018 RIGHT NOW
160 Aigle
th
Anniversary The American, Hiram Hutchinson, founded the brand Aigle in France in 1853 and named it after the American eagle. Today the brand is part of the Swiss Maus Group, is available in 70 countries and operates in 350 of its own stores around the world.
A love of the countryside in the city: Aigle’s family home has retained its bright, friendly country-cottage style furnishings.
The Aigle Heritage Collection, consisting of seven pieces, will be available for men and women from September.
Aigle opened its first boutique 25 years ago in the sixth Parisian district of SaintGermain des Prés. The store on 139 Boulevard Saint-Germain became Aigle’s family home over the years and was reopened with a new shop-fitting concept this April, on the occasion of the brand’s 160th birthday. The flagship store is furnished in the style of an individually designed home with a fireplace lounge, boudoir and smoking room, as well as a conservatory. Wellington boots, from popular classics to the newest creations, or partnerships with famous stores, such as Liberty or Merci, and designer brands, such as Agnes B. or Swarovski, are displayed on the big boot bar. With over 70 models, the majority of which are produced in France, Aigle is known in Europe for manufacturing wellington boots and also weatherproof clothing. In France, and particularly in Asia, the brand has long been established as a provider of sports-inspired casual wear. The Aigle Heritage Collection is appearing in France in September especially for its birthday. Each of the seven pieces is limited to 160 articles worldwide and is only available at selected trading partners. Alongside two wellington boot models for men and women, there are also safari jackets for women made of Ventile cotton, a waxed hunting jacket by British Millerain for men and a down, hooded parka made of Ventile with attached pockets and a fur-trimmed hood. The collection is rounded off with pea coats for men and women made of Melton Wool by the French manufacturer Jules Tournier with a leather trim on the pockets and buttons. Other capsule collections with famous designers and producers are in the planning stages and will increase levels of awareness of Aigle’s textiles collection in Europe. www.aigle.com
The blue jeans by Roy Roger’s are now also represented with a monobrand store in the Italian Forte dei Marmi.
Roy Roger’s
On Course for Expansion
The Roy Roger’s mono-brand store, which opened in the Italian Forte dei Marmi at the end of April, is already the second of its kind, after the store opening in Florence last autumn. Further national but also international stores are to follow. So alongside Naples, Rome and Milan, fashion metropolises such as Moscow, St. Petersburg, Shanghai and Hong Kong are also envisaged for the coming years. The manufacturer Sevenbell, which sells cult Italian blue jeans for men, women and children under the name Roy Roger’s, explains this expansion strategy with the importance of continued investment – in economically tough times too. CEO Niccolò Biondi has confidence in the two big strengths of the brand: Its historical roots and its production by hand in Italy. www.royrogers.it
313 style in progress