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BRAND BOOK CORPORATE IDENTITY


WELCOME AND…WHAT’S THIS BOOK FOR?

WELCOME TO

USANA. We’re glad you’re here. Ecstatic, in fact. Because every single person who joins the USANA family adds a unique attitude, perspective, and face to the USANA brand. We love that about this company:

A BRAND IS NOT JUST A LOGO. When an individual hears the name USANA; when they see the USANA logo on a flyer or a booklet or a billboard; when they meet someone who owns a USANA business or they meet an employee…what do they think and feel? That is the USANA brand: a collection of perceptions in the mind of the consumer about who we are. It includes a lot of things. But we’ve got it covered. Read on.

You are the USANA brand. As a USANA employee, you’ll meet a lot of people, and when they think of USANA, they’ll think of you. Who you are as a person adds an enormous amount of value to the USANA name and helps create the framework from which others decide how they think, feel, and understand USANA as a company. That’s pretty important, because our Associates—the individuals who own USANA businesses—bring a uniqueness to USANA that’s all their own. Some of them build their businesses part time; for others, it’s a full-time exploration in how to create a life without limits. Some Associates focus on health and the products, while others lead with the business opportunity. For each and every Associate, USANA is different. We’re simply the vehicle they’ve chosen to use on their journey to the life they want. So it’s our job to give them complete confidence in their choice, no matter their ultimate goals. No pressure, right? Don’t worry. We enjoy a challenge. After all, we’re a global organization that includes thousands of employees, Associates, and customers. We don’t shy away from the difficult, the demanding, the tough. We face it all, head on, together. This book? It’s your guide to understanding who USANA is. And it’s your way to create a solid brand experience for USANA prospects, customers, and business owners from all different cultures, nationalities, and backgrounds.

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ARE YOU READY?

LET’S DO THIS.


TABLE OF CONTENTS

WHAT YOU’LL FIND

INSIDE WHERE WE COME FROM We’ve got history.................................................................................................8 Dr. Wentz’ vision..................................................................................................9

OUR AUDIENCE Why we do what we do........................................................................................22 Who, what, when, where, why..............................................................................23

WHAT WE’RE ABOUT Our core..............................................................................................................10 Our promise.........................................................................................................11 Our tagline...........................................................................................................11 Our corporate identity..........................................................................................11

OUR PRODUCTS Nutritionals...........................................................................................................24 Optimizers............................................................................................................25 Diet and energy.....................................................................................................26 Personal care........................................................................................................27

OUR POINT OF VIEW Our attitude..........................................................................................................14 Our voice............................................................................................................15 Our copy style......................................................................................................16 Our connection....................................................................................................17

OUR IDENTITY Corporate identity.................................................................................................30 Corporate color palettes......................................................................................31 Logo usage...........................................................................................................32 Logo usage, single color......................................................................................33 Fonts and usage standards..................................................................................34 Packaging.............................................................................................................35 Photography and visual style...............................................................................36-47 Business materials...............................................................................................48 Marketing communications examples..................................................................49 USANA in a nutshell.............................................................................................52

THE USANA EXPERIENCE Our customers.....................................................................................................18 Our business........................................................................................................19

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WHERE WE COME FROM

WE’VE GOT

HISTORY. NOT BAGGAGE.

We’ve been around since 1992. You could say we’ve been around the block. We’re experienced (we’ve heard that’s a plus). But we look great for our age. Shiny packaging, a beautiful logo, sales tools for days. Sure, a lot of other companies have that, too. They may be younger. You may have even met some of these companies, and maybe you’ve had high hopes for them. But then you dig deeper and realize there’s nothing underneath their façade. Makes them seem a little less attractive, right? Yeah, you don’t need to worry about that with us. Our insides are just as nice as our outsides. We have substance to go along with our great looks. We’ve got top-notch manufacturing facilities, our own scientists and research and development team, and the highest standards for our products. We have an award-winning compensation plan, an award-winning communication team that produces award-winning sales tools, and award-winning products. We don’t like to brag, but we come pretty highly recommended. You’re probably wondering: How did we get to be so awesome?

