Schedule

JANUARY 7 – 8, 2022 HILTON UNIVERSITY OF HOUSTON HOUSTON, TEXAS

VIRTUAL CONFERENCE

T H E

2 7 T H

A N N U A L

GRADUATE EDUCATION & GRADUATE STUDENT RESEARCH

CONFERENCE IN

H O S P I TA L I T Y & T O U R I S M

TABLE OF CONTENTS 3 4 6 7 8 9 9 10 10 11 12

Schedule At-a-Glance Welcome Message from the Founder Welcome Message from the Planning & Paper Chairs Our Keynote Speaker: Steve Rushmore of Hospitality Consulting Services, LLC General Sessions: Graduate Conference Panels Industry Sessions Editors’ Session Non-Academic Sessions Conference Tracks & Chairs Conference Awards Conference Schedule

12-26 Friday, January 7 27-47 Saturday, January 8

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Our Sponsors

SCHEDULE AT-A-GLANCE

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All times are Central Standard Time (CSR, UTC-6).

THURSDAY, JANUARY 6 13:00 - 16:00 Pre-Conference Sessions : Mini STR Competition 16:30 - 17:30

Pre-Conference Session: Networking Session for Graduate Students

18:00 - 19:00

Pre-Conference Session: Meet with the Editors

FRIDAY, JANUARY 7 8:30 - 9:45

Deans/Directors’ Meeting

10:00 - 10:45

Opening Welcome Session/Keynote Speaker

11:00 - 12:15

Paper Presentations I (Concurrent sessions)

12:15 - 13:00

Break

13:00 - 14:15

Paper Presentations II (Concurrent sessions)

14:30 - 15:45

Paper Presentations III (Concurrent sessions)

16:00 - 17:00

General Session I

17:15 - 18:00

Poster Session A

18:05 - 20:00

Sponsoring Schools Fair & Career Fair

20:00 - 21:00

Game Session

SATURDAY, JANUARY 8 8:00 - 9:15

Paper Presentations IV (Concurrent sessions)

9:30 - 10:15

Poster Session B

10:30 - 11:30

General Session II

11:45 - 12:30

Poster Session C

12:30 - 13:30

Break

13:30 - 14:45

Paper Presentations V (Concurrent sessions) & Industry Sessions

15:00 - 15:45

Poster Session D

16:00 – 17:15

Paper Presentations VI (Concurrent sessions)

17:45 - 18:45

Planning Meeting for Sponsors

19:00 - 21:00

Awards Ceremony

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WELCOME MESSAGE FROM THE FOUNDER Welcome to the 27th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism! We are very honoured to have your participation in the Conference, held virtually once again to accommodate the needs of everyone in consideration of the impact of the COVID-19 pandemic.

Despite the ongoing challenges posed by COVID-19, we have been able to deploy online technology to continue to organise the Conference for the benefit of the entire sector. I am particularly grateful to the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston for having organised the Conference for two years in a row.

Founded in 1996, the Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism has been instrumental in promoting academic and research exchange and furthering research development in the hospitality and tourism field for more than two decades. The Conference has four specific objectives: (1) providing a platform for the exchange of cutting-edge research in the field of hospitality and tourism; (2) fostering a healthy research culture in the field of hospitality and tourism; (3) providing a forum for networking among and between graduate students and faculty members in hospitality and tourism; and (4) serving as a career mart for graduate students who are completing their terminal degrees. Over the years, the Conference has developed into an important research and networking forum for graduate students and faculty in hospitality and tourism.

The Annual Graduate Conference is administered by a Standing Committee chaired by myself as the Founding Chairman. Members of the Standing Committee consist of representatives from all sponsoring institutions who are responsible for soliciting and selecting the destination of the Conference each year. I am grateful to the following institutions that have hosted the Conference during the past 26 years.

1st Conference in 1996, in Houston, hosted by University of Houston 2nd Conference in 1997, in Las Vegas, hosted by University of Nevada, Las Vegas 3rd Conference in 1998, in Houston, hosted by University of Houston 4th Conference in 1999, in Las Vegas, hosted by Kansas State University 5th Conference in 2000, in Houston, hosted by University of Houston 6th Conference in 2001, in Atlanta, hosted by Georgia State University 7th Conference in 2002, in Houston, hosted by University of Houston 8th Conference in 2003, in Las Vegas, hosted by Oklahoma State University 9th Conference in 2004, in Houston, hosted by University of Houston 10th Conference in 2005, in Myrtle Beach, hosted by Purdue University and the University of South Carolina 11th Conference in 2006, in Seattle, hosted by Washington State University 12th Conference in 2007, in Houston, hosted by University of Houston

13th Conference in 2008, in Orlando, hosted by University of Central Florida

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14th Conference in 2009, in Las Vegas, hosted by University of Nevada, Las Vegas 15th Conference in 2010, in Washington D.C., hosted by The Pennsylvania State University and Virginia Tech 16th Conference in 2011, in Houston, hosted by University of Houston and The Hong Kong Polytechnic University 17th Conference in 2012, in Auburn, hosted by Auburn University 18th Conference in 2013, in Seattle, hosted by Washington State University 19th Conference in 2014, in Houston, hosted by University of Houston and The Hong Kong Polytechnic University 20th Conference in 2015, in Tampa, hosted by University of South Florida 21st Conference in 2016, in Philadelphia, hosted by Temple University 22nd Conference in 2017, in Houston, hosted by University of Houston and The Hong Kong Polytechnic University 23rd Conference in 2018, in Fort Worth, hosted by Texas Tech University and Iowa State University 24th Conference in 2019, in Houston, hosted by University of Houston and The Hong Kong Polytechnic University 25th Conference in 2020, in Las Vegas, hosted by University of Nevada, Las Vegas 26th Conference in 2021, in Houston, hosted virtually by University of Houston and The Hong Kong Polytechnic University 27th Conference in 2022, in Houston, hosted virtually by University of Houston and The Hong Kong Polytechnic University

I wish also to thank our sponsors and partners for their generous support. As the Founding Chairman of the Conference, I look forward to the role the Annual Graduate Conference will continue to play in promoting academic and research exchange and furthering the research development in our field of hospitality and tourism.

In 2023, the Annual Graduate Conference will be organised by the California State Polytechnic University. I very much look forward to being in Anaheim, California to attend the Conference in person!

In the meantime, I wish you all a successful 27th Conference.

Professor Kaye Chon Founding Chairman & Dean and Chair Professor Walter and Wendy Kwok Family Foundation Professor in International Hospitality Management School of Hotel and Tourism Management The Hong Kong Polytechnic University

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WELCOME MESSAGE FROM THE PLANNING & PAPER CHAIRS A sincere virtual welcome to the 27th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism! For a second consecutive year, we are meeting virtually to continue the tradition of this important annual conference hosted again this year by the University of Houston Conrad N. Hilton College of Hotel and Restaurant Management and The Hong Kong Polytechnic University. In addition to the always important and insightful student research presentations, keynote and general sessions, this year’s event includes two new pre-conference components: the “Networking Session” for graduate students and the “Meet with the Editors” session for all attendees. Also new this year during the first full day of the conference is a “Game Session” for all attendees to enjoy.

With the vision of our Founding Chair, Professor Kaye Chon, this conference has been tremendously successful in sharing knowledge among graduate/undergraduate honor students and faculty from throughout the world. Many of the former student attendees who have participated in this rigorous – and friendly spirited – event return as our colleagues and have come full circle to bring their own graduate students to this experience. It’s rewarding to see!

Before things get started, we would like to take this opportunity to thank all of our academic and corporate sponsors who have contributed greatly in myriad ways to make this conference possible.

We would also like to extend our gratitude to the Paper Review Committee and panel members.

Finally, we offer a heartfelt “thank you” to all of the graduate and undergraduate student researchers presenting at this virtual forum. We trust that you will enjoy this opportunity to share your research as you prepare yourselves to become hospitality/tourism educators.

If you have any specific questions or needs during the next three days, please don’t hesitate to contact us.

Congratulations to all our presenters and have a terrific conference!

Planning Committee Co-Chairs

Paper Review Committee Chair

Dr. Jason Draper

Dr. Priyanko Guchait

Dr. Dan Wang

jadraper@uh.edu

pguchait@uh.edu

d.wang@polyu.edu.hk

OUR KEYNOTE SPEAKER

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Steve Rushmore Hospitality Consulting Services, LLC Steve Rushmore, MAI, CHA is the Founder of HVS – a global hotel consulting organization with more than 50 offices around the world. He has provided consultation services for more than 15,000 hotels during his 50–year career and specializes in complex issues involving hotel feasibility, valuation and financing. He was one of the creators of the Microtel concept and was instrumental in its IPO. Steve is a partner in HEI Hospitality, LLC, a hotel investment fund.

