CAMPAIGN for addressing Offline and Online Hate Speech Overall campaign goal: Increase the empathy between the students Overall campaign message: Let’s get know about every culture Campaign start date: 01/09/2021-01/12/2021 Campaign end date: The last days of the summer What change do you want (short and long term): It is about long term. We will change student’s opinions. Identifying your audience/target Who do want to talk to this campaign? - The main people we should talk to here are the high school students. Why? -They have the ideal age to receive new knowledges and open new horizonts. What are they interested in? -Social media, sports, literature, music, reading books, dance, travelling, making friendships, social engagement, formal and non-formal education. Why would they engage in your campaign? Because the campaign is positive, inventive, progressive. What do you know about their lifestyle? Where they live? Married. Single, kids? Where do they work? What do they struggle with? -High school students. Most of them could be single. They struggle with bulling and hate speech in their school. Many of them are in their last year of high school. Some of them become more responsible for their life. They are in their decisive years because they form their opinion which follow them through the whole life. Choose the media Social Media I could use for this campaign:both of them Traditional Media I could use for this campaign: Choose the most appropriate method 1

•

Direct action (non-violent protest actions):

•

Political lobbying:

•

Public demonstrations/festivals/manifestations:

•

Education:

•

Media: Their engagement should go trough social media and direct actions.

•

Other:

The campaign Action Plan Action

Media

By

When

whom

Result

Multiculturalism

About

traditional By

for everyone

media:

organizing students 01/12/2021

interactive activities

Expected

01/09/2021-

Students will be more informed about

the

hate speech About online media:

Students

making

will also be

presentations of our

more

own

informed

culture,

everyone

will

thus be

informed that every culture is a treasure As

well,

making

intercultural evenings, where we can

make

an

introduction

of

different

of

kind

music, dances, food and clothes.

2

about other cultures

Campaign Communication Plan Communication

Date

By whom

Media

Expected Result

Regarding

the 01/09/2021

communication

-

By

project About

Students

will

will

be traditional

be

plan, it is crucial 01/12/2021

realized

by media

informed

to

international

:organizing

about the hate

students

interactive

speech

form

a

Facebook, WhatsApp

or

under

the activities

messenger group

auspices

for

international

the

project

team, where we can

more

of

ngo’s.

make

communications every

day,

reporting advance

the od

the

activities Also,

make

mailing including

a

About

will

lists

media:

also be more

the

making

informed

presentations

about

institutions, individuals

online Students

and

of

our

own cultures.

other

culture,

stakeholders,

everyone will have

that are going to

be

be

incorporated

in the project

other As

thus well, we will around

informed 400

students

that

every and

young

culture

is

treasure

a people

from

different states

and

backgrounds. 3

It should not be so hard to obtain

the

number, having in mind the

human

resources capacities the

schools

especially As

well,

making intercultural evenings, where we can make

an

introduction of different kind of dances,

music, food

and clothes.

4

of