41 Pages Brand Manual v.2

DESIGN AND IDENTITY GUIDELINE Believe in Best 11/17/2015

CONTACT ADDRESS

PHONE & MORE INFO

ONLINE INFORMATION

Optimus Design.Inc Avenue 03, ParkStreer 123 New York United States

Phone 1: +0 111 2222 333 Phone 2: +0 111 2222 333

Email 1: info@optimusdesign.com Email 2: premade@optimus-inc.com

Fax:

Web:

O D Optimus Design.Inc

+0 111 2222 333

www.optimusdesign.com

Optimus Design.Inc Confidential

BRAND GUIDELINE

BRAND GUIDELINE

content TABLE OF

PAGE 04 | SECTION 01 | BRAND MANUAL INTRODUCTION PAGE 08 | SECTION 02 | BRAND ELEMENTS PAGE 12 | SECTION 03 | BRAND LOGO PAGE 18 | SECTION 03 | CORPORATE TYPOGRAPHY PAGE 22 | SECTION 03 | BRAND COLORS PAGE 26 | SECTION 03 | GRID SYSTEM PAGE 30 | SECTION 03 | IMAGERY PAGE 32 | SECTION 03 | BRAND ICON PAGE 34 | SECTION 03 | STATIONERY PAGE 38 | SECTION 03 | SUMMERY PAGE 40 | SECTION 04 | CONTACT

01 OPTIMUS BRAND BASICS 1.1 Introduction 1.2 Our Mission 1.3 Brand Promises

1.1 INTRODUCTION CORPORATE BRAND MANUAL HOW TO FIT IN THIS GUIDE More than a name or a logo.

More than a name or a logo on a box.

And more than what the box contains.

What’s inside the box may change or to be succeeded by some other product that’s better, faster and less expensive.

The guidelines that directs communications for Optimus products and services are part of a larger effort to build awareness, understanding and preference for the Optimus brand and products and services in the markets in which we compete. To build a brand that endures.

The Optimus Design.Inc brand including the logo, name, colors and identifying elements are reserved as company assets.

We are responsible for protecting the company’s interests throw preventing unauthorized use of the Optimus Design.

Inc name and marks.

Optimus Design.Inc

1.2 OUR MISSION

“

“

Our corporate mission and positioning, as well as our brand platform, reflects the design heritage.

Optimus Design.Inc revolutionizes how the world dig for creative ideas to design.

Optimus Design.Inc has established a strong brand identity. Our products have earned a reputation for quality and excellence that few can rival.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

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Optimus Design.Inc

1.3 BRAND PROMISE

Optimus

BRAND PROMISE

The Optimus brand promise directly addresses the customer’s desire for design in life and at work.

Our brand promises to every customer: Optimus Design.Inc enables people and organizations to dig creativity through design. We believe exploring creativities are:

AVAILABLE

COMPELLING

EASY-TO-USE

Readily available to the

Optimus Design.Inc provides

Interactions and transactions

customer any time, anywhere

the best graphic items which

are easy anywhere based on

based on their choice. We are

are more interactive, ready to

their choice. We are offering

offering customers premade

meet perpose and entertaining.

customers premade and

and custom made design

Beacause we worth your time.

custom made design option so

option so that customer can

With us customers experience

that customer can take decision

take decision based on their

unlimited customization

based on their demand. As

demand. As example - if any

offers. Here customer can

example - if any customer want

customer want any graphic

make order fully customized

any graphic item instantly to

item instantly to choose from

graphic items and more. Lorem

choose from a bunch of already

a bunch of already designed

Ipsum is simply dummy text

designed items and may

items and may customize a

of the printing and typesetting

customize a little bit; then our

little bit; then our premade

industry . Lorem Ipsum has

premade offer is the perfect

offer is the solution.

been the industry’s standard.

solution for them.

Optimus Design.Inc / Version 4.0 / 2015

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02 OPTIMUS BRAND ELEMENTS 2.1 Guide to Fit In 2.2 Identity Elements

Optimus Design.Inc

2.1 GUIDE TO FIT IN HOW TO FIT IN THIS GUIDE Optimus brand have a portfolio of world-class designs and experts. With our design elements

O D Optimus Design.Inc

and principles, we use to communicate a collective vision to our valuable customers, all over the

LOGO

COLOR

world.