As a leading authority and prolific author on the topic of hotel feasibility studies and appraisals, Steve has written all five textbooks and two seminars for the Appraisal Institute covering this subject. He has also authored three reference books on hotel investing and has published more than 300 articles. Steve developed Hotel Market Analysis & Valuation Software which is used by HVS and thousands of hotel consultants, owners and lenders throughout the world. Steve lectures extensively on hotel trends and has taught hundreds of classes and seminars to more than 20,000 industry professionals. He is also a frequent lecturer at major hotel schools and universities around the world including Cornell, Glion, Hong Kong Polytechnic, EHL, Florida International University, IMHI, Michigan State, Penn State, Houston, NYU and the Harvard Business School.

Steve is currently a trustee at the Culinary Institute of America, Chairman of the International Advisory Board at Hong Kong Polytechnic University and Member of the International Advisory Board at Ecole hôtelière de Lausanne. During his 50–year career Steve has been on the Boards and provided guidance for many hotel schools, including Cornell, Michigan State, Penn State, NYU, University of Houston, Florida International University, and Johnson and Wales.

Recently, Steve has started an online platform to train hotel school students and industry professionals. His first course, “How to Perform a Hotel Market Analysis, Make Financial Projections and Value a Hotel Using Hotel Market Analysis and Valuation Software,” contains over 75 lessons and takes students step–by–step through the process of performing a hotel market study and valuation. Graduates of Steve’s course receive the prestigious Certified Hotel Valuation Software Consultant (CHVSC) certification acknowledging their expertise in the use of these powerful software models.

Steve has a BS degree from the Cornell Hotel School, an MBA from the University of Buffalo and attended the OPM program at the Harvard Business School. He holds MAI and FRICS appraisal designations and is a CHA (certified hotel administrator). Previously, he was a member of the Counselors of Real Estate (CRE) and the International Society of Hospitality Consultants (ISHC). He is a member of numerous hotel industry boards and committees, including the Industry Real Estate Financing Advisory Council (IREFAC).

In his free time Steve enjoys tennis, skiing, hiking, diving, sailing, and cooking with his wife (who is a trained Chef). He holds a commercial pilot’s license with instrument, multi–engine, and seaplane ratings.

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GRADUATE CONFERENCE PANELS All times are Central Standard Time (CSR, UTC-6).

FRIDAY, JANUARY 7

16:00 - 17:00 General Session I

A session with three editors: Discussions on research and publication MODERATOR: D r. Jason Draper Associate Professor University of Houston

PANELISTS Dr. Kaye Chon Editor-in-Chief of Journal of Travel & Tourism Marketing Editor-in-Chief of Asia Pacific Journal of Tourism Research

Dr. Fevzi Okumus Editor-in-Chief of International Journal of Contemporary Hospitality Management Editor-in-Chief of Journal of Hospitality and Tourism Insights

Dr. Bruce Tracey Editor-in-Chief of Cornell Hospitality Quarterly

SATURDAY, JANUARY 8 10:30 – 11:30

General Session II

Career Development and Success MODERATOR: Dr. Priyanko Guchait Associate Professor University of Houston

PANELISTS Dr. Arun Upneja, Dean, Boston University Dr. Robin DiPietro, Director and Professor, University of South Carolina Dr. Kevin So, Associate Professor, Oklahoma State University Dr. Zeya He, Assistant Professor, University of Houston

INDUSTRY SESSIONS

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All times are Central Standard Time (CSR, UTC-6).

THURSDAY, JANUARY 6

13:00 - 16:00 Mini STR Competition PRESENTED BY: S teve Hood Senior Vice President, STR

SATURDAY, JANUARY 8

13:30 - 14:45 Global Hotel Industry Outlook Plus Research Related Opportunities PRESENTED BY: S teve Hood Senior Vice President, STR

13:30 - 14:45 Experiential Learning for Hospitality Management and Lodging Operations Via Interactive, Browser-Based Simulations - Ideal for Remote or Classroom Teaching PRESENTED BY: J eff Rutherford Director of Marketing, Knowledge Matters

EDITORS’ SESSION THURSDAY, JANUARY 6

18:00 - 19:00 Meet with the Editors

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NON-ACADEMIC SESSIONS THURSDAY, JANUARY 6

16:30 – 17:30 Networking Session – S.T.I.R. (Socialize, Talk, Interact, Remember) FRIDAY, JANUARY 7

20:00 – 21:00 Game Session – Match Game Trivia

CONFERENCE TRACKS & CHAIRS TRACK

CHAIRPERSON

AFFILIATION

Consumer Behavior, Hospitality

Dr. Laurie Wu

Temple University

Consumer Behavior, Tourism

Dr. Joan Su

Iowa State University

Finance & Economics

Dr. Agnes L. DeFranco

University of Houston

Human Resources, Leadership & Education

Dr. Hyounae “Kelly” Min

Cal Poly Pomona

Lodging Management & Service Quality

Dr. David Kwun

University of Central Florida

Marketing

Dr. Wan Yang

Cal Poly Pomona

Restaurant & Food Service

Dr. Yee Ming Lee

Auburn University

IT Adoption & Application

Dr. Thomas Schrier

Iowa State University

Tourism & Sustainability

Dr. Nicholas Thomas

DePaul University

CONFERENCE AWARDS BEST PAPER AWARDS PRESENTED BY: Asia Pacific Journal of Tourism Research Cornell Hospitality Quarterly Journal of Travel & Tourism Marketing

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CONFERENCE SCHEDULE All times are Central Standard Time (CSR, UTC-6).

THURSDAY, JANUARY 6

13:00 - 19:00

PRE-CONFERENCE SESSIONS

13:00 - 16:00 Pre-Conference Session: STR Session 16:30 – 17:30 Pre-Conference Session: Networking Session for Graduate Students 18:00 – 19:00 Pre-Conference Session: Meet with the Editors

FRIDAY, JANUARY 7

8:30 - 9:45

DEANS/DIRECTORS’ MEETING

10:00 - 10:45 OPENING WELCOME SESSION/KEYNOTE SPEAKER 11:00 - 12:15 (Concurrent Sessions)

PAPER PRESENTATIONS I CONSUMER BEHAVIOR, TOURISM (ROOM I1) MODERATOR: D r. Zeya He, University of Houston #38 Destination Curiosity: Conceptualization via Clockspeed Model Dori Davari, Purdue University; Soocheong Jang, Purdue University #73

Game Player’s Destination Image Formation Process: An Investigation of Self-Presence, Flow, and Experience Seung Jeon, Iowa State University; So Jung Lee, Iowa State University

#126

S pace Tourists’ Motivations, Constraints, and Negotiation Strategy: A Grounded-Theory approach Christopher Slaney, Iowa State University; Sojung Lee, Iowa State University

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CONSUMER BEHAVIOR, HOSPITALITY (ROOM I2) MODERATOR: Dr. Agnes L. DeFranco, University of Houston #159

S hould a robot wear a mask during the pandemic? The moderating role of political ideology Feier Chen, The Pennsylvania State University; Bi Yang, Xiamen University; Anna Mattila, The Pennsylvania State University

#176

ambling Behaviors among VIP Hosts in Macao G Tiange Xu, University of Nevada, Las Vegas; Brett Abarbanel, University of Nevada, Las Vegas; Shane Kraus, University of Nevada, Las Vegas; Bo Bernhard, University of Nevada, Las Vegas; Mehmet Erdem, University of Nevada, Las Vegas

#185 Understanding Service Failure Trivialization Behaviors: A Mixed-Method Approach Yongwook Ju, Purdue University; SooCheong Shawn Jang, Purdue University

HUMAN RESOURCES & LEADERSHIP (ROOM I3) MODERATOR: D r. Juan M. Madera, University of Houston #33

T he positive impact of mobile application on employee well-being: A job demand-resource perspective Misun Sunny Kim, University of Massachusetts - Amherst; Melissa Baker, University of Massachusetts - Amherst; Emily Ma, University of Massachusetts - Amherst

