Brand Manual with REAL TEXT

DESIGN AND IDENTITY GUIDELINE WE BELIEVE IN BEST 11/17/2015

CONTACT Address

Phone & More Info

Online Information

Optimus Design.Inc Avenue 03, ParkStreer 123 New York United States

Phone 1: +0 111 2222 333 Phone 2: +0 111 2222 333

Email 1: info@optimusdesign.com Email 2: premade@optimus-inc.com

Fax:

Web:

O D Optimus Design.Inc

+0 111 2222 333

www.optimusdesign.com

Optimus Design.Inc Confidential

BRAND GUIDELINE

Design and Visual Identity Guidelines

BRAND

content TABLE OF

PAGE 04 | SECTION 01 | BRAND MANUAL INTRODUCTION PAGE 08 | SECTION 02 | BRAND ELEMENTS PAGE 12 | SECTION 03 | BRAND LOGO PAGE 13 | SECTION 03 | LOGO ELEMENTS PAGE 14 | SECTION 03 | CLEAR SPACE AND SIZE

PAGE 17 | SECTION 03 | TYPE HIERARCHY PAGE 18 | SECTION 03 | BRAND COLORS PAGE 20 | SECTION 03 | ACCEPTABLE BACKGROUNDS PAGE 21 | SECTION 03 | LOGO PLACEMENT PAGE 22 | SECTION 04 | SUMMERY AND CONTACT

GUIDELINE

PAGE 16 | SECTION 03 | FONT INFORMATION

01 OPTIMUS BRAND BASICS 1.1 Introduction 1.2 Our Mission 1.3 Brand Promises

1.1 INTRODUCTION CORPORATE BRAND MANUAL HOW TO FIT IN THIS GUIDE More than a name or a logo.

More than a name or a logo on a box.

And more than what the box contains.

What’s inside the box may change or to be succeeded by some other product that’s better, faster and less expensive.

The guidelines that directs communications for Optimus products and services are part of a larger effort to build awareness, understanding and preference for the Optimus brand and products and services in the markets in which we compete. To build a brand that endures.

The Optimus Design.Inc brand including the logo, name, colors and identifying elements are reserved as company assets.

We are responsible for protecting the company’s interests throw preventing unauthorized use of the Optimus Design.

Inc name and marks.

Optimus Design.Inc

1.2 OUR MISSION

“

“

Our corporate mission and positioning, as well as our brand platform, reflects the design heritage.

Optimus Design.Inc revolutionizes how the world dig for creative ideas to design.

Optimus Design.Inc has established a strong brand identity. Our products have earned a reputation for quality and excellence that few can rival.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

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2015 / Version 4.0 / Optimus Design.Inc

Optimus Design.Inc

1.3 BRAND PROMISE

Optimus

BRAND PROMISE

The Optimus brand promise directly addresses the customer’s desire for design in life and at work.

Our brand promises to every customer: Optimus Design.Inc enables people and organizations to dig creativity through design. We believe exploring creativities are:

AVAILABLE

COMPELLING

EASY-TO-USE

Readily available to the

Optimus Design.Inc provides

Interactions and transactions

customer any time, anywhere

the best graphic items which

are easy anywhere based on

based on their choice. We are

are more interactive, ready to

their choice. We are offering

offering customers premade

meet perpose and entertaining.

customers premade and

and custom made design

Beacause we worth your time.

custom made design option so

option so that customer can

With us customers experience

that customer can take decision

take decision based on their

unlimited customization

based on their demand. As

demand. As example - if any

offers. Here customer can

example - if any customer want

customer want any graphic

make order fully customized

any graphic item instantly to

item instantly to choose from

graphic items and more. Lorem

choose from a bunch of already

a bunch of already designed

Ipsum is simply dummy text

designed items and may

items and may customize a

of the printing and typesetting

customize a little bit; then our

little bit; then our premade

industry . Lorem Ipsum has

premade offer is the perfect

offer is the solution.

been the industry’s standard.

solution for them.

Optimus Design.Inc / Version 4.0 / 2015

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02 OPTIMUS BRAND ELEMENTS 2.1 Guide to Fit In 2.2 Identity Elements

Optimus Design.Inc

2.1 GUIDE TO FIT IN HOW TO FIT IN THIS GUIDE Optimus brand have a portfolio of world-class designs and experts. With our design elements

O D Optimus Design.Inc

and principles, we use to communicate a collective vision to our valuable customers, all over the

LOGO

COLOR

world.

These guidelines cover both the shared design

Aa

elements are used by Optimus brands and our unique product brands.