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EASY.


WHERE WE COME FROM

WE WERE FOUNDED BY AN

ACTUAL SCIENTIST. NOT A CORPORATE SUIT.

USANA’s founder, Dr. Myron Wentz, is an internationally recognized microbiologist, immunologist, and pioneer in infectious disease diagnosis. In 1974, he founded Gull Laboratories to develop viral diagnostics, and his greatest successes during this time included the first commercially available diagnostic test for Epstein-Barr virus, better known as the virus that causes mononucleosis.

WE KNOW WE’RE IN THE BUSINESS

But success was never Dr. Wentz’ aim. Instead, he centered his life around a dream—a dream dating back all the way to his teenage years, when his father died at the age of 57 from heart disease. From that defining moment, Dr. Wentz made the decision to dream big; to dream of a world free from pain and suffering. A world free from disease. And he founded USANA Health Sciences to further his dream by providing people all over the world with the most advanced supplements science can produce.

REALLY

This is why USANA is a company based on continuous product innovation. This is why our products are of the highest quality. This is why we have stringent manufacturing processes, ongoing scientific research, and an insatiable drive to produce exceptional products. This is why USANA is trusted by professional athletes and Olympians, but also everyday people who believe health is a vital part of a long, happy life.

OF CHANGING LIVES FOR THE BETTER.

AND WE’RE REALLY,

GOOD AT IT.

This is why USANA is not just another direct selling business.

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WHAT WE’RE ABOUT

OUR

CORE.

EXCELLENCE From how we create our products to how we sell our products, we exude excellence. We never settle for second best.

INTEGRITY People have integrity. But a company can have integrity, too. USANA stands by its products and its business, and chooses to do what’s both ethical and beneficial for its customers, employees, and the community. Even when no one’s watching.

HEALTH This is a no-brainer. Without health, life can’t be enjoyed. We want you to be able to enjoy your life, doing whatever it is you love. Actually, we want this for everybody.

COMMUNITY The truth is, a healthy, happy life can’t be enjoyed without family, friends, and the community as a whole. USANA believes in supporting communities, both locally and globally, through charity efforts that help elevate our own lives and the lives of those around us.

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WHAT WE’RE ABOUT

OUR

CORPORATE IDENTITY.

OUR

PROMISE. Everything we do helps you love life and live it.

OUR

TAGLINE.

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WE ARE USANA USANA 2011 International Convention Salt Lake City, Utah Theme: Living the Dream


OUR POINT OF VIEW

OUR

ATTITUDE.

WE GET IT.

DIRECT SELLING IS DIFFERENT. It’s not the status quo, and a lot of people just don’t understand it. But USANA understands direct selling just as much as it understands nutritionals. Which is, we get it. We’re good at it. In fact, we’re the best at what we do, and we can prove it. We win awards for our products, and we win awards for our business opportunity. We understand that better health through optimal, science-based supplementation leads to a better life. A step above average. A life worth living. We understand that the opportunity to own a business creates freedom for people to live life on their own terms. We embrace that. We encourage it. We love it. We are innovators. We see needs and fulfill those needs before our competitors have a chance to react.

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IT’S NOT JUST TALK NutriSearch Gold Medal of Achievement™ Editor’s Choice, Comparative Guide to Nutritional Supplements 2012 Utah Best of State Overall in Merchandising and Consumer Services Health/Nutrition Products Health/Nutrition Beverage Dietary Supplements Research and Development 2011 MLM Insider #1 Best Compensation Plan in Network Marketing #1 Best Nutritional Company in Network Marketing #1 Best Weight Loss Company in Network Marketing #1 Best Generic Trainers in Network Marketing (Denis Waitley) 2012 AVA Awards: 10 2012 Telly Awards: 5 2012 Communicator Awards: 14

WE NEVER SETTLE

FOR SECOND BEST IN ANYTHING WE DO.

AND AS A COMPANY, WE DON’T BELIEVE OTHERS

SHOULD SETTLE, EITHER.


OUR POINT OF VIEW

OUR

VOICE.

USANA IS, ABOVE ALL, A FAMILY.

AN AWESOME FAMILY.

USANA EVENTS ARE WHERE IT’S AT. Our voice is important in all of our communications, whether through print or online, phone calls or e-mails. But it’s especially

And we want individuals to want to be a part of our family. We’re welcoming. We’re confident. When we talk, people listen. We put people at ease, because they know we know what we’re talking about.

important when speaking with the USANA family face to face. You’ll be an integral part of the excitement and energy that’s created at our International Convention, held every August in

We focus on how an individual can benefit from being a part of our family, whether through being a Preferred Customer, an Associate, or a big-time business builder. And we love personalization. We strive to communicate how an individual can customize their USANA products to meet their specific needs.

Salt Lake City, Utah, and how you carry yourself and speak about USANA matters. Come to think of it, our voice should be apparent at any USANA event you may find yourself attending. This includes Asia-Pacific Convention, XRCs, Super Saturdays, and more.

We strive to communicate how an individual can use the business to gain freedom to live life how they want to live life. We strive to be useful, engaging, and a friendly source of knowledge for those in the USANA family.

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OUR POINT OF VIEW

OUR

COPY STYLE. In most instances, our copy style is informal and conversational. It’s bold and assertive, but not overbearing. We know who we are, and we don’t shy away from that. Our tone reflects that we’re proud of the products we produce, the Associates who sell our products, and everything we represent. We focus on the “why,” then the “what,” and then the “how.” We don’t create “fluff.” We create impactful copy that shares our message in a unique, fun, creative, new, but informational manner. Science is an important part of what makes us unique.

USANA AND SCIENCE. A HISTORY AND A FUTURE. USANA is a bit unusual in the direct selling world because we

And sometimes science is hard to understand. Our tone reflects our scientific knowledge, but also gives the reader a sense of how and why our products are the best through our research and development processes.

were founded by a scientist, not a businessman. Our products are based on science. But that was in 1992. What have we done since then? A lot. We have a growing team (20 at last count) of scientists and researchers on staff who work in our own, on-site laboratories. They also partner with outside institutions to constantly improve our current product formulations. And that’s not even mentioning the fact that they are also continually developing new products based on the latest scientific research available. So yeah, we keep them busy. And they keep us on the forefront of nutritional science.

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OUR POINT OF VIEW

OUR

CONNECTION. WHEN A PERSON THINKS

ABOUT USANA, THEY SHOULD FEEL

EMPOWERED AND POWERFUL. They should feel as though USANA can help them be a better person, no matter what their individual goals in life are. They should feel confident. A person who thinks about USANA should think of personalization. They should feel as though USANA fits into their life and their lifestyle, not the other way around. (We’re not selfish.)

THE USANA

FAMILY THING…IT’S

NO JOKE.

A person who thinks about USANA should feel as though any USANA employee or USANA Associate is a close friend.

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THE USANA EXPERIENCE

EVERYONE’S DIFFERENT, AND

USANA IS DIFFERENT FOR EVERYONE.

That’s the point. It’s personalized. Individual. Unique. But within this idea, there’s one constant—our promise—that defines USANA as a company: everything we do helps you love life and live it. In accomplishing this promise, we aim to give every member of the USANA family exactly what they need to enjoy life in their own way. And it all starts with health. There are two ideas that are internalized within both our customers and our Associates from day one: USANA manufactures the highest-rated, best, most effective supplements in the world. They understand our products are the best money can buy, and they feel good—no, fantastic—about sharing this fact openly with others. They are proud to talk about USANA. USANA is about personalization. With the True Health Assessment, customers and Associates alike understand that USANA cares about their health overall. USANA’s focus on personalization gets customers and Associates thinking about their personal choices in life, and how their everyday behaviors have an impact on their overall quality of life. Coming into contact with USANA makes people healthier and, in return, happier.

