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Imprint Conference

2019 Delegate Book february 7 vancouver, canada

Table of Contents 02 03 05 07 09 17 21 22

From the Chairs Itinerary Behind Imprint Keynotes Workshops Panels Case Competition Sponsors

words of welcome Welcome! We are so excited to have you all here at the UBC Imprint Conference 2019! A lot of people ask us: Why did you two decide to organize this conference? As cheesy as it may sound, our goal since day one is to create as many opportunities as we possibly can for you. Opportunities are not the easiest to come by. For some of you, you may have created them. For others, you may still be unsure as to what type of opportunity you want to chase. Our driving force was to ensure that regardless of where you are on the spectrum, that you get a chance to become one step closer to attaining your goal. Whether you are here to compete in the IMPACT case competition, explore the many facets of marketing, or to build relationships – we hope that you capture those opportunities for growth and learning through the amazing marketing community we helped to bring together today. Our executive team has worked enormously hard for the past 10 months to make UBC Imprint 2019 the best conference yet. We are so incredibly proud of each and every one of them and we are certain that you will reap the benefits of their hard work today! Thank you for choosing to be part of the Imprint journey and we hope you have a phenomenal conference experience! Best, Sandy Pang, Karen Xu

Sandy Pang

Karen Xu


12:00 12:45 1:40 2:50 3:55 4:40 6:00 6:20 7:00 8:15

Student Registration Opening Keynote Workshop 1 Workshop 2 Coffee Break + Boothing Panels Dinner Dinner Keynote Speed Networking Session Closing Remarks


UBC ImPRint team

Sandy Pang

Karen Xu

Sabrina Dammholz

Alisha Savet

Alexandr Kim

Zoe Zhang


VP Corporate Relations


VP External

VP Corporate Relations

VP External


UBC ImPRint team

Kyle Dang

Vic Tung

Brandon Tsang

Azhari Shamsuri

VP Finance

VP Marketing


VP Internal

Creative Director

Kevin Li

VP Logistics

Danson Nguyen Creative Director

UBC ImPRint team

Thao Atkinson

Hallie Coe-Chow Brand Ambassador

Brand Ambassador

Won-jun Kong

Karina Lukianenko

Sang Le Thu

Brand Ambassador

Brand Ambassador

Brand Ambassador

Kelly Kao

Brand Amabassador

Erika Tun

Brand Ambassador


Enzo has been with Procter & Gamble for 3.5 years, joining the company in 2015 as a National Key Account Manager for the Home Care category at Shoppers Drug Mart. He went on to manage both the Fabric and Home Care accounts soon thereafter and then moved on to work in Sales Strategy for the Fabric Care category. After managing the Gain and Ivory Snow brands, he went on to oversee the Tide brand as a Sr. Sales Strategy Manager. Prior to joining P&G, Enzo graduated from the Sauder School of Business and worked in Brand Management at Reckitt Benckiser, Mondelez International, and L’Oreal. Enzo is currently based out of the Toronto Head Office but is still a die-hard Vancouver Canucks fan and believes drafting Elias Pettersson was the best thing the team has ever done.

Enzo Woo National Category Account Executive, Fabric Care (Tide) P&G



Miles Sellyn President Major Tom

As President of Major Tom, Miles works with our partners to develop and execute compelling digital strategies that transform organizations and drive growth. As Major Tom’s visionary, he also spearheads the development of new products and services as the industry continues to evolve. Passionate about the agency’s culture, Miles helps to foster the values and long-term vision that make up the core of Major Tom. Originally from Montreal, Miles has a BA in English Literature from UBC, and a degree in Digital Strategy from the School of Hard Knocks. He loves the New England Patriots, Smash Bros, and his wife’s cat, Tonka.


Workshop speakers

Connie Li

Category Development Manager P&G Topic: Improving People’s Lives Interested in learning how P&G has been providing consumers with brands that has helped improve their lives for more than 100 years? The workshop will showcase the practices associated with promoting the brand name of the whole organisation, unique strategies, marketing tactics, and impact analysis.


Workshop speakers

Ben Chen

Brand Manager General Mills

JP Del Carmen Marketing Manager General Mills

Topic: Inspired by Purpose As consumers get smarter about the products they bring home to their families, their purchase decisions are going beyond just what tastes good or what comes at the best price. Workshop speakers will share their perspective on how brand philanthropy has evolved at General Mills and what consumers expect from brands today. This interactive workshop will include examples of purpose driven marketing and how to create a product that people believe in. So, how are you leaving your mark on the world?


Workshop speakers

Annabelle King Marketing Consultant, Brand & Digital Strategist ilikestorytelling Topic: Data Powered Storytelling This interactive workshop features a mini-case that will provide an opportunity for attendees to build a marketing strategy, while also allowing them to learn how data driven analytics enables firms to generate brand positioning tactics and more effective communication with consumers.


