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Vol. 71, Issue 15

Page 1

The Highlander

UNIVERSITY OF CALIFORNIA, RIVERSIDE

For the week of Tuesday, February 14, 2023

VOL. 71, ISSUE 15

est. 1954

OPINIONS

The 20 million dollar Valentine’s Day industry SENNA OMAR Assistant Features Editor

The celebration of Valentine’s Day is not new. Initially, the holiday was a Roman celebration of fertility; women were brutalized in an attempt to “cleanse their sins,” and in return, St. Valentine would grant them a child. Valentine’s Day has moved beyond its barbaric past into a celebration of love. In the 14th century, sending Valentine’s Day love letters became common, and many poets began to reference the celebration as a day of longing for love. Nowadays, the holiday has evolved into a display of corporate greed, with many companies seeing Valentine’s Day as an opportune cash grab. It is estimated that people in the United States alone will spend upwards of $19.7 billion on Valentine’s Day. With every American racing to stores purchasing chocolate, teddy bears, flowers, jewelry, etc., to prove their love, corporations have successfully fooled the public.​Corporations are pushing the narrative that love must be bought, and if you did not receive one of these Valentine’s Day gifts, you must not be loved. Long gone are the days of handwritten love letters; instead, join with 144 million other Americans and purchase one of Hallmark’s over 1,400 personalized Valentine’s Day greeting cards. Couple that card with a box of Hershey’s chocolates and the perfect

heart-shaped Tiffany’s necklace and successfully buy into the $20 million Valentine’s Day industry. While the meaning of the holiday has stayed the same, corporations have perverted Valentine’s Day to fulfill February quotes. However, this does not mean that people should stop celebrating Valentine’s Day in protest of capitalism. Come February 14th, people should stray away from traditional Valentine’s Day gift-giving and attempt to personalize the holiday to their relationship. Celebrating love should not entail obligatory engagement in capitalism. Instead of flowers and chocolates, employ creativity in Valentine’s Day plans. Remove yourself from the materialism of the holiday, write your partner a love letter and go on a date you will remember forever. If your love language is gift giving, purchase your partner something that is representative of them and your love for them; do not prove your love through corporate manifestations of Valentine’s Day.

► SEE BACKLASH PAGE 5

“You’re the best thing that has ever happened to me!”

Valentine’s Grams Pages 10-11

“You make my days brighter and fill my heart with love, always.”

RADAR Romance films to watch and swoon over this Valentine’s season KIMBERLY BEJEC Staff Writer

With February being the month of love, you may want to watch a romance film to get in the mood. There are many types of romantic films to choose from, from comedies and tearjerkers to the classics. Whether you are looking for some lighthearted, fun romances or serious, emotional films, there are many options for you. There

are many ways to celebrate Valentine’s and one way to celebrate is to watch romance films. In the season of love, romantic films are the go, and with plenty of options to choose from, here are five romance films to watch this Valentine’s Day.

► SEE MOVIES PAGE 13

@thehighlanderucr @HighlanderUCR UCRHighlander NEWS 3

OPINIONS 4

FEATURES 8

RADAR 12

SPORTS 15

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