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THE USANA EXPERIENCE

BUT THERE’S NO DENYING USANA ASSOCIATES ARE MORE

CONNECTED. They are more invested, and more involved in the USANA experience. Personalization takes on additional meaning for them because we give them what everyone wants:

CHOICES. We give them the freedom to sell USANA their way. We provide them with a plethora of sales tools. The USANA magazine. eCards. The Health & Freedom Solution. The Newspaper. The Product Information Booklet. The Product Catalog. They can choose whatever works for them. Associates are free to choose whether they want to grow their USANA business part time or full time, turning the USANA opportunity into a few extra bucks or an entire way of life. Is USANA a side job? Is it going to pay for college? Is it part of a retirement plan? Or is it the way to true, unadulterated freedom from the corporate world? USANA is whatever they can imagine. Finally, our Associates decide how they stay connected. By phone, Facebook, Twitter, or any other avenue, USANA provides the support they need, want, and deserve.

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RECOGNIZING INTERNATIONAL ASSOCIATES USANA 2011 International Convention Salt Lake City, Utah Theme: Living the Dream


OUR AUDIENCE

WHY

DO. WE DO WHAT WE

We want everyone to be healthy and happy.

It’s a simple—albeit difficult, lofty, and extraordinary—goal. But we don’t do it alone—we spread this message to the world through our Associates. And because they are representatives of USANA and USANA’s vision to the thousands of people they talk to every day, our Associates are the reason we continue to strive to have products of undeniable quality and a business opportunity that can help anyone, anywhere live the life they want.

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OUR AUDIENCE

WHO, WHAT, WHEN, WHERE, WHY

PROSPECTIVE

PROSPECTIVE

Their profile: We don’t use demographics to define USANA prospects. You can’t define our prospective customers by age, sex, ethnicity, where they live, or their job. Instead, USANA prospective customers are defined by their lifestyle choices and their attitudes toward living a healthy life.

Their profile: We don’t use demographics to define USANA prospective business owners. You can’t define our Associates by age, sex, ethnicity, where they live, or their job. Instead, USANA Associates are defined by their lifestyle choices and their attitudes toward living a life free from the confines of society.

Their lifestyle: USANA prospects live an active life. They try to eat well, but that doesn’t always happen. They’re curious about specialty health food stores, and some of them have even experimented with buying organic products and cleanses. They’re willing to spend more on something if it means they’re getting a higher quality product.

Their lifestyle: USANA business prospects are outgoing people who enjoy health and fitness, but they don’t allow their lives to be consumed by the pursuit of some unattainable physical ideal. That’s not what drives them, and it doesn’t consume them. They believe they have the ability to change their life for the better by making their own choices and by following their own path.

How they think: Individuals use supplements because they think a lot about their health. They believe exercise, supplementation, and healthy eating are their best defense against sickness and aging, especially if health issues run in their family, or if they are continually trying new diets. They also believe they feel better and have more energy when they take supplements regularly.

How they think: In their first encounter with USANA, most prospective business owners have little, if any, interest in creating a USANA business, because initially, it’s all about the product. They sign up to get USANA products for themselves, their family, and their friends. But many people become excited about the business when they engage in it and have some success.

CUSTOMERS

BUSINESS OWNERS

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OUR PRODUCTS

HEALTH.

NUTRITIONALS

WHEN YOU HAVE IT,

LIFE IS GOOD. Every day is an adventure. Which is why, every day, you make a hundred different choices to support your healthy lifestyle. You know that without health, life is hollow. Drab. Dull. Boring. We agree. Which is why USANA provides products to meet all your health needs. We’ve got the Essentials™ for your core cellular nutrition; we’ve got Optimizers to customize your supplement regimen; we’ve got Sensé™ personal care products so your outside looks as healthy as your inside feels; and we’ve got diet and energy products for when your healthy lifestyle is just a bit too busy for a fancy sit-down meal, or when you need a nudge in a…healthier direction. Choosing USANA means choosing health. So go ahead. Choose USANA. And then get back to what matters most:

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THE ESSENTIALS. The name says it all. On the most basic, human level, there are certain nutrients everyone needs. This is your foundation for good health.


OUR PRODUCTS

OPTIMIZERS

CARDIOVASCULAR

NERVOUS

CELLULAR

SKELETAL

ENDOCRINE

DIGESTIVE

SYSTEM

SYSTEM

FUNCTION

SYSTEM

SYSTEM

SYSTEM

The cardiovascular system includes the heart and blood vessels. It is responsible for circulating blood, which carries nutrients, oxygen, and waste throughout the body.

Consisting of the brain, spinal cord, and nerves, the nervous system collects and processes information from inside and outside the body and sends relevant commands to the muscles and glands throughout the body.

The fundamental molecules of life, cells have unique functions in every part of the body. Our health depends on repairing and regenerating cells to keep them functioning properly.

Bones, cartilage, and connective tissues make up the skeletal system. This important framework of the body provides us with support, allows for a wide range of movement, and protects internal organs.

The endocrine system is a group of glands that regulate body processes by producing hormones, the chemical messengers in the body. These hormones affect various glands in the body.

From the mouth to the colon, the digestive system includes all the organs involved in breaking food down into forms that are useable by the body and removing waste and toxins.

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OUR PRODUCTS

DIET AND

ENERGY. No one ever lived a long, healthy life by subsisting on supplements alone. We get that. And if you don’t get the right energy from the foods you eat, you probably aren’t enjoying life as much as you should. Enter USANA’s scientifically developed, low-glycemic meal replacement shakes, nutrition bars, and energy products.

EXIT EXCUSES.

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OUR PRODUCTS

PERSONAL

CARE. SensĂŠ beautiful scienceÂŽ is a complete face and body care collection without added chemical preservatives. Its patented Self-Preserving Technology combines purifying botanicals in protective liquid crystals, so each product stays fresh naturally. Formulated with exclusive Topical Nutrition complexes and anti aging technologies, the products are designed to help revitalize each cell, where healthy-looking skin begins.

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MATT LOWE Two-time USA National Champion NCAA All-American, University of Texas USANA product user


OUR IDENTITY

THE USANA

CORPORATE IDENTITY WAS CREATED AS A VISUAL MANIFESTATION OF

DR. WENTZ’ OWN VISION

OF A WORLD FREE FROM PAIN, SUFFERING, AND DISEASE. It represents USANA as a global brand, which includes individuals from all walks of life, from all over the world, joining together in health and freedom. The USANA logotype is designed to integrate the USANA name with the USANA sphere. Each letter is intended to interact with the others, creating a repetition of forms and developing a greater recognition of the type treatment within the minds of the consumer. After all, no one reads a logotype treatment letter by letter—rather, they perceive and recognize the shape and the form.

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OUR IDENTITY

CORPORATE COLOR PALETTE

PMS Pantone Matching System is a standard language for color identification and communication. Each color has been specifically mixed to give consistency whenever used. PMS is the preferred color option.

Color is one of the most important branding tools available to a company. (Think about it. Have you ever seen a green Coca-Cola label? How about a McDonald’s billboard that wasn’t red and yellow?) So it’s important to use the proper colors consistently and prominently.

CMYK Pantone colors are broken down into percentage values of cyan, magenta, yellow, and black. The process colors do not reproduce exactly or consistently. CMYK should only be used when PMC is not practical or available. RGB When the brand is used in electronic media, ensure RGB colors are used. RGB color will vary depending on individual screen calibration.

PANTONE

292 C

PANTONE

285 C

PANTONE

287 C

PANTONE

7543 C

C58 M11 Y0 K0

C90 M48 Y2 K12

C100 M72 Y2 K12

C23 M11 Y8 K21

R99 G177 B229

R0 G115 B207

R0 G51 B141

R66 G70 B73

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OUR IDENTITY

LOGO USAGE The USANA identity is based upon three graphical elements: the symbol, the logotype, and the corporate colors. There are several variations that can be used, but they must never be altered from their shown state.

PANTONE

PANTONE

PANTONE

PANTONE

292 C

287 C

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285 C

7543 C


OUR IDENTITY

LOGO USAGE, SINGLE COLOR

PANTONE

287 C

PANTONE

285 C

PANTONE

7543 C

BLACK

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OUR IDENTITY

FONTS Fonts are an important element of the brand identity. When designing materials that will be representing the USANA brand, only use the fonts specified here. Helvetica Neue (Adobe) should be used for all print and signage applications.

HELVETICA NEUE 75 BOLD (ADOBE) To be used when extra emphasis is required, for example, in headlines.

HELVETICA NEUE 55 ROMAN (ADOBE) To be used when extra emphasis is required, for example, in subheadings or a person’s name.

HELVETICA NEUE 45 LIGHT (ADOBE) To be used for all general text.

HELVETICA NEUE 77 BOLD CONDENSED (ADOBE) To be used for extra emphasis in legal text, for example, packaging ingredients.

HELVETICA NEUE 57 CONDENSED (ADOBE) To be used for legal text, for example, packaging ingredients.

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OUR IDENTITY

PACKAGING The scientific nature of USANA as a company demands that the packaging be treated with the same respect as the products they hold. And while packaging, out of necessity, carries an incredible amount of information in a small space, our products still feel open and clean. Additionally, the individualizing of the cap on the bottles brings an intriguing dimension to the line and clearly identifies our products as USANA. The spheres are color coded and distinctive.

Each USANA product has its own unique, corresponding sphere, because each USANA product is, in itself, unique— just like those who choose to take them.

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OUR IDENTITY

PHOTOGRAPHY

AND VISUAL STYLE USANA is all about giving individuals a chance to live life on their own terms. We represent this through clean, crisp, open visual designs. We use unique angles in our photography, giving our printed materials a distinct look and feel. Different visual styles are used for our different “products”:

Original image.

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Desaturated image.

Stylized image.

> SCIENCE > ASSOCIATES & RECOGNITION > BUSINESS > HEALTH & FREEDOM > TEAM USANA


OUR IDENTITY

37


OUR IDENTITY : VISUAL STYLE : PHOTOGRAPHY : SCIENCE

Before treatment

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OUR IDENTITY : VISUAL STYLE : PHOTOGRAPHY : SCIENCE

After treatment

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OUR IDENTITY : VISUAL STYLE : PHOTOGRAPHY : ASSOCIATES & RECOGNITION

Before treatment

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OUR IDENTITY : VISUAL STYLE : PHOTOGRAPHY : ASSOCIATES & RECOGNITION

After treatment

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OUR IDENTITY : VISUAL STYLE : PHOTOGRAPHY : BUSINESS

Before treatment

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OUR IDENTITY : VISUAL STYLE : PHOTOGRAPHY : BUSINESS

After treatment

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OUR IDENTITY : VISUAL STYLE : PHOTOGRAPHY : HEALTH & FREEDOM

Before treatment

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OUR IDENTITY : VISUAL STYLE : PHOTOGRAPHY : HEALTH & FREEDOM

After treatment

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OUR IDENTITY : VISUAL STYLE : PHOTOGRAPHY : HEALTH & FREEDOM

Before treatment

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OUR IDENTITY : VISUAL STYLE : PHOTOGRAPHY : HEALTH & FREEDOM

After treatment

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OUR IDENTITY

BUSINESS MATERIALS USANA’s corporate, internal identity reflects the overall feel of the product packaging—a clean, simple, high-quality look that doesn’t distract from the logo, but rather, enhances it.

Dear Sir, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ut dui vitae arcu cursus pretium. Vivamus gravida, velit vel pulvinar pulvinar, felis magna sollicitudin nisl, et volutpat tortor lacus ac quam. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque vitae elit ipsum. Sed quis sagittis lacus. Etiam dolor magna, ultricies sed cursus quis, convallis a odio. Nulla interdum tristique est, eget fringilla odio commodo et. Aliquam vel arcu pulvinar lectus fringilla lacinia. Praesent nec metus libero, gravida lobortis turpis. Sed at dapibus elit. Aenean urna est, venenatis sit amet rhoncus eu, faucibus id ligula. In hac habitasse platea dictumst. Ut cursus iaculis orci at eleifend. Proin et interdum tellus. Sed rutrum interdum tellus nec ultrices. Donec ultrices fringilla augue quis rhoncus. Aenean bibendum iaculis leo, a vulputate ante imperdiet vitae. Suspendisse potenti. Aenean sagittis lobortis ligula, eget tristique quam posuere et. Sed porttitor elit sit amet quam eleifend vel accumsan libero euismod. Nulla erat urna, fringilla vitae sodales ut, lobortis id turpis. Nullam venenatis porttitor justo at gravida. Proin vulputate bibendum imperdiet. Nulla tincidunt odio at ipsum volutpat blandit. Aliquam scelerisque diam quis odio auctor sit amet fermentum ligula pellentesque. Donec nisl leo, tincidunt nec congue quis, lacinia sit amet leo. Proin vitae eros ut magna laoreet lacinia eget quis risus. Praesent sodales, felis id commodo tempus, mi tellus semper eros, sed luctus velit libero vel felis. Curabitur a justo augue, quis ultricies felis. Quisque nisi felis, malesuada consectetur egestas ut, semper in justo. Nullam justo nibh, tristique vitae pulvinar vitae, aliquam eu purus. Suspendisse potenti. Donec urna enim, mattis nec dignissim at, tempus tincidunt turpis. Nam eu aliquet velit. Duis vel odio ac odio mattis porta. Fusce porta nunc ac risus faucibus viverra. Nunc lacus purus, rutrum a euismod non, sodales eu nibh. Suspendisse ut libero neque. Nunc ut velit id nunc vestibulum dictum. Praesent tincidunt imperdiet ante in consequat. Pellentesque at dui eu magna semper egestas. Donec sollicitudin lobortis imperdiet. Maecenas fringilla pellentesque diam, et egestas ante mollis a. Donec eu hendrerit nunc. Ut quis elit in enim hendrerit vehicula. Duis pellentesque dolor et libero placerat quis auctor ligula consequat. Phasellus sagittis ligula eu lacus faucibus rutrum.

Dave Wentz USANA CEO

USANA Health Sciences, Inc. 3838 West Parkway Blvd. Salt Lake City, Utah 84120-6336 usana.com

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Dave Wentz USANA CEO telephone email

USANA Health Sciences, Inc. 3838 West Parkway Blvd. Salt Lake City, Utah 84120-6336


OUR IDENTITY

MARKETING COMMUNICATIONS EXAMPLES This is it. By combining our voice, our look and feel, and our logo, we portray the USANA brand through all kinds of media. Consistency is key, but so is creativity.

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CROWD SURFING AT USANAFEST Dave Wentz, USANA CEO USANA 2011 International Convention Salt Lake City, Utah Theme: Living the Dream


SO. THERE YOU HAVE IT.

USANA IN A NUTSHELL. Hopefully you now have a better idea of who we are, what we stand for, and why we do what we do. But in the end—because that’s where we are—here’s all you really need to know:

EVERYTHING WE DO HELPS YOU LOVE LIFE AND LIVE IT. SO GET OUT THERE. EXPLORE. ENGAGE. IMPACT. AND ENJOY.


USANA Brand Book