TYPE

Optimus Design.Inc / Version 4.0 / 2015

IMAGERY

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Optimus Design.Inc

2.2 IDENTITY ELEMENTS LOGO

COLOR

O D Optimus Design.Inc

TYPE

Open Sans Regular Open Sans Semi Bold Open Sans Bold Open Sans Bold Italic

TILE

LAYOUT GRIDS O D

CONTENT GRIDS

Optimus Design.Inc

Awesome Headline Goes Here

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s

O D

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Optimus Design.Inc

2015 / Version 4.0 / Optimus Design.Inc

Optimus Design.Inc

2.2 IDENTITY ELEMENTS PHOTOGRAPHY

ILLUSTRATION

Optimus Design.Inc / Version 4.0 / 2015

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03 OPTIMUS BRAND LOGO 3.1 Logo Elements 3.2 Clear Space and Minimum Size 3.3 Font Information 3.4 Type Hierarchy 3.5 Color Variations 3.6 Acceptable Backgrounds 3.7 Logo Placement

Optimus Design.Inc

3.1 LOGO ELEMENTS The Ultimate

REPRESENTATOR of Optimus Brand Introduction of the logo

The Optimus corporate logo is

of our corporate identity that

playing role as representator

ensure our strong existance

of our company, our people,

and reperesents our company,

and our brand to the world.

our people, and our brand

The logo is a valuable corporate

to the world. The logo is a

asset that must be used in the

valuable corporate asset that

proper and approved way. Our

must be used in the proper and

orporate logo is d building block

approved way of designing.

The Optimus brand’s logo have two components, the logo symbol and logo type. The logo Symbol is palying powerful role in visualizing the company’s strong promises, and the logotype that’s being used Open Sans typeface to brand our products and marketing communications. It also directly addresses the Optimus Design.Inc brands inner feeling of design in life and at work.

The corporate logo symbol color has been selected based on International standard. So that it can be implemented very easily. Two corporate colors are used here - yellow and black. The combination of these two colors have made the logo modern and timeless. The symbol alone is only used as a icon by corporate sites: Facebook, Twitter, and YouTube. No other use is allowed. If you have further query please contact support@optimusdesign.inc.com

SYMBOL

LOGOTYPE

Optimus Design.Inc LOGO

Optimus Design.Inc / Version 4.0 / 2015

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Optimus Design.Inc

3.2 CLEAR SPACE & SIZE

1 TO FIT IN CLEARSPACE To ensure the legibility we let the logo breath by giving it some clear space.

The minimum clear space that must be covered by

O

/ 2O

/ 2O

1

1

Optimus Design.Inc / 2O

1

/ 2O

1

the half of the height of full logo; or half of the blue colored capiatal letter O.

2 MINIMUM SIZE OF LOGO The Optimus brand logo

Optimus Design.Inc

On screen: 70 px Print: 1” (25 mm)

represents its visual strength in various sizes.

However, when the logo

Optimus Design.Inc

is reproduced for print in too small’ then it’ll not be legible no longer & its

On screen: 113.4 px Print: 1.18” (30 mm)

impact is diminished.

In print, the logo should never appear smaller than 1” (25 mm). On-screen, it must appear at least 70

Optimus Design.Inc On screen: 151.2 px Print: 1.58” (40 mm)

pixels wide.

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Optimus Design.Inc

3.2 CLEAR SPACE & SIZE

3 MAXIMUM SIZE OF LOGO There is no maximum size for Optimus brand.

Whenever using the Optimus logo at very large

BIGGER ALWAYS BETTER

sizes (over 3 feet wide) you will need to adjust the size and position of the 速.

Optimus Design.Inc / Version 4.0 / 2015

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Optimus Design.Inc

3.3 FONT INFORMATION Proper selection of primary font & in detail

Optimus brand have selected Open Sans as our primary corporate font; which allows us for representing our messages from the enthusiastic to the practical understanding. Using the careful use of typography reinforce our brand personality to valued customers.

Designer of Open Sans: Steve Matteson

BOLD

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

REGULAR

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

FIGURES

SPECIAL CHARACTERS

0

1

2

3

4

5

6

7

8

9

! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘ « ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç √ ~ µ ∞ … – ≤ < > ≥ ˘ › ‹ ◊

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Optimus Design.Inc

3.4 TYPE HIERARCHY Maintaining proper level of hierarchy & in detail

One of the most important techniques for communicating properly is the use of typographic hierarchy. Itâ&#x20AC;&#x2122;s another form of visual hierarchy, a sub-hierarchy per se in an overall design project; to establishe an order of importance within the data. Typographic hierarchy creates contrast between elements. Designers achieve this through the use of typefaces, size, weight, capital and lowercase letters, orientation and color.

