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Executive Summary Hog W.I.L.D. Welcome Week 2006 was a huge success due in part to the continued delivery of traditional programs, the development of new programs and improved branding and marketing of the Hog W.I.L.D. concept. Members of the U of A community, particularly the Division of Student Affairs, offered numerous programs that were attended by thousands of new and returning U of A students. These programs were aimed at helping students achieve learning outcomes that have been developed and measured. This report includes information on the marketing program implemented and media coverage received; program highlights and accomplishments; learning outcomes; and program summaries. Also included are results of a study conducted to examine participant demographics, interest in programs, achievement of learning outcomes, and recommendations for future Hog W.I.L.D. Welcome Weeks. The contents of this report will serve as a method for delivering direct feedback to programmers responsible for planning and executing Hog W.I.L.D. events. This report can also be used to inform programmers considering future events to be incorporated into Hog W.I.L.D. Welcome Week. We hope that you find the contents of this report to be informative and helpful, and that it will encourage you to contact us with any questions or concerns you may have about the information contained within this report. For further information, please contact Shelia Burkhalter, Director of First Year Experience or Ashley Tull, Associate Dean of Students for Campus Life. Shelia Burkhalter Director, First Year Experience 479-575-5013 sburkha@uark.edu

Ashley Tull, Ed.D. Associate Dean of Students for Campus Life 479-575-6664 atull@uark.edu

Sunday

Monday

Tuesday

Wednesday

Thursday 17 Move-in Day First Night

20 Academic Convocation Burger Bash Bookstore Mid-Day Madness 27

21 Outdoor Movie ASG Cookout

22 HYPE Night

23 Hula Hut WCOB Block Party

24 Razorbash (rescheduled) Freshman Pep Rally

28

29 Welcome Home Welcome Here Picnic

Friday 18 Friday Night Live (Hog Wild) 25 FNL (Phat Friday)

Saturday 19 Pomfret Luau Midnight Madness 26 Real World Welcome Back Picnic


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Table of Contents Executive Summary ............................................................................................................................................................2

Marketing and Media Coverage.......................................................................................................................................4

2006 Highlights and Accomplishments ..........................................................................................................................8

Learning Outcomes ...........................................................................................................................................................9

Activity Summaries.............................................................................................................................................................9

Online Survey Report..................................................................................................................................................... 19

Recommendations .......................................................................................................................................................... 35


4

Marketing and Media Coverage


5


6


7


8

2006 Highlights and Accomplishments •

The “brand” Hog W.I.L.D. was used for the first time in communicating a common Welcome Week image. The W.I.L.D. acronym represents Welcome, Involvement, Leadership and Diversity. A Hog W.I.L.D. logo was developed by UA Productions and used on all marketing materials described below.

Marketing efforts for Hog W.I.L.D. Welcome Week were ramped up this year. Marketing materials included: ο Postcards distributed at Orientation sessions with event dates and web address for First Year Experience (FYE) with schedule of events (see p. 7 of this report) ο Posters, with full calendar of events, were displayed in all residence hall lobbies, Greek houses and the Arkansas Union (see back page of this report) ο Flyers, with full calendar of events, were placed in each residence hall student’s welcome bag ο Zipper pulls were made and distributed at Orientation and some Hog W.I.L.D. events

The new Midnight Madness Shopping Spree Event took place on Saturday evening, Aug. 19. This new event was modeled after similar successful “Midnight Madness” events at Michigan State University and Bowling Green State University.

Learning outcomes were established by the Hog W.I.L.D. Welcome Week Planning Committee. These were intended to drive programming and program evaluation. In addition to “overall” learning outcomes, many programs established learning outcomes for their events, some of which are discussed later in this report.

A formal online survey of all freshmen who participated in Orientation was conducted. This survey was completed online by 230 students and included questions on events attended; favorite and least favorite events; marketing and purposes for attending; convocation; learning outcomes; and open feedback and suggestions on Hog W.I.L.D. Welcome Week.

Attendance for the first Friday Night Live (FNL) was 1105 students and 65 volunteers who helped lead the event. This represented the highest attendance FNL has had in the 5 years of its existence. Participation by U of A faculty members in Convocation increased by 39.6% from 91 in 2005 to 127 in 2006.