Workshop speakers

Chris Lee Project Specialist, Beverage Analytics Labatt

Topic: 170 years of Good Things Interested in an exciting new analytical technology? This workshop features a discussion on beverage analytics, which is redefining how Labatt sees its on-premise businesses.


Workshop speakers

Chrissy Abram

Sr Influencer Specialist Saje

Court Abram Manager, Strategic Partnerships Saje

Topic: Feel Better, Naturally Interested in how advertising drives an emotional response from the consumer? This workshop will explore relevant case studies, while also trying on principles of Human Centered Design, which is an essential tool in today’s marketing.


Workshop speakers

Frankie Aeng

Sr Manager, Research and Design Lux Insights

Jeff Jefkins Vice President Lux Insights

Topic: Research “Un-Geeked� Providing an objective look at the market research industry, this workshop provides an overview of what real-life market research looks like, while also discussing careers in the field. Attendees will also have the opportunity to learn from multiple case studies that present the whole market research process from initial client engagement to research summary.


Workshop speakers

Lindsay Hui Architect Traction on Demand

Topic: Marketing Automation Traction on Demand is proud to present the marketing automation workshop at Imprint 2019! Our goal is to share the key insights on how marketing processes can be simplified through technology and what you need to know to become the next generation of Chief Marketing Officers. Join us to explore endless opportunities in integrating tech within marketing and to understand why you should care about the trend!


Workshop speakers

Tony Xu Research Consultant Vancity Credit Union

Topic: Redefine Wealth Using a real-life example, Vancity’s workshop teaches attendees how to collect customer feedback, analyze the data, and utilize it to further engage with and develop long-lasting relationships with customers.



PANEL Best buy

John Bennet

Kirsty Ip

Cindy Lew

Marketing Production Manager

Loyalty and Brand Marketing Specialist

Content Strategist

Stephan Lukac

Allan Roh

Paul Park

Sr Manager, Digital Marketing

E-Mail Media Specialist

Digital Content & Usability Specialist

This panel will explore how Best Buy’s Marketing and Ecommerce teams work together to drive awareness, consideration, conversion, and loyalty through integrated campaign planning, as well as incorporating Agile work flow principles.



PANEL careers Brad Bissonnette

Cobs Bread: VP Marketing & Franchise Recruitment Brad Bissonnette is Vice President of Marketing and Franchise Recruitment for COBS Bread. Bissonnette joined COBS Bread in March 2017 to support growing the brand across North America and leads the company’s consumer marketing, product development and franchise recruitment teams.

Stephanie Schiffmacher Nature’s Path Foods: People and Culture Generalist Stephanie is People & Culture Generalist at Nature’s Path Foods and is involved in people focused projects at this international food manufacturer. Among her areas of focus are international and corporate office recruitment, program creation, policy development, employee and manager relations, and training. Stephanie has a passion for organic food and for helping people achieve their best at work and loves that she gets to experience both in one place.

Joyce Li

BCLC: Marketing Specialist Joyce graduated from UBC in 2016 with a Bachelor of Commerce in Marketing. While attending university, she took a year off to jumpstart her career and moved to Toronto to work on the Brand Marketing team at RBC, supporting the growth of all enterprise sponsorship platforms and campaigns. Joyce is now at BC Lottery Corporation, working as a Player Development Specialist on its CRM team. She manages the CRM program for BCLC’s loyalty program, Encore Rewards.

Tina Stokes Major Tom: Director of Media

As Major Tom’s Group Director of Media, Tina Stokes manages the agency’s media department which encompasses Paid Search, Paid Social, and Media Buying/ Planning (digital and traditional). Tina leads integrated campaign strategies, develops media processes, assesses opportunities for new research tools and technology, and helps with training/recruitment of media strategists. In her spare time Tina also teaches the Digital Marketing Foundations program at RED Academy in areas such as paid media, SEO, and Analytics.


PANEL innovation Daryl Louie

Anti Social Media Solutions: Co-Founder Daryl Louie is the Co-Founder and CEO of AntiSocial Media Solutions, a digital marketing agency with offices in Vancouver and Toronto. His team of 35+ handles social media strategy and execution, an all in-house media production team, website build and SEO optimization, and digital advertising campaign management. He has worked in digital marketing for 10+ years, spanning many industries. The teams he leads have worked on brands prominent on digital + social media including Jimmy Pattison Group, Vancouver Police Foundation, Fairmont Hotel’s, Daily Hive, Notable, White Spot, Kernel’s Popcorn, and more.