#56

oes Mindfulness Influence Creativity? The Role of Employee Emotions and D National Culture Huy Gip, University of Houston; Khoa The Do, University of Houston; Priyanko Guchait, University of Houston; R.L. Fernando Garcia, SM Hotels and Conventions Corp., Aysin Pasamehmetoglu, Ozyegin University

#85

n empirical examination of employee perceptions about working in the A restaurant and food service industry, job satisfaction, and generational influences Vinh Le, Cornell University; Bruce Tracey, Cornell University

14 TOURISM & SUSTAINABILITY (ROOM I4) MODERATOR: Dr. Nathan Jarvis, University of Houston #21

S low Tourist Experience (STE) Measure Solbi Lee, University of Nevada Las Vegas; James Busser, University of Nevada Las Vegas; Minji Kim, University of Nevada Las Vegas

#70 Climate Change and Tourism: The readiness of coastal destinations to adapt to the impacts of climate change. The case of Costa Brava, Spain Alex Arhin, University of South Carolina; David Cardenas, University of South Carolina

RESTAURANT & FOOD SERVICE (ROOM I5) MODERATOR: Dr. Scott Taylor Jr., University of Houston #20

“ Gamified” self-service technology at restaurants: The influences of game result, reward type, and reward size Wangoo Lee, Temple University; Lu Lu, Temple University

#106

Service failure in food delivery: The impacts of riders’ perceived tiredness and interactive behaviors on customers’ negative eWOM Yusi Cheng, University of Central Florida; Heejung Ro, University of Central Florida; Wei Wei, University of Central Florida

MARKETING (ROOM I6) MODERATOR: D r. Tiffany S. Legendre, University of Houston #6 Restaurant advertising: How color saturation as a visual design strategy affects consumer responses Huiling Huang, The Ohio State University; Xi Yu, City University of Macau; Stephanie Q Liu, The Ohio State University; Laurie Luorong Wu, Temple University #25 Meta-analytically linking the 4Ps of marketing mix to hospitality organizations’ performance Sanggon Edward Lim, Temple University; Chihyung Michael Ok, Temple University #45

nthropomorphism in Hospitality and Tourism: A Systematic Review and A Agenda for Future Research Anni Ding, University of Houston; Rachel Lee, University of Houston; Tiffany S. Legendre, University of Houston; Juan Madera, University of Houston

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12:15 - 13:00

BREAK

13:00 - 14:15 (Concurrent Sessions)

PAPER PRESENTATIONS II – CONSUMER BEHAVIOR, TOURISM (ROOM II1) MODERATOR: Dr. Carl A. Boger Jr., University of Houston #163 Effects of Information Exposure, Emotions, and Self-efficacy on Risk Perception and Travel Intention During the COVID-19 Pandemic Chunsheng Jin, Iowa State University; Kevin Kam Fung So, Oklahoma State University; David A. Cárdenas, University of South Carolina #172

T he Valence of Message in Online Review: Argument Strength, Hotel Attributes and Hotel Ratings Yooin Noh, University of Missouri; Yeong Hwang, Dong-A university; Daeyoung Kim, University of Missouri

#177

E xploring Americans’ Intention to Travel Cuba as a Medical Tourism Destination Linh Le, University of Central Florida; Suja Chaulagain, University of Central Florida; Murat Hancer, University of Central Florida

16 CONSUMER BEHAVIOR, HOSPITALITY (ROOM II2) MODERATOR: Dr. Yoon Koh, University of Houston #59 A Relationship between Immersive Technology Displays and Exhibition Attendees’ Satisfaction: A Stimulus–Organism–Response Approach Jihye Park, University of Central Florida; Myong Jae Lee, California State Polytechnic University; Chang Huh, Niagara University #69 Ukrainian consumers’ attitudes towards local wine Oleksandra Hanchukova, Texas Tech University; Natalia Velikova, Texas Tech University

HUMAN RESOURCES & LEADERSHIP (ROOM II3) MODERATOR: Dr. Juan M. Madera, University of Houston #127 Why Words Matter: Gender Differences in Communal and Agentic Language on Resumes Alberto Beiza, University of Houston; Juan Madera, University of Houston #166 Examining the language and impact of managerial responses to online employee reviews during the COVID-19 pandemic Yunxuan Zhang, University of Nevada, Las Vegas; Amanda Belarmino, University of Nevada, Las Vegas; Cass Shum, University of Nevada, Las Vegas #173 Be mindful of the word choices you use in job posting: Evidence from LinkedIn Juhwan Lim, Kansas State University; Jichul Jang, Kansas State University

17 TOURISM & SUSTAINABILITY (ROOM II4) MODERATOR: T ucker Johnson, University of Houston #145

o Good Intentions Translate to Positive Employee Perceptions of D Sustainability Practices? A Case Study of the Bucuti Resort in Aruba Forest Ma, University of South Carolina; Sue-Ann Lee, University of Aruba; Robin DiPietro, University of South Carolina

#170

ell-being through transformation: An integrative model of transformative W tourism experiences and individual well-being Xingyu Huang, Temple University; Peihao Wang, Temple University; Laurie Wu, Temple University

#182 Service innovation for accessible hospitality services: A computer-assisted qualitative data analysis approach Myung Cho, University of Houston; Minwoo Lee, University of Houston; Ki-Joon Back, University of Houston

IT ADOPTION & APPLICATION (ROOM II5) MODERATOR: Dr. Cristian Morosan, University of Houston #108 Virtual Reality and Perceptions of Destination Presence Hongxiao Yu, University of South Carolina; Oh Haemoon, University of South Carolina #129

ustomers’ attitude towards service robots in hotels during the pandemic: C Role of profile factors Nasim Binesh, University of Nevada, Las Vegas; Seyhmus Baloglu, University of Nevada, Las Vegas

#156

an service robots build intimate relationships with customers? A social C exchange theory perspective Hyunsu Kim, University of South Carolina; Kevin Kam Fung So, Oklahoma State University

18 MARKETING (ROOM II6) MODERATOR: Cathy Cheatham, University of Houston #138 A busy person deserves great tasting food: Investigating the effect of busy mindset on consumers’ plant-based food choices Xiaolong Shao, Iowa State University; Eunha Jeong, Iowa State University; Xingyi Zhang, University of North Texas #162

I dentifying Customers’ Personality based on Facebook Messages Linan Zhang, Iowa State University; Xi Wang, Beijing Normal University-Hong Kong Baptist University; Liang Tang, Iowa State University

#190 Tourist Participation in Value Co-Creation in Online Travel Communities: From the Perspectives of Social Network and Social Identity Hui Jiang, University of South Carolina; Fang Meng, University of South Carolina

14:30 - 15:45 (Concurrent Sessions)

PAPER PRESENTATIONS III – CONSUMER BEHAVIOR, TOURISM (ROOM III1) MODERATOR: Dr. Jaewook Kim, University of Houston #192 Pod Travel: An Emerging Tourism Trend During COVID-19 Pandemic Yejin Lee, University of Missouri; Jinwon Kim, University of Florida; Dae-Young Kim, University of Missouri #221 Eeriness or Rapport: In-Group Favoritism toward Mr. Android in Solo Traveling Do Khoa, University of Houston; Priyanko Guchait, University of Houston #51

E xamining the impact of historical knowledge on restaurant willingnessto-pay Nasim Binesh, University of Nevada Las Vegas; Amanda Belarmino, University of Nevada Las Vegas

19 CONSUMER BEHAVIOR, HOSPITALITY (ROOM III2) MODERATOR: Dr. Minjung Shin, University of Houston #49

oes attachment to a third place influence individual behaviours across D different geographical scales?: The case of the Imagination Station Yuying Huang, University of Canterbury; Ning Chris Chen, University of Canterbury; C. Michael Hall, University of Canterbury

#130

T wo sides of a story: A mixed-method approach to investigate reviewer and reader’s perspectives on negative online reviews Soo Yeon Kwak, University of Houston; Minjung Shin, University of Houston; Minwoo Lee, University of Houston; Ki-Joon Back, University of Houston

#124

otel Interactional Service Quality and Guest Trust H Solbi Lee, University of Nevada Las Vegas; James Busser, University of Nevada Las Vegas; Lenna Shulga, University of Hawaiʻi at Mãnoa

HUMAN RESOURCES & LEADERSHIP (ROOM III3) MODERATOR: D r. Mary Dawson, University of Houston #15

S tereotypical Assumptions in Hospitality Leadership: The role of masculine and feminine gender enactment Michelle Russen, University of Houston; Mary Dawson, University of Houston; Tiffany Legendre, University of Houston

