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Tommy Hilfiger
Digital Düsseldorf
Since autumn 2013 Düsseldorf has a new Tommy Hilfiger flagship store. The size of the shop located in “Schadowstrasse” has nearly doubled to more than 1,800 square metres and now houses the entire product range of the brand. The company has focused its new store on digital networking. Wireless LAN Internet is available throughout the whole shop. Customers are led through the collection by sales assistants connected via tablets on a large screen and piece together their desired outfits. The grand opening was accompanied by a blogger event and an extensive social media campaign. Tommy Hilfiger has more than 1,200 stores around the globe, including seven flagship stores in cities such as New York, Paris, London, Tokyo, and Los Angeles. The parent company of Tommy Hilfiger is PVH Corporation, one of the largest fashion conglomerates worldwide. www.tommy.com
Living it large - the new Tommy Hilfiger store in Düsseldorf’s “Schadowstrasse”.
St.Emile is now 80% owned by Rena Lange Holding, which is managed by Rudigier and Partner Group. The photo shows Siegmund and Claudia Rudigier.
St.Emile
New Owner Bomboogie
Upwards
The Italian outerwear specialist Bomboogie is enjoying constant growth; increasing sales figures result in higher order volumes. This sets the brand apart from many of its direct competitors. The recently introduced children’s collection has entered the market with confidence and is already available at many top stores in Germany. Bomboogie managed to transfer its proven concept of offering high quality at mid-range prices to the children’s segment. The brand is willing to experiment in the 2014/15 autumn/winter season. One of the absolute must-haves is a military look parka made of nylon satin, which is available with either down or artificial fur lining. Prints freshen up the jacket collection, both on the inside and the outside. www.bomboogie.it Digital prints give the down jacket a brand new look.
The cat was let out of the bag at the beginning of November 2013. Rena Lange Holding, a company that is part of Rudigier and Partner Group, announced the acquisition of St.Emile. The deal involved the takeover of an 80% stake in Josef Reis GmbH & Co. KG, while the remaining 20% stake is retained by Uwe Jürdens. “St.Emile tempted us because it is a brand that has a clear positioning in the premium segment and is an excellent fit for the Rena Lange brand that we acquired a year ago,” Siegmund Rudigier explains. The group of investors, which also owns the brands Mabrun, Gloriette, and Q1, had been eyeing St.Emile for quite a few years. “Our business strategy is to focus on targets that are not in need of financial restructuring. We focus - at best - on targets that may need brand-related restructuring. This means we look at brands that are healthy and solid, but, for example, still have huge internationalisation potential.” This is the plan for the next few years. Know-how from the group will synergistically assist the existing management team, which has agreed to stay on board. “Rena Lange, for instance, has an excellent distribution network in the US, which we certainly want to use for St.Emile too”, Siegmund Rudigier reveals. In addition, there are plans to expand the range of accessories. Existing partners in traditional markets do not have to fear any changes. “Of course we will continue and even intensify the co-operations with existing specialised retailers. They will also profit from the fact that the takeover will strengthen the brand and lead to further marketing investments.” The brand plans to additionally invest in own retail stores, especially when entering new markets. Meanwhile, Siegmund Rudigier rules out further acquisitions in the course of 2014. “It is a tempting time with enticing offers, but we need to manage our strength and resources, which is why I believe we will this year solely focus on operational work for the companies we took over in 2012 and 2013.” www.rudigierpartners.com
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