The First Year Experience (FYE) Help-a-Hog program assisted 2,222 students during all types of weather conditions. Questions were answered about the University utilizing A-Z guides of the University, an updated class schedule, as well as maps.

Participation in HYPE Night increased 26.83% from Fall 2005, with 2,283 students attending from 5:15pm until midnight. Participation in Razorbash remained strong with an average of 3,000 students in attendance on Thursday, August 24. The Freshmen Pep Rally continued its success with an estimated 1,200 freshmen students in attendance from several residence halls, sororities and fraternities.


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Learning Outcomes Learning Outcomes developed for Hog W.I.L.D. Week included:

• • • • • • • •

Assist students in understanding the purposes of higher education and the mission of the institution. Assist new students in understanding their responsibilities within the educational setting. Provide new students with information about academic policies, procedures, requirements, and programs sufficient to make well-reasoned and well-informed choices. Inform new students about the availability of services and programs. Assist new students in becoming familiar with the campus and local environment. Provide intentional opportunities for new students to interact with faculty, staff and continuing students. Provide new students with information and opportunities for self-assessment. Provide relevant orientation information and activities to the new students’ primary support groups (e.g. parents, guardians, spouses, children).

Activity Summaries Friday, Aug. 18

Aug. 19

Aug. 20

Aug. 21

Aug. 22

Aug. 23

Aug. 24

Aug. 25

Aug. 26

Friday Night Live Hog Wild

“Hog Wild” Friday Night Live (FNL) has become a tradition at the University of Arkansas as the very first FNL of the year designed especially for the first year students who moved into the residence halls earlier that week. This year, Hog Wild FNL started one hour earlier than usual (8 p.m.—1 p.m.) so that non-traditional and commuter students could participate with their families. The outcomes for this FNL were:

To establish a social network for new first year students

To develop their knowledge of late night alternative programming

To connect them to the University by sponsoring school spirited programming

To expose them to diversity programming

To enhance their “edutainment” experience and enhancing the non-alcoholic environment


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Events offered at Hog Wild included: •

Novelties

Willie the Balloon Man

Trampoline Thing

Face Painting

Giant 40’ Slip & Slide

Dance Dance Revolution

Drunk Carts – hosted by UAPD

Comedian – Francis DiLorinzo

DJ Derrick

Hog Olympics – hosted by Army & Air Force ROTC

Arts & Crafts – Play Doh

ο Potato Sack Races

Zen Gardens

ο 3 Legged Races

Cook Out

ο Dizzy Lizzy

Free T-shirts

Movie – “The Da Vinci Code” (sponsored by University Programs)

ο Tug-o-war ο Grenade (Egg) Toss The attendance for this event was 1105 students. 65 volunteers helped execute the event. This is the highest attendance FNL has had ever in its 5 years of its existence. The total cost of this event was $7803.46

Publicity for this event included but was not limited to: Yard stakes, posters, RIB TV, Radio Station promotion at Power105.7 on the “Tim and Jeff in the Morning” show, and Daily Headlines.

In conclusion, this event was a huge success. The students had fun, learned from each other, made new friends, and most importantly became familiar with Friday Night Live and the kind of programming we do.


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Luau at Pomfret

Saturday, Aug. 19

Aug. 20

Aug. 21

Aug. 22

Aug. 23

Aug. 24

Aug. 25

Aug. 26

The Luau at Pomfret Hall occurs the Saturday prior to the start of classes each fall. The program is designed to be a fun welcome event mainly targeted at first year students, though all students are welcome. The program also serves as a campus-wide welcome from University Housing. For the last few years the program has featured a collaboration with the Chartwell’s staff at the Pomfret Dining Center as the kick off for the event. This year, the program also ran concurrently with the First Year Experience Program’s “Midnight Madness Shopping Spree.” The 2006 Luau at Pomfret Hall began at 6:00PM in the Pomfret Dining Center and ended at midnight in the Pomfret Hall Great Room. Students used their meal plans to swipe in for a Hawaiian Luau style meal. After dinner, students enjoyed a dance, which is the main event of the “Luau at Pomfret.” The D.J. for this year was Mike Chase and the Extreme Dance Machine. In addition to dancing, students partook of the ice-cold non-alcoholic drinks of “Margarita Man” and the fresh fruit found in the full-size canoe. There were also a limited number of leis and the much sought after “Luau at Pomfret” t-shirts (250) available. Midnight Madness Shopping Spree was created to achieve the newly established Welcome Week outcomes of assisting new students in becoming familiar with the campus and the local environment in Fayetteville. FYE partnered with StuShopping Spree dent Activities, Associated Student Government, Residence Interhall Congress, Safe Ride and area businesses including Bed, Bath and Beyond, Best Buy, WalMart, Walton Arts Center, Something Urban, and Q-Doba to provide shopping services. Students were provided an information sheet that described the discounts and sales of each store, as well as a Student Survival Book that could be used later as a future resource to the life in Fayetteville.