These guidelines cover both the shared design

Aa

elements are used by Optimus brands and our unique product brands.

TYPE

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IMAGERY

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Optimus Design.Inc

2.2 IDENTITY ELEMENTS LOGO

COLOR

O D Optimus Design.Inc

TYPE

Open Sans Regular Open Sans Semi Bold Open Sans Bold Open Sans Bold Italic

TILE

LAYOUT GRIDS O D

CONTENT GRIDS

Optimus Design.Inc

Awesome Headline Goes Here

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s

O D

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Optimus Design.Inc

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Optimus Design.Inc

2.2 IDENTITY ELEMENTS PHOTOGRAPHY

ILLUSTRATION

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03 OPTIMUS BRAND LOGO 3.1 Logo Elements 3.2 Clear Space and Minimum Size 3.3 Acceptable Backgrounds 3.4 Logo Placement

Optimus Design.Inc

3.1 LOGO ELEMENTS The Ultimate

REPRESENTATOR of Optimus Brand Introduction of the logo

The Optimus corporate logo is

of our corporate identity that

playing role as representator

ensure our strong existance

of our company, our people,

and reperesents our company,

and our brand to the world.

our people, and our brand

The logo is a valuable corporate

to the world. The logo is a

asset that must be used in the

valuable corporate asset that

proper and approved way. Our

must be used in the proper and

orporate logo is d building block

approved way of designing.

The Optimus brand’s logo have two components, the logo symbol and logo type. The logo Symbol is palying powerful role in visualizing the company’s strong promises, and the logotype that’s being used Open Sans typeface to brand our products and marketing communications. It also directly addresses the Optimus Design.Inc brands inner feeling of design in life and at work.

The corporate logo symbol color has been selected based on International standard. So that it can be implemented very easily. Two corporate colors are used here - yellow and black. The combination of these two colors have made the logo modern and timeless. The symbol alone is only used as a icon by corporate sites: Facebook, Twitter, and YouTube. No other use is allowed. If you have further query please contact support@optimusdesign.inc.com

SYMBOL

LOGOTYPE

Optimus Design.Inc LOGO

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Optimus Design.Inc

3.2 CLEAR SPACE & SIZE

1 TO FIT IN CLEARSPACE To ensure the legibility we let the logo breath by giving it some clear space.

The minimum clear space that must be covered by

O

/ 2O

/ 2O

1

1

Optimus Design.Inc / 2O

1

/ 2O

1

the half of the height of full logo; or half of the blue colored capiatal letter O.

2 MINIMUM SIZE OF LOGO The Optimus brand logo

Optimus Design.Inc

On screen: 70 px Print: 1” (25 mm)

represents its visual strength in various sizes.

However, when the logo

Optimus Design.Inc

is reproduced for print in too small’ then it’ll not be legible no longer & its

On screen: 113.4 px Print: 1.18” (30 mm)

impact is diminished.

In print, the logo should never appear smaller than 1” (25 mm). On-screen, it must appear at least 70

Optimus Design.Inc On screen: 151.2 px Print: 1.58” (40 mm)

pixels wide.

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Optimus Design.Inc

3.2 CLEAR SPACE & SIZE

3 MAXIMUM SIZE OF LOGO There is no maximum size for Optimus brand.

Whenever using the

BIGGER ALWAYS BETTER

Optimus logo at very large sizes (over 3 feet wide) you will need to adjust the size and position of the 速.

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Optimus Design.Inc

3.3 ACCEPTABLE BACKGROUNDS PERFECT BACKGROUND TO CHOOSE

Optimus brand The most effective background color is white; on which to reproduce the color logo as it gives a clean contrast for the logo’s color and elements. If the color reproduction is not available, the logo should be reproduced in solid black. It can be used on reverse background of white color as yellow or grey color.

Optimus Design.Inc

YELLOW Background Type

Optimus Design.Inc

LOGO A Colored Version

SOLID BLACK Background Type

Optimus Design.Inc

LOGO B Colored Version

GREY COLOR Background Type

Optimus Design.Inc

LOGO C Colored Version

CYAN COLOR Background Type

Optimus Design.Inc

LOGO C Colored Version

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Optimus Design.Inc

3.4 LOGO PLACEMENT Try to make sure that the

Clear space from the bottom and

Optimus logo should appear in

right or left edge is minimum

the lower left-hand corner, in full

1” as illustrated in the demo

color, on a white background.

below. If the logo placement is

The proper placement in this

not applied in the lower right

location

communication

corner, an alternate placement

purpose helps to build Optimus

for

can be applied in the top right

brand-awareness. How do you

corner. Please make sure that it

measure the proper clearspace?

have clear spaces to breath.

