Ubud Food Festival 2022 - Media Partner Proposal

UFF22

Media Partner

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Media Partner

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UFF22

UFF22

Media Partner

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Media Partner

UFF22

UFF22

Media Partner

A MESSAGE FROM

THE DIRECTOR Dear Festival Friend, COVID-19 has dramatically changed the festival landscape. The Ubud Food Festival (UFF), in collaboration with its local partners, is leading the recovery efforts to market and sell Indonesia as a premier food destination.

Your partnership has never been more critical if we are to successfully re-open and welcome back visitors.

We will pay close attention to your priorities and find the most effective way for you to present your expertise to our audience at the festival. Then we’ll connect the dots to make it happen.

We hope that you consider joining us and becoming a Media Partner this year!

Janet DeNeefe Festival Founder & Director Ubud Food Festival

We are eager to work with you as a Media Partner to provide you with a platform to generate brand awareness and provide opportunities to further engage with local businesses as well as food festival lovers.

Our custom partner program offers a wide range of print and digital platforms designed to meet your budget. As a Media Partner, you will be featured prominently from pre-event marketing to live festival and post-event promotion.

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Media Partner

UFF22

THE FESTIVAL Founded in 2015, the Ubud Food Festival (UFF) is three days of cross-cultural culinary discovery with Indonesian food as the star. Spanning special events, cooking demos, food tours, talks, workshops, masterclasses, music, and arts performances, films, markets, and more, the Festival celebrates the diversity and deliciousness of Indonesia’s culinary landscape.

Tempting 15,000+ food lovers from countries including the United States, Australia, Singapore, the UK, the Philippines, Thailand, and India in 2019, the Ubud Food Festival is now Southeast Asia’s leading culinary festival and a must-attend event on the region’s events calendar. Bringing together Indonesian foodies from across the nation, the UFF19 also welcomed an 85% Indonesian audience, including visitors from Jakarta, Bandung, Yogyakarta, Surabaya, Medan, and Papua.

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Media Partner

UFF22

WHY

PARTNER WITH

US

In June, we take over for a next-level food-fuelled party, slap-bang in one of the most beautiful places on earth.

We round up the hottest restaurants in Indonesia, hunt down the future food heroes, hit up a few chefs about to launch their next big thing and throw a festival celebrating it all.

What it makes so unique to partner with us: •

UFF is Indonesia’s only culinary festival celebrating the entire spectrum of the culinary industry.

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We champion food lovers, farmers, cooks, chefs, restaurateurs, foodpreneurs, photographers, writers, bloggers, and social media influencers.

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We feature much-loved culinary icons and rising stars from Indonesia and beyond.

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We honour culinary heritage and encourage fresh ideas.

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Our program is accessible to all.

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We have a fast-growing and highlyengaged social media community.

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We work hard to create community and learning opportunities while showcasing Indonesian cuisine to the world.

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Our audience is diverse – drawn from across Indonesia, Australia, Southeast Asia, and beyond. They’re passionate foodies with a big appetite for not just food but also the arts, culture, education, and travel. 90% said they came to Ubud specifically for UFF19 and would attend again.

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We work closely with 100+ local businesses and organisations.

Unlike most food festivals, UFF is not just about eating food. It is also about creating opportunities for our audiences to learn more about many different aspects of the food industry, such as waste management and food sovereignty

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3 DAYS OF EVENTS 10 PROGRAM CATEGORIES 24,000+ ESTIMATED PLATES OF

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12,000+ VISITED THE FESTIVAL HUB

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90% OF VENDORS SAID UFF19 MET

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100% OF VENDORS INTEND TO RETURN FOR UFF19.

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90% OF AUDIENCES SAID THEY

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90% OF PARTNERS INTEND TO RE-

FOOD SOLD

@ TAMAN KULINER.

THEIR OBJECTIVE.

WOULD ATTEND THE NEXT UFF. PARTNER FOR THE NEXT UFF.