Midnight Madness

The outcomes and goals for this event included: connect students to the surrounding community; assist students in learning how to use the University Transit System and routes; mutual benefit of sales for both students and area business; create social opportunity for students. Participation in Midnight Madness Shopping Spree included approximately 70 students, and 45 volunteers who monitored each store and the command center located at Pomfret Hall. The event took place between the hours of 8:00 p.m. and Midnight, overlapping with the Luau at Pomfret. FYE partnered with Safe Ride to provide two buses that traveled on a condensed version of the red and orange bus routes that ran every 30 minutes from the Pomfret Hall bus stop. T-shirts were also awarded to those students who participated. Publicity for the event included, but was not limited to; Welcome Week posters located in all Residence Halls, posters in each store, buttons, balloons, and T-shirts that volunteers wore. In conclusion, the first Midnight Madness Shopping Spree event was successful and students were very interested in the event. To add more insight to the event, it was hosted on a rainy night, and overlapped with the Luau at Pomfret. A number of suggestions were made for the future planning of this event. First, it was suggested that the date of the event and location be reviewed. Secondly, publicity and marketing at the University needs to be reconsidered. Finally, a review of the store participation fee and the stores that will be most well received by students needs to occur.


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Sunday, Aug. 20

Aug. 21

Aug. 22

Aug. 23

Aug. 24

Aug. 25

Academic Convocation Aug. 26

Burger Bash

In its fifth year of existence, the 2006 Academic Convocation is the University’s official academic welcome in which students are greeted by the university chancellor, provost, academic deans, administrators, staff, and faculty. This year’s convocation experienced a 48.9% increase in student participation. Firstyear student attendance at Academic Convocation increased from 1295 in 2005 to 1928 in 2006. Attendance information was collected via card readers insuring accuracy in data collection. Faculty participation increased by 39.6% from 91 in 2005 to 127 in 2006.

The 2006 Academic Convocation learning outcomes were:

• Get new students excited about the out of classroom experiences, such as team research • Use Convocation as a student starting gun. Set the tone for student expectations at the collegiate level • Serves as a formal introduction to upper level staff, faculty, and administrators. It shows that faculty and staff are united as a team. Students will then know that they can go to anyone to receive support.

• It is important for students to know that this (Bud Walton Arena at Commencement) is where they will be for fours years. Convocation is a bookend with Commencement

• Should strive to plant the seed for students to consider why they are here. They are not just here for graduation, but transformation

• The dignity of the enterprise should be stressed, with the expectation that students will emerge with a good sense of how to manage themselves

• Academic Convocation is an opportunity to highlight academic research via collaboration between faculty and students


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To add more interest to Academic Convocation research presentation submissions, the Academic Convocation Faculty/Student Project Review Committee changed the research project concept to an award. 2006 Academic Convocation Faculty Student Collaboration Award received 14 nominations from which three were chosen to present at academic convocation. Selections were based upon:

• Undergraduate Student and Faculty Collaboration • Ability to excite first year students about involvement in the academic experience • Ability of undergraduate student and faculty to explain the project in a five-minute presentation at Academic Convocation

• Description of the project • Grant funding, awards, or special recognition for the project. (This criteria component did not eliminate projects from consideration)

Also new for the 2006 Academic Convocation was the introduction of faculty and students by college and the moving of Burger Bash from Bud Walton Arena lawn to The Gardens (the new pavilion area between Lot 56 and Bud Walton Arena). This year’s Burger Bash included a DJ, dancing, and prizes from Ozark Bowling, Best Buy, Lokomotion and Target.


