portfolio [graphic design]
dog-eared books
e-commerce made simple.
Assigned to choose between multiple ficticious names to develop an e-commerce site, I launched Dog-Eared Books: an online bookstore designed to solve user interface issues that competing sites struggle from.
client: personal aptitude: ux/ui design
tools: figma adobe illustrator
[digital]
year: 2022
Made to “get out the vote” for AIGA’s “Design for Democracy,” I chose to explore typographic elements to captivate viewers with its experimental style. This poster features a patriotic color pallete with compelling typography and arrangement.
client: personal aptitude: poster design
year: 2022 vote poster exploring typography with a patriotic flair.
tools: adobe illustrator
[print]
summit resorts
optimizing ease of use for a friendly experience.
Responsible for fabricating a brand, I created a snow sports company for both leisure and adventure. I opted to design a website that is extremely user-friendly and visually cohesive in order to optimize user experience. In doing so, the number of clicks have been streamlined for any action one may perform on the site, making navigation a piece of cake.
client: personal aptitude: ux/ui design
tools: figma
adobe illustrator
year: 2023
[digital]
metropolitan magazine
an editorial publication simplified.
Assigned with creating a miniature magazine, I approached the project with the intent of simplicity, clarity, and coherence among each page while remaining true to editorial elements. Through simplifying a magazine, readability and cohesion is high while clutter is eliminated.
client: personal aptitude: editorial design typography tools: adobe indesign photoshop photography year: 2023
[print]
solidifying the experience of an existing brand.
Challenged with creating a mobile website for an already existing brand, I developed a new logo and website design to solve user interface and ease of use issues that the Peterson website suffered from.
client: personal aptitude: ux/ui design
tools: figma adobe photoshop
year: 2023
petersen museum
[digital]
typographic posters using fonts as a basis for design.
From a list of 100 fonts, I chose two heavily contrasting fonts and designed posters for them. While one uses a vectorized effect and the other is traditional, both posters showcase each fonts individual styles while remaining consistent in the overall designs.
client: personal aptitude: poster design
typography
tools: adobe illustrator
year: 2022
[print]
garden
of healing constructing a menu in ayurvedic style.
Tasked with creating two menus and choosing 1 of 2 already existing logos, I sought out to have a combination of nature and friendliness in relation to ayurvedic cuisine while remaining straightforward and simple.
client: personal aptitude: menu design
tools: adobe indesign
year: 2023
[print]
calvino cafe
brewing an innovative brand from concept to completion.
Challenged with creating a logo and brand from a list of names and categories, I conceptualized Calvino Cafe: a welcoming, loving, and classy yet modern authentic Italian coffee shop for those in need of their daily caffeine.
client: personal aptitude: ux/ui design
brand identity
tools: figma adobe illustrator
year: 2022
[digital]
it was nice meeting you!
mcshane graphic design
tyler
tylermcshane.com tylertmcshane@gmail.com
