Page 1

CAMPAIGN for addressing Offline and Online Hate Speech Express Yourselves and Act Now Overall campaign goal: Create better relation with minority groups and civil society and integration of minority groups by using theatre art. Overall campaign message: every participant can be heard by everyone Campaign start date: May 2021 Campaign end date: May 2022 What

change

do

you

want

(short

and

long

term):

Short Term: In the short-term, we think more about the issue and put themselves into others shoes Long Term : Create awareness and consciousness towards minority group for the country. Identifying your audience/target Who do want to talk to this campaign? Each month, dedicated to one of the minority groups of the country and individuals form this minority groups as well as other community member will be there. Why? Because this way every participant can experience what the minority groups going through. Where are they interested in? Public centers, community theaters, Why would they engage in your campaign? For minorities: it will increase their visibility among the community. Because it is related to art, it will be fun and people would like to engage. What do you know about their lifestyle? Where they live? Married. Single, kids? Where do they work? What do they struggle with? In this campaign, there will be no age, gender or social statues limitations. Everyone who are belong to the chosen minority group and want to participate in this peace-building fun activity is welcomed. Choose the media

1


Social Media I could use for this campaign: Youtube, Live videos on instagram, Facebook to reach more audience. There will be also website where people can share their ideas, comments and reach the performance. Traditional Media I could use for this campaign: Posters for introduction of the campaign, Layers, short media advertisements. Choose the most appropriate method •

Media:

Art

The campaign Action Plan Action

Media

By whom

When

Expected Result

Preparation

of Posters, online By

posters, layers, posts, ads

ads

creative A few hours to a Having

layers, volunteers who week

the

catchy

want

to

messages for

participate

in

the

this project

people

who want to participate

Determination of

Forms , e-mails By the project 1-3 days

the

owners

participants for that

To

and

have

enough

workers.

people

month’s

to

perform

performance Determination

By players, who According

to To have final

of the concept

will participate availability

of performance

of

in the play

theatre

&

stories

the participants one month

Rehearsals

2


Play

Social

media Participants as On date of the People

Platforms,

well

as playing

Youtube,

audience

understandin g receive the

Instagram, (TV

message

we

the

can

find

contacts)

art

can

of

performance.

shops Uploading

the Social

media Online

performance

Platforms,

online

Youtube,

Anytime

Everyone can

Audience

reach

the

performance

Instagram,

Campaign Communication Plan Communication

Date

By whom

Media

Expected Result

For promotion of February campaign - posts

2021

3, By owners

project Facebook,

Finding

the

Instagram,

volunteers

Twitter,

for projects

LinkedIn Posts

February

-

2021

13, Volunteers and Public we owners

places, Inform

project parcs,

bring interest

libraries,

to the project

schools posts, Facebook instagram, Youtube, Google ads.

3

and

on


Meeting

for Februaray 20, Performers

participants

2021

and

project

owners

and

volunteers First rehearsal

March 1, 2021

By performers

the Videos, social

on Bring media interest

accounts

we theatre

determine. Rhearsals weekly

March 7 -14- By 21-28, 2021

performers

the Videos, social

media interest

Performance

By performers

to

we theatre

determine. May 1, 2021

performance on Bring

accounts

Final

to

performance

the Newspaper, TV, Presentation Live

social of

media

the

performance

platforms Uploading online

May

1,

2021 By

after the show

volunteers

the Facebook,

To

success

Instagram,

overall

Twitter,

of the project

LinkedIn

for month.

4

goal this

Not in my Name: CAMPAING "Express Yourselves and Act Now"  

Not in my Name: CAMPAING "Express Yourselves and Act Now"  

Profile for uiet6
Advertisement

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded