10.27.11 | UCSD Guardian

We’ve got your Halloweekend plans. page 6

VOLUME XLII, ISSUE I

WWW.UCSDGUARDIAN.ORG

THURSDAY, OCTOBER 27, 2011

Out of State

university marketing

changes to uc san diego branding underway

International Freshmen Increases by 250 Percent A large increase in the rate of international students deemed both culturally and financially beneficial to UCSD.

By Rebecca Horwitz Associate News Editor

A ndrew oh /G uardian

nate with all audiences, develop a well-defined branding and marketing strategy rooted in stakeholder research that is still relevant and useful, isolate the institutional factors that differentiate UC San Diego from other campuses, and create a strategy for competitive OPINION positioning,” Executive Director of University Communications Will and Public Affairs Jeffrey P. Gattas rebranding make a said in an email. noticeable Based on market research done difference? in 2007, the re-branding efforts are meant to make the university stand out from other UCs with similar acronyms such as UCSB and local universities such as USD and SDSU. “With no new funding and using existing staff resources, University Communications and Public Affairs revisited the market research the

Rebranding efforts including new logo and color scheme are now visibile on campus.

By Laira Martin News Editor

U

CSD’s department of university communications and public affairs has begun a soft launch to re-brand and market the university. Visible changes include a new logo, color scheme, motto and most notably a name transition from “UCSD” to “UC San Diego.”

“The strategy we used was to leverage the momentum generated during the 50th Anniversary — including goodwill, exposure and outreach — with messaging that will reso-

campus conducted in 2007,” Gattas said.

Gattas emphasized that university factions are not forced to adopt the changes but are encouraged to take this push for re-branding as an opportunity to achieve the goals of individual university factions. The Scripps Institution of Oceanography, the School of Medicine and media relations are a few factions of the university that have already agreed to adopt the re-branding methods.

“Since we have no new resources, we have been meeting with, and will continue to meet with, various campus constituencies over the next year encouraging them to embrace the brand and use the messaging developed from sound research to help meet their individual goals,” Gattas said. “It is our belief that this will See Rebranding, page 3

Fright of the night

brian monroe /G uardian

S arah park /G uardian

UCSD admitted the largest number of new international students ever this fall. The tuition an international student helps offset the recent state budget cuts.

Freshmen international students at UCSD have increased by 250 percent. Last year, only 100 freshmen were admitted — this year 350 were.

UCSD welcomed 1,300 new international students this year. Only 1,000 new students were admitted in 2010. The total number of undergraduate and graduate international students this year is 3,212 compared to last year’s 2,333 students.

“We didn’t think it would go up quite that high this year, but we weren’t surprised in the final analysis that it did,” Dean of International Education Lynn C. Anderson said.

Anderson said that given the budget cuts from state funding, the out-of-state tuition paid by international students helps the campus budget tremendously.

“Out-of-state students, whether they are residents of Minnesota, New York or China, pay out of state tuition and so they’re paying an additional $35,000 per year beyond what California residents would pay,” Anderson said.

This past year, approximately $35 million came from out-of-state tuition, $15 million of which accounted for the undergraduate enrollments. Another $35 million went to on- and off-campus housing, meals, services, gasoline, and entertainment.

Anderson said that UCSD’s 2012 rank as 8th best university in the country by U.S. News & World and 33rd in the world by Times Higher Education and Thomson Reuters, is a reason for the surge in international students.

“UC San Diego is highly regarded internationally and UC San Diego’s reputation as a world-class university continues to grow, so the large numbers of international students seeking admission is not surprising,” Anderson said in an email.

UCSD is not the only school with a larger population in international students this year.

Anderson said other universities across the country are experiencing increases as well.

“I think that the U.S. and the Study in the States website is a good indication of how much better a job the United States is doing of talking about their higher educational programs for international students,” Anderson said.

Students get into the Halloween spirit on by carving Jack-O-Lanters in a contest hosted by the Institute of Electrical and Electronics Engineers on Oct. 18 at Warren Mall.

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See international, page 3

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INSIDE As Per Usual...........................2 New Business.........................3 Politics as Usual.....................4 Mental Fishbowl.....................5 Jumping the Shark.................6 Sudoku...................................9 Sports...................................12

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THE UCSD GUARDIAN | THURSDAY, OCTOBER 27, 2011 | www.Ucsdguardian.org

As per usual By Dami Lee Angela Chen

Editor in Chief

Arielle Sallai Margaret Yau

Managing Editors

Laira Martin Nicole Chan Rebecca Horwitz Margaret Yau Madeline Mann Rachel Uda

Associate News Editors Opinion Editor Associate Opinion Editor Sports Editor

Mina Nilchian Ren Ebel Ren Ebel Monica Haider Monica Haider Andrew Oh Emily Pham

Associate Sports Editor Focus/Leisure Editor Focus Editor Hiatus Editor Hiatus Editor Copy Editor Copy Editors Photo Editor

John Hanacek Andrew Oh

Associate Photo Editor Photo Editor

Praneet Kolluru Nolan Thomas

DesignEditor Editor Associate Photo

Mina Nilchian Nicholas Howe

Closed Quarters By Kat Truong

News Editor

Rebekah Hwang

Art Editor

Page Layout Page Layout Praneet Arielle Sallai Nathan Toung,Kolluru, Janet Hseuh, Praneet Kolluru, Arielle Sallai Copy Reader Emily Pham

Hayley Bisceglia-Martin Melody Chern

SCIENCE & TECHNOLOGY

Study Finds Male Tendency to Overcompensate May Be Why They’re Proven Funnier Than Women

By Regina Ip Senior Staff Writer

U

CSD psychology researchers confirmed the gender stereotype that men are funnier than women, but not by much. The researchers suspect the small difference is that men try harder and more often to be funny than women do.

“All my life, I’ve heard that men are funnier,” postdoctoral researcher Laura Mickes said. “And I never believed this, I always thought that we were equally funny. The stereotype just didn’t make sense to me. It didn’t matter much, it’s a little annoying.”

Student ratings for a course Mickes taught then prompted her to research whether men and women were equally capable of producing humor, a hypothesis that has never been tested before.

“I got a rating on a course I taught and one of the students said ‘She’s not funny,’” Mickes said. “I thought, first

of all, ‘How odd, I’m not a comedian,’ but second, none of my male counterparts got that criticism.”

The study used a controlled version of The New Yorker cartoon caption contest to explore gender stereotypes of humor.

In the first experiment, researchers asked 32 undergraduates — 16 males and 16 females — to write captions for 20 cartoons in 45 minutes.

They used the cartoons to eliminate bias because of their gender neutrality and because college-aged students rarely read The New Yorker.

A separate group of 34 male and 47 female undergraduates then rated captions for each cartoon on a scale of 1 to 5. Results found that males scored 0.11 more points than women.

“I thought, ‘Holy cow, men are funnier,’” Mickes said. “I was horrified and the males on the paper were delighted. But the thing is, the difference was barely detectable.”

In addition, researchers found it

interesting that men gave higher ratings than women.

In a second experiment, researchers tested whether there was bias in the caption ratings from the previous experiment — specifically if male caption writers were rated higher than they really were by both female and male raters. Participants remembered funny captions and their authors better than unfunny captions and authors.

In addition, 90 percent of participants assumed that authors of funny captions were male. Also, male caption writers predicted a higher performance score for themselves than women.

“There’s a shred of truth to this stereotype, but the other neat finding is that there is a memory bias,” Mickes said. “People tend to misattribute funny things having come from a man and not from a woman.”

Researchers observed that men used profanity and sexual humor 2

percent more than women, but did not attribute it to their higher ratings.

The researchers, which included The New Yorker cartoon editor Robert Mankoff, theorized that men try harder and more often to be funny.

As an example, Mickes said males submit more entries for the cartoon contest than women do.

“So many more males write in for the caption contest than women do,” Mickes said. “A lot of women win it, even though much fewer submit entries.”

In their next step, researchers will conduct follow-up experiments to measure why men have the humor advantage. They will ask participants to not be outright funny with material that can easily produce humor.

If males are funnier than females, it indicates that males are trying harder.

Marketing & Advertising Director Brandon Katzer Webmaster Bryan Smith Marketing Assistant Christine Alabastro Advertising Design & Layout Alfredo H. Vilano Jr. A.S. Graphic Studio Distributor Amanda Ku The UCSD Guardian is published Mondays and Thursdays during the academic year by UCSD students and for the UCSD community. Reproduction of this newspaper in any form, whether in whole or in part, without permission is strictly prohibited. © 2011, all rights reserved. The UCSD Guardian is not responsible for the return of unsolicited manuscripts or art. The views expressed herein do not necessarily represent the opinions of the UCSD Guardian, the University of California or Associated Students. The UCSD Guardian is funded by Guardian out there strugglin’ advertising. Jared Jeans.

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THE UCSD GUARDIAN | THURSDAY, OCTOBER 27, 2011 | www.Ucsdguardian.org

Council Reveals CLICS to Have Standing Lecture Halls Last night, A.S. Council listened attentively to three special presentations that seemed to get progressively longer.

The Transportation Policy Committee Undergraduate Student Representative Adam Powers approached the council. Powers understands the frustrations cyclists face here at UCSD. Natalie Covate “We don’t ncovate@ucsd.edu really have much infrastructure for bicycling on campus,” he said. “We will hopefully see something in the way of bike lanes instead of the random dismount zones they have right now.”

However, UCSD Transportation Services is still operating in a deficit in the millions of dollars.

“Funding comes from parking permits and parking citations, which I’m sure many of you are familiar with,” he said. He knows us all so well.

There are two potential options outlined for Transportation Services right now. One is to have a blanket increase in student fees to pay for the shuttles and buses we all know, love and use on a daily basis. The other is to eliminate free MTS bus use for students.

“A referendum would cause a steady, solid income, while I can foresee less dependability on the user fee,” Powers said, leaving an ominous air in the Price Center Forum. “Is transportation the kind of thing we put on the same level as, let’s say, health care on the national level? Is it a natural right?”

Then, we finally started the fun stuff.

Vice President of External Affairs Samer Naji was overly excited about

New

Business

receiving a shipment of postcards.

These are to be signed and sent to Sacramento in protest of our increase in tuition and student fees. In fact, Naji was so excited he forgot to give the rest of his report.

Associate Vice President of Academic Affairs Mac Zilber announced plans for the upcoming CLICS Lecture Hall to include standing classroom workspaces.

“The amount of time we spend sitting is increasing our mortality rate,” he said. Maybe he should initiate standing A.S. council meetings: This would ensure that our leaders remain healthy and strong for the students they represent.

A.S. President Alyssa Wing was happy to announce what a success the A.S. Council retreat was last weekend. Vice President of Student Life Meredith Madnick got snaps and applause from all of council. I’m sure she felt honored, but she had no idea what was to come.

After she announced this week’s glittery sash winner Social Sciences Senator Alex Choi, a well-deserved award for the guy who “puts the ‘social’ in ‘social sciences,’” Vice President of Finance and Resources Kevin Hoang announced that Madnick was also this week’s Council Member of the Week.

Instead of a blue sash, she got a sparkly foam crown with her name on it.

“In her spare time, she enjoys advocating student life on campus,” Hoang announced.

Both of the honored Council Members of the Week had to strut their stuff to Maroon 5’s “Moves Like Jagger.”

Rebranding Efforts to Become Visible On-Campus Within the Year ▶ rebranding, from page 1

be more of an organic change rather than something sudden and instant.”

Although the market research was done four years prior, Gattas still feels the findings are relevant. Gattas says over 3,600 prospective students, faculty, current students, staff, alumni and other university constituents were consulted via qualitative and quantitative methodologies with half of those surveyed made up solely of current and prospective students.

“In addition we consulted with stakeholders from faculty, staff, students and other campus constituents about the research data and its outcomes. We concluded that after a fresh look the data was still very relevant today,” he said.

The re-branding was launched this academic year since last year was UCSD’s 50th anniversary.

“We needed to replace the energy and excitement created by this milestone anniversary with a fresh approach to branding and marketing going forward into our next 50

years,” Gattas said.

The new logo — which is based on the UCSD Medical Center’s current logo — comes in three set color schemes. The name change has already been seen in the revamped “This Week at UC San Diego,” a weekly e-newsletter sent by the Department of University Communications and Public Affairs to university constituents.

“As part of this fresh look, we felt it was time to update the logo of the university,” Gattas said. “Again based on market trends and best practices a new, more refined look was developed to incorporate the strength of the university name — UC San Diego — and complement the branding used by the health system to integrate the full potential of our campus.”

Additionally the university’s motto has changed from “Local Impact, National Influence, Global Reach” to “Learn it. Live it.”

“This theme is not part of the logo but rather allows campus constituencies to use it in communicating what

the research tells us in uniquely UC San Diego,” Gattas said. “That our students and faculty believe innovation is central to who we are and what we do. Here, you learn that knowledge isn’t just acquired in the classroom — life is your laboratory.”

New advertisements that use the “Learn it. Live it.” motto will also capitalize on the San Diegan lifestyle and how that plays into UCSD’s appeal to prospective students. Examples of advertisements incorporate both the academic and southern Californian aspects of the UCSD lifestyle.

According to Gattas, students should begin to notice visible branding and marketing changes on campus within the next year or so.

“We believe students, faculty and staff will start to see these changes on various types of collateral materials, news articles, web pages, etc. over the next year or so as various departments, organizations or divisions begin to adopt the changes,” he said.

Readers can contact Laira Martin at lmm002@ucsd.edu.

Int’l Students Not Meant to Displace In-State Students ▶ international, from page 1

Anderson said there is a plan to increase international students over the next four or five years before reaching a stable number. She said having international students on campus exposes undergraduate students to different cultures, different ways of thinking and different backgrounds.

To apply to a UC, freshman international students must have completed their secondary education and have earned a certificate of completion that would allow them to attend a university in their home country.

They also must submit scores from the ACT with writing or the SAT

Reasoning Test. Transfer international students must have completed at least 60 semester units of university credit to apply. Both freshman and transfer students need to demonstrate their mastery of English if it is not their native language through either the Test of English as a Foreign Language or the International English Language Testing System.

International students do have difficulties adjusting to a different country and culture, according to Anderson. The education style, social interactions and community expectations are different from what most international students are used to and problems can

occur because of these differences.

“Just as our UC San Diego students studying abroad bring new challenges to the campuses on which they are enrolled, international students at UC San Diego may cause challenges for those of us not used to interacting with people from another country,” Anderson said.

Anderson said international students do not displace California residents. The state funds a certain number of spots for California residents.

The spots taken by international students would otherwise be unused.

Readers can contact Rebecca Horwitz at rahorwit@ucsd.edu.

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THE UCSD GUARDIAN | THURSDAY, OCTOBER 27, 2011 | www.Ucsdguardian.org

Yau CONTACT THE EDITOR Margaret opinion@ucsdguardian.org

OPINION San Diego Roads Paved with Problems and Dejection

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EDITORIAL

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hate San Diego roads — I really do. I can hardly read a book on the bus or keep a cup of coffee from spilling while traveling over the endless potholes lining the city.

Earlier this month, a gigantic sinkhole the size of Mt. Doom opened up on Campus Point Drive.

City officials estimate the total cost

Politics

as Usual

saad asad sasad@ucsd.edu

A Shiny New Label UCSD’s new branding intiative may play to the campus’ strengths, but it is doubtful whether these changes will fix its reputation.

U

CSD’s “socially dead” reputation may well be over. The university communications and public affairs office wants to rebrand UCSD as a research facility by the sea. To do so, it plans on changing all references of UCSD to UC San Diego and heavily play up the school’s location in a series of advertisements to draw in potential students. It’s not a half-bad idea. After all, UCSD (sorry, UC San Diego) is scornfully looked upon as a low-quality UCLA or Cal knock-off and prime research facility — and that’s it. We are an academic school, first and foremost, a moniker that has begun to seriously harm our reputation. It’s high time to make a change, to draw students in with promises of rockin’ beach parties, babes sunning on Black’s Beach and gnarly waves. That way, UCSD won’t be seen as the school that people go to when their other prospects are grim.

The office decided to take on these

big changes, partly as a result of the natural ebb of attention after last year’s UCSD’s 50th Anniversary celebrations.

Without sufficient funds to conduct a new market research study, the office drew upon a 2007 market research study that surveyed 3,600 community members, a third of whom were prospective students.

According to the study, UCSD is often confused with neighboring schools like SDSU and USD, hence the proposed emphasis on “UC San Diego.” The name change is accompanied by a new, minimalist logo sans Geisel Library, and the theme, “Live it, Learn it.” The theme, intended to highlight UCSD’s prowess as both an academic institution and a community service school, is a rather refreshing change from the stodgy old “Local Impact, National Influence, Global Reach.” One such ad features the

Editorial Board Angela Chen

Editor In Chief

Arielle Sallai Margaret Yau Managing Editors

Laira Martin News Editor

Madeline Mann Associate Opinion Editor The UCSD Guardian is published twice a week at the University of California at San Diego.

Contents © 2011. Views expressed herein represent the majority vote of the editorial board and are not necessarily those of the UC Board of Regents, the ASUCSD or the members of the Guardian staff.

See Branding, page 5

LETTER TO THE EDITOR

Student Political Awareness and Votes are Essential to University Dear Editor, A disheartening yet recurring theme I’ve encountered throughout my time at UCSD has been one of overwhelming student apathy.

If I were to conduct a research poll on Library Walk tomorrow, I could safely wager my last year of tuition (which is increasing by upwards of 16 percent next year – easy money!) that the majority of UCSD undergraduates could not explain what effect AB-131 or SB-185 would have on California higher education.

I would double-down that at least a quarter of them wouldn’t have a clue what ABs and SBs are, let alone what the difference is between them.

Even more frightening, UCSD students seem to be in overwhelming support of closing our libraries and increasing our class sizes as well as our tuition.

(Oops... I mean student fees.

Sorry, Reagan.) They also appear to be staunchly against any and all efforts to increase funding for California’s public education system.

Ridiculous you say, editor?

Well, frankly, this is how politicians quantify the opinions of the vast majority of UCSD students.

In 2010, only 6 percent of UCSD students were registered to vote in San Diego County. Let me rephrase that: For every group of 100 UCSD students, only six of them were “deemed fit” to voice the concerns of the other 94.

This figure is absolutely appalling, but explains exactly why the minority of students who are registered to vote is so incredibly frustrated.

Should we expect hope, change and an affordable education to simply fall into our laps at the drop of a hat? Are we so naïve to think that politicians will take our interests to Congress if they

hear that we staged a half-hearted protest outside Center Hall? To answer, I’d like to quote a student activist who I admire: “Politicians speak only one language: votes.”

If the UCSD student body, faculty and staff are committed to seeing the change they so very much desire in our community, there is a quick and easy solution: registering to vote.

The form itself takes literally two minutes to fill out, and there are resources available on campus to those who require any kind of assistance in filling out the form (Here’s one: www.sopaucsd.wordpress.com) Of course, when Election Day comes around, our community needs to also exercise our newfound right to vote, and carefully no less. An uninformed voter is far worse than an informed abstainer, and it is positively crucial that we understand the significance of a vote for or against

a particular candidate or proposition.

When all of our voices have been put to a ballot, we become a force to be reckoned with, and then you can wager your own tuition that politicians will take notice.

I can assure you… it’s a safe bet.

—Carl Welliver Junior, Revelle College

▶ The Guardian welcomes letters from its readers.

All letters must be addressed, and written, to the editor of the Guardian. Letters are limited to 500 words, and all letters must include the writer’s name, college and year (undergraduates), department (graduate students or professors) or city of residence (local residents). A maximum of three signatories per letter is permitted. The Guardian Editorial Board reserves the right to edit for length, accuracy, clarity and civility. The Editorial Board reserves the right to reject letters for publication. Due to the volume of mail we receive, we do not confirm receipt or publication of a letter. email: opinion@ucsdguardian.org

for fixing all public infrastructure including streets, storm drains and buildings will be $840 million.

TRIP, a national transportation research group, ranks San Diego as the No. 8 city with the worst roads among big cities. They estimated that drivers spend an extra $654 a year to operate their vehicles because of the poorly maintained roads. Three other California cities make the top five: San Francisco, Los Angeles and San Jose.

The principal blame for San Diego’s languishing roads lies with the bureaucracy. There is no assessment of which projects need repair: City council approval can take months to assess them, even longer to award repair contracts and take the time it takes for actual repairs.

Also, the pension crisis in the last decade hit the city budget hard, leaving roads in disrepair. Obviously, short-term thinking has come back to haunt us.

That’s not to say politicians haven’t been trying to fix this problem. Committees have been formed to perform assessment of projects that need repair, attempts have been made to reduce red tape and the city has spent 6 1/2 more on road repairs than under the previous mayoral administration.

It has become an important issue in the 2012 mayoral election as well.

Candidates like Councilman Carl DeMaio and Assemblyman Nathan Fletcher have released plans on infrastructure improvement.

At their own peril, District Attorney Bonnie Dumanis and Congressman Bob Filner have not released any specifics on how they would solve San Diego’s pothole problem.

DeMaio’s plan is superior to Fletcher’s which includes platitudes like “creating a culture of accountability” and “streamlining the process.”

Although DeMaio’s proposals are specific, they are not necessarily realistic.

Part of it includes a ballot referendum asking the voters to lock in all spending growth into infrastructure improvements, which will be a difficult hurdle for DeMaio.

I don’t know about you, but roads need to be a top priority for San Diego’s political class.

If I can’t fill up my McDonald’s extra-large cup to the brim and drive, then I don’t even know what it means to be an American anymore.

Repair assessments need to be made, funding must be found for them and red tape needs to be cut, gosh darnit!

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THE UCSD GUARDIAN | THURSDAY, OCTOBER 27, 2011 | www.Ucsdguardian.org

The Mental fishbowl By Alex Nguyen

Play up the Beach, not the Library ▶ Branding, from page 4

www.UCSDGUardian.org APPLY ONLINE.

tagline “From the whiteboard to the surfboard” and a chipper student carrying a calculus-scrawled surfboard.

As cheesy as it might seem, the ad makes a good point. Our students boast lives far outside of the classroom.

These elements, according to the office, are merely suggestions for different university departments. These are changes that they should make — the more departments that take part, the more effective the campaign will be. But at this point, changes are unlikely to be made.

More uncertain though, is whether the redesign would impact the decisions of prospective students. The communications office has clearly put in a great deal of effort in its quest to change UCSD’s reputation. But this push to rebrand seems like something better suited as a university-wide initiative, like the 50th anniversary celebration. That way students, prospective or otherwise, would be actively able to see the changes and take notice.

The office especially hit home with one aspect of UCSD that has been continually cast aside in favor of academic boasting — our location.

Of course, UCSD is a top-notch school academically — and with

good reason. It’s currently ranked eighth best in the nation by U.S. News & World Report, 33rd in the world by Times Higher Education and boasts eight Nobel Laureates, eight MacArthur Fellows and three National Medal of Science recipients.

We are pretty evenly matched, academically, against UC powerhouses like UCLA and Cal. And though academics alone may not be enough to strike the fancy of prospective students — Division I athletics and a football team couldn’t hurt, for starters — maybe this will change the tepid campus culture as well.

We have the cliffs, we have Black’s and we have our proximity to downtown San Diego and Los Angeles.

LA may have its smog and sass and Berkeley may have Telegraph — but we have the surf and everything that goes with it. It’s a good thing they’re playing it up — we have a lot more to be proud of than a library designed like a prison watchtower, even if students spend more time in the said library than the beaches.

The communication office’s rebranding initiative has good intentions, but after a while, it is disheartening to see UCSD’s reputation as not-UCLA. Perhaps this will be the change that transforms UCSD, but given the evidence of general unconcern and apathy — probably not.

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THE UCSD GUARDIAN | THURSDAY, OCTOBER 27, 2011 | www.Ucsdguardian.org

EBEL CONTACT THE EDITOR REN hiatus@ucsdguardian.org

hiatus Ready for the Zombieocalypse?

D

isclaimer: I read a lot of zombie literature. The Zombie Survival Guide and World War Z sit on my bedside table, and I’ve already planned out my survival strategy in the event of

Jumping the

Shark

margaret yau m1yau@ucsd.edu

an undead apocalypse. I don’t know if I should share the finer details, but it may or may not involve requisitioning Geisel Library and burning down the first few flights of stairs. And crossbows. Lots of crossbows.

