Interior Architecture & Design Portfolio

portfolio

2017-2020

Udaya Maddala Interior Architecture & Design Academy Of Art University San Francisco, CA

COPYRIGHT @ UDAYA MADDALA UDAYA MADDALA email- ubmaddala@gmail.com Academy of Art University 79 New Montgomery street San Francisco, CA

TYPEFACE- Artifakt Element SOFTWARE - Adobe InDesign Cover photograph: COPYRIGHT Dorina Dema/ 500px.com/dorinadema

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“Design is not just what it looks like and feels like, Design is how it works�

Steve Jobs

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About Growing up in India and then moving to San Francisco has given Udaya a unique perspective of design. That rare intersection of functionality, sustainability and aesthetic is where her interest lies. “why should beautiful design be unsustainable?” she wonders. “ As designers we should re-think the built environment, thus making it sustainable and not adverse to the world we live in”. Having been a student of psychology and having worked in both residential and commercial design, she feels “spaces are ultimately all about the people who inhabit them” Udaya completed her bachelors in interior architecture & design in 2020 and is excited for her onward journey as a designer.

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Subaru 2030 pg42- pg61

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Senior Living pg62-pg85

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National Geographic Society Headquarters pg6- pg41

Mariotto Residence pg86- pg109

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comprehensive design

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NATIONAL GEOGRAPHIC SOCIETY West Coast Headquarters San Francisco, CA

N ATG E O

The National Geographic society headquarters is a mixed-use commercial space.

The project involves a pre-existing two-story building that will be re-designed to accomodate its employees and an exhibition space.

PROJECT PROGRAM Public spaces lobby retail space exhibition area cafe ADA compliant restrooms Work-spaces

SITE LOCATION 34, GRAHAM STREET SAN FRANCISCO CA

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reception meeting room conference room private offices open work stations print/copy room coffee kitchenette ADA compliant restrooms

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SOLAR ORIENTATION OF THE BUILDING

The entrance of the building faces West and is bound to receive a certain amount of glare. Therefore it is best to block the sun outside, before it reaches the window glazing, using overhang, awnings, shutters, or other windowshading methods. Although the Presidio experiences cool summers, it can get warm during seasonal heatwaves (June-August, OctoberNovember). One way to prevent solar heat gain is to place unoccupied and ‘nonairconditioned’ areas on the east and west of the building thereby creating buffering or insulating zones.

THE PREISIDIO

The Presidio, a 1,500-acre park on a former military post, is a major outdoor recreation hub. It has forested areas, miles of trails, a golf course and scenic overlooks.

Other highlights include Crissy Field with Golden Gate Bridge views, Civil War–era Fort Point and sandy Baker Beach. Historic buildings house the Walt Disney Family Museum, eateries and historic cafes.

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DESIGN INSPIRATION do we prefer straight lines or curves?

Although we may not be aware of it, the human eye is constantly observing and assimilating the various shapes and forms around us in the visual world, whether they are naturally occuring or man-made. Our brain is connecting and separating elements through contrast and similarity. Time and again, when people are asked to choose between an object that’s linear and one that’s curved, they prefer the latter. It is believed that our brains have evolved to perceive potential threat in sharp edges.

Time and again, when people are asked to choose between an object that’s linear and one that’s curved, they prefer the latter. It is believed that our brains have evolved to perceive potential threat in sharp edges.

“We prefer curves because they signal lack of threat”

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GEOMETRIC JUXTAPOSITION

This forms the basis of the design inspiration for the project.

Juxtaposing existing, rectilinear forms with newly designed, graceful curves will heighten visual interest and create unusual focal points all along the space. Using this contrast can be challenging if it isn’t rightly done. Contrast should be used sparingly. To achieve the desired effect the primitive features of the object will be exposed. ‘Primitive features’ refers to the intrinsic qualities of the element For instance: the strong lines of the existing 20”x20” structural column can be visually contrasted with a ceiling featuring undulating curves made of wooden slats. This play of geometric forms also resonates with the location of the building.

