CAMPAIGN for addressing Offline and Online Hate Speech: Meet your neighbour Overall campaign goal: to spread awareness about others’ people lives and make people be more empathetic Overall campaign message: face multiculturality, racism, xenophobia and stop people being scared from foreigners and to promote diversity Campaign start date: 1st March 2021 Campaign end date: 15th May 2021 What change do you want (short and long term): social and political change about xenophobic and racist hate speech Identifying your audience/target To whom do you want to talk through this campaign? To all the community of the city (elderly, adults, youth) “Movable middle” Why? Because they socially interact everyday What are they interested in? Why would they engage in your campaign? Because it would start a deeper social interaction and people will become more conscious of the problems of the people of their neighbourhood What do you know about their lifestyle? Where they live? Married. Single, kids? Where do they work? What do they struggle with? It is a neighbourhood Choose the media Online media I could use for this campaign: Broadcast messages and Facebook groups Offline Media I could use for this campaign: leaflets, posters, brochures, stand with banners Choose the most appropriate method •
Direct action (non-violent protest actions):
1
•
Political lobbying:
•
Public demonstrations/festivals/manifestations:
•
Education:
•
Media:
•
Other:
The campaign Action Plan Action
Media
By whom
When
Expected Result
Ask
for Write
permissions
an Organisers
official letter
1-2
months To obtain the
before
the permission to
from the town with a project
start
hall
campaign
proposal
administration
of
the interact with the protagonists without
any
legal setback Prepare
the
materials Find
the
protagonists and organisers Set up private policy Find
the
location List activities
the that
will be carried for
the
campaign
2
Follow
up,
evaluation
for
the organisers and
to
the
participants
Campaign Communication Plan Communication
Date
By whom
Media
Expected Result
Promoting
the
starting day Schedules
posts
on social media Analyse
the
trends and set up hashtags pool Share
the
activities online
on pages
during the core of the action plan Sharing accomplishments on social media and celebrations
3