Uform Corporate Brochure 2022

We are Uform, an award winning company based in Toomebridge, Northern Ireland, manufacturing and distributing a comprehensive range of doors and accessories to the kitchen trade throughout the UK & Ireland.

Our innovative products and unbeatable turnaround times allow you to efficiently and confidently serve your customers. Being your trusted partner and helping you to succeed, prosper and grow is deep rooted in our DNA.

Our Story...

From a small family business established in 1993, to a market leading manufacturer and distributor, Uform’s continued focus is on putting the customer at the forefront of everything we do, ensuring an unparalleled level of service and a world class buying experience.

2003-2006

2007-2014

1993

Oakwood Door Designs is established as a family business by the late Eddie Donnelly along with his two sons, Paul & Eamon, renting a 6k sq ft factory in Bellaghy

1997-2002

Re-branded as Uform in 2003

Evolves from Partnership to Limited Company

Relocates to new factory in Magherafelt

Factory extended in 1997 & again in 2001

Forms a sister company focused on high-end luxury kitchens in 2002

Relocation to 75k sq ft factory in Toomebridge in 2005

Consumer brand launched promoting sales through an approved Kitchen Stori retailer network

Begins exporting to GB in 2002

7k sq ft Design Centre opens in 2006

Introduced custom Material Requirements Planning system (MRP) in 2009

Introduced Vendor Managed Inventory (VMI) alongside Supply Chain Review & Product Rationalisation in 2010

Launch of “Essentials” timber collection in 2014

2015-2017

20k sq ft extension completed for new automated paint line in 2015 - £1.4M

Andoras launches Aisling brand in 2016

2018-2020

49k sq ft extension completed for Production, Warehousing, Despatch & Paint Line in 2018 - £1.8M

Trade brand refresh in 2018

2021-2022

Uform Online ordering platform re-launched with a host of new features

Simon Oliphant appointed Managing Director in 2015

27k sq ft extension completed in 2016 - £650k

Launch of MDF Gloss and Matte ranges in 2015/16

15k sq ft extension completed for flexible paint line in 2017 - £710k

Launch of 5 piece Ash effect and smooth PET foil ranges in 2017

Launch of Inframe, new timber plant-on and 5 piece smooth foil ranges

1.8 acres of land secured for future growth in 2018

Investment deal secured in 2019

Appointments of Simon Snoddy (Finance), Gary Hutton (Operations) & Wes McKenna (Sale & Marketing)

Multi-million pound investment in state-of -the-art robotic spray paint technology

New GB distribution partner to facilitate greater service to GB market

50k sq ft extension completed for production facility in July 2022

Launch of 2 Inframe Effect ranges, new smooth narrow shaker and storage solutions

Andoras launches Novelle by Aisling brand in 2022

Significant investment deal secured in 2022

Simon Oliphant appointed Group CEO in 2022

Why Choose Uform?

Award winning supplier

At Uform we are focused on being the best at what we do and this is evident in the number of awards we have received since the inception of our business in 1993. We are extremely proud of our success and will continue to develop and improve on every aspect of our business where possible to ultimately ensure complete customer satisfaction.

BKU AWARDS

2021 Corporate Social Responsibility Award

2019 Best Overall Kitchen Brand 2018 Best Overall Kitchen Brand

IKT AWARDS

2022 Supplier of the Year

2018 Lifetime Achievement Award, Eamon Donnelly 2016 Supplier of the Year

2014-2015 Supplier of the Year 2014 Supplier Showroom of the year

OTHER ACCOLADES

Engagement Excellence Award 2022

Sunday Times HSBC International Track 200

2021 Uform listed on Sunday Times HSBC League Table for fastest growing international sales

2016 Eamon Donnelly - EY Finalist - Entrepreneur of the Year

Expert customer care

Customer service is of vital importance to us at Uform. That is why we constantly strive to make our Customer Service the best in the business. We have appointed Business Development Executives and Key Account Managers, trained to deal with requests from specific locations and they, combined with the services of our qualified Area Sales Managers will ensure that each and every Uform customer is dealt with efficiently and professionally, every time.

Continual focus on research & development

We consistently strive to create cutting-edge products that stimulate the market and create new business opportunities for our customers.

Offering kitchen retailers and manufacturers the opportunity to differentiate themselves and add real value to their business, we take the pain out of being ahead of the competition, and here’s why…

Extensive range of doors & accessories

From doors and handles to internal solutions and lighting, Uform products cover all conceivable styles and price points and are sold exclusively to our manufacturers and retailers.

World class materials

Our materials are sourced from the best in the industry, a world class Italian supply chain, ensuring exceptional quality you can trust with ranges tested and approved by CATAS and FIRA.

Sustainability

Uform continually invests in new facilities and paint technology that reduces the environmental impact of our painting process. In addition, our timber raw materials are FSC® certified meaning they’re made from well-managed forests, recycling, and other controlled sources.

Robotic spray paint technology

Uform leads the way with continued investment in state-of-the-art spray paint technology, ensuring our in-house paint finishes are absolutely second to none.