#110 Diversity Climate and the Mediating Role of Harmonious Passion on Internalized Citizenship Behaviors Michael Caligiuri, The Pennsylvania State University; Shashan Bao, The Pennsylvania State University; Phil Jolly, The Pennsylvania State University #119

on’t blaming the virus: Effect of layoff notice framing on the relationship D between layoff and survivor’s prosocial rule-breakings Yuang-Sheng Ken Chiu, University of Nevada Las Vegas; Cass Shum, University of Nevada Las Vegas

20 TOURISM & SUSTAINABILITY (ROOM III4) MODERATOR: Dr. Minwoo Lee, University of Houston #94 The effect of pilgrimage value on satisfaction through self-esteem and psychological well-being Won J. Chung, Hanyang University; Sung. T Kim, Naepo Church History Research Institute; Chul Jeong, Hanyang University #149

E xploring the impact of environmental experience on customer satisfaction during their stay at green hotel through business analytics Mahsa Bitaab, University of Houston; Minwoo Lee, University of Houston

#55 Sojourners and Social Exchange: Family and friends’ interpersonal ties across China-New Zealand borders Xi Wang, The University of Waikato; Jenny Cave, Massey University; Mary Simpson, The University of Waikato

IT ADOPTION & APPLICATION (ROOM III5) MODERATOR: Dr. Scott Taylor Jr., University of Houston #48 Visual information analysis in hospitality and tourism applying machine learning: a systematic literature review from a text mining approach Sijun Liu, Auburn University; Imran Rahman, Auburn University; Pankush Kalgotra, Auburn University #40 Exploring the Role of Authenticity Orientation in Virtual Reality Hyejin Park, University of Florida; Svetlana Stepchenkova, University of Florida #74 A photo worth thousands of words: the effects of user-generated photos on online hotel review helpfulness Qingxiang An, University of Central Florida; Jorge Ridderstaat, University of Central Florida; Ahmet Ozturk, University of Central Florida

21 MARKETING (ROOM III6) MODERATOR: Arlene D. Ramirez, University of Houston #193

ow photo retouching behavior influences tourists’ experience evaluation in H the social media age Ningqiao Li, University of South Carolina; Fang Meng, University of South Carolina

#117 Overlapping Segments for a State Parks System: A Canonical Correlation Approach Adiyukh Berbekova, University of Massachusetts, Amherst; Emilie Cycz, University of Massachusetts, Amherst; Matthew Silva University of Massachusetts, Amherst; Vincent P. Magnini, Longwood University; Muzaffer Uysal, University of Massachusetts, Amherst #187 Guest Safety and Security Concerns Following the One October Tragedy: A Qualitative Perspective Samuel Lee, University of Nevada, Las Vegas; Mehmet Erdem, University of Nevada, Las Vegas; Saeed Vayghan, University of Nevada, Las Vegas; Billy Bai, University of Nevada, Las Vegas

16:00 – 17:00 GENERAL SESSION I

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17:15 - 18:00

POSTER SESSION A CONSUMER BEHAVIOR, HOSPITALITY (ROOM A1) MODERATOR: Dr. Scott Taylor Jr., University of Houston #11

J ust the Tip: Exploring the Tipped Employee Perspective Cortney Norris, University of Houston; Scott Taylor Jr., University of Houston; D. Christopher Taylor, University of Houston

#12 Great Works of Art: Exploring Beverage Based Special Events at Art Museums Cortney Norris, University of Houston; D. Christopher Taylor, University of Houston; Scott Taylor Jr., University of Houston #23 The visual aesthetics in Servicescape and Cyberscape in lifestyle hotels: Booking intentions via SOR model Jiyoun West, Oklahoma State University; Lisa Slevitch, Oklahoma State University #28 Bringing Nature in: The Effect of Biophilic Design on Health-Conscious Consumers Luana Nanu, Auburn University; Imran Rahman, Auburn University #36

T he Adoption of AI in contactless service at hotels during the Post Covid-19 Era Jiyeon Jeon, Iowa State University; Liang Tang, Iowa State University; Linan Zhang, Iowa State University

#39 The Impact of Exhibitors’ Presence on Attendees’ Approach Behavior Yichen Shi, Shanghai University of International Business and Economics; Jie Sun, California State Polytechnic University, Pomona; Ye Ding, Shanghai University of International Business and Economics; Hyounae Kelly Min, California State Polytechnic University, Pomona #66

S imple Morning and Complex Night: Time of Day and Sensory Complexity Anqi Luo, Pennsylvania State University; Anna S. Mattila, Pennsylvania State University

23 IT ADOPTION & APPLICATION (ROOM A2) MODERATOR: Dr. Cristian Morosan, University of Houston #18

I dentifying influencing factors of perceived authenticity in Augmented Reality tourism: A qualitative research from Chinese experts Chris Zhu, Macao Institute for Tourism Studies; Manrong Gan, Mingde College of Guizhou University

#58

T he Role of Self-Construal in User Acceptance of Hotel Mobile Applications: Dimensions of Independence and Interdependence Jiyoung Hwang, University of Nevada; Sungsik Yoon, California State Polytechnic University; Myong Jae Lee, California State Polytechnic University

#60

reference for COVID-19 vaccinated human employees over robots in hotel P service Vishakha Kumari, The Ohio State University; Stephanie Liu, The Ohio State University

#86

T he role of credibility of online travel agency in explaining attitude toward the company, loyalty to the company and behavioral intention Ziwei Zhu, The Hong Kong Polytechnic University; Sam Kim, The Hong Kong Polytechnic University

#135 Understanding the Importance of Guest Messaging Software in Customer Retention Rates Mahala Geronasso, University of Central Florida; Murat Hancer, University of Central Florida #157

T he Intention to Use Food Delivery Robots Maryam Charmchian Langroudi, University of Houston; Carl Boger, University of Houston

#206

E xamining the perceived benefits and risks of disclosing personal information in online food delivery systems Nefike Gunden, University of Houston; Cristian Morosan, University of Houston

24 MARKETING (ROOM A3) MODERATOR: Dr. Minwoo Lee, University of Houston #53 Why Attractive Choice Matters? Leveraging Personal Agency and Outcome Anticipation to Boost the Effectiveness of CRM-with-options Campaign Joanne Xue, The Pennsylvania State University; Anna Mattila, The Pennsylvania State University #72 Content analysis of online wine reviews Bogdan Olevskyi, Texas Tech University; Natalia Velikova, Texas Tech University #105

estoring a destination brand image due to Covid-19 travel ban: The example R of Orlando among inbound Brazilian tourists Karen Tavares, University of Central Florida; Ady Milman, University of Central Florida

#146 Clusters of Culture: Re-branding Houston as a Cultural Tourism Destination through Website Text Analysis Melissa Herman, University of Houston; Agnes DeFranco, University of Houston; Minwoo Lee, University of Houston #161 Investigation of brand personality present on social media Linan Zhang, Iowa State University; Liang Tang, Iowa State University; Jiyeon Jeon, Iowa State University #217 Who’s Hosting? A Typology of Hosts in Sharing Economy Accommodations Andres Holland, University of Delaware; Srikanth Beldona, University of Delaware #97 Hotel Staycation Motivation: An Application of Q Methodology Qianya Li, University of Guelph; Woomi Jo, University of Guelph; Lianne Foti, University of Guelph

25 RESTAURANT & FOOD SERVICE (ROOM A4) MODERATOR: Dr. Sujata Sirsat, University of Houston #118 The ideal fluid workplace experience design: how may hospitality co-shape the new remote mode?

