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Select Trading Two New Addresses
New kids on the block - Laura Hafenmeister and Tim Sauer are the founders of Sweet Deal Agency.
Sweet Deal Agency New in Munich Tim Sauer and Laura Hafenmeister, the founders of the new Munich-based fashion agency Sweet Deal, have known each other for seven years. “During the brand selection process, a young agency like ours needs to attach great importance to collaborating with trustworthy, owner-managed companies. Our focus is on brands that are fresh, individual, and have a distinct handwriting”, Tim Sauer explains. “In order to expand our service range beyond our sales expertise, we have struck up a co-operation with Fräulein PR, a public relations agency based in Landsberg am Lech. In addition, we will establish partnerships with a range of companies from the lifestyle, food, photography, and IT sectors in order to offer our clients a service portfolio that allows them to develop and expand their business scope. This could include designers of high-end furniture for shop fittings, specialists in stock management systems, or gourmet restaurants.” In addition to brands such as Vanook and Virna Dro, which Sweet Deal represents in Germany and Austria, the agency is also the distributor of Phil & Uli in the German postcode areas 4 to 9. Sweet Deal also represents Marlino in the areas Middle and North, as well as the Berlin-based label Ten117 in Bavaria and Baden-Württemberg. Labels: Marlino, Phil & Uli, Ten117, Vanook, Virna Dro Sweet Deal Agency, Munich/Germany, office@sweetdealagency.de, www.sweetdealagency.de
Select Trading, the Munich-based fashion agency owned by Bernard Waage, has literally outgrown itself. At the end of October, the business relocated to a larger showroom on the premises of the Neue Balan Campus, where the agency can spread out over 900 square metres. This led to the next change. This spring, the team opened another showroom - with adjacent offices - in Zurich for the brands Tiger of Sweden, John Varvatos, and Hudson Shoes. With the opening of the new showroom, Select Trading also started representing Tiger of Sweden in Switzerland, which is almost certainly one of the main reasons for the new branch. Select Trading has also added Munthe, a Danish label which it now represents in Germany and Austria, to its portfolio. Munthe plans to introduce itself to the German retail industry at a large booth in hall 7 of the Premium trade show’s January event. Finally, Select Trading has teamed up with Aco Moden to distribute the American accessories label Rebecca Minkoff in Germany and Austria. Labels: By Malene Birger, Garment Project, Hudson Shoes, John Varvatos, MDK, Munthe, Projekt AJ 117, Rebecca Minkoff, Tiger Jeans, Tiger of Sweden Select Trading GmbH, Munich/ Germany, info@select-trading.com, www.select-trading.com
Isabella and Gerhard Knaus have made their dream of owning a fashion agency come true.
Knaus oder Knaus Friendly Takeover There are certain people whom one can never imagine retiring. Gabriela Kofler is such a person. However, she only recently took the first step towards retirement. In 2015, Gabriela Kofler decided to sell her fashion agency to Isabella and Gerhard Knaus. “We have all known and respected each other for a very long time”, Gerhard Knaus explains. After working for G-Star, Esprit, Free Mountain, room with a view, and Unifa, the couple finally decided to venture into self-employment, with a brand portfolio that is aimed at clothing customers “from head to toe”. Isabella and Gerhard Knaus have internalised the rules of the industry: remain curious, always look for a better product, and don’t shy away from change. Lo and behold, it has ultimately resulted in what one could call an active retirement, as Gabriela Kofler has opted to help out throughout the season. Labels: Arma, Blonde No 8, Como No 1, Eisbär Easylife, Grace, Iheart, Jadicted, Juvia, Kiefermann, True Religion, Via Masini 80 Knaus oder Knaus, Salzburg/Austria, gerhardknaus@me.com
116 style in progress
Select Trading is, with immediate effect, also the representative of the Tiger of Sweden collection in Switzerland.
Pride to be makes its debut with 10 lamb nappa leather jackets and 10 matching bags.
MODEist Spot on! “This year, we all noticed that it has become more important than ever to offer the right items at exactly the right time. From next season onwards, our labels can offer this service to the retail industry in an even more convincing manner”, says Marion Hoferer, the owner of the fashion agency. She relies on collections that are spot on in terms of message and product in general, as well as on suppliers that are willing to share the risk with retailers by offering transparent warehouse systems. The agency remains true to its concept of presenting extraordinary products manufactured by real specialists. The concept is embedded in smaller topics and concise collections that can stand alone, but can also inject much desired variety into the product range. “MODEist’s clear message has transformed into a label in its own right. One can earn good money with our collections, especially in times like these! Issues such as delivery times, zeitgeist, exclusivity in one location, price-performance ratio, and warehousing are all taken into account and optimised.” Marion Hoferer has added a few new names to her brand portfolio, such as the German jacket and bag label Pride to be and the Italian knitwear specialist Alessandra Bi. The latter impresses with extraordinary styles made of cashmere and silk. Labels: Alessandra Bi, Another Bag, B. Belt, Blaumax, Dolores, Gvyn, Guardian Angels, Kobo, Lolliqueen, Montgomery, Musthaves by Montgomery, My Cosy Couture, Pride to be, Sassi Cara, Wannahaves by Montgomery MODEist GmbH, Munich and Düsseldorf/Germany, info@b-kleidung.com, www.modeist.com