Ubud Food Festival 2018 - Partnership Proposal

Ubud Food Festival - Partnership Pack - 2018

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More than just a food festival, the UFF invites you to get to know the people behind food culture and find out their stories. It was a fulfilling experience, both tummy and knowledge–wise!

Ade Putri

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The Festival

What makes the Ubud Food Festival unique?

Founded in 2015, the Ubud Food Festival is an exciting culinary adventure with Indonesian food as the star.

2018 THEME:

Spanning three days of special events, cooking demos, food tours and talks, workshops and masterclasses, music and arts performances, films, markets and more, the Festival celebrates the vibrancy and diversity of Indonesia’s culinary landscape.

Indonesia has a young, tech-savvy population and its innovation economy is booming. One industry that thrives on this like no other is food. The 2018 theme celebrates innovative and sustainable ideas in Indonesia’s food industry – both past and present – which are all creating a distinct food culture unique to the archipelago. Culinary heritage is never forgotten, but honored through exciting transformations.

Bringing together 9,000 people in its third year, along with more than 108 food industry speakers from across Indonesia and the globe, the Festival celebrates culinary heritage, fresh ideas, the dynamic, everevolving culinary industry, and the stories we tell through food.

•

UFF is Indonesia’s only culinary festival celebrating the entire spectrum of the food industry

•

We champion food lovers, farmers, cooks, chefs, restaurateurs, foodpreneurs, photographers, writers and bloggers

GENERASI INOVASI

•

We feature much-loved culinary icons and rising stars from Indonesia and beyond

•

We honor culinary heritage and encourage fresh ideas

•

Our program is made up of over 40% free events – making it accessible to all

•

We have a fast-growing and highly- engaged social media community

•

We work hard to create community and learning opportunities, while showcasing Indonesian cuisine to the world

•

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Our audience is diverse – drawn from across Indonesia, Australia, Southeast Asia, and beyond.

They’re passionate foodies with a big appetite for not just food, but also the arts, culture, education and travel. 97% said they came to

Ubud Food Festival - Partnership Pack - 2018

Ubud specifically for the UFF and would attend again •

We strive to work closely with local businesses

•

Unlike most food festivals, UFF is not just about eating food.

It is also about exploring and addressing the food industry’s pressing concerns and current trends, from sustainable agriculture to family health, seasonal eating to waste management.

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DAYS

75

MARKET STALLS

44%

Free events

56%

TICKETED EVENTS

108 EVENTS

92%

VENDORS INTEND TO RETURN

22,000 PLATES OF FOOD SOLD

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Yayasan mudra swari saraswati Founded in 2004, the Yayasan Mudra Swari Saraswati is an independent, not-for-profit foundation committed to enriching the lives and livelihoods of Indonesians through the development of a range of community-building arts and cultural programs. It was founded by Janet DeNeefe and Ketut Suardana as a healing project in response to the first Bali bombings in 2002.

through educational and capacitybuilding programs.

The primary goal of the Foundation is to give full expression to the creative needs of Indonesia, its individuals, and its communities, while simultaneously showcasing the diversity and rich cultural traditions of the archipelago to the world. Creating an ongoing space for cross-cultural exchange, and open-minded dialogue and exploration, lies at the heart of the Foundation.

It achieves this through its three core initiatives: Ubud Writers & Readers Festival, Emerging Voices Program and Ubud Food Festival. Through these Festivals, programs, and associated activities, the Foundation promotes Ubud as a center for arts and culture, showcases the artists, writers and producers of Indonesia on an international stage, and helps Indonesians to reach their potential

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WHO ATTENDS THE UFF? ATTENDANCE

AUDIENCE APPROVAL

GENDER

80%

20%

Female

42%

Indonesia

Male

97%

9,000 40%

35 - 50

29%

29% Australia

29%

would attend the Festival again

PEOPLE

AGE

COUNTRY OF RESIDENCE

Other

HOW DID YOU FIND OUT ABOUT THE FESTIVAL

31%

19%

Social Media

51 - 64

22% Website

21 - 34

7%

5%

27%

Word of Mouth

13%

65+

Under 20

8

6% Media

Promotional Materials

Ubud Food Festival - Partnership Pack - 2018

Ubud Food Festival - Partnership Pack - 2018

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UFF17 was an extraordinary experience. It has inspired both of us to push for a more environmental food system.

Duangporn Songvisava & Dylan Jones

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The Festival In Print The Festival creates a strong print presence in the lead-up to, and across the course of, the three days of events.

In close collaboration with our partners and supporters, Ubud is transformed into a vibrant foodie hotspot, with the Festival’s highly identifiable branding on display across the town.

2,500 program books

The Festival online

Editorial Reach Through national and international media partnerships, and editorial coverage, the Festival achieves a strong reach across the region.

The Festival’s online audience has grown steadily over the course of its previous three years, since the launch of the site in early 2015.

The UFF website is the hub of our online audience engagement, hosting our news, program, speakers, sponsors and partners, and updates about the Festival.

WEBSITE PAGE VIEWS DURING CAMPAIGN

255,282

POTENTIAL MEDIA AUDIENCE

424,427,457 people

2,500 bilingual flyers

600

posters distributed to 300+ major venues across Bali

MEDIA COVERAGE IN

15+ COUNTRIES

2,750 merchandise items

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Ubud Food Festival - Partnership Pack - 2018

Ubud Food Festival - Partnership Pack - 2018

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We had lots of exposure, face to face with guests.

