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media pack and electronic advertising rates 2011


TYRES & ACCESSORIES

HELLO AND WELCOME to the 2011 Tyres & Accessories media information pack. Within these pages you will find information on our magazine alongside advertising rates and contact details for everyone at T&A (see p. 4). In the centre, you will find the official 2011 features list, complete with editorial and advertising deadlines (pp. 8-9). If you flip this brochure the other way up, you will find advertising rates and media information relating to our two electronic products, tyrepress.com and the free daily e-Newsletter from tyrepress. com. For information on how you can secure your copy of Tyres & Accessories – complete with full website access and e-Newsletter subscription – turn to page 6.

CONTENTS: [3] MAGAZINE ADVERTISING RATES [4] MEET THE TEAM [5] RETREADING SUPPLEMENT [6] SUBSCRIPTIONS INFORMATION [7] CLASSIFIED ADVERTISING AND INSERTIONS [8-9] 2010 FEATURES LIST

02

First published in 1946, Tyres & Accessories is the top-selling quality trade magazine for tyres, wheels and associated products. The magazine aims to provide trade professionals with a comprehensive news source and targeted advertising platform. All our products are widely-read in the UK, where T&A has the highest circulation in the trade, and internationally – T&A is shipped to 160 countries worldwide. It is the only tyre and wheel trade magazine in the UK that has its circulation independently audited by ABC, giving advertisers the assurance that their trust, advertisements and marketing spend have been well-placed. If you are interested in subscribing to the magazine, accessing the full content of Tyrepress.com or receiving our free daily news service, please do not hesitate to get in touch by telephone on +44 (0)1782 214224 or by email to theeditor@ tyrepress.com. If you are interested in advertising in the magazine or online, call Scott Parker on +44 (0)1782 214224 or email scott.parker@tyrepress.com. You can also find this information and subscription forms at www.tyrepress.com and elsewhere in this media pack.


MAGAZINE ADVERTISING RATES

NUMBER OF INSERTIONS Full Page Mono

1-3

4-6

7-9

10-12

£ 995

£ 950

£ 875

£ 800

£ 600

£ 580

£ 550

£ 500

£ 420

£ 400

£ 375

£ 350

(210 x 297 mm)

Half Page Mono (190 x 135 mm) (92 x 273 mm)

Quarter Page Mono (92 x 135 mm) Vertical (52 x 273 mm) Vertical Banner (190 x 64 mm) Horizontal

Front Cover

£ 2000

(216 x 303 mm incl. 50 mm bleed for our logo)

Back Cover

£ 1650

(216 x 303 mm)

Inside Front/Back Cover

£ 1420

(297 x 210 mm)

Double Page Spread

£ 2700

(400 x 273 mm)

Colour

£ 350

Spot Colour

£ 150

Recognised agencies will receive a 15% commission All copy must be supplied to Tyres & Accessories in high resolution format (300dpi) PDF, JPEG or GIF file. Due to quality control: Tyres & Accessories will not be able to accept any adverts of low quality resolution.

Scott Parker Advertising Manager 6A Salem Street, Etruria, Stoke-on-Trent, Staffordshire, ST1 5PR, United Kingdom Tel.: +44(0)1782 214224 scott.parker@tyrepress.com www.tyrepress.com

03


MEET THE TEAM

TYRE INDUSTRY PUBLICATIONS LTD. Editorial Office of Tyres & Accessories 6A Salem Street, Etruria, Stoke-on-Trent, Staffordshire, ST1 5PR, United Kingdom Tel.: +44 (0)1782 214224 Fax: +44 (0)1782 286589

Registered Office Unit I, Magnolia Centre, Telford Road, Clacton-on-Sea, Essex CO15 4LP, United Kingdom Tel.: +44 (0)1255 222233 ........................................................ info@tyrepress.com Fax: +44 (0)1255 222234 ........................................................ www.tyrepress.com

Publisher Klaus Haddenbrock ........................................................... +49 (0)4141 533620 klaus.haddenbrock@reifenpresse.de

Editorial Christopher Anthony ......................................................... +44 (0)1782 214224 chris.anthony@tyrepress.com Stephen Goodchild ............................................................ +49 (0)4141 533619 stephen.goodchild@tyrepress.com Andrew Bogie.................................................................... +44 (0)1782 214224 andrew.bogie@tyrepress.com Peter Gardner .................................................................... +44 (0)1255 222233 peter.gardner@tyrepress.com