Jarrett Lopez Daily Hive: Growth Marketing Strategist An autodidact entrepreneur turned business/career consultant. Jarett brought his resources and expertise to the Daily Hive team in fall of 2018. Today he specializes in growth and automation, developing and managing systems to optimize tasks, time, and resources. Constantly testing new tools and strategies to improve existing processes is his key to staying competitive in the ever-changing market of today.

David Williams

SAP: Vice President, Global Product Marketing, Enterprise Planning Apps David Williams is Vice President of Product Marketing for SAP’s Enterprise Planning Apps, part of the SAP Analytics portfolio. David and his team work closely with the product management and development teams that create the applications as well as with customers and prospective customers - providing insight into product features and benefits, and market trends.

Elaine Ho Telus: Product Manager Equipped with extensive experience in the tech industry, Elaine Ho is currently a Product Manager at TELUS, helping introduce the new line of security and home automation business to Canada’s fastest-growing national telecommunications company. A UBC Sauder School of Business graduate specializing in Marketing and BTM, Elaine has a strong passion for technology enablement, product development, and community marketing and constantly looks for opportunities that incorporate her interests. Away from the desk, Elaine volunteers with various causes focused on health and leadership development.


PANEL Retail change

Ryan McKee

MEC: Brand Director

Calvin Roex

Shannon Ozbalt

P&G: Sr Account, London Drugs Executive

Dish and Deur: Director of E-Commerce and Digital Marketing

Edward Yu Cossette: Senior Insights Analyst

A panel discussing how the retail space is evolving and what consumer trends are shaping physical stores. Panelists will comment on how innovative technologies changed the retail game and how those adjustments impact their businesses.


sponsor tiers

Senior Case Sponsor P&G is an American multi-national consumer known for being home to some of the world’s most recognized brands (Febreeze, Old Spice, Tide, Head & Shoulder and Olay). P&G is also recognized as one of Canada’s Top 100 Employers along with Canada’s Top Employers for Young People and Canada’s Best Diversity Employers.

Case Sponsors Junior Case Sponsor Major Tom is known for being a full-service interactive agency that provides organizations with strategic consulting and a full spectrum of modern marketing services. Major Tom has partnered with well-known companies such as HSBC Bank, Cirque du Soleil, KLM Airlines, Air France. Topshop, and Red Bull. COBS Bread offers the freshest, highest quality baked goods every day. Their amazing bakers make bread from scratch every morning. At the end of each day, they provide all leftover goods to local charities. Since expanding from a multi-generational family business, over 700 bakeries now fill thousands of happy stomachs worldwide.











INSIDER TIPS TO REACH YOUR 2019 FITNESS GOALS A NEW YEAR COMES WITH THE OPPORTUNITY FOR A FRESH START AND THE AREAS OF HEALTH AND WELLNESS ARE NO EXCEPTION. First, get really clear on what you actually want to achieve. Health and fitness goals are often highlighted by dramatic physical transformations as your body changes size and shape in your quest for optimum health. For some, that means putting on some muscle. For others it means getting leaner or losing weight. Here are a few proven tips to help you attain your goals no matter which way you want to go.



For those trying to get bigger or more muscular, the key is to dial in your nutrition. Consider seeing a nutritionist, upping your “clean” calories and determine your optimal protein intake.

Consider eating according to the 80/20 rule. Eat healthy foods 80 per cent of the time and indulge in your favourite treats 20 per cent of the time.

Commit to a program. Don’t program-hop if you’re training solo. Commit to one and stick it out to the end to see the results. Consider asking a trainer to build you a program can really make a difference.

Find activities you enjoy. Don’t force yourself to run on a treadmill if you prefer hiking outdoors. Make it enjoyable and it won’t feel like work.

Workout in the proper “rep range”. Hypertrophy (muscle growth) doesn’t happen by lifting weights randomly. Again, a certified trainer can really speed up your results by designing an efficient plan.

If you’re wanting to burn fat, the key is to train smart. HIIT + LSD (High Intensity Interval Training + Long Slow Distance) are ideal ways to reshape your shape.

REWARD YOURSELF An unintended downside to achieving your body transformation goals is having to buy new clothes as your size changes. That’s why RYU, an urban athletic apparel brand offers a unique program for those of us on our personal fitness journey. It’s called the RYU Size Up/Down Guarantee. Here’s how it works. Purchase any RYU garment and if your size changes within a year, bring it back and they will exchange it in your new size for 50% off. Then they’ll donate your old garment to Covenant House, a local non-profit helping people in need. It’s a great way to stay motivated and be rewarded for staying committed to your goals. RYU.COM \





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UBC Imprint Conference 2019 Delegate Book  

UBC Imprint Conference 2019 Delegate Book