So when AMC began airing the “Walking Dead” television series (based on the fantastic but markedly different comic book) last year, I was understandably jazzed. Finally, a show that takes a burgeoning horror motif — vampires can go put a stake in it — and manages to craft a poignant statement about human nature.

And that’s what sets “Walking Dead” aside from thriller-dramas like “28 Days Later” or horror-comedies like “Dawn of the Dead.” It is, at its core, not about zombies at all. It’s about humans trying their best to survive — or decide whether living is worth it — in a world where civilization is quickly collapsing around them.

In a surprisingly philosophical way, “Walking Dead” examines how an apocalyptic world brings out the best and worst in humanity.

The best: A caring father-son duo take in and shelter Rick, the protagonist, who returns the favor by leaving them with half the sheriff ’s armory.

The question of why the armory wasn’t cleared out before was never addressed, but I digress.

And the worst: adultery, suicide and racism. Each character is forced to confront his or her own personal demons in a tight-knit community in which each member must ultimately rely on the others to survive. Case in point: Rick’s cop-buddy Shane, believing Rick to be dead, slept with his wife until Rick strolled back into camp. How awkward.

Darker questions regarding human morality are abounding. What should be placed first: morality or survival?

And what is the point of surviving like an animal when you lose every sense of what it means to be human? Deep questions indeed.

Its slow pace and seemingly random monologues may turn off many viewers — a character literally waxes poetic for several minutes about the importance of keeping time — but in the end, the intended point is made. There is no way in hell we can survive a zombie apocalypse. It’s just not possible. Zombies appear out of nowhere, disrupting a nice family campfire and chewing the abusive father alive until he is no more than a half-gnawed rib cage.

Actually, part of the fun is guessing who is going to die next. My money is on Sophia, the little girl, walking up to camp as a freshly reanimated zombie.

Zombies are not kind to children. Not even blonde ones.

Now in its second season, the show has certainly hit its stride. Each episode, in traditional “Walking Dead” fashion, comes replete with a fantastic, disgusting “ew” sequence while keeping the show from regressing into a shotgun free-for-all. And still, for our survivors, hope is not on the horizon. I guess it’s time to burn down the stairs.

arts&entertainment

Out of the Woods

INTERVIEW

G

rowing up, Elizabeth Olsen had a strange relationship with celebrity life. Three years younger than wonder twins Mary-Kate and Ashley, Olsen was toted to after-school movie shoots and weekend rehearsals, even landing a few cameo spots in the duo’s countless kiddie productions. Dodging paparazzi was daily routine — and it was frightening.

Even now, following her breakthrough performance in Sean Durkin’s riveting psychological thriller “Martha Marcy May Marlene” (one of three roles this year and the first since her 1996 appearance in “The Adventures of Mary-Kate & Ashley: The Case of the U.S. Space Camp Mission”), the 22-year-old actress is uncomfortable in the limelight.

“I have a hard time,” Olsen told the Guardian in a conference call. “I’m in every frame of the movie, and so that was difficult to watch. I don’t necessarily enjoy watching myself for that long.”

But after the film’s lucrative Sundance premier and subsequent wave of Oscar buzz for Olsen’s staggering portrayal of Martha — a disillusioned ex-member of an abusive backto-nature cult — Olsen’s sudden arrival is difficult to ignore.

And it’s Olsen’s eerily subtle delivery — mirrored by a truly haunting John Hawkes as emaciated cult leader Patrick — that makes “Martha Marcy May Marlene” such a frightening experience. Olsen attributes this to writer/director Sean Durkin’s on-set dynamic.

“The great thing about Sean as a director is he presents himself as

Elizabeth Olsen trumps child star presumptions.

By ren ebel • hiatus editor

Hiatus Guide

Halloweeen deadmau5

Petco Park / Oct 28 / From $50

I

f midterms are getting you down and you’re not in the mood to get spooked, treat yourself to a night of dance and debauchery courtesy of masked electro-house goliath Deadmau5. Originally at Soma, the show was relocated due to overwhelming demand. And don’t fret, this mau5 doesn’t carry any diseases — only righteous, fist-pumping jams.

— Tanner cook

See olsen page 7

Hell House Space 4 Art / Oct. 29 / Free

I

n Brianna Rigg’s creative take on the classic haunted house, eight conceptual artists will transform separate 8-foot cubes into spaces for performance, exhibits and art installation. The event will also include 35 open artist galleries, music by Mr. Tube & the Flying Objects and the Night Rocker, costumes, tacos and beer.

— Ren Ebel

Monster bash The Gaslamp / Oct. 29 / From $30

W

ith over 20,000 attendees last year, the Monster Bash is the largest and wildest Halloween event in San Diego. Eight city blocks will transform into a playground of open bars, Halloweenthemed clubs and outdoor stages.

Cash your last paycheck, don your sluttiest cat or nurse costume and prepare for a booze-fueled orgy of spooktacular delight.

— Ren Ebel

Trilogy of Terror Gaslamp, Balboa Park, Del Mar / until Oct. 31 / From $15

F

or those looking to get the shit scared out of them, San Diego’s infamous Trilogy of Terror has three locations in San Diego. The Haunted Hotel (Gaslamp), Scream Zone (Del Mar), and Haunted Trail (Balboa Park) all offer uniquely terrifying experiences. Labyrinths of horror movie sets and elaborate monsters will be sure to send you straight into a living nightmare.

— Tanner Cook

The Donkeys & Cuckoo Chaos The Casbah / Oct. 28 / $10

T

he Donkeys’ brand of alt-country (à la Wilco) has earned them an influential position in San Diego’s indie rock scene. Blending Afro-pop grooves with elements of psych rock and lo-fi, Cuckoo Chaos is quickly becoming a definitive band to watch. Be sure to come in costume!

— Ren Ebel

Thee Oh Sees Bar Pink / Oct. 31 / $5

T

here are a lot of garage rock bands coming out of San Francisco (The Fresh & Onlys, Ty Segall, Sonny & the Sunsets), most of which draw inspiration from psychedelic pop — though none quite as much or as convincingly as Thee Oh Sees. The band could replace any of the artists on the legendary Nuggets compilation (and frontman John Dwyer would probably be pleased to hear that). So for a throwback Halloween, Haight-Ashbury-style (sans the shrooms, or not), check out Thee Oh Sees at Bar Pink.