Advertising Scott Parker ....................................................................... +44 (0)1782 214224 scott.parker@tyrepress.com Alan Day........................................................................... +44 (0)1255 222233 alan@tyrepress.com

Circulation Manager Julie Wilshaw.................................................................... +44 (0)1782 214224 julie.wilshaw@tyrepress.com

Bank details: National Westminster Bank 10 Station Road Clacton-on-Sea Sort Code: 60 05 33 Essex C015 1TA Account Number: 70 30 44 40 United Kingdom

04


RETREADING SUPPLEMENT

• The Retreading Supplement is a joint production of Tyres & Accessories and Neue Reifenzeitung, presented in both English and German. • Focusing on the growing global enterprise of tyre retreading, the supplement is supplied with all March and September issues of both magazines every year, in addition to being available electronically to subscribers at http://www.tyrepress.com/News/tyrepress_magazine/ • It has a circulation of nearly 13,500 copies, delivered to important tyre business contacts in 160 countries.

Scott Parker Advertising Manager 6A Salem Street, Etruria, Stoke-on-Trent, Staffordshire, ST1 5PR, United Kingdom Tel.: +44(0)1782 214224 scott.parker@tyrepress.com www.tyrepress.com

05


SUBSCRIPTIONS INFORMATION Please select which membership type you would prefer from the options below. If you have any questions about the signup procedure, please don‘t hesitate to contact us on +44 (0) 1782 214224. MAGAZINE SUBSCRIPTION (UK) (£60.00 for one year) · 12 issues of Tyres & Accessories magazine, · 12 months complete access to tyrepress.com and subscription to our popular e-Newsletter. (UK-based customers only). MAGAZINE SUBCRIPTION (EUROPE) (£70.00 for one year) · 12 issues of Tyres & Accessories magazine, · 12 months complete access to tyrepress.com and subscription to our popular e-Newsletter. (European based customers only). MAGAZINE SUBSCRIPTION (GLOBAL) (£90.00 for one year) · 12 issues of Tyres & Accessories magazine · 12 months complete access to tyrepress.com and subscription to our popular e-Newsletter. ONLINE SUBSCRIPTION (6 MONTHS) (£45.00 for 6 months) · 6 months complete access to tyrepress.com and subscription to our popular e-Newsletter. (Print magazine not included). ONLINE SUBSCRIPTION (12 MONTHS) (£80.00 for one year) · 12 months complete access to tyrepress.com and subscription to our popular e-Newsletter. (Print magazine not included). FOR SECURE WEB PAYMENTS VISIT: www.tyrepress.com/subscribe/signup.php PAYMENT SYSTEM *SECURE SAGE PAY PAYMENTS

06


CLASSIFIED ADVERTISING AND INSERTIONS

CLASSIFIED ADVERTISING Number of Insertions

1-3

4-6

7-9

10-12

Full Page Mono

£ 950

£ 905

£ 855

£ 800

Half Page Mono

£ 500

£ 475

£ 450

£ 425

Quarter Page Mono ....................... £ 280 Horizontal or Vertical

£ 265

£ 250

£ 235

Please note Recruitment & Private Sale Goods advertisements will be charged at £16 per column centimetre. Recruitmant advertisements will also appear in the Jobs section of Tyrepress.com

MAGAZINE INSERTIONS Magazine inserts must be with our printers no later than 1 week prior to print. 1-12 pages, up to A4 saddle stitched

£ 500.00

12 Pages (Hand Inserted)

£ 750.00

All copy must be supplied to Tyres & Accessories in high resolution format (300dpi) PDF, Jpeg or GIF file. Due to quality control: Tyres & Accessories will not be able to accept any adverts of low quality resolution.