14

ASG Welcome Back Cookout

Monday, Aug. 21

Aug. 22

Aug. 23

Aug. 24

Aug. 25

Aug. 26

Associated Student Government hosted the Welcome Back Cookout on Monday, August 21, 2006. This event was hosted on the Union Mall during lunch of the first day of classes. The event was completely student organized and was a great publicity tool for students to learn about student government. The outcomes and goals for this event included: • Assist students in learning about Student Government and involvement opportunities • Connect students to Student Government Executive Officers • Create a social opportunity for new students on campus At the event student government executive officers prepared over 1000 bratwursts and hotdogs for students to enjoy while they walked to and from class on the first day. The students waiting in line for food were greeted with information about what student government does and ways that students can get involved and make a difference on campus. While this event heightened the awareness of student government to many new faces on campus, it also allowed the executive officers to gain perspective on campus concerns and build relationships for future communication. Students were provided with applications for all positions within student government as well as information about current ASG programs including Safe Ride. Publicity for the event included Welcome Week posters and website, RIB TV and information disseminated at the Academic Convocation. Also many students that attended the cookout did so because of the visibility of the event. In conclusion, this year’s cookout was a success in that students were able to connect with members of student government and find out ways to get involved. In the future, we will examine the opportunity to have more interaction with the executive officers than was available at this event. Many of the officers spent time cooking behind a grill and did not have as much time to meet and talk with students.

Help-A-Hog 2006 The 2006 Help-A-Hog Program provided an excellent opportunity for the University of Arkansas community to continuously build a connection between the students and the university. A total of 172 staff and student leaders from eight different departments participated in making Help-A-Hog a success. These individuals were available at tables located throughout campus and in the academic buildings on the first two days of the academic year. Throughout the heat and rain 2222 questions were answered about the University utilizing A-Z guides of the University, an updated class schedule, as well as maps. Help-A-Hog Tables were particularly useful this year for answering questions regarding class locations due to a system malfunction with ISIS.


15

HYPE Night

Tuesday, Aug. 22

Aug. 23

Aug. 24

Aug. 25

Aug. 26

HYPE Night is an event designed to introduce students to the activities available in the Health, Physical Education, and Recreation Building on campus. The different program areas under IMRS (Facility Management, Fitness/Wellness, Special Events, Accessible Recreation, Instructional Programs, Intramural Sports, Club Sports, and Outdoor Recreation) each facilitated activities that inform students of the programs and activities that occur in those different areas throughout the year. In addition, students are made aware of all of the recreation, sports, and fitness facilities that are available, including the Donna Axum Fitness Center, Natatorium, Indoor Track, and Climbing Wall. Participation increased 26.83% from Fall 2005, with 2,283 students attending from 5:15pm until midnight. Participants could participate in Dodgeball tournaments, climb on the Rock Wall, enjoy a Dive In Movie, create a Wax Hand, visit the Sport Club fair, receive a temporary tattoo, and many other activities. In addition, participants received a t-shirt, refreshments, and were eligible for door prizes upon completion of a Clue game designed to acquaint them with the HPER Building and its numerous Intramural/Recreational Sports programs. Participants also had the opportunity to register for Intramural Sports, Group Exercise, and other programs.

NPHC Brotherhood and Sisterhood Interest Tea

The second annual NPHC Brotherhood and Sisterhood Interest Tea provided new and returning students the opportunity to learn about African American Greek lettered organizations on the University of Arkansas campus. Chapter presidents served as panelist to discuss new membership intake requirements including various service and social opportunities throughout the year. Over 55 students participated in this event.


16

Aug. Thursday, 25 Aug. 24

Aug. 26

Razorbash

The 3rd Annual Razorbash was supposed to take place on Wednesday, August 23, 2006, but due to bad weather was postponed to Thursday, August 24. Therefore, there were some businesses and RSOs that could not take part because of the change in schedule. There were 50 local businesses, 40 registered student organizations and 5 university departments at the rescheduled event. Razorbash is a fun environment where students can learn more about the different opportunities that are available on campus and in the local community. The outcomes and goals for this event include:

• • • •

Connect students to the local community Assist students in getting information about RSOs Assist student in learning more about university departments. Provide a fun, laid back environment for students to get information

Razorbash had an average of 3,000 students in attendance and was extremely successful. Many students signed up to be part of an RSO as well as benefited from talking with the local businesses. Some of the businesses also had employment opportunities for students. Some of the businesses gave donated prizes to be given away during Razorbash. T-Shirts were given to volunteers and some of the participants. There were about 25 staff and students that volunteered to help at Razorbash. Publicity included posters, yard stakes and press releases. Because of the rain delay the local media did not come out, but they were scheduled for the original date. Suggestions for next year include making this a true student event by creating a student committee to help plan Razorbash. This event is a tradition at the University of Arkansas and just continues to be more successful every year.