CAPTION TEXT

Optimus Design.Inc (Sample Text) Open Sans Regular - 6 Point Type & 0 Point Tracking or Leading Open Sans Bold - 6 Point Type & 0 Point Tracking or Leading

COPY TEXT

Optimus Design.Inc (Sample Text) Open Sans Regular - 8 Point Type & 0 Point Tracking or Leading Open Sans Bold - 8 Point Type & 0 Point Tracking or Leading

HEADLINE TEXT

Optimus Design.Inc (Sample Text) Open Sans Regular - 8 Point Type & 0 Point Tracking Open Sans Bold - 8 Point Type & 0 Point Tracking or Leading

SUBLINE TEXT

Optimus Design.Inc (Sample Text) Open Sans Regular - 14 Point Type & 0 Point Tracking Open Sans Bold - 14 Point Type & 0 Point Tracking or Leading

LARGE TITLE

Optimus Design.Inc Open Sans Regular - 26 Point Type & 0 Point Tracking Open Sans Bold - 26 Point Type & 0 Point Tracking or Leading

Optimus Design.Inc / Version 4.0 / 2015

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Optimus Design.Inc

3.5 COLOR VARIATIONS

Optimus Brand Love To make it creative use colors and have fun!

COLORS The Optimus brand love to play

contrast for the logoâ&#x20AC;&#x2122;s color

with variety of colors; specially

and

strong and high contrast colors

reproduction is not available,

which makes our brand more

the logo should be reproduced

appealing to the viewers. The

in solid black. It can be used on

most effective background color

reverse background of white

is white; on which to reproduce

color. When the Optimus logo is

the color logo as it gives a clean

placed on a photographic image

elements.

If

the

color

the image behind the logo must be light enough to ensure high contrast for the positive logo or dark for the reverse logo. The full-color reverse logo may be used on dark color backgrounds, as well as dark areas within photographs. Please contact ourcorbrand@optimus.com for guidance.

Optimus Design.Inc REVERSE WHITE Background Type

Optimus Design.Inc

LOGO A Colored Version

SOLID BLACK Background Type

Optimus Design.Inc

LOGO B Colored Version

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YOU READY? Letâ&#x20AC;&#x2122;s play with colors and have fun!

Optimus Design.Inc

3.6 ACCEPTABLE BACKGROUND PERFECT BACKGROUND TO CHOOSE

Optimus brand The most effective background color is white; on which to reproduce the color logo as it gives a clean contrast for the logoâ&#x20AC;&#x2122;s color and elements. If the color reproduction is not available, the logo should be reproduced in solid black. It can be used on reverse background of white color as yellow or grey color.

Optimus Design.Inc

YELLOW Background Type

Optimus Design.Inc

LOGO A Colored Version

SOLID BLACK Background Type

Optimus Design.Inc

LOGO B Colored Version

GREY COLOR Background Type

Optimus Design.Inc

LOGO C Colored Version

CYAN COLOR Background Type

Optimus Design.Inc

LOGO C Colored Version

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Optimus Design.Inc

3.7 LOGO PLACEMENT Try to make sure that the

Clear space from the bottom and

Optimus logo should appear in

right or left edge is minimum

the lower left-hand corner, in full

1” as illustrated in the demo

color, on a white background.

below. If the logo placement is

The proper placement in this

not applied in the lower right

location

communication

corner, an alternate placement

purpose helps to build Optimus

for

can be applied in the top right

brand-awareness. How do you

corner. Please make sure that it

measure the proper clearspace?

have clear spaces to breath.

PREFERRED Placement Demo

ALTERNATE Placement Demo

Clear spacing for the logo placement

1” Optimus Design.Inc

Optimus Design.Inc

Spacing for Preferred Placement

Spacing for Alternate Placement Optimus Design.Inc

Optimus Design.Inc

1”

Optimus Design.Inc / Version 4.0 / 2015

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04 OPTIMUS BRAND SUMMERY 4.1 Summery 4.2 Contact

4.1 SUMMERY OF CORPORATE BRAND MANUAL HOW TO FIT IN THIS GUIDE The guidelines that directs communications for Optimus products and services are part of a larger effort to build awareness, understanding and preference for the Optimus brand and products and services in the markets in which we compete. To build a brand that endures.

The Optimus Design.Inc brand including the logo, name, colors and identifying elements are reserved as company assets.

We are responsible for protecting the companyâ&#x20AC;&#x2122;s interests throw preventing unauthorized use of the Optimus Design.

Inc name and marks.

Optimus Design.Inc

4.2 CONTACT INFO CONTACT INFORMATION We have tried our level best to focus our brands portfolio of world class designs and expert group; through our corporate extended brand guideline. Here youâ&#x20AC;&#x2122;ll got to know brand tools has additional resources and

Mr. David Mcwale, Head of Support Team 123 Sweet Street, 01 House, 4/S Brooklyn, NY optimusdesign.inc@support.com optimusdesign.inc/information/support

guidance on the entire Optimus brand. If you have any question please feel free to contact with our specila team.

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TO MAKE YOUR DESIGN STRONG & GREAT

CONTACT Address Optimus Design.Inc Avenue 03, ParkStreer 123 New York United States

O D Optimus Design.Inc

Log On:

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Optimus Design.Inc Confidential