READY, SET, GO

WOMEN empowerment has been a central topic in today’s world, and Rhonda Swan is putting together an event that is set to empower women in a big way.

Swan is an entrepreneur and author who is launching the “Wildest” book launch of the year. The Women Gone Wild: Feminine Guide to Fearless Living Wealth Edition is partnering with She Talks and Combat Boots To High Heels, a non-profit that supports women veterans. This partnership is meant to empower and inspire women by offering a platform for women to share their stories and knowledge.

The book launch event will take place on June 17th at Barnes and Noble in Huntington Beach, Orange County, Southern California. The redcarpet event will feature a host of high-profile female figures, celebrities, renowned authors, and inspirational speakers. There will be book signings, entertainment from American Idol’s Jessica Meuse, and much more.

Women Gone Wild: Feminine Guide to Fearless Living Wealth Edition is about re-defining wealth and encouraging women to build their own financial success. The book offers insights and strategies for wealth creation and management, with a focus on the meaning of W.I.L.D – Wealth, Intuition, Leadership, and Diversity. This powerful book involves 25 female authors from all walks of life, and their stories reflect a wide range of backgrounds, experiences, and challenges. Together, they create a powerful message of resilience, empowerment, and hope.

The 25 authors are Rhonda Swan, Diana Wentworth, Jamie Anderson, Danette May, Danelle Delgado, Adriana Alvarez, Hanalei Swan, Camberly Gilmartin, April Ryan, Michelle Beltran, Kortney Murray, Stefanie Bruns, Blair Kaplan Venables, Ania Halama, Karen Whelan, Tarryn

JUNE 17TH AT BARNES & NOBLE

BOOK SIGNING: 10:00AM-1:00PM

RED CARPET EVENT: 3:30PM-8:30PM

6501 PALM AVE, HUNTINGTON BEACH, CA 92648

TheHuntingtonClub.com

CELEBRITY SPEAKER LINEUP

SPEAKERS:

Reeves, Dana Kay, Ebony Swank, Barbie Layton, Genevieve Searle, Shar Moore, Michale Gabriel, and Robin Mullin.

Swan explains why Women Gone Wild partnered with She Talks for their upcoming book launch extravaganza. “It’s an important collaboration and partnership. We want to break down gender barriers and promote and empower women,” she says. Using powerful voices at the event such as Sharon Lechter, author, and businesswoman, and Diana Wentworth, author of seven best-selling and award-winning books and the co-author of two Chicken Soup for the Soul titles. Film rights to her romantic memoir, Send Me Someone, were purchased by the Lifetime Network.

The partnership between Women Gone Wild and She Talks highlights the importance of empowering women to take command of what they want out of life and redefine what wealth means to them. Attendees will have the opportunity to network with other women, gain valuable insights, and become more empowered in their financial decision-making. Swan says,

“If you want to rub shoulders with the leaders in women enrichment and be inspired and network and grow, this is where you need to be.”

Furthermore, the Women Gone Wild and She Talks event on June 17th will feature 20 female speakers who will share their experiences and expertise on topics related to the WILD definition. The speakers will inspire the masses with topics such as wealth creation and management, intuition, leadership, and diversity.

Among the speakers, Justine Siegal, an American baseball coach, sports educator, and the founder of Baseball For All. In 2009, she became the first female coach of a professional men’s baseball team, when she worked for the Brockton Rox, in the independent Canadian American Association of Professional Baseball.

Jen Welter, an American football coach who is currently line backers coach for the Vegas Vipers of the XFL. She was a defensive coaching intern for the National Football League’s Arizona Cardinals during their training camp and the

2015 preseason, making her the first female coaching intern in the NFL. Swan says, ‘’Their powerful voices among the other incredible speakers will ensure our mission is cemented –which is to uplift women everywhere. ‘’ www.shetalks.life www.cbhh.org www.wgwbook.com

If you’re attending the book launch you can meet the authors, and have your book signed. There’s an opportunity to get glam and walk the red carpet, network, meet and greet, enjoy delicious appetisers and drinks and of course enjoy top class entertainment.