Freshman Pep Rally The annual Freshman Pep Rally took place on Thursday, August 24 in the Chi Omega Greek Theatre. There was an estimated 1200 students in attendance which represented several residence halls, sororities and fraternities. The band, cheerleaders and mascots came out to teach the freshman how to call the hogs, sing the fight song and all the traditional cheers that happen at a football game. All the freshman football players were introduced by one of the Razorback coaches to the crowd. The Freshman Pep Rally is one of the longest traditions on the University of Arkansas campus and should always be part of the Welcome Week.


17

Friday Night Live

Friday, Aug. 25

Phat Friday

Aug. 26

“Phat Friday” was the second FNL we had in the academic school year, but it was the first one many students attended after starting their first week of classes. This FNL, unlike Hog Wild, attracts the rest of our student population that is not the first year students that have just moved in to the residence halls. Although it attracts them as well, it also brings in most of our international students, second, third, fourth and graduate students as well. The events that were offered at Phat Friday were:

• Movie – The Da Vinci Code (sponsored by University Programs)

• Julie from “Real World New Orleans” • Hip Hop Group Soufland – sponsored by Baptist Collegiate Ministry

Carnival Games

ο Cover the Spot ο Froggy Fly Fling ο Milk Can Toss ο Milk Bottle Throw

• Free Food • Wax Hands •

Balloon Animals by Willie the Balloon Man

Arts & Crafts – Mask Making

Twin Spin

Dance Dance Revolution

Free T-shirts

Gas Card Giveaway (sponsored by New Greek Council)

The attendance for this event was 784 students with a total of 55 volunteers who helped execute the event. The event began at 8pm and ran through 1am. The total cost of this event was $5613.06. Publicity for this event included but is not limited to: Yard stakes, posters, RIB TV, Radio Station promotion at Power105.7 on the Tim and Jeff in the Morning Show and Daily Headlines. In conclusion, this event was a success. The students had fun, learned from each other, made new friends, and most importantly became familiar with Friday Night Live and the kind of programming we do.


18

Real World 2006

Saturday, Aug. 26

Real World is an annual program sponsored by the Multicultural Center as a Welcome Week Program for new students of color at the University of Arkansas. Each year, Real World assists these new students in their transition to the U of A by bringing together administrators and upperclass students who provide advice on how to succeed in college. The outcomes and goals of the program are: Assist new students with resources available on the U of A Campus; Connect new students of color with other first-year students; Provide upperclass students an opportunity to demonstrate knowledge of the campus; Provide new students of color with upperclass mentoring opportunities; Introduce new students to Multicultural Center programs and resources. Real World 2006 had 41 freshmen in attendance, although we had over 65 RSVP for the event. The event also had 35 upperclass students assisting with the program. The large number of no-shows was due to a late-night event that occurred the Friday night prior to the program and the poor weather that day. We will investigate whether we should move the program back to Saturday afternoon in the future so that more students will attend. Publicity for the event included information tables at summer orientation hosted by upperclass students and the Graduate Assistant of the Multicultural Center. Phone calls were made to entering freshmen over the summer to encourage attendance. Flyers were also posted in all residence halls, postcards were mailed to all new students of color, and handouts were distributed during the first week of classes. The program includes numerous social activities designed to allow the students to get to know each other, several small group activities focusing on various important topics for new students (e.g. Time Management, College Skills, and U of A Resources). The event includes a luncheon with representatives from the six colleges present discussing issues pertinent to those particular students. The program culminates in a student panel discussion where the upperclass students provide the “real� insight into being a student of color at the U of A. This student panel is unique in that administrators do not participate, allowing an atmosphere that is free for students to feel comfortable about giving advice and suggestions and that is open for students to ask questions. Likert surveys distributed at the end of the day indicated that the student panel was the most liked activity. The budget for the entire event is $3000, with $2500 coming from the Multicultural Center and $500 from collaborative partners. In conclusion, Real World 2006 was a success for the students who attended. Many of the students that participated in the event have joined Multicultural Center programs, such as the Connections Mentoring Program and the Silas Hunt Scholarship Program. Future planning for Real World will examine whether the event should be moved to later in the day and how marketing efforts can reach more students. The Welcome Back Picnic is an annual event hosted by the Multicultural Center and the Black Students Association. This year, the Black Alumni Society came on as a co-sponsor of the event, by adding their annual event to this weekend so that alumni, students, and staff could all join in during one large event. The goals of the Welcome Back Picnic are: Social networking opportunities for students, alumni, and staff; A welcome introduction by the Black Students Association; Scholarship opportunities for students in attendance. The Welcome Back Picnic was hosted at The Gardens on Razorback Road, and was attended by over 200 people. Students from BSA assisted with food preparation, and donations from Tyson Foods and other local companies contributed to the event. The budget of the Welcome Back Picnic is approximately $1000, with $500 from the Multicultural Center, and the rest coming from a combination of sources, including BSA and the Black Alumni Society.