The Presidio, which is on the northern tip of the San Francisco peninsula offers several such visual contrasts and the most iconic among them is that of the grand suspension cables of the Golden Gate bridge against the gentle waves of the Pacific.

top right:Masshad HQ, Iran, a sculptural void defines the project’s volume and expresses influence from the morphology of traditional iranian building types top left: the lake house, Switzerland, Designed by Turin based architectural firm WAFAI, the lake house features the imposing, sculptural staircase set against some straight lines. middle right: Istanbul – Tri-Fold installation by Alper Derinboğaz at the Volkswagen Arena Lounge

by Federica Lusiardi, Inexhibit

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N ATG E O DESIGN DEVELOPMENT

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N ATG E O DESIGN INSPIRED BY GEOMETRIC CONTRASTS

Undulating ceiling visually blends the interior space with the exterior elements

Light fixtures in organic shapes heighten visual appeal

Feature wall representing the spatial effect of soild Vs void

Furniture inspired by contours and gradients of slopes

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PROJECT PROGRAM

The existing building is located in an open area of the Presidio district of San Francisco. It is located near the intersection of Anza Avenue and Owen Street. There is an existing parking lot on the west side of the building, across Anza Avenue. As are other buildings in the Presidio District, the historic architectural style of the building is Mission Revival. The building has a cement plaster exterior with a red clay tile roof. The building’s structure is steel post and beam with composite deck flooring supported by lightweight steel joists. The building has two stories over a basement story. The total interior building area is 6600 square-feet per floor.

The building has a modern, fully automatic sprinkler system. The National Geographic Society wishes to develop a mixed-use building that will house their West Coast office headquarters as well as a retail space for visitors, a public exhibit space for art/photography/educational exhibits, and a cafe.

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FREE-HAND PLAN SKETCHES

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SPATIAL DESIGN STRATEGIES

BLOCK DIAGRAMS

exhibition area

private private private private office office office office

conference room

retail space

loading dock

waiting area

coat-check

cafe kitchen

cafe

coffee kitchenette

restrooms print/ copy room

open workspaces

j clo

restrooms

private office

reception

lobby

reception

j clo

open seating meeting room

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FLOOR PLAN, LEVEL 1

Level 1 lobby reception area coat check exhibition area cafe retail space ADA compliant restrooms

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FLOOR PLAN, LEVEL 2

Level 2 reception area seating open work-spaces private offices print/copy room coffee kitchenette ADA compliant restrooms

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3D RENDERS

RECEPTION level 1 The reception area features a reception desk made of dekton and solid ash inset.

A certain visual rhythm is established by repeating the materials of the reception desk in the rest of the space which has polished concrete floor and recycled aluminum pendants in organic shapes.

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EXHIBIT AREA level 1 The colors in the exhibit area are inspired by the blue-green waters and sandy beaches nearby.

The soft blue-green is a great alternative for more typical neutrals and works well with a wide range of accent colors, wood tones and metal finishes. It can be said that the colors in the other spaces also belong to the soft blue-green color palette. These colors resonate with the ocean and thus make the space feel connected with its surroundings.

The sculptural ceiling feature suggests a sense of movement.

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N ATG E O EXHIBIT AREA level 1 This render shows the second wall that visitors will see after entering the exhibit space.

The museum display cases are placed against the walls with the giant maps. The parametric wooden ceiling feature reminds one of the undulating waves of the pacific and adds an interesting focal point to the space.

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CAFE cafe counter, level 1 The cafe is situated towards the south east corner of the building and has large windows offering quality views of the Presidio. The cafe is designed in classic European style. The counter and table tops are constructed of Dekton solid surface and resemble the grain of real marble without the hassle of marble’s porous nature. The cafe chairs are reminiscent of a French bistro.

The floor is roses cuero ceramic tile with prominent grouting lines and antique inlay. To add to the geometric emphasis the cafe features DNA inspired pendant lights by Hopf & Wortman.