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Media Partner

UFF22

Media Partner

UFF22

Nationality

15 % Foreigner

WHO ATTENDS THE FESTIVAL?

85%

How did you find out about UFF?

Indonesian

Other

OUR AUDIENCES In 2019, Ubud Food Festival attracted 15,000+ hungry foodies. Among this total, 85% identified as Indonesian nationals, solidifying the Festival’s role as Indonesia’s premier culinary event.

Would you attend UFF again?

Gender

Media Partner

UFF22

Social media & website

12%

46%

18%

Promotional materials

24%

Word of mouth

11%

Undecided

Have you attended UFF before?

89% Yes

33% Male

67 % Female

39% 43% <20

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21 - 34

Age bracket

9% 65+

8%

No

18% 51 - 64

22%

35 - 50

61% Yes 99

Media Partner

UFF22

VALUABLE EXPOSURE FOR YOUR BUSINESS Additional opportunities to raise your brand’s visibility include: THE FESTIVAL IN PRINT

The Festival creates a strong print presence in the lead-up to and during the three days of events. Take advantage of our publications, such as posters and flyers, and benefit from advertising and editorial placements, appearing in national and international print and digital Media Partner publications that strategically target festival visitors from across the island and beyond.

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Media Partner

UFF22

ONLINE PARTNER LISTENING

Our dedicated website is your brand’s most powerful tool for connecting with the thousands of annual visitors to ubudfoodfestival.com. Benefits include: •

A direct link to your website

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Your logo and business description

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Opportunity for links to social media channels

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Articles you’ve been featured in

SOCIAL MEDIA

Leverage the opportunity to be highlighted in UFF social media content. UFF has a strong digital and social media presence. Our goal is to create and grow a digital Foodie Family extending across Indonesia, Southeast Asia, and the world. We cross-promote and work with our partners to share news, interesting stories, competitions, and updates across our networks.

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INSTAGRAM: More than 14.4K Followers INSTAGRAM: More than 35.7K Reach FACEBOOK: More than 7.4K Likes

FACEBOOK: More than 32.7K Page Reach TWITTER: More than 1K Followers

NEWSLETTER

Enjoy the chance to be featured in our regular emails that go to 3400 food-lovers and that highlight our main events that put the best of Bali on the table as well as any special events that are the ultimate foodies’ guide to the town.

MEDIA RELATIONS

Through national and international media partnerships and organic editorial coverage, UFF achieves a strong reach across the region – creating buzz and resulting in thousands of dollars of earned media value.

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1,865,718,726 POTENTIAL AUDIENCE

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88 ACCREDITED MEDIA CONDUCTED 104 INTERVIEWS ACROSS THE FESTIVAL

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4 PRESS EVENTS WERE HELD BEFORE THE FESTIVAL

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216 PRINT AND DIGITAL ITEMS PUBLISHED IN INDONESIA AND INTERNATIONALLY

PARTNERSHIPS

The Festival wouldn’t be possible each year without the generous support of our partners across all sponsorship and program categories.

The Festival was thrilled to partner with 100+ businesses throughout the campaign, who were a key part of bringing the Festival to life. Partner support is critical in offsetting the significant costs of running a not-forprofit organization. It enhances production overheads, provides venue use, supports community-focused free events, promotes the Festival, enables the attendance of leading chefs, and many other types of essential inkind support.

By partnering with us, you can: •

Advertise and promote your brand to both Indonesian and international audiences

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Give back to your audiences and the broader community by making the UFF part of your Corporate Social

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Responsibility or Social Sustainability programs

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Find individual events or personalities that suit your brand message and image

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Be part of one of the leading food festivals in Southeast Asia

REACH

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Media Partner

UFF22

UFF22

PARTNERSHIP PACKAGES MEDIA SUPPORTER IDR 25,000,000 – 50,000,000 / AUD 2,500 – 5,000 worth of in-kind support across editorial, advertising and social media promotion