Welcome Back Picnic


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Online Survey Report A formal online survey of all freshmen who participated in Orientation was conducted. This survey was completed online by 230 students and included questions on events attended; favorite and least favorite events; marketing and purposes for attending; convocation; learning outcomes; and open feedback and suggestions on Hog W.I.L.D. Welcome Week. Data reported on bar graphs represents raw numbers. Data reported on pie charts represents both raw numbers and percentages.

Gend er

C l a ssi f i c a t i on

250

200

118 117

194

117 116

150

115 100

114 113

50 13

18

Sophomor e

Juni or

113 3

2

Seni or

Gr aduate

112

0 Fr eshmen

111 Mal e

Femal e

Sorority Recruitm ent Participation by Hog WILD Participants

23, 17%

Yes No

115, 83%


20

Residence 65

70 60

54

50 40 30 20

21 11

14

11

8

10

2

21

16

6

0

0

Bu ch an an /D

ro ke

H al Fu l tra ll H G al G l ib so la ds n on H al /R l ip le y G H al re l gs on H H ol al co l m be H um H al ph l re N ys Po or H th m al w fre l es tH tQ on u ad or s Q ua r te rs R ei d H al W l al to n H al Yo l cu m H O al ffl C am pu s

0

On-Campus Move-in Date 70 59

60 50 50 40 30 20

22

18 12 8

10

2

3

August 15

August 16

2

1

0 Prior to August 12

August 12

August 13

August 14

August 17

August 18

August 19

August 20


0 Razorbash Welcome Back Picnic ASG Cookout Midnight Madness Welcome Home Randy & Jason Sklar NPHC Brotherhood

82

86

80

60

80 66

66

60 59 49

40

40 35

20 16

20

Traveler

HYPE Night at the HPER

80

Rock Camp Counselor

Friday Night Live

100

FYE (First Year Experience) Website

Luau at Pomfret

107

Other

First Night in the

113

Orientation Leader

Friday Night Live

122

Calendar in Residence Hall Room

Academic Convocation

120

Roommate/Friend

100 Burger Bash

0 Freshmen Pep Rally

140

Resident Assistant

21

Events Attended

100

31 13 7 1

24Aug 20Aug 20Aug 18Aug 17Aug 19Aug 25Aug 22Aug 24Aug 26Aug 21Aug 19Aug 29Aug 23Aug 22Aug

Th Su Su F Th Sa F Tu Th Sa M Sa Tu W Tu

How Did you Hear About Events?