JUNE 17TH AT BARNES & NOBLE

BOOK SIGNING: 10:00AM-1:00PM

RED CARPET EVENT: 3:30PM-8:30PM

6501 PALM AVE, HUNTINGTON BEACH, CA 92648

TheHuntingtonClub.com

SHETALKS SPEAKER LINEUP

IT’S BEEN QUITE THE YEAR FOR RHONDA SWAN AS SHE CONTINUES HER JOURNEY BOTH PERSONALLY AND PROFESSIONALLY …

BY NIGEL SIMMONDS

RHONDA, it’s been a minute since we caught up. How have you been?

I’ve been amazing, thanks! We’ve been on a wild and crazy path of growth, with a lot of ups and downs. We kicked off 2023 with a family trip to Japan for snowboarding, then headed back to the USA. We went to LA and New York for filming some television shows, opened our new office in Orange County, solidified my new partnership, and traveled to Florida, Michigan, and Atlanta to be showcased on the new TV show called “American SESH” with Pinkie Cole. We also went back to Bali to start building our new villa. However, we have been in different hotels for the last four and a half weeks, changing every two to three days because the villa isn’t ready yet, and the island is full. This is nothing new for the Unstoppable Family because we traveled like this for about eight full years, maybe not moving every two to three days, but typically every two to three weeks or months.

What are some of the biggest personal challenges you’ve faced in your life over the past year, and how have you overcome them?

Some of the biggest challenges that I’ve faced over the last year have been pretty intense. In 2022, we launched our book “Women Gone Wild” and went on a massive book tour in New York, Vegas, and LA. During the tour, we found out that the book was not written properly with the right guidelines from our publisher. We had to pull the book in the middle of the tour and rewrite it before relaunching it this year. Scaling a business and being authentic to the world can bring a lot of unexpected challenges, and I had to clear out people who weren’t serving my purpose and supporting my efforts. It was a tough year for my business, but I believe that stepping back allowed me to step back in even stronger. Now, the book is written with CMS guidelines and is available in bookstores worldwide, including Barnes and Noble, Target, and Walmart. We’re excited to go on our next book tour in Orange County, partnering with She Talks and a charity called Combat Boots to High Heels that supports women veterans with the highest suicide rate in the world. I’m thrilled to be able to create a bigger impact in women’s lives and show others that they have a strong voice. Partnering with amazing charities and other women doing incredible things allows us to change the way women work together and for me to be a stronger role model for my daughter. Even though things may not always go as planned, they will find their way, just like water finding the easiest path. That’s how we’re starting to flow.

Our family is doing great, thank you for asking. We have been closer than ever, especially since my daughter Hanalei bought her first property. As part of our Unstoppable Family values, we are teaching her practical skills as she grows. She has been homeschooled for the past six years and started her first fashion company at the age of 11, making her first six figures at 12. When she decided to take a break from fashion and focus on her artwork and writing, we used the money she earned to invest in real estate for her. Now, at the age of 16, she is building her first studio apartment and learning about property development, real estate, rentals, and Airbnb. The pandemic was a blessing for us, as it allowed us to reflect on our values and what we wanted in life. We are grateful for the growth and lessons we have learned throughout the challenges we faced. Ultimately, our family’s happiness and growth together are what matter most to us.

How did the pandemic affect your business, and what strategies have you implemented to adapt to the changing market conditions?

During the pandemic, our business was not significantly affected because we were already fully online as a PR and branding firm. In fact, the pandemic made people realize the importance of showcasing their business online and restructuring their brand to invest in bigger PR opportunities. We were able to help businesses leverage the online space in a bigger way. While there were shifts in the economy, interest rates, and inflation, we didn’t see much of an impact in our business. However, we did notice that some clients started to pull back in certain areas such as PR. To counteract this, we shifted our message and focused on educating clients on the importance of building their online presence. We emphasized that if they didn’t invest in their online footprint, they risked being left in the dark because everyone else was shifting online. Our strategy of education over selling ultimately benefited us in a major way.

What new services or offerings has your agency developed recently, and how have they been received by your clients?

Our agency has been focusing on Google verification, which means ensuring that our clients are seen as experts when they or their company are searched for online. We achieve this through the creation of Google Knowledge Panels, which we call GKPs. While having a blue tick on social media is fun, being verified by Google is essential as it’s the number one search engine in the world, and where people go to find information. Our clients have responded well to this service, and we’ve shifted our payment structure from higher upfront fees to a monthly retainer, making it more manageable for clients who may have experienced lower sales throughout the year. Overall, we are pleased with the success of this new offering.