Ekaterina Chevtaeva, The Hong Kong Polytechnic University; Barbara Neuhofer, Salzburg University of Applied Sciences; Mattia Rainoldi, Salzburg University of Applied Sciences #26 Effectiveness of Room Service in Healthcare on Customer Satisfaction, Plate Waste, and Food Cost Shawn Bucher, Kansas State University; Junehee Kwon, Kansas State University #47

T he Impact of Perceived Values of SNS Use on Coffee Brand Attitude and Value Co-creation Behavior Ahmin Kwon, Kyung Hee University; Young Namkung, Kyung Hee University

#52 Purchasing for the environment: Exploring the impacts of green menu design on restaurant customers’ willingness to pay Soojin Lee, University of Missouri-Columbia; Pei Liu, University of MissouriColumbia #57 Which type of negative online reviews hurts restaurants the most? An experimental design to understand customers’ cognitive, affective, and behavior change on negative online reviews Lan Lu, Florida International University; Chunhao Wei, Auburn University; Jinlin Zhao, Florida International University #218 An Extended Protection Motivation Theory to Test Consumer Intentions to Report Food Delivery Safety Violations in China Cui Yang, University of Guelph; Woomi Jo, University of Guelph #191

E conomical Evaluation, Perceived Social Value and Accountability of Restaurant Food Safety Yidan Huang, The Pennsylvania State University; Amit Sharma, The Pennsylvania State University; Anna Mattila, The Pennsylvania State University

26 FINANCE & ECONOMICS (ROOM A5) MODERATOR: Dr. Sadegh Kazemi, University of Houston #140 Airbnb listings in developed and developing countries. An analysis using the Global Entrepreneurship Monitor Marcos Medeiros, University of Central Florida; Mehmet Altin, University of Central Florida #169 Regional Factors Affecting Domestic Tourism Demand: Applying the Concept of Synchronization Hyomin Ryoo, University of Missouri; Ingul Baek, Kongju National University; Dae-Young Kim, University of Missouri #207 Boutique Hotel Investment Decision Making with the Analytic Hierarchy Process (AHP) Donna Quadri-Felitti, Penn State University; Joann Zhao, Penn State University #222 The Effects of Restaurants’ Social Media Marketing Inputs on Brand Equity and Firm-Level Financial Performance Wenjia Han, University of Nevada, Las Vegas; Ozgur Ozdemir, University of Nevada, Las Vegas

18:05 - 20:00 SPONSORING SCHOOLS FAIR & CAREER FAIR

27 SATURDAY, JANUARY 8

8:00 - 9:15 (Concurrent Sessions)

PAPER PRESENTATIONS IV CONSUMER BEHAVIOR, TOURISM (ROOM IV1) MODERATOR: Dr. Nathan Jarvis, University of Houston #199 Travel inspiration in daily life: Where does the idea come from?

Fengwei Dai, The Hong Kong Polytechnic University; Dan Wang, The Hong Kong Polytechnic University #179

T he cultural atmosphere of historic districts and its impacts on tourists’ memorable tourism experience Xiaoyin Zeng, Sun Yat-sen University; Chaozhi Zhang, Sun Yat-sen University

#14 How consumption rituals influence travelers’ food decision-making Huiling Huang, The Ohio State University; Stephanie Q Liu, The Ohio State University

CONSUMER BEHAVIOR, HOSPITALITY (ROOM IV2) MODERATOR: Dr. Agnes L. DeFranco, University of Houston #77

F oodstagramming as a self-presentational behavior Bingna Lin, University of Central Florida; Xiaoxiao Fu, University of Central Florida; Lu Lu, Temple University

#83 Risky Business: The impact of risk cues on travel decision making Ivonne Yee-Amor, Florida International University; Eun Joo Kim, Dong-A University; Lisa Cain, Florida International University; Sarah Tanford, Univeristy of Nevada Las Vegas #99

anaging Customer Relationship Through Social Media: A focus on the M Current Crisis and the US Restaurant Industry Mawufemor Amuzu, Texas Tech University; Catherine Jai, Texas Tech University

28 HUMAN RESOURCES & LEADERSHIP (ROOM IV3) MODERATOR: Dr. Juan M. Madera, University of Houston #87 COVID-19 Pandemic and Talent Loss: The roles of negative emotions on industry turnover intentions Iuliana Popa, University of Houston; Juan Madera, University of Houston #9

T he Impact of WeChat Usage on Hotel Employees’ Work-Life Balance in China: An Exploratory Study Hongbo Zhang, The Hong Kong Polytechnic University; Wen Yang, The Hong Kong Polytechnic University; Xuan Wu, The Hong Kong Polytechnic University

#114 Political Trust of Hotel Employees in State/Local Government during COVID-19 Swechchha Subedi, University of South Carolina; Marketa Kubickova, University of South Carolina

TOURISM & SUSTAINABILITY (ROOM IV4) MODERATOR: A rlene D. Ramirez, University of Houston #4

T ravel Experiences of Southeast Asian Solo Female Travellers An Nguyen Dang Thuan, National Kaohsiung University of Hospitality and Tourism; Liwei Hsu, National Kaohsiung University of Hospitality and Tourism

#50 ‘Beyond the Fence’: Triggering the Change in the Business Value Proposition of Tourism Lifestyle Entrepreneurs and the Locality (added) Ying Wu, The Hong Kong Polytechnic University; Honggen Xiao, The Hong Kong Polytechnic University #17

E nhancing Resilience of UNESCO World Heritage Site Tourist attractions: A Case Study of Falaj Daris Manal Al Mughairi, Sultan Qaboos University; Majda Al Salti, Sultan Qaboos University; Yaqoob Al Busaidi, Sultan Qaboos University; Houda Al Balushi, Sultan Qaboos University

29 RESTAURANT & FOOD SERVICE (ROOM IV5) MODERATOR: Dr. Tiffany S. Legendre, University of Houston #61

E ffects of Customer-generated Visual Content Danting Cai, The Hong Kong Polytechnic University; Haipeng Ji, The Hong Kong Polytechnic University; Qian Wang, Shenzhen Research Institute, The Hong Kong Polytechnic University; Huicai Gao, The Hong Kong Polytechnic University; Hengyun Li, The Hong Kong Polytechnic University

#164

on’t waste it, taste it: Promoting upcycled food consumption at wineries D Yang Xu, Iowa State University; Eunha Jeong, Iowa State University

#22

F easibility Study of Adopting Imperfect Produce in On-site Foodservice Management Operations Rachel Hyunkyung Lee, University of Houston; Tiffany Legendre, University of Houston; Nathan Jarvis, University of Houston

FINANCE & ECONOMICS (ROOM IV6) MODERATOR: Dr. Sadegh Kazemi, University of Houston #42 Corporate Social Responsibility, Financial Performance, and Institutional Ownership in US Restaurant Firms Jihwan Yeon, The Pennsylvania State University; Hyoung Ju Song, The Pennsylvania State University; Seoki Lee, The Pennsylvania State University #96 How economic affect the scale of multinational hotels? Empirical analysis based on panel data of Guangdong-Hong Kong-Macao Greater Bay Area Ci En Wu, Guangdong University of Finance and Economics; Ping Fan Pi, Guangdong University of Finance and Economics #202 Persuasion in restaurant crowdfunding: Simultaneous roles of visual image and industry experience Yun Yang, University of Houston; Natalie Kubosh, University of Houston; Yoon Koh, University of Houston; Agnes DeFranco, University of Houston

30

9:30 - 10:15

POSTER SESSION B CONSUMER BEHAVIOR, HOSPITALITY (ROOM B1) MODERATOR: Dr. Carl A. Boger Jr., University of Houston #214 Sharing Economy or Conventional Hotels in the Consumer Decision - A Tradeoff Analysis Meiying Liu, University of Delaware; Srikanth Beldona, University of Delaware; Timothy Webb, University of Delaware #200

F or Us, By Us, The Emergence of Black-Focused Events Andra Chisholm, Iowa State University; Eulanda Sanders, Iowa State University

#195

ssessing Restaurant Social Media Campaigns during a Pandemic A Josue Perez, Florida International University; Liyan Wu, Florida International University; Qiong Yang, Florida International University; Samuel Serrano, Florida International University; Spela Zunic, Florida International University; Fang Shu, Florida International University; Eric Beckman, Florida International University

#109

o customers change their perceptions of Airbnb during the COVID-19 D pandemic? Effects of perceived risks and perceived benefits of Airbnb on trust and behavioral intentions against its counterparts Damla Sonmez, University of South Carolina; Miyoung Jeong, University of South Carolina

#84

ill Campus Dining Change Indefinitely due to COVID-19 Based on Student W Perceptions?

