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British Petroleum - Brief History BP is a global oil and gas company headquartered in London, United Kingdom. It is the third largest energy company and the fourth largest company in the world measured by revenues and is one of the six oil and gas "supermajors". BP Amoco changed its name to BP in 2000, and introduced a new corporate slogan: “Beyond Petroleum.” It replaced its “Green Shield” logo with the Helios symbol, a green and yellow sunflower pattern similar to the emblem of the Green Party of Canada. These changes were intended to highlight the company’s interest in alternative and environmentally friendly fuels.

Redesign Reasons In April 2010, an explosion of BP's Deepwater Horizon drilling rig led to an oil spill that contaminated a large area of United States marine environment along the Gulf of Mexico. Consequences of the spill included an over 50% drop in BP's stock price, damage to the environment, and expected decreases in tourism and fishing projected to impact the region for several years. This lone fact is a feasible explaination for a rebranding campaign in order for BP to regain the trust of its investors and partners. Its vision of going “green” seems to be a bit tarnished at the moment and i think a fresh if not, slightly altered identity can be the start to a brighter future for BP.

BP’s Competitors

Exxon Mobil

Royal Dutch Shell

Conoco Phillips Chevron Corporation

Total S.A.

Logo Redesigns


Ficticious Logo re-design for BRITISH PETROLEUM


Ficticious Logo re-design for BRITISH PETROLEUM