034 RIGHT NOW Tommy Wieler and Vanessa Baroni-Wieler are happy to be independent together after founding their agency Another Souvenir.
Deluxe Distribution
Very British Addition
It is time. It’s time for brands that do not simply bring products to the market, but also tell a story. The team of Deluxe Distribution has managed to add no less than three such brands to its portfolio for the upcoming order season. Above all there’s Puffa (see photo), a brand that made its name in Great Britain over the last 40 years or so. It may not sponsor the Royal Family directly, but the princes and princesses definitely have a soft spot for Puffa’s padded and stitched jackets. The brand hopes that its collaboration with Deluxe Distribution will lead to similar success on the other side of the English Channel. Brothers Rob and Paul Forken have a rather extraordinary story to tell. The boys lost both parents during the horrendous tsunami of 2004 in Sri Lanka, but they certainly never lost their courage. To honour the memory of their parents, who were very committed to humanitarian work, the Englishmen founded Gandys, a flip-flop manufacturer that focuses on sustainable production and also supports various projects in India. Last but not least, Deluxe Distribution welcomes Miista, a brand which offers trendy shoe and bag designs by Laura Villasenin from Hackney in London. Brands: Betyke, Eucalyptus, Friday on my Mind, Gandys, Junk de Luxe, Miista, Minimum, Minus, Moods of Norway, Paramita, Puffa, Schutz, Skunkfunk, Smash, United Nude Deluxe Distribution, Berlin/Germany, info@deluxe-distribution.de, www.deluxe-distribution.de Prominent jackets: Model and TV presenter Jodie Kidd in one of Puffa’s most successful creations.
MODEist GmbH
Not Exactly a New Name
“My agency newspaper and website have been called MODEist for many years, so I decided to use that name for my agency too. The distribution agency Hoferer now operates as MODEist GmbH. The team and the two showrooms in Munich and Düsseldorf are unaffected by this move; the same applies to the trade show presence at the Premium Berlin at the beginning of July”, Marion Hoferer explains. During the aforementioned trade show she will display the leather and accessories collection by B.Belt, the leather jacket and trousers collection by Montgomery, the Viennese bag label Another Bag, and the Candice blouse collection by Aglini. New additions to the portfolio are the jersey collection by 0941, the fine cashmere collection by Headhunter, and the shirt collection by Groceries. The range is completed by hand-made jewellery from Munich by SassiCara. These brands enable Marion Hoferer to offer her customers a coherent overall concept; more than ever her aim is “to offer customers something special, mainly highest enjoyable quality at honest prices. I offer early delivery dates such as November 2014 and January 2015 for the spring trends, but always at a quality level that makes the items wearable.” Labels: 0941, Another Bag, B.Belt, Baba Lee, Blaumax, Candice, Groceries, Manotto, Marlino, Montgomery, SassiCara MODEist GmbH, Munich, Düsseldorf/Germany, info@b-kleidung.de, www.modeist.com
314 style in progress
Another Souvenir
Just married
The marriage took place in June; the first “baby” was born shortly after. It is called Another Souvenir and is a smaller high-end agency for distribution, consulting, marketing, and public relations. It’s what Tommy Wieler and Vanessa Baroni-Wieler learned from the bottom up and what they perfected while working at K&K Logistics (Tommy), Diane von Fürstenberg, and Wunderkind (Vanessa). Based in Stuttgart, the two professionals oversee the international expansion of the jewellery brand Vanessa Baroni (founded in 2009) and the shoe brand Dolfie in Germany, Austria, and Switzerland, as well as the two collections A.s.a.p and Parts in Germany. The latter two brands are comanaged with room with a view, the fashion agency that also helps with exhibition opportunities in the showrooms in Düsseldorf, Hamburg, Salzburg, and Zurich. The two are highly motivated and “are eager to make a difference”. Labels: A.s.a.p, Dolfie, Parts, Vanessa Baroni Another Souvenir, Leinfelden (Stuttgart)/Germany, tommy@anothersouvenir.de, www.anothersouvenir.de
agen cies
The Groceries t-shirt collection is one of the new additions to the brand portfolio of MODEist GmbH.