Hayley Tillery, Auburn University; Luana Nanu, Auburn University; Mark Traynor, Auburn University; Imran Rahman, Auburn University

#80

reativity Sells in Hotel Brand Campaigns: The Mediating Role of C Involvement Emmanuella Owens, Auburn University; Wi-Suk Kwon, Auburn University

#29

T he Effect of Budget Hotel Room Innovativeness and Typicality on Booking Intentions Luana Nanu, Auburn University; Veena Chattaraman, Auburn University; Imran Rahman, Auburn University

31 CONSUMER BEHAVIOR, TOURISM (ROOM B2) MODERATOR: Tucker Johnson, University of Houston #30

oes a political conflict hurt feelings? A corpus linguistic analysis of D tourists’ emotions Wenqing Xu, The Hong Kong Polytechnic University; Weiwei Liu, The Hong Kong Polytechnic University, Fanny Manner-Baldeon, The Hong Kong Polytechnic University; Mimi Li, The Hong Kong Polytechnic University

#10

ethinking the relationship between theme park image, perceived value, R and tourists’ intention to revisit during Covid-19? Empirical research from Chimelong Ocean Kingdom Theme Park, China Man Rong Gan, Mingde College of Guizhou University; Chris Zhu, Macao Institute for Tourism Studies; Ziye Shang, City University of Macau; Ianthe M. Belisle Dempsey, Illinois State University

#144

S olo travel experience: the motivations, constraints and negotiating behaviours of Chinese female solo travellers Xiaoting Ma, Oxford Brookes University; Jackie Clarke, Oxford Brookes University; Nathan Zhang, Oxford Brookes University

#151 Tourist’s decision-making process toward smart tourism destinations: Exploring the moderating role of gamification Smita Singh, Iowa State University; Sojung Lee, Iowa State University; Ken Tsai, Iowa State University #189

ontributing Festivalscape Components that Influence Visitor Experience C During a Pandemic Celina Neville, Florida International University; Dana Sing, Florida International University; Eddie Del Portillo, Florida International University; Mariana Scarpellini, Florida International University; Raquel Rajchenberg, Florida International University; Fang Shu, Florida International University; Eric Beckman, Florida International University

#198 Identifying Engagement Factors Critical to ROI of Learning at Events Lillian Nguyen, University of Nebraska Lincoln; Kristin Malek, University of Nebraska Lincoln #197

E xamining the barriers of maintaining a sustainable hotel in Miami, USA during a pandemic Padero Miller, Florida International University; Justin Wald, Florida International University; Angela Colas, Florida International University; Ana Feria, Florida International University; Fang Shu, Florida International University; Eric Beckman, Florida International University

32 TOURISM & SUSTAINABILITY (ROOM B3) MODERATOR: Dr. Yoon Koh, University of Houston #90 Hometown Attachment Towards Diaspora Tourism in the Guangdong-Hong Kong-Macao Greater Bay Area Kuan Mei Lo, Macao Institute of Tourism Studies; Jingjing Yang, Macao Institute of Tourism Studies #24

E xploring Evacuation Patterns of Tourists and Residents During Major Hurricanes Yuting An, University of Florida; Andrei Kirilenko, University of Florida

#115

E xploring the sustainability of island destination in Bangladesh: Applying the TALC model Hasib Chowdhury, Texas Tech University; Jing Li, Texas Tech University; Robert P Jones, Texas Tech University

#120 Travel Motivation of Wellness Tourism Nan Chen, Cal Poly Pomona; Michelle Yoo, Cal Poly Pomona #121 MICE Tourism in Ecuador and a Proposal for a Resilience Model Gonzalo Andres Rodriguez Arrieta, Universidad Catolica Argentina; Estefanía Mercedes Basurto Cedeño, Universidad Laica Eloy Alfaro de Manabí #137

ising importance of women in sustainable tourism after the pandemic R Veenu Shankar, Indian Institute of Technology Delhi; Anand Kumar, University of Delhi

33 RESTAURANT & FOOD SERVICE (ROOM B4) MODERATOR: Dr. Jaewook Kim, University of Houston #79 Exploring the use of glean programs in supplementing school meals Warren Johnson, Iowa State University; Susan Arendt, Iowa State University #82

onceptualizing New Shared Business Platform in the Restaurant Industry C Ghost Kitchens Wenfang Liu, University of Houston; Jaewook Kim, University of Houston; Jewoo Kim, Iowa State University

#122

onsumer perceptions and behavioral intentions toward online food delivery: C An application of mental accounting theory Jongwon Lee, University of Central Florida; Jeong-Yeol Park, University of Central Florida

#128

I mpacts of Customer Service on Loyalty in App-Based 3rd Party Delivery Companies Ryan Maloney, Texas Tech University; Michelle Alcorn, Texas Tech University

#228 COVID-19’s Impact on Restaurant’s Approach to Food Safety Anabeth Aquino, Florida International University; Karla Figueroa, Florida International University; Radshad Davis, Florida International University; Imran Ahmad, Florida International University

34 LODGING MANAGEMENT & SERVICE QUALITY (ROOM B5) MODERATOR: Dr. Sujata Sirsat, University of Houston #65

arriers to knowledge management adoption in developing countries: the B case of Ghana hotels Ernest Balutie Wavei, The Hong Kong Polytechnic University; Ada Lo, The Hong Kong Polytechnic University

#92 Investigating Resident Perception of Safety on Place Attachment in Senior Living Communities Jianwen Li, University of Central Florida; Suja Chaulagain, University of Central Florida; Abraham Pizam, University of Central Florida #125

eer-to-peer Host’s COVID-19 Risk Management Strategy Reflecting Lodging P Customer’s Shopping Orientation Sung In Kim, University of Houston; Jaewook Kim, University of Houston; Jewoo Kim, Iowa State University

#154 Knowledge Transfer in Times of Crisis for Lodging Industry Frida Bahja, University of Central Florida; Sergio Alvarez, University of Central Florida #131

icrobial and ATP Meter Data Comparison Before and After Hotel Room M Cleaning and Sanitizing in a Pandemic Context Alberto Beiza, University of Houston; Cathy Cheatham, University of Houston; Zahra Mohammad, University of Houston; Sujata Sirsat, University of Houston

#160 Social Distancing and Communication During the COVID-19 Pandemic: An application of Technology Adoption Behavior Homa Choubtarash Abardeh, Texas Tech University; Shane Blum, Texas Tech University #216

Study of a Selected Set of the Costlier Physical Hotel Amenities (PHA) on A Customer Statisfaction of Chinese Luxury Wai Sun, University of Nevada, Las Vegas; Ozgur Ozdemir, University of Nevada, Las Vegas

35 HUMAN RESOURCES & LEADERSHIP (ROOM B6) MODERATOR: Dr. Minwoo Lee, University of Houston #212

easuring Student Customer Service and Patron Perceptions in a B2C M Experiential Learning Environment Yann Queckenstedt, Iowa State University; Eulanda Sanders, Iowa State University

#220 Impact of COVID-19 on Hotel Recruitment Leana Lian, The Hong Kong Polytechnic University; Ada Lo, The Hong Kong Polytechnic University #2

nderrepresentation of African American Hospitality Faculty U Abigail Foster, Florida International University; Leon Dean, Florida International University; Miranda Kitterlin, Florida International University

#34 Engaging employees through transformational leadership: The mediating role of emotional energy Shashan Bao, Pennsylvania State University; Phillip Jolly, Pennsylvania State University #167

et Along and Ahead: Understanding Proactive Personality using G Socioanalytic Theory View Hyojung Jung, Texas Tech University; Michelle Alcorn, Texas Tech University

#171 Does a hospitality organization’s competitive edge originate with an academic curriculum?

Lane Gilbert, Auburn University; David Martin, Auburn University

10:30 – 11:30 GENERAL SESSION II

36

11:45 - 12:30

POSTER SESSION C CONSUMER BEHAVIOR, HOSPITALITY (ROOM C1) MODERATOR: Dr. Scott Taylor Jr., University of Houston #226 Customer willingness to recommend a hotel online: The impact of perceived safety during a pandemic Ashley Klassen, Florida International University; Kelly Moscoso, Florida International University; Christina Menendez, Florida International University; Emilio Santiseban, Florida International University; Eric Beckman, Florida International University #194

study on destination trust, self-efficacy, ethnocentrism, and xenophobia A during the era of COVID-19: The moderating role of community type Jibin Baby, University of Missouri, Columbia; Dae-Young Kim, University of Missouri, Columbia

#229 How has COVID 19 influenced Economical and Environmentally Sustainable Practices in the Hospitality Industry?

Maria del Mar Fernandez, Florida International University; Paula Sanchez, Florida International University; Perla Perdomo, Florida International University; Meng Zhang, Florida International University; Imran Ahmad, Florida International University #148 Association members’ loyalty influenced by motivation, psychological ownership, and attachment Darwin Mann, Iowa State University; Sojung Lee, Iowa State University #188 Can Consumer Food Waste be Decreased with Behavioral Tools?

