advnt Volume Eight: For The Record

COVER

Inside Cover

Volume 8

College of Journalism and Communications University of Florida Weimer Hall 1885 Stadium Rd. Gainesville, FL 32611 Front Cover: Elena Limonta Inside Cover: Anneliese Ibanez de Sendadiano

@advntuf advntuf.com ufadvnt@gmail.com

Intro Page

It only takes a few beats.

Music has an immediate impact. It reaches out and grabs you.

Maybe it’s the enticing opening synth of Thriller.

Maybe it’s the thunderous stomps of We Will Rock You. Maybe it’s the unmistakable piano intro of Don’t Stop Believin’ Those first few beats mean something.

They set the tone. They pull you in. They make you feel. advnt Volume 8: For The Record strives for that same instant connection.

For the record: creativity is loud.

Not always in volume, but in presence. Creativity hums in late-night brainstorming sessions, in every tedious revision, and in every final project. At the University of Florida, student-produced work carries a bold, unmistakable sound that lingers long after its first impression.

For the record: our sound is diverse.

Great music doesn’t live in one genre. Neither do we. advnt’s student portfolio book features copywriting, graphic design, and social media strategy that all share the same stage in harmony.

For the record: advnt amplifies student voices.

Volume 8 expands beyond Gainesville, reaching agencies throughout the industry. Submitting to advnt means turning up the volume on your work and letting it be heard.

For the record: this page is just our opener.

Are you ready to see the main act? Turn the page and find out what’s next in the queue!

Artwork by Paige Montero Copy by Alex Land

Meet the Team Emma Riutort President

Meet The Team!

Jake Velazquez Vice President

Calista Saunders Treasurer

Madison Calvert Outreach Chair

Meet the Team

Paige Montero Art Director

Alex Land Copy Director

Zoe Gonzales Marketing Director

Karina Ferreira Assistant Art Director

Lindsi Cohn Assistant Copy Director

Ainsley Abell Assistant Marketing Director

Elena Limonta Art Team

Jordan Dobish Art Team

Anneliese Ibanez Art Team

Meet the Team Olivia Balwant Art Team

Stephanie Perez Art Team

Noah Lambert Art Team

Sarah Messemer Copy Team

James Nightengale Copy Team

Faith Shimick Copy Team

10

For The Record

Layla Hudson Copy Team

Ashley Winkler Marketing Team

Victoria Briceno Marketing Team

Meet the Team Eden Plotsky Marketing Team

Kehlen Daly Marketing Team

Madi Regan Marketing Team

Isabella Abouhana Marketing Team

Amelia Gallagher Marketing Team

Maddie Cole Marketing Team vol. 8

11

Reader’s Note

The beat drops. The rhythm is building.

Turn up your headphones! The best part is about to drop!

Hi, reader. Welcome to the show! We know that you’ve been waiting all year to hear our newest album, and we’re so proud to present Volume 8: For The Record!

We’re stoked to have you join our album launch party.

We’ve got a lineup of live bands, limited-edition vinyls, and a mix of digital and streaming tunes to get you ready to groove.

Advertising is the perfect mix of personality and creative storytelling, just like your favorite songs. That’s why our innovative production team takes the spotlight in this book.

We’ve set the stage. Filled by creatives who know all the best ways to bring something new and exciting, we’ve prepared a setlist that everyone will enjoy.

So put on your dancing shoes and get up and ready to show off your moves!

Copy by Lindsi Cohn

13

Print

Print The crowd roars.

It’s a packed house.

You feel the bass vibrate through the floor.

Echoes bounce back at you as noise radiates through the venue.

There’s a feeling that courses through your body as you look around at the crowd and the stage. You feel energy swell through the room–it’s surreal.

It’s live music.

Songs you’ve listened to on repeat in your headphones are suddenly right in front of your eyes. Not just in your head, not just in your ears, but right in front of you.

The reality sets in. It’s not just a dream anymore. It’s real.

There is a similar tangible beauty in the idea of print. The idea of getting to hold your ideas, your hard work, your vision in your hands. It’s not just an idea anymore, but something you get to see become reality.

When something is material, the beauty of it is that it gets to be shared.

Sure, listening to music in your headphones can be fun, but when you’re getting to hear that band perform live, you’re getting to share the rhythm and savor this moment with a crowd who feels the same. It’s a community. It’s shared.