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CAFE cafe back-wall level 1

The slatted wall feature infuses a sense of drama into the space and the geometric juxtaposition of the rectlinear slatted wall, the curtain wall and the organic pendants make a conversation starter for those visiting the cafe.

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A HAND-RENDERED PERSPECTIVE OF THE PROPOSED RECEPTION AREA, LEVEL 2

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N ATG E O

RECEPTION, LEVEL 2 seating area The seating area opposite the reception desk is meant for visitors to the National Geographic society office, vendors, publishers and so on. The space features a floor to ceiling wavy, sculptural wall panel constructed of high performance, durable polystyrene material that is around 8� thick. The back wall is painted a sage green with grayish, silvery undertones.

Le corbusier’s lc1 sling chairs are perfect for the minimal space. The floor is polished concrete and the hexagonal wire lamps and coffee table add geometric emphasis.

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N ATG E O WORKSTATIONS LEVEL 2 The open workstations are meant to be collaborative for accountants, marketing assistants, graphic designers and office manager and other younger employees. The space is kept open and well illuminated with pops of yellow to infuse that sense of energy.

The concrete columns and certain walls are clad in walnut veneer panels.

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N ATG E O CONFERENCE ROOM LEVEL 2 The conference room on level 2 for 16 persons features the iconic plastic molded chair by Charles and Ray Eames. The rectilinear pendant provides geometric contrast against the soft, organic curved forms of the molded chairs. The bright pop of red-orange ensures that brain-storming and creative thinking is at its optimum best.

Herman Miller ‘Eames’ Molded Plastic Side Chair by Charles and Ray Eames

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N ATG E O RETAIL SPACE LEVEL 1

The retail space is on level 1 and sells national geographic books and merchandise from the National geographic society.

The retail space is kept light, open and airy for visitors to walk around and shop. The large windows let in ample daylight.

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NATI GEOG

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N ATG E O

IONAL GRAPHIC

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commercial design

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SUBARU 2030 Six Teams: Branding. Lifestyle. Concepts Subaru 2030 is designed to engage our senses through the subtle dimensions and emotions invoked by nature. The feeling of being closer to nature empowers us to seek our true purpose in life. For designing the Subaru 2030 experience various teams: transportation design, industrial design, interior design, graphic design, UX UI design and advertising, came together to create a really unique, transcendental identity for SUBARU. From cars to lifestyle to a an emotion that stays with you.

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What would be the visual language of Subaru 2030?

What is the perceived value that we are creating for the consumer?

What is it that triggers an immediate emotional connection? functionality SUBARU 2030 sustainability

aesthetic

Team Tribe spaces

The greatest journey of all begins with family. It's the core human connection. Subaru Tribe is built for all of our senses so that we can capture every moment with the people we love.

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Material palette for team tribe

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Team Amplify spaces

Team amplify believes that speed is a way of life for some. This performance segment of Subaru takes us back to off-road racing, dirt tracks and living life on the edge.

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Material palette for team amplify

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Team Motive spaces

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Material palette for team Motive

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Team Roam

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Material palette for team Roam

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The Touch & Feel of Subaru 2030

What would be the visual language of Subaru 2030? the search for materials has been based on that rare intersection of functionality, sustainability and aesthetic. Through the use of these materials we hope to create a prerogative for Subaru that can be Subaru only uniqueness. automotive relationship surveys show that consumers tend to personify their cars to the point that they are like relationships.

For the 4 different design teams Motive, Tribe, Voyage & Amplify we have chosen color palettes, materials and finishes based on each team’s design philosophy. We have worked towards striking that balance between visual beauty and functional performance, to provide a consistent and successful user experience without burning a hole in the consumer’s pocket. Most of the materials used are sustainable and affordable. Some of them come from 100% post consumer content.