PREFERRED Placement Demo

ALTERNATE Placement Demo

Clear spacing for the logo placement

1” Optimus Design.Inc

Optimus Design.Inc

Spacing for Preferred Placement

Spacing for Alternate Placement Optimus Design.Inc

Optimus Design.Inc

1”

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04 BRAND TYPOGRAPHY 4.1 Selection of Fonts 4.2 Font Information 4.3 Type Hierarchy

4.1 Selection of primary & secondary typefaces

Typography, this is a wonderful

personality for communicating

thing. Brand typefaces usually

successfully to targeted readers

play an essential role in design;

& customers. Optimus brand

sometime it’s been considered

have selected Open Sans as our

that type is more important than

primary font and Raleway as

designs elements. Typography

our secondary corporate font;

helps to express our message

which allows us to represent our

to our readers. Using the careful

messages from the enthusiastic

use of typography reinforce our

to the practical understanding.

Optimus brand have selected Open Sans as our primary corporate font; which allows us for representing our messages from the enthusiastic to the practical understanding.

Optimus Design.Inc

4.2 FONT INFORMATION Proper selection of primary font & in detail

Optimus brand have selected Open Sans as our primary corporate font; which allows us for representing our messages from the enthusiastic to the practical understanding. Using the careful use of typography reinforce our brand personality to valued customers.

Designer of Open Sans: Steve Matteson

BOLD

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

REGULAR

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

FIGURES

SPECIAL CHARACTERS

0

1

2

3

4

5

6

7

8

9

! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘ « ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç √ ~ µ ∞ … – ≤ < > ≥ ˘ › ‹ ◊

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Optimus Design.Inc

4.3 TYPE HIERARCHY Maintaining proper level of hierarchy & in detail

One of the most important techniques for communicating properly is the use of typographic hierarchy. Itâ&#x20AC;&#x2122;s another form of visual hierarchy, a sub-hierarchy per se in an overall design project; to establishe an order of importance within the data. Typographic hierarchy creates contrast between elements. Designers achieve this through the use of typefaces, size, weight, capital and lowercase letters, orientation and color.

CAPTION TEXT

Optimus Design.Inc (Sample Text) Open Sans Regular - 6 Point Type & 0 Point Tracking or Leading Open Sans Bold - 6 Point Type & 0 Point Tracking or Leading

COPY TEXT

Optimus Design.Inc (Sample Text) Open Sans Regular - 8 Point Type & 0 Point Tracking or Leading Open Sans Bold - 8 Point Type & 0 Point Tracking or Leading

HEADLINE TEXT

Optimus Design.Inc (Sample Text) Open Sans Regular - 8 Point Type & 0 Point Tracking Open Sans Bold - 8 Point Type & 0 Point Tracking or Leading

SUBLINE TEXT

Optimus Design.Inc (Sample Text) Open Sans Regular - 14 Point Type & 0 Point Tracking Open Sans Bold - 14 Point Type & 0 Point Tracking or Leading

LARGE TITLE

Optimus Design.Inc Open Sans Regular - 26 Point Type & 0 Point Tracking Open Sans Bold - 26 Point Type & 0 Point Tracking or Leading

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05 OPTIMUS BRAND COLOR 5.1 Corporate Colors 5.2 Primary Color 5.3 More use of Colors

02

Core colors of Optimus brand & way to use these colors properly

Color can bring the rhythm in a

to represtent the brand identity

design. It inspires and connects

to our relevant media. Choose

people all together. Bright, pure

the core colors as the primary

and energetic colors play vital

color in your layout. The lighter

role to represent the corporate

and darker tints may be used as

identity. A palette of primary

highlights and accents. Please

colors has been developed;

check out with the designer

which will give a extraodinary

and printer while using the

look of the Optimus Design.Inc

corporate core colors.