Artwork by Jordan Dobish Copy by Layla Hudson

15

Poppi

Pop Culture: The Power of Beverage Branding | Aitana Garcia-Jimenez

The project explores contemporary brands like Poppi using bold color, playful typography, and minimal design to redefine soda as a trendy, health-conscious lifestyle product. The creation process focused on composition rather than redesign, curating existing can designs into a structured grid that emphasizes both consistency and variety. By layering a repeated logo in the background, the work mimics the rhythm of brand saturation found in modern advertising while utilizing precise spacing and color balance to maintain a cohesive layout. Ultimately, this piece demonstrates how strategic visual presentation, repetition, and composition can amplify a brand’s identity and cultural relevance without altering the underlying product.

16

For The Record

Tide to Go

| Maddie Avergonzado, Emma Reeves

This campaign for Tide to Go had a target audience of young adults ages (18-26). The business problem was “people don’t think they will need a tide stick because they won’t make a mess.” The human problem was people are prideful and don’t want to admit they still make messes. The cultural insight was “in a work where appearances and first impressions matter, spills feel like more than just extra laundry. They feel like a social slip-up.” The strategy to solve this problem was to show that tide lets you act like nothing ever happened. The concept of the ad is “reset the clock with tide.” This is meant to show that with tide to go you can reset the clock to before you made the mess and pretend like nothing ever happened.

vol. 8

17

Inhaler

“Inhalerbucks” | Olivia Balwant

Inhalerbucks is a personal design project created for the band Inhaler’s Miami tour stop. Inspired by their song “Who’s Your Money On,” the project features a custom series of 10 collectible “bills,” including one with the full band and two variations for each member (one playful and one serious).

Over 500 bills were printed, hand-cut, and distributed to approximately 300–400 fans at the show, encouraging them to hold the money up during the song and keep it as a physical memento. Each bill was customized with the tour date and Miami location, marking the band’s first time performing in the city. The project blends music culture, fan engagement, and tactile design to create a shared, memorable experience.

18

For The Record

Pepsi

“Need a Boost?” | Marianna Innocenti

“Need a Boost?” addresses the universal experience of burnout by posing a personal question familiar to anyone facing long days or late nights. Inspired by the high-pressure reality of student life, the design captures the tension between exhaustion and drive through a dark blue background contrasted with electric lightning to symbolize a sudden spark of focus. The creation process focused on the intentional, straightforward message of “Zero Sugar. Maximum Energy.” to provide the clarity and reliability that overwhelmed individuals crave. By emphasizing the zero-sugar aspect, the piece appeals to healthconscious consumers needing sustained performance, ultimately positioning the product as an effective source of energy that balances well-being with ambition.

vol. 8

19

Antique Jewelry

Magazine Spread | Regan Mash

This antique jewelry ad aims to highlight stunning pieces from the past while still appealing to a modern audience. The sleek, classy layout allows the intricate designs to shine with their unique forms, colors, and styles.

With minimalism ever so prevalent, this spread shares new perspectives of jewelry and fashion, hoping to expose more individuals to such antique tastes while admiring the gorgeous craftsmanship and historical context.

With the intent to challenge consumerism as well, focusing on original, one-of-a-kind pieces contrasts with the encouraged overproduction and consumption of most ads and magazines.

20

For The Record

Le Creuset

“You’ve Been Promoted” | Simone Simpson

This print campaign positions Le Creuset as a badge of achievement, framing cooking as a journey of growth and earned status within a community.

Inspired by home gourmets, the concept highlights the shift from personal skill to a trusted role where individuals become the “go-to” for meaningful meals. Through clean, headline-driven visuals, the campaign emphasizes “promotion” in the kitchen, suggesting that high-quality cookware is a reward for culinary mastery. By reframing these tools as markers of recognition rather than simple utility, the brand builds a deep emotional connection with consumers who view their craftsmanship as a sign of reaching a higher level.

vol. 8

21

UF Student Healthcare Clinic

Chomp & Check | Paige Montero, Isabel Bruning

The “Chomp & Check” campaign is a creative health communication initiative designed to promote the Student Health Care Center’s sexual health services. Recognizing that many UF students are either unaware of the Sexual Health Clinic or hesitant to utilize its confidential services, the campaign uses “inside jokes” and recognizable campus landmarks to build trust. By blending humor with relatable Gator culture, the messaging aims to lower the barrier for students seeking preventative care and wellness education in a way that feels supportive rather than clinical.