BRANDING & ACKNOWLEDGEMENT • • • • • • •

Logo on banners at main venues Logo on banners at Opening Night Party and Closing Night Party Logo on TV screens at main venues Logo on website Partner Page hyperlinked to organization’s website Acknowledgment by MC at Opening Night Party and Closing Night Party Display of publications/small promotional materials at Media Partner: Booth (Box Office) and Media Center 1 x social media share across Facebook, Twitter and Instagram

Choose the package that works for your business based on your budget and marketing goals. We have two partnership levels:

MEDIA PARTNER IDR 50,000,000 – 100,000,000 / AUD 5,000 – 10,000 worth of in-kind support across editorial, advertising and social media promotion

HOSPITALITY • • • • •

2 x 3-Day Pass 2 x Invitation to Media Events 2 x Invitation to UFF Opening Night Party Access to the Media Centre Tickets to Special Events and Workshops subject to availability

SUGGESTED ADVERTISING AND EDITORIAL SUPPORT • • • • • • •

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Full page printed ads Banner ad on homepage Ads/mentions in our Newsletter Pre-event and post-event coverage of program highlights Speaker interviews Social media plugs for campaign milestones (first lineup announcement, full program announcement, tickets on sale) 2 x 3-Day Pass giveaway

Media Partner

BRANDING & ACKNOWLEDGEMENT

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Logo on 2,500+ Daily Schedule flyers Logo on printed advertisements Logo on billboards at key locations across Bali Logo on banners at main venues Logo on banners at Opening Night Party and Closing Night Party Logo on Newsletter footer 1 x Newsletter banner Logo on TV screens at main venues Logo on website Partner Page hyperlinked to organization’s website Acknowledgment by MC at Opening and Closing Night Party Display of publications/small promotional materials at Media Partner Booth (Box Office) and Media Center 3 x social media sharing across Facebook, Twitter and Instagram

HOSPITALITY • • • • •

2 x 3-Day Pass 2 x Invitation to Media Events 2 x Invitation to UFF Opening Night Party Access to the Media Centre Tickets to Special Events and Workshops subject to availability

INTERVIEW ACCESS •

First priority to interview speakers

SUGGESTED ADVERTISING AND EDITORIAL SUPPORT • • • • • • •

Full page printed ads Banner ad on homepage Ads/mentions in newsletter Pre-event and post-event coverage of program highlights Speaker interviews Social media plugs for campaign milestones (first lineup announcement, full program announcement, tickets on sale) 2 x 3-DayPass giveaway

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Media Partner

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UFF22

UFF22

Media Partner

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Media Partner

UFF22

UFF22

Media Partner

JOIN NOW Are you ready to devour the best food and drink in the Indonesian archipelago? Get in touch today by emailing or giving us a ring:

International Media Nicola Walpen

OUR STEWARDSHIP Yayasan Mudra Swari Saraswati is an independent, not-for-profit foundation committed to enriching the lives and livelihoods of Indonesians through a range of community-building arts, cultural, and culinary programs. It was founded in 2003 by Janet DeNeefe and Ketut Suardana as a healing project in response to the first Bali bombing.

The goal of the Foundation is to help fulfil the creative needs of Indonesia, its individuals, and its communities while showcasing its cultural diversity – both traditional and contemporary – to the world. Creating a space for cross-cultural exchange and open-minded dialogue and discussion is at the heart of the Foundation.

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It achieves this through its core initiatives, Ubud Food Festival and Ubud Writers & Readers Festival. Through these major international events, the Foundation promotes Ubud as a centre for arts and culture while showcasing the artists, writers, chefs, and producers.

Email:

nicola@yayasansaraswati.org WhatsApp Number:

+41 79 512 73 00

National Media Gustra Adnyana Email:

gustra@yayasansaraswati.org WhatsApp Number:

+62 81 238 244 882

Thank you for joining us and becoming a partner!

UBUD FOOD FESTIVAL Jalan Raya Sanggingan Ubud, Bali Indonesia 80571 www.ubudfoodfestival.com hello@ubudfoodfestival.com 17