How do you help clients develop and communicate their brand story? What’s different about the way your company does that?

The more people are talking about you, and the more people are seeing you, the more they decide that you are the right one. So I use the example that branding and personal branding, when you are selling for yourself, or for your company, is like you standing in Times Square with a megaphone saying ‘Look how great I am!’ What we do in our agency and how we help clients achieve higher visibility and more brand credibility is we place them in top tier publications. And it’s as if there is, for example, a Forbes magazine representative standing in Times Square, saying that business or that brand is credible. It’s a whole different perspective. And a third party is validating your business, your services. That’s what we do best – we help someone else tell the story about the brand, so that there’s not only more consistency, but they’re being seen or heard in a different way. When someone recommends or refers someone to you, you take that with a lot more trust than if you’re just searching for yourself. www.rhondaswan.com www.unstoppablebrandingagency.com

What new collaborations have you made, and how do you see the online marketing space developing over the next 24 months?

I recently partnered with Jonas Muthoni, CEO of Deviate Agency, to create a new company called Be Unstoppable. This collaboration allows us to provide the best in PR, SEO, and paid advertising to our clients. By combining our expertise, we can help our clients increase their visibility and organic traffic while reducing their ad spend. Additionally, we launched Wild Magazine, which is now available in both print and digital formats. (www.wildmag.com). Thanks to Jonas’ software development skills and his company’s strength, the magazine was recognized by Google as a news source within eight months of its launch. This recognition has allowed us to compete with top publications worldwide. We are continuously working to tell more stories, including a new section for men similar to Forbes Women. Looking ahead, I believe the online marketing space will continue to evolve rapidly over the next 24 months, with a focus on personalization and creating unique customer experiences.

How do you stay up-to-date with the latest trends and developments in branding and marketing, and what resources do you rely on for inspiration?

I keep myself up to date by closely monitoring the marketplace and staying attentive to the latest trending strategies. However, I also make sure to learn from the pioneers of copywriting, marketing, and branding because these are the principles that endure in the long run. While there are many fleeting tactics that people can use, focusing on the fundamentals such as consistent storytelling, SEO, paid advertising, and PR is what will never go out of style. We always keep an eye on emerging trends in the marketplace, analyze where the buying power lies, and pay attention to what people are discussing, so that we can share these insights through our magazines and stay ahead of the curve.

What advice do you have for entrepreneurs and business owners who are struggling to establish a clear and effective brand identity, and how does that relate to your own story of overcoming challenges and seeking new depth in business?

My advice to people is to get very clear on the one client or customer that you can help the most. If you know your target market, then you will know exactly what they look for and what problems they have. I use the awareness scale to identify where our clients are in their business journey. Many businesses tend to want to help everyone, but they miss the point of understanding where their client is in their awareness scale. Are they aware they have a problem and looking for a solution, or are they not even aware they have a problem? We need to create that need for our clients and make them aware of what they do and how they can help them. In reality, clients need to see you as credible and as a solution to their problem. So, we focus on identifying where our clients are in their awareness scale and tailor our message and marketing strategies based on that.

Looking ahead to the future, what are your goals for Unstoppable Branding Agency, and how do you see the branding and marketing industry evolving in the coming years?

I believe that the branding, online PR, and digital marketing industries will continue to grow and evolve, but not necessarily in the social media space. Instead, I think there will be new platforms and apps emerging for sharing messages. However, the most important aspect of digital marketing will always be on Google, where businesses need to fully understand their clients and their problems, and create high-quality, keyword-rich SEO content to be seen as experts in their field.

As for Unstoppable Branding Agency, our goal is to continue helping our clients achieve their branding and marketing objectives, while staying ahead of the trends in the industry. We will continue to prioritize understanding our clients’ needs and using data-driven strategies to achieve their goals. We also hope to expand our reach and impact by working with more clients and partnering with other businesses in the industry. As I always say, if you’re going to create a brand, create a sexy brand, be unstoppable and always stay wild.