CAMPAIGN for addressing Offline and Online Hate Speech Overall campaign goal: avoid hate speech Overall campaign message: we are all human beings and we all have the same rights Campaign start date: 01.06.2021 Campaign end date: 01.08.2021 What change do you want (short and long term):
long term: change the way of thinking,
respect others, not to hate differences , to be open minded , show all people our outcomes Short term: to make friendship between people from different cultures and background, respect others , learning new skills, learning different cultures, convincing people not to make hate speech Identifying your audience/target Who do want to talk to this campaign? Young people and people who feel young :) Why? Because ıt is more possible to make a change on this target group. Where are they interested in? In learning new skills and to making their life better. Why would they engage in your campaign? Because everyone has been sometimes a victim of hate speech. Hate speech is everywhere. They want to change this situation. What do you know about their lifestyle? Where they live? Married. Single, kids? Where do they work? What do they struggle with?
These are people who struggle with hate speech. They are from different background. Everyone who is interested in this issue is welcome. They are from different cultures.
Choose the media Social Media I could use for this campaign: We can use Facebook, Instagram, etc. Traditional Media I could use for this campaign: TV, radio, newspapers, magazines, and digital media.
Choose the most appropriate method •
Direct action (non-violent protest actions):
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