ROLE OF MOVIE THEATRE ADVERTISING IN BRAND BUILDING

ROLE OF MOVIE THEATRE ADVERTISING IN BRAND BUILDING

Advertising in movie theaters is a great method to reach viewers in a captive setting. Video ads deliver messages on the big screen to audiences waiting to see a motion picture - who are generally in a relaxed and happy mood.

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ADVANTAGES OF MOVIE THEATEr ADVERTISING ● It delivers your message to a captive audience. ● On-screen copy can use full sight, sound and motion to increase ad recall.

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● Unlike radio Cinema is not reliant on great frequency to have effect - once with a good ad will be enough as the audience is so engaged in this situation.

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● Advertiser’s company image is often boosted by the association with the movies on the big screen in full

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● Because cinemas are located near or in suburban shopping malls and other high-profile retail areas, ads are positioned close to point-of-purchase. ● Campaigns can be targeted by a demographic profile based on the geographic location of the cinema.

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BRAND BUILDING Advertising in movie theaters helps in effective brand building. › Advertisements within a big screen and high quality audio experience can create a larger impact within the viewer. › Theater advertisements can deliver messages to mass audiences which include all sort of demographics. › Repeated viewing of theater ads enhances the recall and retention rate of the brand among the public.

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Thus movie theatre advertisements can boost the brand building of your business. Give your brand the big screen treatment it deserves.

Finding the perfect theater advertising agencies that could help in providing creative and innovative cinematic advertisements that could promote in building brand awareness and attracting new customers for your business.

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Thank You

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