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70% of people feel very attached to their cars and described their car as an ‘old friend’. And the common reasons to bind with an automobile include: • How it looks • The adventures people have shared with it • What it represents We want to convey a sense of prestige in owning a Subaru. We want to create aspirational and desirable objects.

There are 2 parts to CMF: the functional attributes and the emotional attributes. the tangible and the intangible aspects. The tangible part is that which we can touch and feel. And the intangible part comes with a lot of questions.

What is the perceived value that we are creating for the consumer? What is it that triggers an immediate emotional connection? What is the marketing message we have for the consumer?

Subaru’s plant in Indiana makes about 300,000 vehicles per year.

It’s a massive manufacturing facility that generates zero waste. It’s the first manufacturing facility in the U.S.. to reach zero landfill status.

All Subaru vehicles are built in zero-landfillplants, where 100% of the manufacturing waste is either recycled or turned into electricity.

Sustainability is a very big part of Subaru. Has always been. And we hope to be a big part of that sustainable journey.

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senior living design

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Senior Living

Twilight on the Marina 3400 Laguna street, San Francisco, CA

Twilight on the Marina is an elegant senior living home in the picturesque Marina district of San Francisco. It offers independent and assisted living for seniors providing them with nurture, inspiration and love. The project’s LEED credit intents include: access to good public transit, daylighting, water efficiency and energy efficiency.

(image credit: the Golden Gate bridge, water-color by Carlin Blahnik)

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Senior Living

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Senior Living

PROJECT PROGRAM Level 1

Level 2

front lobby with reception desk dining room (500sqft min) community room (600 sqft min) library/reading room (300 sqft min) exercise room (300 sqft min) staff offices (300 sqft min) nurse's office (150 sqft min) adequate public restrooms

8 studio apartments with kitchen, accessible bathroom, closet and laundery closet.

SITE LOCATION 3400, LAGUNA STREET SAN FRANCISCO CA

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Senior Living

Existing building The existing building is built in the beautiful Tudor revival style by the acclaimed architect, Julia Morgan. It's elegant facade consists of classic bay windows that offer stunning views of the Marina.

Site analysis The site is located on the ‘green connection’ routes meaning it is surrounded by several publically accessible open green spaces and parks.

The site has quality views of the ocean and un-obstructed views of surrounding green spaces The site has access to bus-stops within a 0.1 mile walking distance. The bus-stops are covered by all major MUNI lines

LEED credit intents 1. ACCESS TO GOOD PUBLIC TRANSIT: THEREBY REDUCING VEHICLE USE 2. DAYLIGHTING: TO CONNECT BUILDING OCCUPANTS WITH THE OUTDOORS. REINFORCE CIRCADIAN RHYTHMS. AND REDUCE THE USE Of ELECTRICAL LIGHTING BY INTRODUCING DAYLIGHT INTO THE SPACE. 3. WATER EFFICIENCY: REDUCING WATER USAGE IN THE BUILDING 4. ENERGY EFFICIENCY: FOGUS ON REDUCING ENERGY LOADS AND DEMAND 5. STORAGE AND COLLECTION Of RECYCLABLES: TO REDUCE THE WASTE THAT IS GENERATED BY BUILDING OCCUPANTS AND HAULED TO AND DISPOSED Of IN LANDFILLS

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Senior Living Initial brain map

“The space began with multiple ideas, thinking, designing, reasoning, re-thinking and re-designing all along. An idea was then born from all the fragments of ideation. It was written down, explored and brought to life through the evolving space.

Almost retroactively!�

Design Inspiration

The symbolism of nature's changing seasons was the design inspiration for the project

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Senior Living

winter teaches us that simple design elements without ornamenttaion or decoration can be beautiful

spring says, finding a connection with nature is the ultimate antidote to all our problem

summer teaches us the importance of solitude Vs socialisation and makes us realise that both are equally important

the trees bid fareweell to the leaves through fall. Nature shows us that towards the end of their lives those leave become the most beautiful that they have ever been, almost becoming flowers. And, this is how we should be. Letting go and moving forwards, gracefully.