22

For The Record

The visual strategy of the campaign is anchored by high-contrast, bold typography and imagery. Its implementation focuses on high-traffic areas frequented by students, such as bus stops and campus walkways, ensuring the advertisements are seen during daily routines. The goal of this campaign is to demystify the process of seeking sexual health resources and successfully bridge the gap between student life and essential medical services on campus.

vol. 8

23

ZZzQuil | Jordan Dobish, Jake MacTavish

Developed for a Copy and Visualization course, Jordan and teammate Jake collaborated on a campaign for ZzzQuil to bridge the gap between the brand and sleep-deprived college students. Grounded in the insight that students often sacrifice rest due to overwhelming academic pressure, the campaign reframes ZzzQuil as a vehicle for temporary escape rather than just a medical aid. The central theme, “Become a ___ for 8 Hours,” taps into childhood nostalgia and the desire to trade modern stressors for the limitless imagination of one’s youth. By leaving the title open ended, the project invites a personal, interactive connection that allows the audience to visualize their own ideal reprieve from reality.

24

For The Record

While Jake spearheaded the core concept and copy, Jordan led the art direction to bring these dreamlike escapes to life. The resulting print ads utilize ZzzQuil’s signature purple to establish surreal, immersive environments, while keeping the central characters in natural color to highlight their personal transformation. To reinforce the customizable nature of the campaign, Dobish incorporated a handwritten style font for the fill-in-the-blank text, blending established brand identity with a sense of individual agency. This visual strategy effectively positions the product as a gateway to a restful, eight-hour departure from the demands of student life.

vol. 8

25

Travel Posters

| Marusha Gatto

These travel posters originated as a small journal carried during various trips and have since evolved into an ongoing personal project that grows as new places are visited and experiences are collected.

What began as a method for documenting moments has transformed into a visual archive of memory, with each poster created from original travel photography. Through a process of editing, manipulation, and illustration, the final pieces allow each location to be viewed not just as it looked, but as it felt. As the collection expands, the project serves as both a personal record of movement and a creative exploration of travel.

26

For The Record

vol. 8

27

Digital

Digital

“Put your records on” and drop the needle. Everyone loves a good rhythm.

Whether you’re spinning a classic or the newest hit, the rhythm is what keeps you dancing along.

Rewind the cassette and press play. It’s okay to make mistakes and trust the process. There may be times when a chord progression may have to be scrapped, but it’s the love for the creative process that keeps you determined to find that right sound. Push boundaries. Switch genres. Try sampling a track on your mixtape. Each studio session is a chance to top the charts.

Break out the boom box and blare those speakers! Digital media deserves to be heard.

Think about Thriller by Michael Jackson, the best selling CD of all time. It didn’t become a global hit by chance. It reached people. Even in places that may not have seemed possible. Digital media is the same. It spans studios and audiences from all across the globe.

Advertising is like a record store. When there’s so many choices, it gets hard to choose just one. But digital is that iconic CD you can’t stop playing. Stacked high with creative possibilities, digital’s success is rooted in the diverse ideas and artists it positions. With each new release, caption, and graphic, you take a chance.

What keeps you listening? Well, digital media is like the sk8er boi that you just can’t quit and are always rocking out to. Now, as Avril says, let’s “come back down to earth” and switch to side B to see the work of some of our digital media superstars. See you later, boi!

Artwork by Stephanie Perez Copy by James Nightengale

29

Good Days Blow Dry Bar Good Hair Starts With Good Products | Valentina Echeverri-Saa

This carousel campaign was created by Vesaa Media for Good Days Blow Dry Bar in partnership with evo Professional and Goldenrod Parlor.

The campaign focused on educating clients about the importance of professional grade haircare, addressing the insight that consumers often overlook the products used to achieve salon results. By drawing inspiration from luxury skincare marketing, the work combined bold messaging with elevated imagery to position Good Days as an intentional, results driven salon. Ultimately, the campaign transformed standard services into an aspirational brand story designed to build client trust and emphasize that product quality is essential.

30

For The Record

Wonder Bread | Ainsley Abell, Virginia Stewart

This campaign emerged from research into Wonder Bread and the shifting trends toward healthy eating that have alienated some consumers from traditional white bread. Rather than combating the widespread perception of the product as an indulgence, the campaign leans into the concept of “treating yourself,” framing Wonder Bread as the classic choice for a simple, comforting meal. The strategy communicates this sense of comfort by drawing parallels between the product and the universal peace associated with sleeping babies and children. By incorporating unique visuals that blend Wonder Bread into these soothing scenes, the campaign speaks directly to the target audience of busy parents, addressing their concerns through imagery that evokes nostalgia and emotional security. vol. 8

31

Letterboxd | Anika Borde

Letterboxd is a social platform designed for film enthusiasts to discover, review, and rate movies. The focus of this project was to create branding that reinforces the distinct identity and culture central to the app. Drawing inspiration from the common user experience of mentally drafting reviews during a film, the creative work spotlights an individual in a theater opening the app, highlighting the recognizable orange, green, and blue dots of the company logo. This approach builds recognition for unfamiliar audiences by directing the eye toward the logo as the primary focal point. Additionally, the tagline serves as a reminder that cinema is not merely watched, but integrated into a viewer’s personal identity.