Ligia Balilla, Florida International University; Carla Jarquin, Florida International University; Maria Viscarra, Florida International University; Vanessa Violi, Florida International University; Fang Shu, Florida International University; Eric Beckman, Florida International University #13 Sustainable Six Pack Holders Cortney Norris, University of Houston; Scott Taylor Jr., University of Houston; D. Christopher Taylor, University of Houston

37 TOURISM & SUSTAINABILITY (ROOM C2) MODERATOR: Dr. Carl A. Boger Jr., University of Houston #211

I nvestigating the Effects Generated by Disruptive Events on Tourism: The Case of Hurricanes and Islands Frida Bahja, University of Central Florida; Sergio Alvarez, University of Central Florida

#136

nderstanding American tourists’ engagement in personal protective U measures during COVID-19 Chloe Riley, University of South Carolina; Ashley Schroeder, Pennsylvania State University; Lori Pennington-Gray, University of South Carolina

#184

S uccess of DMO from Stakeholders Perspective: Scale Development and Validation Jeremy Fairley, University of Central Florida; Kevin Murphy, University of Central Florida; Alan Fyall, University of Central Florida

#196

T he Relationship between Local Community Participation and Sustainable Tourism Development: A Case of Kelardasht District, Iran Farhad Tabatabaei, University of Delaware; Srikanth Beldona, University of Delaware; Mohsen Nazari, University of Tehran

#132

uthenticity Measurement Scale for Historic Place Sites A Robert Benjamin Patterson, Iowa State University; Sojung Lee, Iowa State University

38 HUMAN RESOURCES & LEADERSHIP (ROOM C3) MODERATOR: Dr. Sadegh Kazemi, University of Houston #35 Barriers toward Career Advancement among Female Employees in the Hospitality Industry: From Young Professionals’ Perspectives Qianni Zhu, University of Missouri; Pei Liu, University of Missouri #41 The Outcomes of Work Family Conflict on Employees in Hospitality and Tourism Industry: A Meta-Analysis Study Tianjian Liu, Auburn University; Yee Ming Lee, Auburn University #68 The Factors Impacting the Career Development of Female-Identifying Individuals in the Meetings, Conventions, and Events (MCE) Industry Sorcha O’Neill, Auburn University; Alleah Crawford, Auburn University; Courtney Stanley, Courtney Stanley Consulting, LLC #111

oping Strategies in Seasonal Lodging Hotel Industry during and post C COVID-19 pandemic: Qualitative approach Hasan Birinci, Kansas State University; Junehee Kwon, Kansas State University

#104

I nteractional Justice and Psychological Contract: Moderating Effect of Abusive Leadership in US Based Restaurants Furkan Arasli, Auburn University; Yee Ming Lee, Auburn University

#150

E xploring students’ perceptions of experiential learning model in an Event Management Course Arlene Garrick, Iowa State University; Susan Wohlsdorf-Arendt, Iowa State University

39 CONSUMER BEHAVIOR, TOURISM (ROOM C4) MODERATOR: Dr. Nathan Jarvis, University of Houston #3 The value of in-home entertainment experiences for families in the vacation rental marketplace David Brownstein, Florida International University; Miranda Kitterlin-Lynch, Florida International University #7

I nvestigating the Impact of Consumers’ Motivations on Revisit Intentions in Luxury Hotels.

Matthew Miller, Iowa State University; Liang Tang, Iowa State University

#31

andmade Can Protect Your Memories H Rashin Ghahreman, The Ohio State University; Stephanie Q. Liu, The Ohio State University

#46

nderstanding Factors Affecting Special Event Attendee Car Use and U Alternative Transportation Intentions Michelle Novotny, Ryerson University; Rachel Dodds, Ryerson University

#113

I nvestigating the Relationship between Quality of Life and Tourism Demand Adiyukh Berbekova, University of Massachusetts, Amherst; Muzaffer Uysal, University of Massachusetts, Amherst; Albert Assaf, University of Massachusetts, Amherst

#133 The Tour Guide In Virtual Tourism: Impact On Consumer’s Satisfaction And Behavioral Intention Jihwan Park, University of Nevada, Las Vegas; James Busser, University of Nevada, Las Vegas

12:30 - 13:30 BREAK

40

13:30 - 14:45 (Concurrent Sessions)

PAPER PRESENTATIONS V CONSUMER BEHAVIOR, TOURISM (ROOM V1) MODERATOR: Dr. Zeya He, University of Houston #208 The Credibility of Online Review: A Review, Synthesis and Research Agenda Xiaonan Zhang, University of South Carolina; Fang Meng, University of South Carolina #223

eta-analysis of the relationship between leisure constraints and M negotiation, motivation, and participation: Do cause, age and culture matter?

Chunhao Wei, Auburn University; Alecia Douglas, Auburn University; Jesse Michel, Auburn University; Teng Zhao, Auburn University

#186

I mproved resident-visitor relationships and cultural understanding in neighborhoods with Airbnb host prevalence: the mediating role of emotional solidarity Omar Youssef, Texas A&M University; Courtney Suess, Texas A&M University

CONSUMER BEHAVIOR, HOSPITALITY (ROOM V2) MODERATOR: Dr. Yoon Koh, University of Houston #100

nderstanding the impact of limited-time offers on willingness-to-pay in U fast-casual restaurants Liheng Zhang, University of Nevada, Las Vegas; Amanda Belarmino, University of Nevada, Las Vegas

#107 The Impact of Resource Scarcity on Consumers’ CSR Engagement Tian Ye, The Pennsylvania State University; Anna Mattila, The Pennsylvania State University #112

ine Purchase Decision Making: A Meta-Analysis W Kristen Rinck, Wine Business Institute at Sonoma State University; Sergio Canavati, Wine Business Institute at Sonoma State University; Matthew Bauman, Purdue University Northwest

41 IT ADOPTION & APPLICATION (ROOM V3) MODERATOR: Dr. Cristian Morosan, University of Houston #181 Human or Robot in service encounters? Underlying mechanisms and boundary conditions to customer satisfaction Linh Le, University of Central Florida; Murat Hancer, University of Central Florida #213

eterminants and Consequences of Attitude Towards Online Hotel Booking D Atefeh Charmchian Langroudi, Auburn University; Imran Rahman, Auburn University

#215

hatbot research on service context: A bibliometric analysis C Jonilda Bahja, Virginia Tech University; Cihan Cobanoglu, University of South Florida; Mehmet Erdem, University of Las Vegas Nevada

LODGING MANAGEMENT & SERVICE QUALITY (ROOM V4) MODERATOR: Tucker Johnson, University of Houston #54

ual Brands Strategies An evaluation of dual-branded entry strategies success D in agglomerated market Simone Bianco, Virginia Tech; Manisha Singal, Virginia Tech; Florian Zach, Virginia Tech

#224

aking the invisible visible: A case study of visualizing indoor air pollution of M a restaurant during the pandemic Lucheng Wang, Purdue University; Howook Chang, Florida International University; Eojina Kim, Virginia Tech

#27

hysical Environment in the Hospitality Industry: 20 Years of Research P Luana Nanu, Auburn University; Imran Rahman, Auburn University; Faizan Ali, University of South Florida

FINANCE & ECONOMICS (ROOM V5) MODERATOR: Dr. Agnes L. DeFranco, University of Houston #71

evenue Management Pricing: The Case of Rate Disparity Across Online R Distribution Channels Ling Ling, University of Delaware; Zvi Schwartz, University of Delaware; Robertico Croes

#203 The Macro-Political Foundation of Restaurant Entrepreneurs’ Crowdfunding Activities Xiaodan Mao-Clark, University of Houston; Yoon Koh, University of Houston; Agnes L. DeFranco, University of Houston

42

15:00 - 15:45

POSTER SESSION D MARKETING (ROOM D1) MODERATOR: Cathy Cheatham, University of Houston #75 Cause-Related Marketing in the Wine Industry Bogdan Olevskyi, Texas Tech University; Natalia Velikova, Texas Tech University #152 Regional Predisposition towards Hotel Stay Satisfaction: Focusing on Customer Location through Spatial Analysis Quincy Reynolds, University of Houston; Minwoo Lee, University of Houston; Agnes DeFranco, University of Houston; Cathy Cheatham, University of Houston #227 A Case study of south beach wine and food festival (SOBEWFF) – SWOT analysis of mega-events coming out of a pandemic Kendecia David, Florida International University; Joslynn Gomez, Florida International University; Juan Mejia, Florida International University; Zuaryc Ortiz, Florida International University; Pangqianyu Zhang, Florida International University; Toni-Ann Benjamin, Florida International University; Imran Ahmad, Florida International University #205

