CAMPAIGN for addressing Offline and Online Hate Speech Overall campaign goal: Increase the empathy between the students Overall campaign message: Let’s get know about every culture Campaign start date: 01/09/2021-01/12/2021 Campaign end date: The last days of the summer What change do you want (short and long term): It is about long term. We will change student’s opinions. Identifying your audience/target Who do want to talk to this campaign? - The main people we should talk to here are the high school students. Why? -They have the ideal age to receive new knowledges and open new horizonts. What are they interested in? -Social media, sports, literature, music, reading books, dance, travelling, making friendships, social engagement, formal and non-formal education. Why would they engage in your campaign? Because the campaign is positive, inventive, progressive. What do you know about their lifestyle? Where they live? Married. Single, kids? Where do they work? What do they struggle with? -High school students. Most of them could be single. They struggle with bulling and hate speech in their school. Many of them are in their last year of high school. Some of them become more responsible for their life. They are in their decisive years because they form their opinion which follow them through the whole life. Choose the media Social Media I could use for this campaign:both of them Traditional Media I could use for this campaign: Choose the most appropriate method 1
•
Direct action (non-violent protest actions):
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Political lobbying:
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Public demonstrations/festivals/manifestations:
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Education:
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Media: Their engagement should go trough social media and direct actions.
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Other:
The campaign Action Plan Action
Media
By
When
whom
Result
Multiculturalism
About
traditional By
for everyone
media:
organizing students 01/12/2021
interactive activities
Expected
01/09/2021-
Students will be more informed about
the
hate speech About online media:
Students
making
will also be
presentations of our
more
own
informed
culture,
everyone
will
thus be
informed that every culture is a treasure As
well,
making
intercultural evenings, where we can
make
an
introduction
of
different
of
kind
music, dances, food and clothes.
2
about other cultures
Campaign Communication Plan Communication
Date
By whom
Media
Expected Result
Regarding
the 01/09/2021
communication
-
By
project About
Students
will
will
be traditional
be
plan, it is crucial 01/12/2021
realized
by media
informed
to
international
:organizing
about the hate
students
interactive
speech
form
a
Facebook, WhatsApp
or
under
the activities
messenger group
auspices
for
international
the
project
team, where we can
more
of
ngo’s.
make
communications every
day,
reporting advance
the od
the
activities Also,
make
mailing including
a
About
will
lists
media:
also be more
the
making
informed
presentations
about
institutions, individuals
online Students
and
of
our
own cultures.
other
culture,
stakeholders,
everyone will have
that are going to
be
be
incorporated
in the project
other As
thus well, we will around
informed 400
students
that
every and
young
culture
is
treasure
a people
from
different states
and
backgrounds. 3
It should not be so hard to obtain
the
number, having in mind the
human
resources capacities the
schools
especially As
well,
making intercultural evenings, where we can make
an
introduction of different kind of dances,
music, food
and clothes.
4
of