We look forward to next year.

Chris Paterson

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Social Media and EDMS In addition to our print and website content, the Ubud Food Festival has a strong digital and social networking presence. Our goal is to create and grow a true digital Foodie Family, which extends across Indonesia, Southeast Asia, and the world.

We regularly cross-promote and work with our partners to share news, interest stories, competitions, and updates across our networks.

partnership

E-NEWS Our monthly Ubud Food Festival e-newsletter connects with our online audience with regular updates to their inbox. It allows us to send targeted deals, information, programming, and partner offers, as well as bring our engaged audience all the most up-todate Festival news.

2,300

e-news subscribers

The Festival would not be possible each year without the generous support of our partners across all sponsorship and patronage categories.

The Festival and the Yayasan Mudra Swari Saraswati are dedicated to aligning with partners who share our values and objectives, as well as our commitment to improving the lives and livelihoods of Indonesians through the development of cultural and community programs.

70+ partners in 2016

Social Media

10,000+ FOLLOWERS

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By partnering with us, you would be able to: •

Advertise and promote your brand to both Indonesian and international audiences

•

Give back to your audiences and the broader community, through making the UFF part of your Corporate Social Responsibility or Social Sustainability programs

•

Find individual events or personalities that suit your brand message and image

•

Be part of one of the leading food festivals in Indonesia

100% OF PARTNERS SURVEYED SAID UFF17 MET THEIR OBJECTIVES, AND THAT THEY WOULD PARTNER AGAIN

92% OF VENDORS SURVEYED SAID UFF17 MET THEIR OBJECTIVES, AND THAT THEY WOULD PARTNER AGAIN

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PARTNERSHIP ENTITLEMENTS UFF 2018

Naming Rights

Platinum

Gold

Silver

Bronze

Community Partner

Festival Friend

IDR 1,000,000,000

IDR 250,000,000

IDR 100,000,000

IDR 100,000,000

IDR 75,000,000

IDR 50,000,000

IDR 25,000,000

Cash

Cash

Cash

Cash/in-kind

Cash/in-kind

Cash/in-kind

Cash/in-kind

BRAND AWARENESS 1

Naming Rights to all events

P

2

Organisation’s branding at Festival site (banner, backdrop, POS)

P

3

Acknowledgement by MC at all events

P

4

Distribution of promotional material at Festival’s high traffic points (main venues)

P

P

5

Distribution of promotional material at an evening event (flyering)

P

P

6

Acknowledgement at selected programs (X-banner, program book, by MC)

P

5 programs

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Display & distribution of promotional material at selected UFF programs

P

5 programs

8

E-news banner

1x

1x

1x

9

Specific post on UFF social media (Instagram, Facebook & Twitter) pre- and post-UFF

5 post

3 post

1 post

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Logo on Festival T-Shirts (approx. 1000 pcs)

P

P

P

P

11

Logo on Festival billboards at 4 key locations in Ubud and Bali

P

P

P

P

12

Logo on paid advertising placements

P

P

P

P

13

Distribution of promotional material in Festival tote bags (approx.

1000 pcs)

P

P

P

P

P

14

Logo on Festival posters (approx. 500 pcs)

P

P

P

P

P

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Logo on Flyers (approx. 1000 pcs)

P

P

P

P

P

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Logo on e-news footer

P

P

P

P

P

P

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Logo on Festival banners at main venues

P

P

P

P

P

P

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Partners shoutout on UFF social media (FB, IG & Twitter)

P

P

P

P

P

P

P

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Logo in 2,000+ printed program book

P

P

P

P

P

P

P

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Logo on Festival website with link to organisation’s website

P

P

P

P

P

P

P

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Logo on Festival banner at Gala Opening and Closing Ceremony

P

P

P

P

P

P

P

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Logo on TV screen at main venues

P

P

P

P

P

P

P

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Acknowledgement by MC at Gala Opening and Closing Ceremony

P

P

P

P

P

P

P

HOSPITALITY 24

Invitation to Special Events

5 Events @2pax

3 Events @2pax

1 Event @2pax

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Food Lover Pass

10pax

7pax

5pax

4pax

3pax

2pax

2pax

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Invitation to 2018 Gala Opening

10pax

7pax

5pax

4pax

3pax

2pax

2pax

It’s great to be able to share ideas and thoughts with fellow chefs and artisans. We also had a great time enjoying some of the special collaboration dinners.

Adhika Maxi & Karen Carlotta

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contact YAYASAN MUDRA SWARI SARASWATI Jl Raya Sanggingnan PO BOX 181 Ubud, Bali, Indonesia 80571 Phone/Fax: +62 361 977408 www.ubudfoodfestival.com hello@ubudfoodfestival.com

Saraswati Ratnanggana

Partnership Manager e: saras@yayasansaraswa.org m: +62 815 1612 116

Ari Putrayasa

Partnership Coordinator e: partnership@yayasansaraswa.org m: +62 819 1672 0090

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Ubud Food Festival - Partnership Pack - 2018

Ubud Food Festival - Partnership Pack - 2018

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