120

96 83 59

27 17 6


21

Sa

Sa 19

Tu

22- 18Aug Aug 25- 19Aug Aug

Th Tu F

13

F F

12

Su 18

Sa

Least Favorite Activity

79

10

F Welcome Back Picnic NPHC Brotherhood

19

ASG Cookout Welcome Home

19

10 13

24- 22- 19Aug Aug Aug 26- 23Aug Aug 21- 29Aug Aug 26- 22Aug Aug

Th Sa W M Tu Sa Tu

5 4 4 4 3 1

8

M

9

Tu

6

Th

6

5

Sa

5

Sa

Tu

3

Sa

2

W

2

Th HYPE Night at the HPER NPHC Brotherhood

24- 20Aug Aug

Su 21

Academic Convocation Randy & Jason Sklar

20

First Night in the Midnight Madness

26

Razorbash

30

Razorbas h

90 80 70 60 50 40 30 20 10 0 Friday Night Live Luau at Pomfret

0 HYPE Night at the HPER Friday Night Live

60

Freshmen Pep Rally Burger Bash

70

Academic Convocation Luau at Pomfret First Night in the Friday Night Live Burger Bash Friday Night Live ASG Cook out Freshmen Pep Rally Welc ome Back Picnic Welc ome Home Midnight Madnes s Randy & J as on Sk lar

22

Favorite Activity

59

50

40

1

Tu

0

26- 19- 22- 18- 20- 25- 21- 24- 26- 29- 19- 23- 24- 22- 22Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug

Tu


id n' tG o pu Fr ee s/ Tr Ite an m sf s er St ud en ts M us ic /D an ce St Em ro ng ai Fo er lC od em om ph m un as ic is at on io n Ac ad em ic s

9

D

10

ffC am

0

40

7 7

5 6 3 3

Can’t Get Into Bars

80

Looking for nonalcoholic alternatives

120

Learn About Campus

Attended With Friend/Roommate

160

M is c

20 Free Food

Socialize

180

O

o

C ha Be ng M t e te or r e/ P D ub i ff li c er i ty en tA ct iv iti es

Po si ti v e/ N

23

Reason(s) for Attending Hog WILD events

168 147

140

108

100

70

60

27

20 23

General Comments about Event by Category

25 20

17

15

6 2

0 1


24

Attended Academic Convocation

83, 39% Yes No 131, 61%

Method of Hearing About Convocation 1

Traveler

9

FYE (First Year Experience) Website

10

Other (please specify)

12

Rock Camp Counselor

39

Roommate/Friend

44

Calendar in Residence Hall Room

48

Orientation Leader/New Student Orientation

103

Resident Assistant/Housing 0

20

40

60

80

100

120


25

Reason(s) for Attending Convocation 140

124

120 100 80 60

42

37

40

26

23 7

20

th er O

So ci al iz e

ss is ta nt

w

i th

R

es id en tA

Ac ad em ic s of A At te nd ed

A Le ar n

At te nd ed

W

ith

bo ut U

Fr

It w

as

M an da

to ry

ie nd /R oo m m at e

0

Would You Recommend Convocation To Next Year's Students?

71, 49%

74, 51%

Yes No


26

Most Enjoyable Parts of Convocation (choose 2)

Remarks by Dr. Bob Smith

1

Remarks by Dr. Johnetta Cross Brazzell

2

AMIIGA LLC presentation

4

Remarks by Quinton Whiteside

5

Early Exposure of Undergraduates to Chemistry Research presentation

7

Remarks by Dr. John White

9

Introduction of Deans and Students by College

10

Alma Mater by Allison Waldrip

15

Habit Trails: Habitat for Humanity

16

University Pledge/Pinning Ceremony

17

University of Arkansas Freshmen Band

56

Meeting People

57

University of Arkansas Fight Song

89

0

10

20

30

40

50

60

70

80

90 100


27

Academic Convocation sets the tone for w hat the University of Arkansas expects from students 60 49

50

45

40 27

30 21 20 10

5

2.66

0 Not at all

Somew hat helpful

Helpful

Very helpful

Extremely helpful

Response Average

Academic Convocation got me excited about the out-of-classroom experiences such as team research. 60 50

48 44

40 29

30

20 20 10

5

2.25

0 Not at all

Somew hat helpful

Helpful

Very helpful

Extremely helpful

Response Average


28

Academic Convocation formally introduced me to upper level staff faculty and administrators. 60 50 50 40 30

34 28

28

20 10

6

2.66

0 Not at all

Somew hat helpful

Helpful

Very helpful

Extremely helpful

Response Average

Academic Convocation helped me to understand that Convocation and Commencement are linked as a beginning and an end to a college career. 50