Scott Parker Advertising Manager 6A Salem Street, Etruria, Stoke-on-Trent, Staffordshire, ST1 5PR, United Kingdom Tel.: +44(0)1782 214224 scott.parker@tyrepress.com www.tyrepress.com

07


// FEATURES LIST 2011 // TYRES & ACCESSORIES FEATURES:

JANUARY  Agricultural Tyres  Motorcycle Tyres FEBRUARY

 Wheel Alignment and Lifting Equipment  TPMS

EDITORIAL DEADLINE

MAY  Retail/Buying Groups  Industrial/Specialty Tyres  Van Tyres  Automechanika 2011 Preview JUNE  High-Performance Tyres  Exhausts

AD COPY DEADLINE

13.12.2010

17.12.2010

22.12.2010

14.01.2011

21.01.2011

26.01.2011

17.02.2011

22.02.2011

11.03.2011

18.03.2011

23.03.2011

15.04.2011

22.04.2011

27.04.2011

13.05.2011

20.05.2011

25.05.2011

MARCH  Retreading Special – Bilingual Supplement 10.02.2011  Tyre Collection, Recycling and Disposal  International Wholesalers  4x4 Tyres APRIL  Wheel Report  Raw Materials  Diagnostic Equipment

AD DEADLINE


ES FEATURES:

JULY

010

 Earthmover/OTR Tyres  Manufacturing Machinery  Automechanika Review

011

 Truck Tyres  Brakes  CITExpo Preview

011

011

011

011

EDITORIAL DEADLINE

AD DEADLINE

AD COPY DEADLINE

10.06.2011

17.06.2011

15.07.2011

22.07.2011

27.07.2011

 Retreading Special – Bilingual Supplement 12.08.2011  Winter Tyres

19.08.2011

24.08.2011

16.09.2011

23.09.2011

28.09.2011

14.10.2011

21.10.2011

26.10.2011

11.11.2011

18.11.2011

23.11.2011

AUGUST

SEPTEMBER

OCTOBER  e-Commerce  Wholesalers  Batteries

22.06.2011

 CITExpo Review

NOVEMBER  Motorsport Review  Fleet Business

DECEMBER

 Tyre Changers, Wheel Balancers  Garage Consumables (inc. weights)  Year in Review


ONLINE media pack and electronic advertising rates 2011


TYREPRESS.COM AND THE E-NEWSLLETTER HELLO AND WELCOME to the media information pack and advertising rate card for the premier tyre business news site, tyrepress.com. Having relaunched in May 2009, the feature-rich tyrepress.com achieved record new 12-year highs in terms of monthly site visits in 2010, as the site surpassed 21,000 published news stories – all of which are available in the site’s News section. Advertising rates for the website are available on the page to the right of this column, including different banner sizes, links and animation options. Watch out for video advertising in the near future. In addition to the valuable advertising opportunities offered in the rest of the website, tyrepress.com also has a powerful new Business Directory. The Directory allows companies to present linked corporate logos, make company literature available for download, and even include video content, such as advertisements. Business Directory entries also link to the large news section of the site, making them visible to every visitor to tyrepress.com. To find out how to take advantage of these features, turn to page 06.

CONTENTS: [3] TYREPRESS.COM ADVERTISING RATES [4] TYREPRESS.COM FEATURES [5] E-NEWSLETTER ADVERTISING RATES [6] BUSINESS DIRECTORY RATES [7] SUBSCRIPTION TO TYREPRESS.COM [8-9] 2010 TYRES & ACCESSORIES FEATURES LIST

02

The tyrepress.com e-Newsletter has had its most successful year ever, now boasting a subscriber list of over 16,000 global tyre business contacts. The e-Newsletter continues to offer exciting new advertising opportunities, comprising five banner sizes and three positions, while an all new Solus e-Newsletter option allows you to send an email to the entire subscriber list (subject to availability). Effectively, advertisers send a linked advert to 16,000 tyre business professionals every working day – turn to page 05 to see how your company can benefit from this valuable service.


TYREPRESS.COM ADVERTISING RATES Home Page Header Advert £ 480 (per month)

Top Side Bar Advert £ 300 (per month)

Top Centre Banner £ 360 (per month)

Side Tower Large Advert £ 360 (per month)

Scott Parker Advertising Manager 6A Salem Street, Etruria, Stoke-on-Trent, Staffordshire, ST1 5PR, United Kingdom Tel.: +44(0)1782 214224 scott.parker@tyrepress.com www.tyrepress.com

Side Tower Medium Advert £ 300 (per month)

Side Tower Small Advert £ 240 (per month)

03


TYREPRESS.COM FEATURES

Massive News Archive • While the tyrepress.com homepage is updated on every business day and contains the latest in tyre-based news, the news archive contains everything ever published during the 12 years of the website’s existence. • 21,000-plus articles are available at http://www.tyrepress.com/News/ • Powerful search engine and browser-friendly article categorisation help readers to reach the required articles or topics faster.

