experiences.

•

Media:

•

Other: There will be a summer camp where people will take part in this campaign.

The campaign Action Plan Action

Media

By whom

When

Expected Result

Exchanging ideas for overcoming online and offline

We can write an article

By the

the

To inform

about our experience in the participants program we

the people

camp.

hate speech.

After

write short

about the

articles how

idea of the

we feel after

camp.

every meeting and in the end our articles are printed in

a

newspaper.

Interactive

discussions, making

By the

During the

activities

presentations,

participants

project,

To

gain

more knowledge

Workshops, make theatrical performences ,

2

Some physical activites(yoga,pilates,ballet, etc.), art activities (painting, graft,) Cooking traditional

it will be like a festival,

food from different

By the

During the

participants

project

cultures,traditional

To

gain

more knowledge

dancing ,

Campaign Communication Plan Communication

Date

By whom

Media

Expected Result

Meetings around

Date every

By the

the fire

evening

participants

Hanging out ,

To gain more knowledge about each other.

Discussions

Every day

By the

A video will be

To gain more

participants

made with our

knowledge

discussions, this

about each

video could be

other.

promoted on social media apps.

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