32

For The Record

Loop Earplugs | Michelle Ottinot

This self-initiated campaign for Loop Earplugs highlights noise filtration and long-wear comfort as primary strengths to rival audio-enabled competitors. Drawing inspiration from Skims Shapewear, the design utilizes a minimalist aesthetic and a monochromatic layout to evoke a sense of luxury without sacrificing a feeling of ease. While the clean lines suggest comfort, the application of vibrant colors ensures the brand is perceived as a versatile accessory for concerts, festivals, or travel rather than just an “at-home” product. By featuring the earplugs prominently against a solid background, the poster familiarizes viewers with the product’s unique form and brand name in a single, memorable glance. vol. 8

33

Offtopic Podcast | Tehila Schwab, Latife Wertheimer

Developed for the “20 Under 20” high school entrepreneurship competition, Offtopic is a conceptual podcast brand centered on the idea that real conversations are non-linear, unscripted, and unfiltered.

The brand identity reflects the raw “real talk” shared between best friends, specifically targeting Gen Z women by mimicking the atmosphere of a girls’ night out. With a visual identity defined by bold typography and a playful color palette, the project positions the podcast as an inviting space to discuss both everyday experiences and the unspoken parts of girlhood. This comprehensive branding exercise included logo development, strategic positioning, and promotional design, ultimately placing fifth out of seventy-five entries.

34

For The Record

Orange and Blue Film Festival | Karina Ferriera

The Orange and Blue Film Festival projects revolved around an “Old Hollywood” theme, blending the timeless elegance of classic cinema with modern design elements to create a visually engaging and cohesive campaign.

These works were primarily shared on Instagram, where I focused on boosting engagement through interactive stories, including polls and voting features tied to the March Movie Madness competition. This campaign successfully generated strong audience interaction and contributed to a high level of attendance at the festival. By combining classic visual motifs with contemporary digital strategies, the project not only promoted the event effectively but was also able to create an immersive experience that resonated with college viewers.

vol. 8

35

Spotify

“Find your Sound Twin” | Gabriela Cano Uchofen

For Sandbox U, Hook’s Creative Mentorship Program, Gabi developed a campaign for a practice brief for Spotify, with the goal of increasing the creation and daily active use of Spotify Blend playlists for Gen Z users aged 18-24. A key challenge was establishing a consistent visual identity that also encapsulates he wide range of aesthetics associated with different music genres, while still being on brand. To address this, she took inspiration from Spotify’s existing campaigns and introduced an

36

For The Record

adaptable design system that assigned specific colors to parent genres.

Because of this, she was able to create a flexible template, which would make customization easier yet maintain visual cohesiveness. Beyond visual design, the campaign incorporated Gen Z humor and desire to build authentic connections. By framing Spotify Blend as more than just another in-app feature, the campaign positions it as a social tool to help users find community while freely expressing themselves through music. vol. 8

37

ICON Magazine

| Ashley Winkler, Sofia Edelberg, Olivia Chudy, Mary Kingsley Evans, Jordan Dobish

As Director of Publication for Ad Society’s digital magazine, ICON, Ashley oversaw the realization of this project. ICON provides a platform for Ad Society to showcase its semester-long achievements to advertising enthusiasts and professionals through high-quality visuals and copywriting. The publication features overviews of trips, general body meetings, and guest speakers, dedicated entirely to highlighting the members and their hard work. Utilizing bold fonts and colors, the magazine follows a Spotify Wrapped theme designed to recap the year. This issue marks Ad Society’s first edition of ICON, establishing a foundation for future releases.

38

For The Record

vol. 8

39

Perez Art Studio

| Stephanie Perez

Perez Art Studio is the Florida-based art business of Stephanie Perez, featuring a diverse range of merchandise, original paintings, and commissioned works. Her practice investigates the human condition amidst environmental and climate shifts through the lens of narrative portraiture. After becoming deeply immersed in the Gainesville and statewide art communities through various exhibitions, Perez established her business to unify her brand identity with the specific aesthetic of her portfolio. The resulting branding reflects a playful use of color while maintaining a sleek, modern, and simple feel that allows the artwork to remain the central focus within a professional presentation.

