Not in my Name: CAMPAING "Let’s get know about every culture"

CAMPAIGN for addressing Offline and Online Hate Speech Overall campaign goal: Increase the empathy between the students Overall campaign message: Let’s get know about every culture Campaign start date: 01/09/2021-01/12/2021 Campaign end date: The last days of the summer What change do you want (short and long term): It is about long term. We will change student’s opinions. Identifying your audience/target Who do want to talk to this campaign? - The main people we should talk to here are the high school students. Why? -They have the ideal age to receive new knowledges and open new horizonts. What are they interested in? -Social media, sports, literature, music, reading books, dance, travelling, making friendships, social engagement, formal and non-formal education. Why would they engage in your campaign? Because the campaign is positive, inventive, progressive. What do you know about their lifestyle? Where they live? Married. Single, kids? Where do they work? What do they struggle with? -High school students. Most of them could be single. They struggle with bulling and hate speech in their school. Many of them are in their last year of high school. Some of them become more responsible for their life. They are in their decisive years because they form their opinion which follow them through the whole life. Choose the media Social Media I could use for this campaign:both of them Traditional Media I could use for this campaign: Choose the most appropriate method 1

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