5 year product warranty

Uform ensures confidence & satisfaction through our 5 year product warranties (terms & conditions apply).

Online ordering

Trade with Uform 24/7 through our ‘Uform Online’ ordering system, an innovative, user friendly e-commerce platform, designed to save you time and money.

Market leading consumer brand

Uform’s Kitchen Stori brand is designed to add real value to your business. Our retailer programme works in partnership with you to grow, support and promote your business. We invest significantly in our brand presence to drive consumer demand and we provide a comprehensive product and service offering, helping you to sell more in your showroom.

Showroom design service

Our dedicated showroom design team can help take the hassle out of planning and designing your displays. We can provide solutions for single displays right through to complete showroom planning, ensuring every detail is tailored to your business.

KBB software partnerships

Uform is partnered with leading KBB software providers such as Smart, Easy Quote, ArtiCad, Winner/2020, TruBlue and Compusoft allowing you to deliver stunning designs to your customers in a matter of minutes and help secure more sales.

Our Vision.

To be easy to do business with through extensive choice, quality and convenience whilst offering a world class customer service.

The Brand.

World class consumer website

Uform enables you to connect with the end-customer through various digital marketing initiatives designed to help increase brand awareness online and ultimately generate leads for you through our innovative consumer website kitchenstori.com

As an approved Kitchen Stori retailer your showroom will be listed in “Find Your Nearest Showroom”, driving potential new customers in your region to your door.

Uform’s independent retailer programme works in partnership with you to grow, support and promote your business.

Social media

Uform is committed to promoting and strengthening the Kitchen Stori brand through the use of social media. Follow us and see for yourself the power of social networking: facebook.com/kitchenstori/ instagram.com/kitchen_stori pinterest.com/kitchenstori/ tiktok.com/@kitchen_stori houzz.co.uk/pro/kitchen-stori youtube.com/@KitchenStori

Premium marketing material

A wide range of premium marketing materials are available to all approved Kitchen Stori retailers. We can even create bespoke material to suit your particular requirements... just ask your Area Sales Manager for details on how we can help you increase sales.

Consumer advertising campaigns

Kitchen Stori is regularly featured in leading consumer magazines nationwide. With this continuous promotion of our latest on-trend kitchens, we endeavour to capture the attention of the consumer, inspiring them with amazing imagery of aspirational kitchens, driving footfall to your company.

World class trendsetting imagery

Uform invests heavily in creating high impact imagery for our Kitchen Stori ranges. We design aspirational living spaces which allows you to create the heart of the home for your customers.

Uform customers have access to download and use all our range images.

The Design Centre.

For the very latest in kitchen design, visit our award winning design centre. We showcase over 30 kitchen displays from our market leading Kitchen Stori brand.

Across 7,000sq ft of space, you’ll discover an inspirational collection of on-trend kitchen designs along with stunning examples of home offices, pantries and freestanding furniture. Explore our innovative range of door finishes and experience our extensive range of handles, lighting and internal storage solutions.

Virtual Tour.

If

Visit: uform.co.uk/design-centre

The Design Centre is open to the trade for visits between 9am – 5pm, Monday to Friday and is by appointment only.

Please note Uform is a trade supplier only and is unable to permit unaccompanied consumer visits.

Showroom

Uform’s

Key features

Let’s get down to business

Take the first step in standing out from the crowd. Do business with Uform and offer the best service, quality and choice in the kitchen industry.

Trade Account setup

Our Area Sales Managers (ASM) cover every part of the UK and Ireland and will be happy to meet with you. Call our Business Development Unit and they will secure an appointment with the ASM for your area.

T: +44(0)28 7965 1650

You will receive an introductory pack in the post to include our latest Kitchen Stori brochure. Your nearest Uform ASM will be in contact to provide you with further information on our products and services.

Our Finance Team will process your request for a Uform Trade Account and our ASM will then be in contact.

Customer Service

Once your account has been set up, your newly appointed Business Development Executive will be responsible for helping you with any initial queries you may have as a new customer.

Once everything is set up and running smoothly you will be assigned a dedicated Key Account Manager who will work closely to support you and your ASM.

Your ASM will provide ongoing support to you through regular site visits, the provision of product information and discounts and your Key Account Manager will happily assist with orders and everyday queries.

Discounts

Competitive discounts are available for bulk/contract orders and are only offered to our manufacturers and retailers.

Uform expects relevant forecasts of usage for bulk/contract orders. Consideration should be taken that extended lead times may apply where upon you will be advised by our Key Account Managers.

Extra stock can be held specifically for you if you can provide projections.

Excellent door sample and display rates are also available.

Marketing support

Uform customers benefit from our comprehensive independent retailer programme which works with you to grow, support and promote your business.

A range of premium marketing materials are available to Uform customers. These can be Kitchen Stori branded or bespoke, depending on your business requirements.

Uform invests heavily in creating high impact CGI imagery which can be downloaded for use on your website, brochures and social media platforms.