CAMPAIGN for addressing Offline and Online Hate Speech: Meet your neighbour Overall campaign goal: to spread awareness about others’ people lives and make people be more empathetic Overall campaign message: face multiculturality, racism, xenophobia and stop people being scared from foreigners and to promote diversity Campaign start date: 1st March 2021 Campaign end date: 15th May 2021 What change do you want (short and long term): social and political change about xenophobic and racist hate speech Identifying your audience/target To whom do you want to talk through this campaign? To all the community of the city (elderly, adults, youth) “Movable middle” Why? Because they socially interact everyday What are they interested in? Why would they engage in your campaign? Because it would start a deeper social interaction and people will become more conscious of the problems of the people of their neighbourhood What do you know about their lifestyle? Where they live? Married. Single, kids? Where do they work? What do they struggle with? It is a neighbourhood Choose the media Online media I could use for this campaign: Broadcast messages and Facebook groups Offline Media I could use for this campaign: leaflets, posters, brochures, stand with banners Choose the most appropriate method •

Direct action (non-violent protest actions):

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•

Political lobbying:

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Public demonstrations/festivals/manifestations:

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Education:

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Media:

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Other:

The campaign Action Plan Action

Media

By whom

When

Expected Result

Ask

for Write

permissions

an Organisers

official letter

1-2

months To obtain the

before

the permission to

from the town with a project

start

hall

campaign

proposal

administration

of

the interact with the protagonists without

any

legal setback Prepare

the

materials Find

the

protagonists and organisers Set up private policy Find

the

location List activities

the that

will be carried for

the

campaign

2

Follow

up,

evaluation

for

the organisers and

to

the

participants

Campaign Communication Plan Communication

Date

By whom

Media

Expected Result

Promoting

the

starting day Schedules

posts

on social media Analyse

the

trends and set up hashtags pool Share

the

activities online

on pages

during the core of the action plan Sharing accomplishments on social media and celebrations

3