— Arielle Sallai

7

THE UCSD GUARDIAN | THURSDAY, OCTOBER 27, 2011 | www.Ucsdguardian.org

Olsen Sister Turns Heads at Sundance

▶ olsen from page 6 an open book,” Olsen said. “We also created such a tight-knit family, it was a small crew, it was a small cast, and we all lived together on location.

And so all of that created an amazing creative environment.”

Kate Winslet’s performance in the similarly cult-themed 1999 drama “Holy Smoke!” also influenced Olsen’s transformation.

“It gave me an understanding of how nudity could be used in a way for it to tell a story, as opposed to being gratuitous or sensationalized,” Olsen said. “[Winslet’s] performance in that is off the wall, so I was very happy to have seen that before working...it just gave me a sort of confidence. But I didn’t base Martha off anyone real, whether that was in my life or in fiction.”

Deterred by the media’s omnipresence in the lives of her older sisters, Olsen focused on her education at an early age, honing her craft at the legendary Atlantic Theater Company in New York City. But the transition from theater to film acting required some ingenuity.

“It’s very analytically based, and for me that’s

the most effective way to work,” Olsen said.

“Especially on a script that’s so riddled [with] puzzles. The only way that I can approach acting this is really making everything as specific as possible from an analytic point of view. [It’s] not really what they highlight at the Atlantic.”

In one scene, Martha discovers that she’s been tailed by a cult member, launching her into an on-screen psychological breakdown for the ages.

It’s Olsen’s first display of unhinged emotion, and the result is as unnerving as it is believable.

“There’s only one cut in that whole scene,” Olsen said. “And I just remember it so well — trying to find out the rhythm of that scene and how to build a climax without any cuts. That was a really rough day.”

But Olsen is drawn to the challenge. Her next film, “Silent House,” is an indie-horror flick shot in one continuous 78-minute take. It’s a career move as daring as “Martha Marcy May Marlene”’s cliffhanger ending, and a thrilling start for this year’s unlikely breakthrough actress.

“Martha Marcy May Marlene” is now playing in theaters. “Silent House” is scheduled for release on March 9, 2012.

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THE UCSD GUARDIAN | THURSDAY, OCTOBER 27, 2011 | www.Ucsdguardian.org

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No. 7 UCSD Prepares for the Postseason

Tritons Have Subpar Showing

▶ W. SOCCER, from page 12

By Rachel Uda Sports Editor

and she dropped it back to senior defender Sara Spaventa. Spaventa took a shot that deflected off the crossbar. The ball bounced down and between the Sonoma goalkeeper and senior forward Courtney Capobianco.

Capobianco, who hasn’t recorded a start this season but whose four goals marks her as the team’s third-highest goal scorer, effortlessly headed the ball into the back of the net — but not before she collided with the goalkeeper. “[The ball] hit the crossbar and my defender kept me onside, so I crashed the box and beat the keeper’s punch on the bounce and headed it in,” Capobianco said.

With the win, the Tritons improve to 11-1-4 overall and 10-1-3 in the California Collegiate Athletic Association. UCSD also secured a spot in the conference tournament, sitting a solid six points ahead of No. 2 CSU Los Angeles. But in the North division, the race is tightening up: with just two regular season matches left to play, Chico State and Sonoma are battling for the top spot with 26 points apiece and CSU Stanislaus trailing not far behind. “[Coach McManus] always talks about peaking at the right part of the season,” Armstrong said. “With the wins this weekend, I think we’re right in track with where we want to be. But we certainly haven’t peaked yet.”

On Friday, the Tritons faced bottom of the league

Humboldt State, which has a miserable 1-11-2 conference record.

After UCSD managed to score only one goal in their past three games, there were concerns that the Tritons were struggling in the attack.

But senior midfielder Shelby Wong laid any worries to rest, knocking the ball in the net just thirteen minutes into the match. Wong doubled the lead just three minutes later.

The Tritons extended their lead in the second half, when McTigue dribbled down to the corner and found Wong on the cross. Wong finished the ball past the Humboldt keeper to finish off the hat trick.

Junior transfer Taryn Bales and junior midfielder Alexa Enlow would tack on two more before the end of the game to beat the Lumberjacks 5-0.

“Right now we’re just looking to take these two games this weekend,” Armstrong said. “And we’re just looking to build up towards the postseason.”

The Tritons are the first of four teams to punch their tickets to the CCAA Championships, scheduled for Nov. 4-6, to be hosted by CSU Stanislaus.

UCSD will round off their regular season with two more games at home this weekend. On Friday, Oct. 28, the Tritons will host San Francisco State at 7 p.m. On Sunday, UCSD will celebrate their nine graduating seniors before their game against Cal Poly Pomona at 2:30 p.m.

Readers can contact Rachel Uda at ruda@ucsd.edu

UCSD Posts Back-to-Back Wins At Home

GOLF — The Tritons carded a subpar performance at the Cal State Monterey Bay Invitational last Tuesday, Oct. 23 at the Black Horse Golf Club.

In a field of 15 schools, the Tritons placed No. 14, finishing with a team score of 924 points — 41 points behind top finishers CSU Stanislaus and Western Washington.

Freshman Jay Lim and sophomore David Smith were UCSD’s top performers, both hitting 230, 14 over par. Lim and Smith finished just in front of sophomore Lewis Simon, who hit 231 and finished 48th overall.

Lim, Smith and Simon have consistently been the top finishers for the Tritons, but UCSD seems to still be struggling with fill-

ing in the hole left by graduating senior Keith Okasaki, who was arguably the strongest golfer on the roster for the past four years.

CSU Stanislaus and Western Washington tied to take the team title, finishing with 887 points apiece, 23 over par.

Sonoma State was No. 3 with a combined score of 890, while Nova Southeastern finished as No. 4. Nova Southeastern’s Ben Taylor took top individual finisher merits, hitting 211.

The Tritons are set to return to the green on Nov. 7-8 to finish their fall season schedule at the Sonoma State Invitational at the Santa Rosa Golf and Country Club.

