FOR THE WEEK OF TUESDAY, JANUARY 8, 2013
Highlander University
Volume 61
of
C a l i f o r n i a , R ive r s i d e
Issue 12
Serving the UCR community since 1954
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UC discontinues new modern logo UCOP withdraws logo following a firestorm of online criticism and national media scrutiny.
California Poet Laureate starts Unity Poem for Newtown, CT
Michael Turcios CONTRIBUTING WRITER
UC officials have promptly removed a modern UC logo, after receiving much backlash from the general community about its design and apparent lack of prestige. The logo, which was slowly introduced on system websites and documents as early as spring 2012, garnered attention once students began sharing the news via social media. In a December press release, UC Director of Marketing Communications Jason Simon announced that the new monogram would no longer be used and was hereby suspended from being utilized on any products. Simon added that the monogram created âdebate, dialogue, and division,â but that âitâs too much of a distraction from our broader effort to communicate UCâs value.â Among the many dissatisfied individuals was UC alumni Reaz Rahman, who created an online petition against the implementation of the new logo and successfully garnered over 50,000 signatures. The UCâs century-old seal is designed with an open book and a banner underneath it reading âLet There Be Lightââan emblem that represents all universities under the governance of the UC system. The modern logo displayed a blue âUâ and faded âCâ atop of it.
Dean Mayorga SENIOR STAFF WRITER
C o u rt e s y
of ucop
Some students mistakenly believed the original UC logo (left) would be replaced by the new one (right).
In Nov. 2012, a Youtube video released by the UC Office of the President promoting the new logo received thousands of views. In a short span of time, the video went viral, receiving thousands of views and a deluge of shares on various social media platforms. The widespread news of the novel logo was noticed by many individuals throughout California. After learning of the new monogram, students across the state took their opinions onto social media to express their disappointment. Several students like third-year UCR student Cesar Toledo compared the modern logo to the historical symbol and was concerned that the modern logo was not dignified enough represent the university. Toledo said, âIt was too simplified and lost its message it has been histori-
cally spreading and that is to âLet There Be Light.ââ Due to the plainness of the logo, many believed that the new monogram resembled that of a vocational or technical institution. One user on Change.org commented, âThis looks like we paid a cheap graphic designer.â Fourth-year business major Karina De la Cruz said, âThe idea to change a logo is to improve it by bringing excitement,â but she added that newly discontinued logo does the opposite, and it âhas suddenly become associated with a âtoilet,â making UC look boring, dull and confusing.â Designers and those who supported the new logo were not expecting the controversy the revamped logo would bring. After the video gained LOGO CONTâD ON PAGE 3
Chancellor Timothy White reflects on his leadership at UCR Sandy Van
SE N IOR STA F F W R I T E R
Chancellor Timothy White officially resigned from his position on Dec. 31, 2012, ending his term as UCRâs leader of four years to spearhead the California State University system. In his wake, he leaves what many in the campus community see as a lasting legacy that ranks among the most fondly remembered UCR chancellors. Among Chancellor Whiteâs many accomplishments since he took office in 2008 are his pursuit of the accreditation of the School of Medicine, addressing student demonstrations and protest guidelines, encouraging greater discussions of campus diversity through the Chancellorâs Diversity Education Program, strengthening community bonds with weekly Friday Letters, and launching the School of Public Policyâall during a period of diluted state funds for the UC system. The momentous ripples of achievement do not include the impressionable marks that Chancellor White left on many friends, companions and even
strangers. The Highlander took a glimpse at Chancellor Whiteâs last few weeks in office, where he reflected on his fondest memories at UCR and expressed his parting words for the campus.
In response to the Sandy Hook Elementary school shooting that took place Dec.14 in Newtown, Conn., California Poet Laureate Juan Felipe Herrera took to his Facebook page and posted a heartfelt poem entitled, âLittle Ones We Carry You.â Much like a previous project of his, âThe Most Incredible and Biggest and Most Amazing Poem on Unity in the World,â Herrera not only included his own effort but also the contributions of anyone inspired enough to write a poem pertaining to the incident. According to UCR Today, âBy the morning of Monday, Dec. 17, nearly two dozen individuals had contributed their thoughts as well, some in Spanish, most in English.â Even afterward, poems continued to make it to his page and on Thursday, Dec. 20 Felipe posted, âKeep the Unity with Newtown poems comingâwe will be collecting them Saturday... And I will send the entire canasta to Sacramento for further news and all points beyond. To Pres. Obama and Newtown as you know. Thanks so much once againâlet your heart flow...â One particular contributor was Melissa Garcia, who posted her poem on Tuesday, Dec. 18. âTruthfully I wrote the poem even before Professor Herrera NEWTOWN CONTâD ON PAGE 2
From the Start Upon first stepping on campus, Chancellor White summed up his first impressions of UCR as a âdiamond in the rough.â At the onset, Chancellor White made it his goal to invest in strategic communications, with hopes of increasing UCRâs national visibility as a campus. White would later aid in the development of various departments, such as media relations, video production and creative design services. When comparing UCR today with his first impression of the campus, Chancellor White used the term âswagger,â and defined the word as civility, compassion, confidence and destination. âMaybe [swagger] was all here when I got here, but I have enough evidence and enough people to say that it wasnât. So I certainly know that it is here today and Iâm actuCHANCELLOR CONTâD ON PAGE 4
INSIDE: Highlander Editorial: The Editorial Board writes an open letter to UCRâs new chancellor.
OPINIONS
PAGE 7
Jaijeet Kakkar shares his experience juggling coursework and starting a successful business.
FEATURES
PAGE 9
Wheels Up showcases the art of five incredible artists at the Riverside Art Museum.
R i c h a r d L i n /HIGHLANDER Chancellor White will head the CSU system after leaving the University of California, Riverside.
ARTS & ENTERTAINMENT
PAGE 14
UPCOMING EVENTS
PAGE 2
STAFF
PAGE 7
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