RIGHT NOW Ag e n c i e s
“The market is changing in all areas,” says Die Hinterhofagentur’s Dominik Meuer.
Die Hinterhofagentur
Michaelis Fashion Agency welcomes Outhere, an outdoor collection for women and men that combines technology with aesthetics, to its portfolio.
Michaelis Fashion Agency
Twist & Zeitgeist For the coming season, the team headed by Daniela and René Michaelis has set itself the goal of further expanding its successful collaboration with long-standing partners such as Peuterey. Following this summer’s move from Munich’s Lodenfreypark to the Fashion Mall in “Karl-Weinmair-Strasse”, the portfolio has been expanded by a few brands. There’s also a new addition for the upcoming season: Absolut Cashmere, a progressive cashmere collection from Paris. “It’s a high-end collection that exclusively uses purest cashmere. The sustainable, certified extraction and production of raw materials is just as self-evident as a homogenous, modern design signature with a special twist and zeitgeist appeal. Core retail prices range from 199 to 299 Euros,” René Michaelis explains. Another newcomer is Outhere, an outdoor collection for men and women created by Graziano Moro and Renato Pigatti. It combines technology and aesthetics. “Outhere’s creativity is hard to beat. We are incredibly excited,” René Michaelis adds. “Only very few sportswear brands offering complete looks are capable of harmoniously combining such design innovation levels and product know-how in, for example, in-house fabric developments.” Labels: Absolut Cashmere, Airfield, Furry, Outhere, Peuterey, Yippie Hippie Michaelis Fashion Agency, Munich/Germany, mail@michaelis-fashion-agency.com, www.michaelis-fashion-agency.com
044
style in progress
Relaxed, but Wide Awake! Dominik, what is your credo for the coming season? Dominik Meuer, owner of Die Hinterhofagentur: The market is currently very dynamic, with certain hints of panic. Autumn has brought what the summer suggested. You can see that the market is readjusting in every area. For us, this means working even more closely with our brands and communicating the needs of our customers. What does the market need now? It needs collections that are on point. The best example is latest newcomer Blune, a womenswear collection from Paris. Stylistically, Blune is very feminine and French. Sometimes the label is, however, a little more rock & roll and progressive, which complements us perfectly. But our customers are also interested in fine, smaller items like special accessories. As of this season, we represent a new scarf collection named Code Ltd by Codello. It draws from the know-how of its parent company but is much more exclusive and - as a unisex collection - much smaller. We also sell a highend, handcrafted jewellery collection for men. 8 and 7 stands for masculine bracelets and necklaces made of sterling silver - sporty and sparsely decorated. This is the icing on the cake. Labels for women: Ad Hoc, Blune, Cape Horn, Des Petits Hauts, Kori, Lightning Bolt, The Jacksons, Wool & Co, Wyse London Labels for men: Ad Hoc, Bob, Cape Horn, Code ltd., Koike, Lightning Bolt, Manuel Ritz, Portofiori, Taylor Tweed, Wool & Co, Prime Shoes & Hamlet, 8 and 7 Die Hinterhofagentur, Munich/Germany, info@diehinterhofagentur.de, www.diehinterhofagentur.com