Readers can contact Rachel Uda at ruda@ ucsd.edu

Why No One Watches the WNBA ▶ HOWE, from page 12 her if she stepped on “their field.” Frankly, it’s because her 5-foot-10 of honed athleticism made more than a few men look foolish as she challenged their masculinity. But truly, it seemed they were confused to go against the societal norm of “hitting” girls.

She was not harming them, as confused and testosterone-filled as high school boys can be, but was rather violating their view of right and wrong instilled from a young age.

The argument can be made that because women are not as athletic as men, the games are not as exciting. Biologically this is true.

Testosterone equals muscles while estrogen equals higher fat levels. The sexes are different, and men can make moves most women could only dream of.

But women’s sports shouldn’t be compared to men’s sports, but appreciated for what it is. And they are just as exciting.

Just look at the penalty kicks of the Women’s World Cup final, where the U.S. team lost to Japan. Honestly that was the most I’ve bitten my nails since I

watched Brett Favre in the Super Bowl.

The same can be said for watching Serena and Venus Williams play tennis or Sylvia Fowls play basketball. It is just as fun as watching Federer or Rajon Rondo.

The number of women who play sports is vastly less than the number of men, which results in fewer numbers of women fighting for the same amount of spots as men on collegiate rosters. Title IX does not take this into account, making it much easier for women to get a scholarship than men.

The competition pool is simply smaller for an equivalent number of positions, which is due in part to the societal norms associated with women in athletics.

People do not watch women play because it makes them uncomfortable to see empowered women getting hurt, and because they have incorrect preconceived biases that if they do watch, it wont be exciting. I encourage you to come to see the nationally ranked No. 18 UCSD women’s volleyball game, or the No. 7 ranked women’s soccer game. Both teams are, quite frankly, better than their male counterparts.

MEN’S SOCCER PLAYER RATINGS — UC San Diego vs. Sonoma C ompiled by rachel uda & N icholas howe

nolan thomas /G uardian file

▶ M. SOCCER, from page 12

ble past the keeper to score the golden goal.

“Sonoma is one of the toughest teams in the league, so it meant a lot to beat them in front of our fans,” Walker said. “I’ve never scored a golden goal before, so to do it against Sonoma with four minutes left in the game was amazing.”

UCSD won another close game on Friday, when the Tritons faced bottom of the league Humboldt State.

Overcoming a 2-1 deficit after the first half, the Tritons scored two goals in the second period to take the 3-2 lead.

“I think that it just instills a little bit of belief back in the team,” Pascale said. “After a few tough results, I think it was natural to start having a couple doubts. But we just try and harp on being a team and working together, fixing the little things that were going wrong and getting the belief back.”

The Lumberjacks went up early in the first half. In the 21st minute, the Tritons gave the ball away in their 18-yard box. Humboldt’s Eric Baumgardner took the ball down the middle and laid it off to Braxton Griffin, who finished past sophomore goalkeeper Jesse Brennan.

Sophomore defender Alec Arsht finished a cross from junior defender Harris Rabin to equalize just minutes later. But Humboldt would break the draw when Baumgardner broke free of his defender and cut into the 18-yard box.

Caught off his line, Brennan was forced to go for the ball, but clipped Baumgardner in the attempt. Humboldt was given the penalty kick.

The Lumberjacks converted to take the lead.

“The guys at half time were upset that they were down 2-1,” Pascale said. “They kind of handed them both goals. I give [our team] a lot of credit. Their mentality coming into the second half was great. They really kept it tight in the back. We created by far the better chances — probably should have had two other goals — and really didn’t give [Humboldt] a whole lot.”

Down 2-1, the Tritons continued to push to goal in the second half, and managed to tie the game up 12 minutes in with a goal from junior midfielder Kian Malek.

Minutes after, Pascale replaced Ball with Walker and brought Valenciano on for Wolfrom. The changes clearly quickened the pace of the game for the Tritons, and in the 66th minute, Haroush dribbled through the 18-yard box and found Arsht, who put it away to give the Tritons the 3-2 lead. “[Arsht] is a warrior,” Pascale said. “We can always count on him to give his best, work hard and make plays. You watch him and he’s very committed to the task, whatever that might be. I’m happy for him because it’s a lot of hard work that is being rewarded right now.”

Despite the wins, the Tritons won’t continue into the postseason. Their two remaining games are set for this weekend at home against San Francisco State on Friday, Oct. 28 and Cal Poly Pomona on Sunday, Oct. 30.

Readers can contact Rachel Uda at ruda@ucsd.edu

Alec Arsht (CB) 6 Wearing the armband for UCSD, the sophomore was solid in the midfield, while providing support for the backline.

Andisheh Bagheri (CM) 5.5 Created opportunities in the attacking third, but had a difficult time keeping position in the midfield.

Sam Ball (S)

6.5 A cornerstone of the attack, Ball did well pushing forward and creating chances for the Tritons. His aggressiveness on and off the ball served UCSD well against a physical Sonoma squad.

Josh Cohen (GK)

7.5 The sophomore goalkeeper was good in the air and quick off his line. Cohen made a good couple of saves to keep the Tritons in the game.

Andrew Keimach (LB) 7.5 Not the fastest defender for the Tritons, but Keimach provided a much needed physical toughness in the backline. Also did well to go forward into the attack, and ultimately, provided the assist for the game winner.

Gavin Lamming (CB) 5 As with the rest of the backline, Lamming got stuck into the tackles that he needed to in the defense, but often lost control of the ball.

Alex Portela (RM) 5 Lost possession frequently, and struggled to get into the game early on. But on the ball, Portela did well to maneuver his way through the Sonoma midfield.

Harris Rabin (RB) 6 Always consistent, the junior captain did his job in the back. Didn’t offer much going forward, but had a few crucial crosses into the box.

Evan Walker (S)- Man of the Match 8 Coming off the bench, Walker seems to be getting back into form, as he made a number of penetrating runs up top. His creativity and skill created crucial opportunities, opening up the game, and leading to the game winner.

Taylor Wirth (AM)

7 Consistently logging major minutes for the Tritons, Wirth won his physical battles and proved crucial in the middle.

Cory Wolfrom (LM) 8 Tireless in running the widths for the Tritons, Wolfrom was excellent in contributing to the attack and falling back into position for the defense. His right footed finish was top-class.

Adam Zernik (LM) 4 Hustled down the flanks, but did not make much of an impact on the game.