40

For The Record

The studio’s website mirrors this vision by organizing her specializations into an easy-to-navigate format that prioritizes visual clarity. Consistency remains a cornerstone of the brand identity, achieved by adapting original artwork into various mediums such as tote bags, stickers, and lino prints while adhering to a disciplined color palette. A customdesigned logotype serves as the unifying element for the entire business, connecting the digital presence with physical products. Her ongoing creative journey and updates regarding upcoming shows and markets are documented through the studio’s dedicated social media presence.

vol. 8

41

Integrated Campaigns

With the rise of streaming platforms, it’s easy to overlook the OG digital music. Turntables and iPods deserve some recognition for the stability they’ve given the music industry. iPods popularized the shuffle, letting everyone keep their heads bumpin’ instead of wastin’ time crafting an uber-specific queue.

Digital music is foundational and underrated, just like integrated campaigns in advertising.

Integrated campaigns offer consistency across all channels. Without them, messages communicate all different things from all different directions. It would be like playing every song in an album at once, on your stereo and your iPod. Integrated campaigns navigate that album for you, picking the right time and place to press play, pause, rewind, fast forward.

We pick and choose the best channels for their best qualities. An integrated campaign is our way of serving as a cultural emcee, keeping the flow steady and smooth, with no awkward transitions or miscommunications.

The inclusion and piecing together of different channels reminds us that we need to respect our basics. Where would we be without the sturdy foundation of print and vinyl? How can we ever go back from the ease of bringing our music and ads everywhere with us? Music comes full circle in so many ways, as do integrated campaigns.

Nostalgia is making a comeback, you know.

Artwork by Olivia Balwant Copy by Faith Shimick

Integrated Campaigns

43

Ozmopolitian

| Erica Hoang

Bold, Beautiful, Unapologetically Oz

X

The campaign centers on launching a limited-edition magazine that transports readers into the world of Oz. “Ozmopolitan” a playful twist on Cosmopolitan that serves as the Emerald City’s trendsetting publication. Inside, readers will discover stories from Emerald City citizens, magical fashion trends, and the latest gossip following the events of Wicked Part 1. The magazine acts as a key promotional touchpoint for Wicked For Good, immersing fans deeper into the narrative and aesthetic of Oz. To extend engagement, the Wicked website will host an interactive “Ozmopolitan Tracker.” By entering their location, fans will be guided down a digital Yellow Brick Road showing nearby pickup points for the limited-edition issue.

44

For The Record

National Geographic

| Lucy Lawrence, Madison King

NationalGeographic

NationalGeographic

NationalGeographic

TIM SEES THE WORLD

The Pink Flower

A window to new worlds

Your Photo Here NationalGeographic

Your Text Here

A window windowtoto new worlds powered by curiosity new worlds powered by curiosity

A window to new worlds powered by curiosity

Living with Madison

A window to new worlds powered by curiosity

Powered by curiosity

This campaign for National Geographic focuses on a conceptual approach designed to inspire wonder and curiosity in both loyal and new audiences. The objective is to move viewers to explore the world through the brand by creating immersive experiences that naturally spark interest. Inspired by the dynamic, moving billboards seen in Beijing and New York City’s Times Square, the project utilizes large digital screens placed within busy urban environments to serve as visual “windows” into serene jungles or historical moments. By interrupting the routine rhythm of everyday city life with these unexpected, immersive visuals, the campaign invites people to stop and engage with the world beyond the concrete landscape. vol. 8

45

Le Creuset

A Trip in Every Pot | Julia Nantanawat

Le Creuset

Julia Nantanawat

For the Le Creuset project in ADV 4101, Julia Nantanawat developed the “A Trip in Every Pot” campaign to rebrand this heritage line for a younger, travel and foodie audience. The core objective was to move past the idea of Le Creuset as an untouchable luxury and instead position it as an essential investment and essentially a “passport” that brings global flavors into the home. The project tapped into the insight that Millennials and Gen Z view cooking as a primary way to explore new cultures and express themselves without the need for an actual plane ticket. Drawing inspiration from the sensory experience of travel, a series of posters were created showing how a single pot can transport you from Florida to places like Bangkok, Italy, or France.

