142 WHAT'S THE STORY
Trends at the Push of a Button Atos Lombardini. Speed is an integral part of the craftsmanship of the fashion label Atos Lombardini. Bologna-based Lombardini, the parent company, has been the embodiment of fashionable collections “Made in Italy” since 1986. Text: Ina Köhler. Photos: Atos Lombardini
Lombardini Spa, a classic “Pronto Moda” specialist that produces its Atos Lombardini collections and its secondary line, Violet, in Italy, is always a step ahead of the trend. The group’s head office is located in “Centergross” near Bologna, a district that is seen as prototypical for Italian fast fashion. Design, production, collection development, logistics, and sales are based there. Atos Lombardini and his wife, Silvana, founded the eponymous company as early as 1986. Their vision was to combine the know-how and the excellent quality of Italian production plants, thus enabling the swift implementation of the newest prêt-à-porter trends. The couple’s two daughters, Elena and Alessandra, joined the family business in the 90s. Today, Alessandra is responsible for style and production issues, while Elena coordinates commercial
An excellent business relationship - Elena and Alessandra Lombardini, the daughters of Atos Lombardini, the founder of the fashion house.
aspects and the communications department. The group is heading for further growth and is eager to increase the standing of the brand. The showroom in Milan’s “Via Manzoni”, which was opened in 2012, is aimed at the ever-growing foreign markets, which already contribute approximately 70% to the group’s total turnover. In 2013, the company generated 25 million Euros. Next year, it hopes to grow by another 10% with its 700 customers. The expansion via own stores, in cities such as Milan, Rome, Florence, Forte dei Marmi, Bari, Antwerp, and Nice, is an important factor in the brand development strategy. In addition, the Lombardini family has managed to establish shop-inshop concepts in department stores like Coin in Milan, Rome, and Venice. Alongside the Italian home market, the key markets include Asia, Russia, the Benelux states, France, the Middle East, and other European countries. The Munich-based fashion agency D-tails, owned by Patrick Copolecchia-Reinartz, is Atos Lombardini’s representative in Germany and Switzerland , while Aco Modeagentur covers Austria. In its first season, the trend label managed to secure no less than 30 customers, including Tutto in Frankfurt, as well as Benesch in Landsberg and Augsburg.
sories, which can be delivered within two to three days. The average purchase price stands at 80 Euros; the collection’s 3.0 calculation factor is particularly appealing to the retail industry. Atos Lombardini stands for fashionable complete looks, which are bundled in a 250-item collection four times per year. Each range is complemented by 50 fashionable accessories. These include the likes of shoes and belts, which can be easily combined with the main outfits. Violet, the younger and more unconventional fashion line, is not available in Germany at the moment. The secondary label breaks free from the complete look concept by focusing on “mix & match”. In summer 2015, the looks offered by Atos Lombardini will include highly fashionable 70s style striped suits, Lurex pullovers, jogging pants, and tunics, as well as eye-catching prints on soft jersey fabrics or Crèpe-de-Chine silk. The collection development process was inspired by the Mediterranean. These are definitely not mere basics, but appetisers for more fast fashion…
Appetite for Fashion “Pronto Moda” for an exceptional look - complete collections can be delivered at short notice.
115 style in progress
The core business of the Italian group consists of fashionable women’s collection and acces-
www.atoslombardini.com