Multimedia Capabilities • tyrepress.com supports exciting new features, such as picture galleries alongside news stories, embedded video and digital magazine editions for subscribers. • Advertisers can reach tyre business contacts with downloads, animated and video content in addition to still images and links on all pages, including the Business Directory (see p. 06). • Expect more exciting tyre news features to be announced in 2011, as tyrepress.com continues to grows.

04


E-NEWSLETTER ADVERTISING RATES

E-NEWSLETTER · Advertising Rates 2011 Number of Months

1-3

4-6

7-9

10-12

600 x 100 Pixels (per month)

£

420

£ 400

£ 375

£ 350

600 x 200 Pixels (per month)

£

720

£ 684

£ 660

£ 624

Header Banner (per month) 800 x 120 Pixels

£

530

£ 500

£ 475

£ 460

Sidebar Banner (per month) 200 x 100 Pixels

£

200

Solus e-Newsletter

£ 1200.00 (subject to availability)

£ 150

Recognised agencies will receive a 15% commission. All copy must be supplied to Tyres & Accessories in high format (300dpi) PDF, JPEG or GIF file. Due to quality control; we will not be able to accept any adverts of low quality resolution.

Scott Parker Advertising Manager 6A Salem Street, Etruria, Stoke-on-Trent, Staffordshire, ST1 5PR, United Kingdom Tel.: +44(0)1782 214224 scott.parker@tyrepress.com www.tyrepress.com

05


BUSINESS DIRECTORY RATES The Business Directory lists contact information and promotional materials on tyrepress.com. BASIC PACKAGE 1 Hyperlink to your e-mail and website Only £160

     

Your company Your address Your telephone number Your e-mail (hyperlinked) Your website (hyperlinked) Your web address in Tyres & Accessories magazine

ADDITIONAL FEATURES TO PACKAGE 1 Larger advert to include photo/logo Only £250 Additional photos £35 each

ADDITIONAL FEATURES TO PACKAGE 2

A pdf of your company‘s brochure available for direct download £45

B e-Brochure with turnable pages, no need to download £100

Special Offer – Buy package 3 with pdf and e-Brochure for only £375 – a saving of £125 Total cost of package 3 with both pdf and e-Brochure £500 rrp Scott Parker Advertising Manager 6A Salem Street, Etruria, Stoke-on-Trent, Staffordshire, ST1 5PR, United Kingdom

06

Tel.: +44(0)1782 214224 scott.parker@tyrepress.com www.tyrepress.com


SUBSCRIPTIONS INFORMATION Please select which membership type you would prefer from the options below. If you have any questions about the signup procedure, please don‘t hesitate to contact us on +44 (0) 1782 214224. ONLINE SUBSCRIPTION (6 MONTHS) (£45.00 for 6 months) · 6 months complete access to tyrepress.com and subscription to our popular e-Newsletter. (Print magazine not included). ONLINE SUBSCRIPTION (12 MONTHS) (£80.00 for one year) · 12 months complete access to tyrepress.com and subscription to our popular e-Newsletter. (Print magazine not included). MAGAZINE SUBSCRIPTION (UK) (£60.00 for one year) · 12 issues of Tyres & Accessories magazine, · 12 months complete access to tyrepress.com and subscription to our popular e-Newsletter. (UK-based customers only). MAGAZINE SUBCRIPTION (EUROPE) (£70.00 for one year) · 12 issues of Tyres & Accessories magazine, · 12 months complete access to tyrepress.com and subscription to our popular e-Newsletter. (European based customers only). MAGAZINE SUBSCRIPTION (GLOBAL) (£90.00 for one year) · 12 issues of Tyres & Accessories magazine · 12 months complete access to tyrepress.com and subscription to our popular e-Newsletter. FOR SECURE WEB PAYMENTS VISIT: www.tyrepress.com/subscribe/signup.php PAYMENT SYSTEM *SECURE SAGE PAY PAYMENTS

07


T&A 2011 Media Pack