Ultimately, the work proves that with the right craftsmanship, any meal can become a cultural discovery

46

For The Record

Dolce Spot

| Nicole Da Silva

Dolce Spot is a Florida-based pastry brand founded by Nicole Da Silva’s mother, born from a lifelong passion for baking and the long held dream of owning a professional shop. The brand represents a meaningful collaboration between mother and daughter, blending culinary talent with Da Silva’s expertise in branding and marketing. Da Silva developed the company’s logo and established its entire visual presence across social media, special events, and retail environments. In its first year, the business expanded into over 50 farmers markets throughout the state and received multiple invitations to participate in Disney hosted events.

This rapid growth has transformed a personal vision into a successful commercial reality, serving as a rewarding showcase of strategic brand development and family partnership. vol. 8

47

BrandsMart USA

Sing & Save | Paige Montero, Isabel Bruning

The Sing & Save campaign is an interactive in-store pop-up experience designed for BrandsMart USA to drive foot traffic and engage Gen X and Boomer audiences. By blending the excitement of American Idol with the retail environment, the campaign invites shoppers into specialized recording booths to perform their favorite songs. The core hook of the activation is a performance-based incentive: a shopper’s vocal accuracy directly determines their discount percentage on karaoke machines and speakers, turning a fun musical moment into a tangible reward.

48

For The Record

The visual strategy for the campaign relies heavily on musical nostalgia and cultural iconography. The advertisements feature parodies of legendary, recognizable album covers—such as Nirvana’s Nevermind— reimagined with a karaoke-centric twist. By editing these iconic visuals to include a microphone and the punchy tagline “mic drop. price drop.”, the designs create an instant connection with music lovers. This approach not only grabs attention through familiarity but also reinforces the campaign’s central theme: that a great performance leads to unbeatable savings. vol. 8

49

Wander

UNESCO World Heritage | Emma deRochemont

Created for Brian Slawson’s Visualization and Creativity course at the University of Florida, this project explores a brand identity for a fictional travel company offering curated tours of UNESCO World Heritage Sites, focusing on the Historic Center of Rome and Vatican City. The concept centers on an overarching brand system with location-based sub-brands, allowing the identity to flex across different destinations while staying cohesive.

50

For The Record

The assignment also called for the brand to extend into both a wearable and a consumable item, adding a more tangible, experiential layer to the concept. These took the form of tour group lanyards and a branded “passport” stamp book, where members would receive a new custom stamp for every location visited with the company.

Designed to feel approachable yet professional, the project leans on Photoshop and 3D modeling to bring each touchpoint to life in a more immersive and dimensional way.

vol. 8

51

Yass Ball | Jake Velazquez

The Yass Ball is a touring festival dedicated to spotlighting queer and LGBTQ+ artists, creating a vibrant space for creativity, celebration, and connection. Each stop on the tour brings together members of the community to experience live performances, discover new talent, and build meaningful relationships in an affirming, inclusive environment. Through the Yass Ball, I wanted to explore how design can create a place for members of the LGBTQIA+ community to meet new people, hang out, and enjoy queer music.

52

For The Record

The Yass Ball’s visual system consists of rounded shapes, contrasting sharp edges, a colorful palette, and striking typefaces, which closely relate to the queer expression. The overall retro style for this visual system is very eye-catching and allows the system to appeal to a large audience of all ages and identities. The simple, yet effective nature of this system’s components lets them be flexible and easily adaptable to any application across all forms of media.

vol. 8

53

Branding

New releases.

Daily mixes.

Daylists named “nostalgia dance party late night.”

Wednesday morning podcast drops.

Streaming services have revolutionized the music industry. You no longer have to purchase a song on iTunes or wait in line to purchase a CD at Target. At the touch of a button—and with a subscription fee, of course—you can access over 100 million songs. This kind of listening experience is only possible through streaming platforms like Spotify and Apple Music. One moment you’re screaming “Just an Ordinary Girl” by Hannah Montana, and the next minute you’re listening to a new Morgan Wallen release.

But with over 12 million artists on Spotify alone, to be successful, artists, podcasts, and listeners must differentiate themselves through branding.

Branding is what makes you memorable—the reason listeners hit play, not skip. Through branding, you create a relationship with your audience by showcasing who you really are—your values, goals, and even the subscription that earns your allegiance.

Like your daylist, branding isn’t random; it’s thoughtful, strategic and takes into account your consumers’ interests and past actions. It establishes a concrete way to develop unique connections with each person in your audience. It requires strategy in every detail, from typeface to tone to color palette.

In a world where everything is available instantly, branding is what keeps listeners adding you to their queue.