The Optimus Design.Inc has two primary official colors: Yellow and Black. These colors have become a recognizable identifier for the company. The secondary colors are complementary to our official colors, but are not recognizable identifiers for Optimus Design.Inc company. Secondary colors would be used in less than 10 percent of the palette in one piece.

Optimus Design.Inc REVERSE WHITE Background Type

Optimus Design.Inc

LOGO A Colored Version

SOLID BLACK Background Type

Optimus Design.Inc

LOGO B Colored Version

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Optimus Design.Inc

5.2 PRIMARY COLORS How to use the primary color & itâ&#x20AC;&#x2122;s detail

A palette of primary colors has been developed; which will give a extraodinary look of the Optimus Design.Inc to represent the brand identity to our relevant media. Choose the core colors as the primary color in your layout. The Optimus Design.Inc has two primary official colors: Yellow and Black. These colors have become a recognizable identifier for the company.

Yellow C0 M5 Y100 K0 R255 G242 B0 HEX #FF200

Black C75 M68 Y67 K90 R0 G0 B0 HEX #000000

100%

100%

80%

80%

05

60%

Color tones of selected Yellow & Black color

40%

40% 20%

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20%

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Optimus Design.Inc

5.3 MORE USE OF COLORS How to use the secondary & more colors with detail

A palette of secondary colors has been developed; which will give a extraodinary look of the Optimus Design.Inc to represent the brand identity to our relevant media. The secondary colors are complementary to our official colors, but are not recognizable identifiers for Optimus Design.Inc company. Secondary colors would be used in less than 10 percent of the palette in one piece.

Green C75 M5 Y100 K0 R65 G173 B73 HEX #41AD49

90%

70%

50%

30%

Magenta C1 M99 Y1 K0 R236 G0 B140 HEX #EC008C

90%

70%

50%

30%

Grey C70 M63 Y62 K59 R50 G50 B50 HEX #323232

90%

70%

50%

30%

Orange C0 M43 Y100 K0 R255 G161 B0 HEX #FFA100

90%

70%

50%

30%

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06 BRAND GRID SYSTEM 6.1 Corporate Grid Introduction 6.2 A4 Vertical Grid System 6.3 A3 Vertical Grid System

6.1 How to maintain corporate grid system properly

In a design, grid is the tool to organize the visual identity. Based on grid; designers built on every layout. It helps to represent our message in a super clean and direct way. Grid is made with the combination of vertical, horizontal and angular or curved guidelines are used to structure content.

Fabulous design with

Optimus Brand

Playing with... proper process of the allignment

DESIGNS By - John Millerson

Nothing to say just feel the joy & Have lots of fun!!!

Optimus Design.Inc

Optimus Design.Inc / Version 4.0 / 2015

Optimus Design.Inc

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industryâ&#x20AC;&#x2122;s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with release.

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Optimus Design.Inc

6.2 A4 VERTICAL GRID

A4

A4 vertical grid system of Optimus brand with examples

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Optimus Design.Inc

6.3 A3 VERTICAL GRID

A3

A3 vertical grid system of Optimus brand with examples

design

“

HAPPY!!!

“

Just imagine from your playful mind that what actually you love to design & have fun By - Elina Smith

that make you

In a design, grid is the tool to organize the visual identity.

Based on grid; designers built on every layout. It helps to represent our message in a super clean and direct way. Grid is made with the combination of vertical, horizontal and angular or curved guidelines are used to structure the contents.

Optimus Design.Inc / Version 4.0 / 2015

Grid is made with the combination of vertical, horizontal and angular or curved guidelines By - Bryan Doe

“

with the

“

Adventure

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07 OPTIMUS BRAND IMAGERY 7.1 Introduction and Corporate Imagery Examples

Optimus Design.Inc

7.1 CORPORATE IMAGERY GUIDE TO USE COLORED IMAGE Optimus brand have a portfolio of world-class designs and experts. With our design elements and principles, we use to communicate a collective vision to our valuable customers, all over the country as well as world.

Requiremnts: - High contrast - High quality image - Desaturate colors - Professional look

Optimus Design.Inc / Version 4.0 / 2015

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08 OPTIMUS BRAND ICONS 8.1 Corporate Icons and Example of Icons

Optimus Design.Inc

8.1 CORPORATE ICONS GUIDE TO USE VARIOUS ICONS Optimus brand have a portfolio of world-class designs and experts.

Icons helps to make differentiation of layout giving competitive advantage than others graphic elements & image.