T he effects of affective transportation and cognitive elaboration from travel influencer: A synthesis of ELM and TIM Yueying He, Oklahoma State University; Kevin Kam Fung So, Oklahoma State University

#32 Who should response to negative online review Rashin Ghahreman, The Ohio State University; Stephanie Q. Liu, The Ohio State University #139

esidents’ Attitude Towards Tourists Amid COVID-19 Pandemic R Swechchha Subedi, University of South Carolina; Forest Ma, University of South Carolina; Marketa Kubickova, University of South Carolina

#142

I t’s not me, it’s you: The impact of subject uses in AI-powered suggestions Vicky Wei-Ju Chen, The Ohio State University; Stephanie Q. Liu, The Ohio State University

43 TOURISM & SUSTAINABILITY (ROOM D2) MODERATOR: Dr. Ki-Joon Back, University of Houston #67 Aesthetic experiences in heritage tourism: Implications for classical gardens Yanyan Zheng, University of Central Florida; Wei Wei, University of Central Florida #76

F actors Enhancing the Sustainability of Local Festivals During the COVID-19 Pandemic Amy Coleman, University of Missouri; Dae-Young Kim, University of Missouri

#78

nderstanding the effect of pro-environmental behavior in sustainable U mega-event attendance Yuting An, University of Florida; Rojan Baniya, University of Florida; Svetlana Stepchenkova, University of Florida

#88 The effectiveness of fear appeals in promoting pro-environmental behaviors in tourism destinations: The moderating role of culture and individuals’ moral obligation Atefeh Emadlou, Texas Tech University; Mohammad Alimohammadirokni, Texas Tech University; Natalia Velikova, Texas Tech University #89 Choosing green P2P accommodation: For the earth or for ourselves?

Hhye Won Shin, Purdue University; Alei Fan, Purdue University; Chun-Hung Tang, Purdue University #102

ccessing Economic Value of Korean Cheque-Vacances Using Contingent A Valuation Method Jaewan Heo, Korea Tourism Organization

#153

F acilitating Chinese Tourists with Language Services: Factors that Affect Lodging Businesses’ Choices Yejia Guo, Auburn University and Baker Ayoun, Auburn University

44 HUMAN RESOURCES & LEADERSHIP (ROOM D3) MODERATOR: Dr. Sujata Sirsat, University of Houston #155

I s restaurant management an extreme job? How restaurant managers experience job intensity Rebecca Gordon, University of Guelph; Mark Holmes, University of Guelph

#165

I nvestigating the Influence of Race on African American Employees’ Turnover Intention in the Hospitality Industry Tianjian Liu, Auburn University; Alecia Douglas, Auburn University

#175 Effects of the COVID-19 Pandemic on Organizational Attractiveness in the US Hospitality Industry: A Review Homa Choubtarash Abardeh, Texas Tech University; Shane Blum, Texas Tech University; Faranak Choubtarashabardeh, University of North Texas #178 Crisis communication and furloughed hotel employees’ intention to stay: The role of perceived organizational support Tabitha Chapital, University of New Orleans; Han Chen, University of New Orleans #204 Reattraction to the Hospitality Industry: Innovation in entry- level recruitment Sydney Pons, The Pennsylvania State University; Michael Tews, The Pennsylvania State University #210

ultural Intelligence, Self-efficacy and Voice Behavior of Hotel Employees C Lu Yuan, Washington State University; Hyun Jeong Kim, Washington State University; Hyounae Min, California State Polytechnic University

#101 Workplace Romance and Human Resource Practices in Hospitality: Brief Literature Review James Cheuk Yin Yun, Cesar Ritz Colleges Switzerland; Nguyen Quang Hieu Chu, Cesar Ritz Colleges Switzerland; Dagur Jakobsson, Cesar Ritz Colleges Switzerland; Evelina Gillard, Cesar Ritz Colleges Switzerland

45 IT ADOPTION & APPLICATION (ROOM D4) MODERATOR: Dr. Tiffany S. Legendre, University of Houston #219

oes smart technology matter for luxury hotels? The role of D conspicuousness and desire for interaction Xianmei Wu, Washington State University; Soobin Seo, Washington State University

#174

rtificial intelligence and human-robot interaction research in hospitality A and tourism: A bibliometric analysis Ahmet Hacikara, University of Central Florida; Fevzi Okumus, University of Central Florida

#123

T echnology Enhanced Employability for the Disabilities – A Case Study of the Hospitality Industry Yue Zhu, University of Massachusetts Amherst; Emily Jintao Ma, University of Massachusetts Amherst

16:00 - 17:15 (Concurrent Sessions)

PAPER PRESENTATIONS VI IT ADOPTION & APPLICATION (ROOM VI1) MODERATOR: Dr. Minwoo Lee, University of Houston #93 Explore Exhibitors’ Organizational Learning and Information-gathering Performance at Trade Show: The Moderating Role of Exhibiting Experience Qiuqiu Li, Shanghai University; Huiwen He, Nankai University; Jie Sun, California State Polytechnic University; Xi Leung, University of North Texas #63 Values of Tourism Live Streaming during the Covid-19 Pandemic Yidan Chi, The Hong Kong Polytechnic University; Dan Wang, The Hong Kong Polytechnic University #183 “Coping with e-service in times of crisis”: How customers cope with online food delivery service during Covid-19 Hyekyung Park, University of Houston; Minwoo Lee, University of Houston; KiJoon Back, University of Houston

46 LODGING MANAGEMENT & SERVICE QUALITY (ROOM VI2) MODERATOR: Dr. Carl A. Boger Jr., University of Houston #62 Does beauty always prevail? Evidence from Peer-to-Peer Sharing Accommodation Markets Danting Cai, The Hong Kong Polytechnic University; Qian Wang, Shenzhen Research Institute, The Hong Kong Polytechnic University; Hengyun Li, The Hong Kong Polytechnic University #147

L uxury Hotel Memorable Experiences: Themes across Management and Consumers Jessica C. Murray, Washington State University; Robert Harrington, Washington State University; Prakash K. Chathoth, American University of Sharjah; M. Sajid Khan, American University of Sharjah

#116

nderstanding South Carolina Hotels’ Strategic Adaptation to the COVID-19 U Pandemic: A Grounded Theory Approach Forest Ma, University of South Carolina; Drew Martin, University of South Carolina; Robin DiPietro, University of South Carolina

MARKETING (ROOM VI3) MODERATOR: Dr. Minjung Shin, University of Houston #64 Applying the social media influencer value model into marketing: Food influencers affect followers on the Youtube platform The Bao Luong, National Kaohsiung University of Hospitality and Tourism; Ching-Hua Ho, National Kaohsiung University of Hospitality and Tourism #81 Information Overload in the Wine Context Bogdan Olevskyi, Texas Tech University; Natalia Velikova, Texas Tech University #209 Is your hotel brand liked by potential customers? Using deep learning techniques to examine users’ brand engagement on the social media platform Ningqiao Li, University of South Carolina; Xiaoyi Liu, University of South Carolina; Fang Meng, University of South Carolina

47 TOURISM & SUSTAINABILITY (ROOM VI4) MODERATOR: Dr. Jaewook Kim, University of Houston #91

T ourism Destination Governance: A Systematic Literature Review and Future Research Agenda Huiying Zhang, University of Nevada Las Vegas; Xi Leung, University of North Texas; Billy Bai, University of Nevada Las Vegas

#141

T he interaction effect of destination social responsibility and sustainable intelligence on tourist’s pro-environmental behaviors Hang Cui, Iowa State University; Sojung Lee, Iowa State University

CONSUMER BEHAVIOR (ROOM VI5) MODERATOR: Dr. Scott Taylor Jr., University of Houston #225 Can AI voice assistants lead guests staying at hotels to engage in green behaviors? Examining the effect of loss-framed AI recommendations in a baby voice on sustainable consumer behavior Somang Min, University of South Carolina; Haemoon Oh, University of South Carolina #16

niversal Design in the Restaurant Industry: Bridging the Gap Between U ADA Guidelines and Customer Needs Rosemary F. Reid, Middle Tennessee State University; Elizabeth Whalen, Middle Tennessee State University

17:45 - 18:45

PLANNING MEETING FOR SPONSORS

19:00 - 21:00

AWARDS CEREMONY