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CCT Collectionen Christian Teufl Stable Partnerships CCT Collectionen is starting into the new season with three new members on its sales team. In contrast, the brand portfolio of the agency remains stable. “We enjoyed a very good last year and see no reason to shed any collections”, Christian Teufl says. “We are trying to build a bridge between the customers and suppliers, and we have successfully achieved this to date and this policy contributes massively to the success of each brand.” Sustainability is very close to the heart of both Christian Teufl and his wife, Jasmin Ebner. They see brands such as FTC Cashmere, SeeMe, and Marlino as pioneers in this regard. The shooting stars in the portfolio are Colmar Originals and Colmar Skiwear. “The perfect combination of fashion at a reasonable price has made it possible for us to convince all Austrian premium customers and many new clients in the ski and sports business”, Christian Teufl adds. Furla is among the long-standing business partners of the agency. Teufl has represented the brand in Germany and Austria for no less than 13 years. “This year, the family-owned company is celebrating its 88th anniversary and has, for the first time in its history, managed to generate a turnover of 300 million Euros”, Christian Teufl points out. “The company is both solid and creative; it processes leather, which is sourced to 100% from Italy, with the utmost craftsmanship. The positioning in the world’s best department stores and selected specialised retailers has won the brand the respect it deserves.” Labels: 0039 Italy, 120% Lino, Allessandra Chamonix, Colmar Originals, Colmar Active & Ski, FTC Cashmere, Furla, Grace, Hunter, Lua Accessoires, Marlino, Manila Grace, Nine:inthe:morning, Post&Co, SeeMe, Twin Set by Simona Barbieri CCT Collectionen Christian Teufl, Salzburg/Austria and Munich/Germany, office@teufl.cc, www.teufl.cc
Customer training expert: Patrick Ebnöther.
The Wearhouse Fashion Trade Lesson in Products The retail industry can choose from a plethora of brands and products. So how can an agency ensure that the sales personnel recommend the products it has in its portfolio to the consumer? The Wearhouse Fashion Trade’s Patrick Ebnöther has decided to focus on training sessions for his customers. Armed with information provided by the suppliers regarding styles, quality levels, merchandising possibilities, and brand positioning targets, he and his team started travelling to customers in April to provide on-location training for the sales personnel. The result: sales staff is well-informed about the respective products, develops an emotional attachment, and therefore sells the brands represented by The Wearhouse Fashion Trade more frequently. Paltò, a new addition to the portfolio, was particularly successful this season. “The innovative coats were highly popular via the right customers”, Patrick Ebnöther reveals with joy. Another highly successful newcomer is Freedom Day, which offers a witty collection of jackets from Italy for both women and men. Labels: Barena Venezia, Caliban, Camerucci Archivio, Campomaggi, Caterina Lucchi, Circolo 1901, Freedom Day, Giuglielminotti, GMS-75, Hunkydory, Mason’s Spiewak, Michael Stars, Nabholz, Natural Selection, Paltò, Rude Riders, Siviglia White, Stone Island, Tintoria Mattei 954 The Wearhouse Fashion Trade GmbH, Erlenbach/Switzerland, wearhouse@wearhouse.ch, www.wearhouse.ch
Both solid and creative - Furla celebrates its 88th anniversary.
Room Nine Agency All Segments For the upcoming season, Torsten Müller’s fashion agency has added two brands from the accessories and footwear segment to its portfolio. The first addition is the It-boot range of Minnetonka, whose moccasins can be regularly spotted on the “worn by” portraits in lifestyle media publications. The second is the classic footwear and bag collection by Flip Flop. “We want to offer our customers more than a section, more than merely a product segment. We strive to offer a store the possibility to source its entire range from us, which is why the price structure of all our brands is structured accordingly”, explains Torsten Müller, who has, The Minnetonka collection enriches for the upcoming season, finally the brand portfolio of Room Nine found a suitable T-shirt collection in Agency in the upcoming season. Prince Tees. Another new addition to the portfolio is the brand Strammer Max, a shape-wear line for men. At the next Premium trade show in Berlin, all the agency’s collections (except Strammer Max), will present their products in a total of seven booths. At the Premium trade fair in Munich, Torsten Müller plans to present his portfolio in a large joint agency booth. Labels: C.P. Company, Deyk, Flip Flop, Jeff, Minnetonka, Prince Tees, Pyrenex, Strammer Max Room Nine Agency, Düsseldorf/Germany, torsten.mueller@roomnineagency.de, www.roomnineagency.de
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