CAMPAIGN for addressing Offline and Online Hate Speech: Meet your neighbour Overall campaign goal: to spread awareness about others’ people lives and make people be more empathetic Overall campaign message: face multiculturality, racism, xenophobia and stop people being scared from foreigners and to promote diversity Campaign start date: 1st March 2021 Campaign end date: 15th May 2021 What change do you want (short and long term): social and political change about xenophobic and racist hate speech Identifying your audience/target To whom do you want to talk through this campaign? To all the community of the city (elderly, adults, youth) “Movable middle” Why? Because they socially interact everyday What are they interested in? Why would they engage in your campaign? Because it would start a deeper social interaction and people will become more conscious of the problems of the people of their neighbourhood What do you know about their lifestyle? Where they live? Married. Single, kids? Where do they work? What do they struggle with? It is a neighbourhood Choose the media Online media I could use for this campaign: Broadcast messages and Facebook groups Offline Media I could use for this campaign: leaflets, posters, brochures, stand with banners Choose the most appropriate method •
Direct action (non-violent protest actions):
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