Blockbuster Brand Story Book

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brand story book

01 brand strategy.

our past.

Blockbuster made video rentals easier and more attractive with a wider selection. As the brand grew, it underwent new management and an aggressive expansion all over the world, expanding its offerings to games, music, whole entertainment centers and TV.

Blockbuster eventually scaled back on expansion and refocused on video rentals when sales started to stumble. It rolled out online subscription service a little to late. Company profits dependent on penalizing its patrons contributed massively to its downfall.

1985

1996

First Blockbuster opens in Dallas.

Blockbuster Video renamed Blockbuster.

1992 Blockbuster acquires music store chains.

2000

Blockbuster scraps late fee policy & fails to purchase Netflix.

2013 Blockbuster shuts down all stores.

1997

2004

Netflix founded as result of frustration with Blockbuster’s late fees.

Blockbuster peaks; begins mail service.

BLOCKBUSTER

our future.

BRAND SOUL You don’t have to leave home to have fun.

BRAND MISSION Blockbuster delivers the most immersive entertainment experiences. Now.

blockbuster

repositioning statement.

Blockbuster fuels home entertainment with stunning graphics and pristine high-definition viewing, generating an unmatched, accelerated experience. We fuse together an ever-expanding selection of climactic, ultra-sensory live TV, games, movies, interactive play, and more that will keep you on the edge of your seat.

02 visual development.

logo development.

Blockbuster made the move to something exciting and simple in order to establish itself as a leader in a wide-range of home entertainment. The new logo represents the energy of the new brand.

During the development phase, simplicity was heavily considered. It became apparent, that just having a “B” wouldn’t cut it.

Considering the new brand mission, “Blockbuster delivers the most immersive entertainment experiences. Now.”, the idea to incorporate an exclamation mark was created.

The “now” is an exciting and assertive statement made.

brand mark ideas

digital explorations

B B . .

blockbuster

B OCKBUSTER

the brandmark

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03 brand guidelines.

our logo.

The Blockbuster logo represents our brand at the highest level and instantly identifies our company and is a stamp of quality.

The logo should never be too small to read. Never reproduce the logo at widths smaller than 1 in. (print) or 175 px (screen).

There should always be clear space around the logo to ensure maximum impact. Always maintain this minimum clear space, even when proportionally scaling the logo. Use the dot as a tool to help maintain clearance.

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1 inch

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alternative logos.

Our logo should always be consistent across all of our communication mediums.

Use our primary colors for the logo. Ideally, it is best to use the logo on a white background for maximum impact and clarity. If it isn’t possible, make sure your logo color choice provides sufficient contrast with the background you are using.

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approved usage.

These variations reinforce our brand. The logo in binge orange and electric blue should only be used on dark backgrounds.

The audacious purple color provides sufficient contrast in the following logo combinations.

The logo must appear in white only for grayscale.

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unapproved usage.

Don’t recreate the logo by separating the elements of the logo.

Don’t use random colors for the logo, and don’t attempt to make a pattern out of the logo.

The dot should never be any other shape. Never remove the dot and don’t straighten the “B”.

Don’t use viva pink for the logo and never use electric blue on top of binge orange or visa versa.

Don’t make the logo an outline, don’t mix colors in the logo and never crop the logo, even for an off the edge look.

B B B B B B B B B

typography.

When typography is used effectively, words will elicit emotions, command attention and create a voice. Typography is an essential component of our brand’s visual identity, and ours communicates clearly and cleanly and is flexible in a wide range of situations.

The Co typeface is a sans serif design with rounded terminals that has a geometric structure.

The Azo Sans typeface is also a sans serif design, but is based on elementary forms of geometry, softening the strictness of pure geometry, making it pleasant to read in longer texts.

HEADLINE Co Headline Bold The headline can be any size, as it can be large enough for billboards.

Headlines use the viva pink period.

SUBHEAD Co Headline Bold/Regular When used with the headline, regular weight is appropriate.

COPY Azo Sans Regular Never use bold for body copy.

CALL OUT Azo Sans Bold/Regular Callouts should always be smaller than copy, yet legible. Determine bold or regular usage based on text.

Immersive entertainment experiences. Now. Grab the popcorn, remote, or headset because it’s time.

Blockbuster has the latest releases for your binge worthy nights.

Ready for the ultimate experience? Jump into another world!

Watch Kevin James and Leah Remini talk about their new show, Kevin Can Wait, on Jimmy Fallon tonight at 11:30pm on NBC.

color palette.

Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive visual story. Color is the most recognizable aspect of our brand identity beyond our logo.

Our primary colors are audacious purple, binge orange and electric blue, and they reflect our bold presence in the world of entertainment. Viva pink maintains our vibrancy and brings intensity to our color palette. As such, it should be used for call outs and accents, not for body text.

electric blue

Viva pink is used for periods in headings and subheads.

PMS 306C CMYK 64 0 2 0 RGB 0 203 247 #00cbf7

binge orange

audacious purple

viva pink

PMS 165C

PMS Medium Purple C

PMS Rhodamine Red C

CMYK 0 75 100 0

CMYK 85 100 4 2

CMYK 0 93 0 0

RGB 255 101 21

RGB 79 0 146

RGB 255 0 165

#FF6515

#4f0092

#FF00A5

business system.

Our stationery has been designed to help you produce these items in support of the brand strategy.

Envelopes always print in the corporate colors.

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blockbuster

1002 South Paloma Loop Miami, Florida 33124

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1002 South Paloma Loop Miami, Florida 33124 youarehere.live

Dear Mr. Davis,

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MONIQUE MEYER Creative Director 1002 South Paloma Loop Miami, Florida 33124 305.284.3731 cell 305.521.0043 office moni@blockbuster.com www.blockbuster.com

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.

Even the all-powerful pointing has no control about the blind texts it is an almost unorthographic life one day, however a small line of blind text by the name of Lorem Ipsum decided to leave for the far world of grammar. The Big Oxmox advised her not to do so, because there were thousands of bad commas, wild marks and devious Semikoli, but the little blind text didn’t.

She packed her seven versalia, put her initial into the belt and made herself on the way. When she reached the first hills of the Italic Hill, she had a last view back on the skyline of her hometown Bookmarksgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane. Pityful a rethoric question ran over her cheek.

She had a last view back on the skyline of her hometown Bookgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane Road. Pityful a rethoric question ran over her cheek.

Thank you, Monique Meyer

applications.

Like all print and electronic communications, follow the logo usage rules for all apparel and promotional advertising.

youarehere.live