Session 2 - Makati city samarista forum on culture

PRESERVING AN OLD TOWN IN A HIGHLY URBANIZED CITY IN THE PHILIPPINES DWAYNE P. SAMARISTA MAKATI CITY

COLLABORATIVE CULTURE: UCLG ASPAC FORUM ON CULTURE IN LOCAL PLANNING 25-­‐26 OCTOBER 2016 SUNAN HOTEL, SURAKARTA CITY, INDONESIA

MAKATI CITY The Premier Financial Capital of the Philippines ¨ ¨ ¨ ¨

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Established: 1 June 1670 Cityhood: 2 January 1995 Land Area: 27.36 sq. km. (4.3% of Metropolitan area) Congressional Districts District I: 20 Barangays District II: 13 Barangays Night Population: 582,602 (2015 Census) Day Population: 2,052,671 (2011 Study) Foreign Missions: 50 Embassies, 43 Consulates Businesses: 58,920 (2011) Hotels: 60+ Restaurants: 4,500+ International Orgs: 17

Heritage Zone Highlighted

PRESERVING AN OLD TOWN IN A HIGHLY URBANIZED CITY IN THE PHILIPPINES MAKATI CITY

Mandate 1987 Philippine Constitution ¨ R.A. 7160 Local Government Code of 1991 ¨ R.A. 10066 National Cultural Heritage Act of 2009 ¨

Vision

A heritage district that protects and showcases the architectural and lifestyle heritage of the area, contributes to the cultural and economic development of the city, and is peaceful, safe, inclusive, and environment friendly

Objectives To encourage active participation among stakeholders ¨ To establish a heritage-based tourist destination ¨ To enhance the existing land use, infrastructure, and over-all economic situation of the area ¨ To optimize the use of development funds through a commercially viable project ¨ To formulate pertinent policies and guidelines to facilitate streamlined project implementation ¨

Project Dimensions Urban Development and Strategic Planning

Community and Socio-Cultural Development

Legal and Institutional Development

MPHC PROJECT

Finance and Marketing Development

Transportation Development

Project Dimensions ¨

U R B A N D E V E L O P M E N T A N D S T R AT E G I C P L A N N I N G Covers all physical improvements to its streetscape, parks, open spaces and general infrastructure, restoration and adaptive reuse of heritage structures, disaster resilience and others

Project Dimensions ¨

T R A N S P O R TAT I O N D E V E L O P M E N T Involves strategies for increased mobility and accessibility into and within the District for motorized and non-motorized vehicles and pedestrians through various traffic education, and engineering programs, sustainable transport systems, and pedestrianization programs

Project Dimensions ¨

LEGAL AND INSTITUTIONAL DEVELOPMENT Aims to institutionalize policies and mechanisms that ensure sustainability by ratifying legislation for development guidelines, restrictions, and incentives as well as creating a management body for planning and maintenance

Project Dimensions ¨

FINANCE AND MARKETING Designs strategies for the District’s self-sustainability and increased economic value to stakeholders using policies for fiscal and non-fiscal incentives, fund-sourcing, tourism marketing, partnerships, asset management, and encouragement of creative industries

Project Dimensions ¨

SOCIAL AND CULTURAL DEVELOPMENT Intends to improve human development by encouraging active involvement among residents and stakeholders in policy formation, information and education campaigns, livelihood and business model development, preservation of practices and traditions, events management, and creative activities, all in line with policies of inclusivity and equal access to all

The Heritage District

Adaptive Reuse

Cultural Mapping Program

Stakeholder Consultations

Heritage Conservation Workshops

Challenges Lack of technical expertise on heritage conservation ¨ Stringent procurement regulations for consultancy services ¨ No dedicated office for conservation ¨ Inadequate policies for cultural development ¨ Absence of development guidelines for the Heritage Zone ¨ Unconducive political climate ¨

Motivation and Strategy Focus on community ¨ Conserve and foster sense of neighborhood ¨ Improve quality of life and shared traditions ¨ Support local economy ¨ Prioritize cultural development, tourism will naturally follow ¨

Next Steps ¨

Information and Education Campaign

Next Steps ¨

Capacity Building

Next Steps ¨

Development guidelines, detailed architectural designs, and resiliency plans

Culture 21

Culture 21