Ubud Food Festival 2020 Presented by ABC Partnership Proposal

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Partnership Proposal

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“

The Festival is like a melting pot with many gathering here for their love of food.

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– Gerry Girianza

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people from many parts of the world,

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YAYASAN MUDRA SWARI SARASWATI Yayasan Mudra Swari Saraswati is an independent, not-for-profit foundation committed to enriching the lives and livelihoods of Indonesians through a range of community-building arts, cultural, and culinary programs. It was founded in 2003 by Janet DeNeefe and Ketut Suardana as a healing project in response to the first Bali bombing.

The goal of the Foundation is to help fulfil the creative needs of Indonesia, its individuals and its communities, while showcasing its cultural diversity – both traditional and contemporary – to the

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world. Creating a space for cross-cultural exchange and open-minded dialogue and discussion is at the heart of the Foundation.

It achieves this through its core initiatives, Ubud Food Festival and Ubud Writers & Readers Festival. Through these major international events, the Foundation promotes Ubud as a center for arts and culture, while showcasing the artists, writers, chefs and producers of Indonesia on an international stage.

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THE FESTIVAL Ubud Food Festival launched in 2015 as a three-day cross-cultural culinary adventure with Indonesian food as the star. In 2019, the Festival team delivered 110+ events featuring 95+ speakers and 10+ performers. The program included cooking demonstrations, food forums, special events, masterclasses, live music, film screenings, and a food, beverage and makers’ market featuring 88 vendors, where attendees ate their way through an estimated 24,000+ plates of food.

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Attracting 15,000+ food lovers from countries including the United States, Australia, Singapore, the UK, the Philippines, Thailand and India, Ubud Food Festival has grown into Southeast Asia’s leading culinary festival, and a must-attend event on the region’s calendar. Bringing together Indonesian foodies from across the nation, the Festival also welcomed an 85% Indonesian audience, including visitors from Jakarta, Bandung, Yogyakarta, Surabaya, Medan, Ternate, Aceh and Papua.

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2020 THEME: HEROES The theme of the sixth Ubud Food Festival is HEROES. After five years of Indonesian food as the star of the Festival, UFF20 will spotlight the people and communities behind the scenes of Indonesian culinary cultures.

At UFF, international audiences and chefs learn about Indonesia through its food cultures. With the theme of Heroes, they will also get to know many of the local and national figures responsible for shaping Indonesia’s culinary landscape.

With the theme Heroes, the nation’s leading food event will champion mothers, fathers, grandmothers and grandfathers who provide food rich in history and taste to their loved ones.

The theme will also explore how the diversity of Indonesia plays a vital role in its culinary delights, inviting audiences to remote parts of the archipelago and introducing them to flavors far beyond rendang, sate, gado gado and nasi goreng.

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UFF is Indonesia’s first culinary festival celebrating the entire spectrum of the culinary industry

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We champion food lovers, farmers, cooks, chefs, restaurateurs, foodpreneurs, scientists, photographers, writers and bloggers

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We work closely with local businesses across a wide variety of industries

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In 2019, 70% of our audience came to Ubud specifically to attend the Festival, making it an essential event for food lovers

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We feature much-loved culinary icons and rising stars from Indonesia and beyond

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We honor culinary heritage and encourage bold ideas

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Our program is made up of over 50% free events – making it accessible to all

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We have a fast-growing and highlyengaged social media community

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We work hard to create learning opportunities for local students

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Our audience is diverse – they come from across Indonesia, Australia, Southeast Asia, and beyond. They’re passionate foodies with a big appetite for not just food, but also the arts, culture, education and travel

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In 2019, 90% of our audience said they would attend again

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Unlike most food festivals, UFF is not just about eating. It is also about what food can teach us, and the stories we tell through food

WHAT MAKES

UBUD FOOD FESTIVAL UNIQUE? 3 DAYS 10 PROGRAM CATEGORIES 12,000+ VISITED THE

FESTIVAL HUB @ TAMAN KULINER

24,000+

ESTIMATED PLATES OF FOOD SOLD

90% OF VENDORS SAID UFF19 MET THEIR OBJECTIVES

100% OF VENDORS INTEND TO RETURN FOR UFF20

90% OF AUDIENCES SAID THEY WOULD ATTEND UFF20

90% OF PARTNERS INTEND TO RE-PARTNER FOR UFF20

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WHO ATTENDS THE FESTIVAL? OUR AUDIENCES In 2019, Ubud Food Festival attracted 15,000+ hungry foodies. Among this total, 85% identified as Indonesian nationals, solidifying the Festival’s role as Indonesia’s premier culinary event.

Gender

33% Male

67 % Female

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Nationality

Have you attended UFF before?

15 % Foreigner

39%

85%

61% Yes

Indonesian

Would you attend UFF again?

How did you find out about UFF?

11%

Undecided Other

89% Yes

Social media & website

43% <20

21 - 34

9% 65+

8%

No

18% 51 - 64

22%

12%

46%

18%

Promotional materials

24%

Word of mouth

Age bracket

35 - 50

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THE FESTIVAL IN PRINT The Festival generates a highly visible print presence in the lead-up to and during the three days of events.

In close collaboration with our partners and supporters, Ubud is transformed into a vibrant foodie destination, with the Festivalâ&#x20AC;&#x2122;s highly identifiable branding on display across the island and beyond.