47

45

41

40 35 29

30 25

21

20 15 8

10

2.74

5 0 Not at all

Somew hat helpful

Helpful

Very helpful

Extremely helpful

Response Average


29

Academic Convocation planted the seed for me to consider w hy I am at the U of A and w hat I hope to accomplish w hile I’m here. 50

46

45

40

40 35 28

30 25

24

20 15 9

10

2.71

5 0 Not at all

Somew hat helpful

Helpful

Very helpful

Extremely helpful

Response Average

Academic Convocation show ed that faculty and staff are united as a team w hose purpose is to support students in their educational attainment at the U of A. 60 52 50 38

40

29

30 22 20 10

5

2.71

0 Not at all

Somew hat helpful

Helpful

Very helpful

Extremely helpful

Response Average


30

Summary of Comments: "What would you change about convocation"

1

More Clearly Defined

2

No aw ards

3

Eliminate it.

4

Good/Nothing

Involve students/Interaction

5

Technical Problems (sound, visibility, a/c)

6

7

Misc

11

Not mandatory

Eliminate/Modify Presentations

14

Relevance to Audience

16

23

Boring

Length

35

0

5

10

15

20

25

30

35

40


31

Hog W.I.L.D. Week activities assisted me in understanding the purposes of higher education and the mission of the institution. 90 79

80 70

62

60 50

47

40 30

23

20 5

10

2.35

0 Not at all

Somew hat helpful

Helpful

Very helpful

Extremely helpful

Response Average

Hog W.I.L.D. Week activities provided me w ith information about academic policies procedures requirements and programs sufficient to make w ell-reasoned and w ellinformed choices. 100 86

90 80 70 60 50 40

39

42

40

30 20 7

10

2.69

0 Not at all

Somew hat helpful

Helpful

Very helpful

Extremely helpful

Response Average


32

Hog W.I.L.D. Week activities assisted me in understanding my responsibilities w ithin the educational setting 80

75

70

65

60 50 50 40 30

22

20 10

4

2.38

Extremely helpful

Response Average

0 Not at all

Somew hat helpful

Helpful

Very helpful

Hog W.I.L.D. Week activities informed me about the availability of services and programs 90

84

80 70 60

53

50 40 30

33 26 18

20 10

3.02

0 Not at all

Somew hat helpful

Helpful

Very helpful

Extremely helpful

Response Average


33

Hog W.I.L.D. Week activities assisted me in becoming familiar w ith the campus and local environment 70

64

65

60 50 39

40 30

24

23

20 10

3.13

0 Not at all

Somew hat helpful

Helpful

Very helpful

Extremely helpful

Response Average

Hog W.I.L.D. Week activities provided intentional opportunities for me to interact w ith faculty staff and continuing students. 80 69

70 60

54

50

45

40 30

25

21

20 10

2.92

0 Not at all

Somew hat helpful

Helpful

Very helpful

Extremely helpful

Response Average


34

Hog W.I.L.D. Week activities provided me w ith information and opportunities for selfassessment 76

80 70 60 50

53 47

40

30

30 20

9

10

2.54

0 Not at all

Somew hat helpful

Helpful

Very helpful

Extremely helpful

Response Average

Hog W.I.L.D. Week activities provided me w ith relevant orientation information and activities 90

83

80 70 60 47

50 40

43

31

30 20

12

10

2.81

0 Not at all

Somew hat helpful

Helpful

Very helpful

Extremely helpful

Response Average


35

Recommendations The following recommendations have been developed by members of the Hog W.I.L.D. Welcome Week Planning Committee, Campus Programming Committee and from participant survey responses. These appear in no particular order.

1. Use focus groups for further study of participants of Hog W.I.L.D. Welcome Week 2. Expand marketing (particularly to off-campus students) to include: UATV, Razorback Transit, Facebook, direct mailers to students, and banners

3. Continue to offer and expand the Midnight Madness Shopping Spree event 4. Explore off-campus event possibilities and transportation to and from events for participants 5. Explore additional funding for events 6. Continue study of participant demographics and marketing and measurement of learning outcomes 7. Explore opportunities to improve Academic Convocation and communication about what type of event this is

8. Provide further “orientation� type activities to include tours of academic buildings based on student schedules and seminars



@006 WW Report