Requiremnts: - High contrast - Use with background - Minimus size of stroke to be 0.5 pt - Using placeholders of black or given color

Optimus Design.Inc / Version 4.0 / 2015

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09 BRAND STATIONERY 9.1 CorporateLetterhead 9.2 Business Card 9.3 Envelope

Optimus Design.Inc

9.1 CORPORATE LETTERHEAD GUIDE TO USE LETTERHEAD Optimus brand have a portfolio of world-class designs and experts. With

Optimus Design.Inc

our design elements and principles, we use to communicate a collective vision to our valuable customers, all over the country as well as world.

Usage: This letterhead can be used for all corporate communication purposes of Optimus brand.

Requiremnts: - High contrast text color - High quality image - Dimensions 297x210mm - DIN A4 and letter size - Professional look - Weight 123g/m - Print format CMYK

Optimus Design.Inc / Version 4.0 / 2015

Mr. Jason Silvaa Brain Game Design.Co Parkview Street, California, United States Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type.

And scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently With desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type. And scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially uncha.

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type.

Mrs. Isabella Rosen Optimus Design.Inc

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Optimus Design.Inc

9.2 BUSINESS CARD Optimus Design.Inc

FRONT

Mrs. Isabella Rosen Professional Graphic Designer Phone: +1 2345 6789 10 Email: optimuslr@yahoo.com Address: 1234 House, 5 Road, 7 Avenew, NY, USA v isit here www. op t i m us d e s i g n. i nc

GUIDE TO USE BUSINESS CARD Optimus brand have a portfolio of world-class designs and experts. With our design elements and principles, we use to communicate a collective vision to our valuable customers, all over the country as well as world.

Optimus Design.Inc

Usage: This business card can be used for all corporate

BACK

communication purposes of Optimus brand.

BELIEVE IN BEST OR NOTHING

Requiremnts: - High contrast text color - High quality image - Dimensions 85x55 mm - Professional look - Weight 120g/m - Print format CMYK

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Optimus Design.Inc

9.3 ENVELOPE GUIDE TO USE ENVELOPE Optimus brand have a portfolio of world-class designs and experts. With our design elements and principles, we use to communicate a collective vision to our valuable

Optimus Design.Inc BELIEVE IN BEST OR NOTHING

customers, all over the country as well as world.

FRONT

Usage: This envelope can be used for all corporate communication purposes of Optimus brand.

Requiremnts:

Optimus Design.Inc

- High contrast text color - Dimensions 220x110mm - Professional look - Weight 400g/m

v i si t he r e www. op t i m usd e si gn. i nc

- Print format CMYK

BACK

Optimus Design.Inc / Version 4.0 / 2015

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10 BRAND MANUAL SUMMERY 10.1 Summery 10.2 Contact

10.1 SUMMERY OF CORPORATE BRAND MANUAL HOW TO FIT IN THIS GUIDE The guidelines that directs communications for Optimus products and services are part of a larger effort to build awareness, understanding and preference for the Optimus brand and products and services in the markets in which we compete. To build a brand that endures.

The Optimus Design.Inc brand including the logo, name, colors and identifying elements are reserved as company assets.

We are responsible for protecting the companyâ&#x20AC;&#x2122;s interests throw preventing unauthorized use of the Optimus Design.

Inc name and marks.

Optimus Design.Inc

10.2 CONTACT INFO CONTACT INFORMATION We have tried our level best to focus our brands portfolio of world class designs and expert group; through our corporate extended brand guideline. Here youâ&#x20AC;&#x2122;ll got to know brand tools has additional resources and

Mr. David Mcwale, Head of Support Team 123 Sweet Street, 01 House, 4/S Brooklyn, NY optimusdesign.inc@support.com optimusdesign.inc/information/support

guidance on the entire Optimus brand. If you have any question please feel free to contact with our specila team.

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Scan to Download Total Gudeline and Information

2015 / Version 4.0 / Optimus Design.Inc

TO MAKE DESIGN STRONG & GREAT

CONTACT ADDRESS Optimus Design.Inc Avenue 03, ParkStreer 123 New York United States

O D Optimus Design.Inc

Log On:

www.optimusdesign.inc.org Scan to Download Total Gudeline and Information

Optimus Design.Inc Confidential