Artwork by Noah Lambert Copy by Sarah Messemer

Branding

55

Bear Bites | Amanda Moran

Bear Bites is a wholesome snack crafted from ethically sourced honeycomb. Support beekeepers with these delicious honeycomb crackers! This packaging design draws inspiration from Japanese snack brands, with a playful, vibrant appeal aimed at children and young adults.

56

For The Record

Mud Magic | Kate Cameron

Mud Magic is a children’s play kit designed for the user to learn, explore the outdoors, and use their curiosity and imagination to conjure up something super awesome—and maybe super disgusting. Children are encouraged to use the contents (three potion bottles, a cauldron, a mortar & pestle, and a spell book) to forage and create concoctions out of the natural world around them.

In the increasingly digital world around us, children are spending less and less time outside. Mud Magic targets children’s well being by giving them a fun reason to explore outside of their screens, and learn along the way. The spell book included in the kit has a large section dedicated to educating kids on safe foraging and teaching them about items they may commonly find outdoors.

This will help children begin to think about sustainability and how they can repurpose the resources around them.

vol. 8

57

FYND

| Lauren Klement, Ella Namia, Aiyanna Cremisio

Fynd is a mobile app concept designed to help college students discover local events and foster a stronger sense of community connection. The project addresses the common challenge of students feeling isolated or limited to immediately visible campus activities by consolidating diverse events into one accessible platform. By bringing together niche interests and community happenings, the app encourages users to explore new experiences and engage more deeply with their surroundings.

58

For The Record

Developed using Figma, the project followed a structured design process that began with comprehensive user flow mapping and feature ideation tailored to student needs. After establishing the initial concept, wireframes were created to organize navigation and optimize the user experience. The final phase involved building a cohesive design system with consistent typography, color palettes, and interface elements to ensure the app felt visually engaging and intuitive for its target audience.

vol. 8

59

Cookbook | Stephanie Perez

Inspired by her Florida roots, Stephanie Perez designed a digital cookbook tailored for a local chef-blogger seeking to blend coastal and countryside influences. The project delivers a downloadable, vibrant guide that uses tropical colors and themed recipe names to take readers on a culinary adventure. Organized into five distinct sections—teas, appetizers, entrees, desserts, and cocktails—the layout features a map and a progress-tracking footer to guide the user through the experience.

Ultimately, Southern Cuisine with a Coastal Twist serves as a cohesive brand showcase of Florida’s unique culture and colors.

60

For The Record

Orbit

| Olivia Balwant, Dylan Speicher

Orbit is a space-themed productivity app designed to make task management feel rewarding rather than routine. Users organize their todo lists into “orbits,” each represented by a rocket ship that progresses as tasks are completed. Once an orbit is finished, the rocket launches and users earn points. The point system allows users to compete with friends, adding a layer of friendly competition that helps keep users motivated and accountable while tracking productivity. The elements were designed in Illustrator, while the app design and prototyping was done in Figma. vol. 8

61

UF Ad Society

Fall 2025 Merch | Ashley Winkler, Olivia Chudy

THE

S O CIE T Y

Ashley and Olivia led the creative planning, design, and execution of Ad Society’s Fall 2025 merchandise. The T-shirt design incorporates the organization’s 2025 collage branding theme, translating its visual identity into a wearable asset that supports brand recognition and member engagement. By including the establishment date of the club, the design specifically highlights the longevity and heritage of the organization.

62

For The Record

Best Water Solutions Brand Refresh | Madison Calvert

Madison designed and implemented a 31-page brand guideline document developed for Best Water Solutions, a second-generation, family-owned water treatment company serving North Central Florida since 1982. The guide establishes a cohesive brand identity designed to support the company’s long-standing professional reputation as a trusted local expert while maintaining a warm, neighborly tone that reflects its family-business roots. It outlines key brand foundations—including mission, vision, voice, tone, core messaging, goals, and target audience demographics and psychographics—alongside visual standards such as color palettes, typography, logo usage, and supporting design elements.

The document also provides accessibility standards and details content creation and content style guidelines to ensure consistency across digital platforms. vol. 8

63

The Emerald | Arlene Salstein

Drawing from the experience of growing up in a small South Florida town with limited nightlife, the creator of The Emerald developed this mock brand to bring the intimate, immersive atmosphere of a modern jazz lounge to life. The project investigates how specific spaces create a sense of escape by uniting people through music and ambiance.

To distinguish the concept from traditional jazz club aesthetics that typically rely on red or purple lighting, emerald green was selected as the primary brand color to evoke a unique sense of luxury and memorability.