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Senior Living Graphic Representation of the design concept

rhythm through repeating fenestrations

Solitutde Vs Socialisation The bubble diagrams on the left show that all of the public spaces are on level 1 and all of the private spaces are on level 2. This provides seniors with the required space and flexibility to retreat when needed and seek out other residents when they feel the need to socialize

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Senior Living Informal block diagrams

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Senior Living

Floor plan level 1

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Floor plan level 2

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Senior Living

COLORS MATERIALS & FINISHES

The color palette was inspired by the city of San Francisco filled with beautiful vistas, vibrant cityscapes and beautiful architecture. Color plays a crucial role in a space meant for seniors. Seniors may struggle with glare and find it hard to distinguish between spaces. Also colors can be used as visual cues to help reduce confusion. All paints used in the space with comply with LEED's 'low-emitting materials, paints and coatings' credit intent.

Locally harvested, sustainably grown, made from rapidly renewable materials, biodegradable, free of toxins and suitable for seniors are the main criteria for the material choices for this project. In compliance with LEED's material prerequisites and credits, the finishes shall be free from formaldehyde and other harmful VOCs

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Senior Living

Furniture plans showing built-in casework details

Section detail of built-in cabinet at kitchen

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vinyl tile to carpet transition

Senior Living

Inspired, high-quality furniture solutions for seniors by KWALU As the leading senior living furniture manufacturer and supplier, Kwalu’s furniture designers create seating, tables, casegoods and outdoor furniture for senior living that range from stylish classics to distinctive trend-setters. Providing enduring comfort and sophistication, Kwalu’s ergonomically-designed senior living furniture solutions feature warm, wood-like finishes that create timeless appeal

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Senior Living

Lighting plans level 1

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Senior Living

level 2

Building section The lighting design for the project focuses on maximizing daylight into the building through strategically placed windows all along. Minimizing glare through indirect light distribution is also a key factor. uniformity of light distribution and accent and task lighting have been specified wherever required keeping in mind the age group of the clients.

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3D Render of the community Dining area, level 1 The render clearly shows the carefully chosen materials and textures used for the community dining area. The floor is carpet and prevents injury in case of a fall. The chairs come with arms which can used by seniors a support to get up easily.

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Senior Living

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Senior Living 3D Render of the master bedroom, Level 2 apartment unit The render shows the master bedroom of one of the apartment units on level 2. The colors are soothing and the materials are soft for sake of extra comfort for seniors.

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residential design

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Mariotto Residence

mariotto residence 13 Wood street, San Francisco,CA

The building is a three-story residential unit located in Laurel Heights, San Francisco. Each unit serves different family types. The building has been owned by the Mariotto family since the 1950s. Now they wish to convert level 1 and level 2 into accessible units to rent out to families that qualify for affordable housing.

Level 3 will be occupied by the Mariottos. The family consists of Maria Mariotto, who lives with her teenage daughter and her 75 year old father. The building requires complete renovation to meet ADA Design standards and aging in place design.

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Mariotto Residence

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Mariotto Residence

PROJECT PROGRAM Level 1

Level 3

1 bedroom with attached ADA compliant bath living area kitchen and dining space laundry unit coat closet

3 bedrooms 2 baths, ADA compliant kitchen and dining space living area laundry unit coat closet home-office for 3 persons coat closet

Level 2 2 bedrooms, one with attached ADA compliant bath small study area kitchen and dining space living area laundry unit coat closet

SITE LOCATION 13, WOOD STREET SAN FRANCISCO CA

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Mariotto Residence VIEW FROM LAUREL HEIGHTS The house is located to the south of the Presidio of San Francisco and east of the Richmond District. It is bordered by Geary Boulevard and the University of San Francisco campus to the south, Arguello Boulevard to the west, California Street to the north and Presidio Avenue to the east.

