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116 WHAT'S THE STORY

Mirva Anjala describes herself as a hipster of the trashy variety, a new style founded in Helsinki.

Photographer Timo Pyykönen is one of the young and creative residents of Vallilla, an up-coming hipster neighbourhood in Helsinki. Vallilla is located right next to the very trendy district of Kallio.

Helsinki

Finland’s biggest city Helsinki, the World Design Capital of 2012, is a place that is just oozing with Nordic coolness – and that’s not referring to the winter temperatures that can drop to -15 Celcius. Instead, it’s the Finnish hipsters, the fashion-conscious artists, designers and their hangarounds that give this little-known city such a special vibe. Text: Mirva Lempiäinen. Photos: Terhi Ruuskanen

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