12

T H E U C S D G UA R D I A N | T H U R S DAY, O C TO B E R 27, 2011 | w w w.U csdguardian.org

RACHEL UDA CONTACT THE EDITOR sports @ucsdguardian.org

SPORTS

UCSD

GAMES

MEN’S/WOMEN’S SOCCER 10/28 10/30 MEN’S WATERPOLO 10/28 WOMEN’S VOLLEYBALL 10/28 10/29

taking

With two more wins this weekend, the Tritons have qualified for a spot in the CCAA Championships.

By Rachel Uda • Sports editor Photo By Brian Yip

UPCOMING

care of

business

VS San Francisco State VS Cal Poly Pomona VS UC Davis AT Chico State AT Cal State Stanislaus

Why Not Bend It Like Brandi?

N

obody watches the WNBA. Around 270,000 people on average tune into a WNBA game, while the average NBA game garners more than 10 million viewers. This difference can be seen across the board in the sporting world. People, it seems, would rather watch a man play a game than a woman. This has wrongly been attributed before to women not being as exciting as men in sport. I believe the problem actually to be the sensibilities of the viewers in combination with the institutional system in place for women’s athletics.

As it stands, millions of people will tune in to

Left, Center

Tackle

Nick Howe nshowe@ucsd.edu

T

he UCSD women’s soccer team was in fine form this weekend for arguably their most crucial match of the regular season.

On Sunday, the Tritons — ranked first in the South division — faced top of the North division Sonoma State, taking a sound 2-0 victory from the Seawolves.

In the first half, the play was tight as the two teams battled for the advantage. Although the Tritons managed to outshoot the Seawolves 7-3 in the first period, the game remained scoreless.

“We played really well in the first half,” senior goalkeeper Kristin Armstrong said. “It was just that Sonoma really raised their level of play too.”

Just three minutes into the second period, junior midfielder Jessica Wi made a run with the ball down the right flank, winning

a corner kick.

Junior defender Hayley Johnson, leading UCSD with 12 assists this season and scoring nearly every corner kick for the Tritons this year, sent a left-footed corner kick into the box. Placing the ball just out of the reach of the Sonoma goalkeeper, senior forward Sarah McTigue ran onto it, and finished the ball with a header for her seventh goal of the year.

After the goal, the game opened up, with the teams collectively taking 13 shots on frame.

The second goal came deep into the second half.

With less than five minutes remaining on the clock, Johnson sent a corner kick into the box. The ball landed at Wi’s feet, See W. SOCCER, page 11

watch NFL players beat the hell out of each other several times a week and cheer, jeer and generally have a rowdy good time. Some people get upset, resulting in the “no head to head contact” rule but, come on, what do we watch for if not that awesome tackle that almost takes his head off, man?

When the Lingerie Football League came into existence, it encountered an interesting mix of viewers. Some tuning in and being excited about the sport, others objecting to women playing such a physical sport. Now, a real factor in the debate is the aspect of the scantily clad nature of the league, exemplified by the outrage of the Bible-thumpers as they throw down a six-pack and watch Troy Polamalu go head hunting. However, the real factor is men not wanting to see women get beaten up.

There is just something in their minds that makes hitting a girl wrong, regardless if it is a girl hitting a girl. It’s just not what our society views as ladylike behavior on a visceral level.

My sister played football in Alameda for a couple of seasons. Starting as a kick returner, she encountered confusion and anger from those around her, both from her own teammates and those on the other team. Both camps called her names, made inappropriate slurs and in several cases actually told her that they were going to kill See Howe, page 11

Tritons Squeak Past Humboldt, Upset Sonoma

By Rachel Uda Sports Editor

N olan T homas /G uardian

The Tritons pulled off the upset against top ranked Sonoma State on Sunday, Oct. 23.

MEN’S SOCCER — Ranked sixth in a twelve-team conference, a string of close losses has eliminated the men’s soccer team from any chance at a postseason.

But on Sunday, against top of the conference Sonoma State, the Tritons did not look like a middle-of-the-pack squad.

In what can only be described as a tremendous team effort, the Tritons went hard into every tackle, challenged the Seawolves all over the pitch and supported each other in the attack and defensively in their own half.

“Our team is playing well together because we’re committed to playing defense as a team,” junior forward Evan Walker said.

In the first half, the two teams both tallied three shots apiece. But as the half dragged on, neither team could muster a goal. And as the two teams retired after the first half, the match looked like it would shape up to be a game of attrition.

However, in the second half, with a Triton team that seemed to be losing its legs, sophomore midfielder Cory Wolfrom received a pass from sophomore midfielder Sam Ball. At the corner of the 18-yard box, with just enough time to fire off a shot, Wolfrom sent a beautiful right-footed shot that curved just into the opposite corner of the goal.

The goal seemed to immediately lift the Tritons, as they battled to hold the 1-0 advantage.

With the pressure on Sonoma to equalize, the game became very physical; two yellow cards were issued in the first period and five more were issued in the second half.

The only red card of the game was given in the 69th minute, when Sonoma forward Justin Ferreira cracked a shot toward the bottom left corner. Sophomore goalkeeper Josh Cohen made a tremendous diving save to block the shot. But after doing well to keep the ball out of the net, Taylor Varnadore picked up the rebound to finish.

The Seawolves tied the game at 1-1, but Sonoma’s Jomed Tejan was ejected from the match after he received a red card for “excessive celebration.”

So with one man down for Sonoma, the Tritons looked to take advantage, though they were unable to end the game in the regulation time period.

Managing his substitutions well, head coach Jon Pascale shuffled his forwards in and out throughout the match, starting sophomore forwards Tsuk Haroush and Sam Ball, while bringing on juniors Evan Walker and Jordan Valenciano as relief.

The substitutions paid off: Deep into the game, Walker made a number of penetrating runs into the Sonoma backline. And with less than a minute left in the game, Walker was denied a header.

Early into the second overtime period, Walker recorded another attempt on goal as he mishit a cross from Ball.

With just four minutes left to play, sophomore defender Andrew Keimach dribbled down the left side. Keimach found Walker who was able to dribSee M. SOCCER, page 11

N olan T homas /G uardian

Sophomore midfielder Alec Arsht scored two goals against Humboldt State on Friday, Oct. 21.