The Laurel Village shopping center is located on California between Laurel and Spruce, the California Pacific Medical Center is on California between Arguello and Maple, and a UCSF campus is located in the northeastern corner of the neighborhood.

The neighborhood is characterized by two-story Edwardian and Victorian style homes in an upper-middle class suburban neighborhood. The area has an award-winning public school: Roosevelt Middle School located on Arguello Street and Geary Avenue.

EXISTING SITE PICTURES The house is a 3 story building that was built in the 1950s and has been owned by the Mariotto family since then. The large south-facing windows are a huge advantage. They let in more sunlight and more ambient warmth thus creating a naturally well-lit, well ventilated space. Most of the interior partitions will be torn down thus creating a more open, fluid space for the family members to move about freely.

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Mariotto Residence

CONCEPTUAL DESIGN STORY

“I want this space to take advantage of the existing architectural elements shapes lines curves & spirals angles symmetry”

EARLY CONCEPTUAL SKETCHES

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Mariotto Residence SPATIAL DESIGN STORY

Floor plan

level 1

The new floor plan creates a sense of openness and space. It takes complete advanatge of the south facing floor to ceiling windows.

The plan keeps interior partition walls to a minimum, using them only where required to create pockets of privacy.

The spacious entry-way leads to an open kitchen and living area. the living area is served by an ADA complaint restroom comlete with curbless walk-in shower. Doubledoors make way for the spacious master bedroom which offers pretty views of the patio. The master bedroom comes with a roomy dressing area, laundry area, linen closet and walk-in closet.

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Floor plan, level 1

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Mariotto Residence

MATERIAL INSPIRATIONS Level 1

Bauhaus with a mix

The material choices for level 1 of this project are inspired by the mid-century modern aesthetic with a pop of bold color. Level 1 is a single studio unit occupied by a young couple. By choosing materials that are natural, simple and easy to clean offers a pretty yet practical choice. The color palette is kept neutral yet warm, in keeping with the natural colors of Laurel heights. Pulling down unnecessary partition walls and taking advantage of the already existing fenestration to let in ample daylight is important.

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Mariotto Residence HAND-RENDERED FLOOR PLAN Level 1

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Mariotto Residence 3D RENDER OF THE LIVING AREA Level 1

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Mariotto Residence SPATIAL DESIGN STRATEGIES Level 2

Bubble Diagram level 2

Block Diagram level 2

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Mariotto Residence EARLY CONCEPTUAL SKETCHES Level 2

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Mariotto Residence MATERIAL INSPIRATIONS Level 2

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Mariotto Residence

FINAL FLOOR PLAN Level 2

Below is the floor plan for level 2. It consists of 2 bedrooms adjacent to each other, one of them has an attached ADA compliant bath and a spacious closet. The living room flows into the dining area which opens in the kitchen. All of these spaces receive adequate daylighting through the west facing windows.

2 bedrooms, one with attached ADA compliant bath small study area kitchen and dining space living area laundry unit coat closet

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Floor plan, level 2

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Mariotto Residence

HAND-RENDERED FLOOR PLAN Level 2

hand-rendered perspective of ADA bath

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Mariotto Residence

SPATIAL DESIGN STRATEGIES Level 3

Bubble Diagram level 2

Block Diagram level 2

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Mariotto Residence

EARLY CONCEPTUAL SKETCHES Level 3

The sketches indicate the sense of aesthetic that will be applied to level 3 which will be occupied by the Mariotto’s themselves

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Mariotto Residence

MATERIAL INSPIRATIONS Level 3

Elemental Classicism

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Mariotto Residence

Floor plan, level 3

Hand-rendered floor plan showing finishes & materials

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Mariotto Residence

3D RENDERS Level 3

3D render of the living area, level 3

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Mariotto Residence

3d render of the curb-less shower level 3

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hand-rendered perspective of the open kitchen, level 3

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Udaya Maddala BFA Interior Architecture & Design ubmaddala@gmail.com +1 (510)-570-4547