64

For The Record

Designed to feel both timeless and intimate, The Emerald encourages guests to slow down and connect, specifically targeting younger generations seeking an alternative to high-energy nightlife. The project encompasses a comprehensive brand identity system, including logo variations, typography, a curated color palette, and an Instagram mock grid. Additionally, the work features physical touchpoints such as menus, signage, and tableware. As a business student, the creator used this project to bridge creative interests with a professional passion for building experience-driven brand concepts. vol. 8

65

Volume 8 of advnt would not have been possible without the support of everyone mentioned.

Thank you to all of the creatives who submitted their work. Your pure talent and drive inspires us in our our own creative endeavors.

Thank you to Ad Society and Elevate Agency for helping us to spread the word about recruitment and submissions.

Thank you to our staff advisor Kasey Windels for your wisdom and

guidance, and for helping to keep us grounded throughout this crazy journey.

Thank you to the College of Journalism and Communications for providing us a space to nurture and spread our creativity, as well as the advertising department staff for your continued support.

Thank you to Lee Jensen and the staff at Alta Systems for helping us to immortalize this work through the printing process.

Thank you to every UF student who shared our social media content and helped us to spread the word about our eighth volume.

66

For The Record

Brand CONT

Thank You

vol. 8

67

COLO “For the Record” is the eighth volume of advnt. The theme of this book compares different elements of advertising to music. Throughout the book, our team members created visual illustrations and copy explanations to guide you through classic genres, artists, and devices to use to listen. We hope you enjoy the setlist.

This portfolio book is divided into four sections: Print, Digital, Integrated Campaigns, and Branding. Print is dedicated to work that’s meant to be printed across various mediums, including magazines, newspapers, billboards, and posters. The section on Digital features different digital activations and in-app integrations. The Integrated Campaigns section focuses on cross-platform campaign work meant to bring a sense of cohesive branding across multiple media channels. Lastly, Branding is about the work that contributes to a brand’s identity and development.

Between November 2025 to February 2026, our team gathered submissions from students across the University of Florida who are a part of the College of Journalism and Communications (UF CJC) through a digital integrated campaign and in print. Our team spoke in CJC courses and encouraged students to submit any advertising work they had created, whether for a course, internship, or just for fun. After the submissions campaign closed, an internal team reviewed and screened the work. We proudly feature over 40 student’s hard work in this volume.

68

For The Record

PHON

Brand CONT

The visual layout was created in Adobe InDesign CC 2026. The illustrations for the front and back covers as well as each divider were brought to life by our illustration team in Procreate, Canva, Adobe Illustrator, and Adobe Photoshop.

The divider and editorial copy were created by members of our copy team.

This book would not have been possible without the passion and dedication of our entire team! The vision of “For the Record” was realized with each meticulous copy revision and every stroke of color on our graphics. Our portfolio acts as a love song to each creative who works day and night to fearlessly bring their art out into the world, and we hope to continue this tradition in our future publications and communications.

-Emma Riutort, Executive Director & Jake Velazquez, Creative Director

vol. 8

69

Brand Maddie Avergonzado - 16 Maddie Avergonzado - 16

Maddie Avergonzado - 16 Maddie Avergonzado - 16

Maddie Avergonzado - 16

Maddie Avergonzado - 16

Maddie Avergonzado - 16

Maddie Avergonzado - 16

Maddie Avergonzado - 16

Maddie Avergonzado - 16

Maddie Avergonzado - 16

Maddie Avergonzado - 16

Maddie Avergonzado - 16

Maddie Avergonzado - 16 Maddie Avergonzado - 16

Maddie Avergonzado - 16 Maddie Avergonzado - 16

70

For The Record

Brand CONT

vol. 8

71

Brand Maddie Avergonzado - 16 Maddie Avergonzado - 16

Maddie Avergonzado - 16 Maddie Avergonzado - 16

Maddie Avergonzado - 16 Maddie Avergonzado - 16 Maddie Avergonzado - 16 Maddie Avergonzado - 16

Maddie Avergonzado - 16

Maddie Avergonzado - 16

Maddie Avergonzado - 16

Maddie Avergonzado - 16

Maddie Avergonzado - 16

Maddie Avergonzado - 16 Maddie Avergonzado - 16

Maddie Avergonzado - 16 Maddie Avergonzado - 16

72

For The Record

Brand CONT

vol. 8

73

Brand

Stay Tuned Artwork: Madison Calvert, Back cover: Elena Limonta

Brand CONT

Stay Tuned for Vol 8

vol. 8

75

Back Cover