UFF19 was promoted through:

2,500 Program Books delivered to 500+ venues across Bali and Jakarta

3,000 Postcards distributed to 60+ venues across Ubud and Bali

5,000 English and Indonesian-

language flyers distributed to 60+ venues across Ubud and Bali

600 Posters distributed to 300+ venues across Ubud and Bali

58 Advertisements in national and

international print and digital Media Partner publications 12

7 Baliho placed in Ubud, Sanur,

Seminyak, Tabanan and Denpasar

1 Promo Booth at Level21 Mall Denpasar 5 Advertisements including posters

and advertising boxes at Level21 Mall Denpasar

100 Umbul-umbul at the Festival Hub and participating venues

120 X-Banners at the Festival Hub and participating venues

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THE FESTIVAL ONLINE The Festival’s online audience has grown steadily since the launch of our website in early 2015.

3,400 ENEWS SUBSCRIBERS – Sent monthly throughout the year and weekly during the Festival’s campaign period from December 2018 to April 2019, our enews subscribers grew to 3,400 in 2019.

31,216 WEBSITE USERS – Across the Festival’s campaign period, our website attracted 31,216 users and 165,250 page views.

13,900 INSTAGRAM FOLLOWERS – Across the campaign period, our Instagram followers grew to 13,900.

The account, which features a range of nationally and internationally-focused content, was identified by audiences as our most influential outreach tool.

100,000+ TWEET IMPRESSIONS – Across the campaign period, our Twitter account had a tweet reach of more than 100,000 impressions.

500,000+ FACEBOOK REACH – In 2019, our Facebook audience grew to 7,489 followers. Through a social media strategy employing paid and organic content, UFF reached more than approximately 500,000 screens across mobile and desktop.

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“

One of Southeast Asia’s most popular

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– Travel + Leisure

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gourmet gatherings.

â&#x20AC;&#x201C; Travel + Leisure 15

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MEDIA Through national and international media partnerships, and organic editorial coverage, the Festival achieves a strong reach across the region.

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MEDIA PARTNERS

1,865,718,726 POTENTIAL AUDIENCE REACH

88

216

ORGANIC MEDIA ARTICLES

ACCREDITED MEDIA

PRESS EVENTS

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INTERVIEWS

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PARTNERSHIP The Festival wouldn’t be possible without the generous support of our partners across all sponsorship and program categories. The Festival was grateful to partner with 100+ businesses over the course of the campaign – each of our partners played a key role in bringing the Festival to life.

Partner support is critical in offsetting the significant costs of running a notfor-profit organization. It ameliorates production overheads, provides venue use, supports community-focused free events, promotes the Festival, enables the attendance of leading chefs, and many other types of essential in-kind support.

your Corporate Social Responsibility or Social Sustainability programs • Find individual events or personalities that reflect your brand • Be part of one of the leading food festivals in Southeast Asia

By partnering with us, you can:

• Advertise and promote your brand to Indonesian and international audiences • Give back to your clientele and the wider community, by making UFF part of 17

Presenting Partner

PARTNERSHIP ENTITLEMENTS UFF20

Price upon request Cash

BRAND AWARENESS 1

Naming Rights to all events

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Organization’s branding throughout the Festival site (banner, backdrop, POS)

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Acknowledgement by MC at all events

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Distribution of promotional material at Festival’s high traffic points

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Distribution of promotional material at a twilight event (flyering)

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Acknowledgement at selected events (X-banner, program book, by MC)

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Display & distribution of promotional material at selected UFF events

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Enews banner

1x

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Specific post on UFF social media (Instagram, Facebook & Twitter) prior to & after UFF

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Logo on Festival T-Shirts (approx. 1000 pcs)

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5 post

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Logo on Festival billboards at key locations in Ubud and Bali (4 locations)

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Logo on paid advertising placements

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Distribution of promotional material in the Festival tote bags (approx. 1000 pcs)

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Logo on Festival posters (approx. 500pcs)

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Logo on Flyers (approx. 1000pcs)

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Logo on enews footer

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Logo on Festival banners at the main venues

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Partner shoutout on social media post UFF

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Logo in 2,000+ printed program books

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Logo on Festival website with hyperlink to organization’s website

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Logo on Festival banner at Opening and Closing Night Party

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Logo on LCD screen at main venues

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Acknowledgement by MC at Opening and Closing Night Party

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Your organization listed in the recording played between sessions at main program venues

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HOSPITALITY

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Invitation to Special Events

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FoodLover Pass

10pax

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Invitation to Opening Night Party

10pax

5 Events @2pax

Platinum

Gold

Silver

Bronze

Community Partner

Festival Friend

Price upon request

Price upon request

100.000.000

75.000.000

50.000.000

25.000.000

Cash

Cash

Cash/in-kind

Cash/in-kind

Cash/in-kind

Cash/in-kind

P P 5 programs 5 programs 1x

1x

3 post

1 post

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3 Events @2pax

1 Events @2pax

7pax

5pax

4pax

3pax

2pax

2pax

7pax

5pax

4pax

3pax

2pax

2pax 19

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“

We had a great event at our restaurant awareness.

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– ALiLA Hotels

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t and it brought us a lot of brand â&#x20AC;&#x201C; Travel + Leisure

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CONTACTS YAYASAN MUDRA SWARI SARASWATI

Jl Raya Sanggingan PO BOX 181 Ubud, Bali, Indonesia 80571 Phone/Fax: +62 361 977408 ubudfoodfestival.com info@ubudfoodfestival.com 22

Saraswati Ratnanggana Partnership Manager e: saras@yayasansaraswati.org m: +62 815 1612 116

Ade Ardhana

Partnership Coordinator e: ade.ardhana@yayasansaraswati.org m: +6281 238 116 839 23

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