CAMPAIGN for addressing Offline and Online Hate Speech Express Yourselves and Act Now Overall campaign goal: Create better relation with minority groups and civil society and integration of minority groups by using theatre art. Overall campaign message: every participant can be heard by everyone Campaign start date: May 2021 Campaign end date: May 2022 What
change
do
you
want
(short
and
long
term):
Short Term: In the short-term, we think more about the issue and put themselves into others shoes Long Term : Create awareness and consciousness towards minority group for the country. Identifying your audience/target Who do want to talk to this campaign? Each month, dedicated to one of the minority groups of the country and individuals form this minority groups as well as other community member will be there. Why? Because this way every participant can experience what the minority groups going through. Where are they interested in? Public centers, community theaters, Why would they engage in your campaign? For minorities: it will increase their visibility among the community. Because it is related to art, it will be fun and people would like to engage. What do you know about their lifestyle? Where they live? Married. Single, kids? Where do they work? What do they struggle with? In this campaign, there will be no age, gender or social statues limitations. Everyone who are belong to the chosen minority group and want to participate in this peace-building fun activity is welcomed. Choose the media
1
Social Media I could use for this campaign: Youtube, Live videos on instagram, Facebook to reach more audience. There will be also website where people can share their ideas, comments and reach the performance. Traditional Media I could use for this campaign: Posters for introduction of the campaign, Layers, short media advertisements. Choose the most appropriate method •
Media:
•
Art
The campaign Action Plan Action
Media
By whom
When
Expected Result
Preparation
of Posters, online By
posters, layers, posts, ads
ads
creative A few hours to a Having
layers, volunteers who week
the
catchy
want
to
messages for
participate
in
the
this project
people
who want to participate
Determination of
Forms , e-mails By the project 1-3 days
the
owners
participants for that
To
and
have
enough
workers.
people
month’s
to
perform
performance Determination
By players, who According
to To have final
of the concept
will participate availability
of performance
of
in the play
theatre
&
stories
the participants one month
Rehearsals
2
Play
Social
media Participants as On date of the People
Platforms,
well
as playing
Youtube,
audience
understandin g receive the
Instagram, (TV
message
we
the
can
find
contacts)
art
can
of
performance.
shops Uploading
the Social
media Online
performance
Platforms,
online
Youtube,
Anytime
Everyone can
Audience
reach
the
performance
Instagram,
Campaign Communication Plan Communication
Date
By whom
Media
Expected Result
For promotion of February campaign - posts
2021
3, By owners
project Facebook,
Finding
the
Instagram,
volunteers
Twitter,
for projects
LinkedIn Posts
February
-
2021
13, Volunteers and Public we owners
places, Inform
project parcs,
bring interest
libraries,
to the project
schools posts, Facebook instagram, Youtube, Google ads.
3
and
on
Meeting
for Februaray 20, Performers
participants
2021
and
project
owners
and
volunteers First rehearsal
March 1, 2021
By performers
the Videos, social
on Bring media interest
accounts
we theatre
determine. Rhearsals weekly
March 7 -14- By 21-28, 2021
performers
the Videos, social
media interest
Performance
By performers
to
we theatre
determine. May 1, 2021
performance on Bring
accounts
Final
to
performance
the Newspaper, TV, Presentation Live
social of
media
the
performance
platforms Uploading online
May
1,
2021 By
after the show
volunteers
the Facebook,
To
success
Instagram,
overall
Twitter,
of the project
for month.
4
goal this
Published on Apr 19, 2021