2019 Winter Spring Media Kit

ADVERTISE I N O U R 2 5 TH A N N I V E R S A R Y

PLAYBILLS

2 1 B R I D G E AV E N U E

T W O R I V E R T H E AT E R .O R G

7 3 2 . 3 4 5 .1 4 0 0

2019 WINTER/SPRING P R O M OT E YO U R B U S I N E S S Support The Local Economy & The Arts

MAKE OUR AUDIENCE YOUR AUDIENCE TODAY, by advertising in our playbills!

This Winter and Spring, our state-of-the-art, two-theater complex in Red Bank will produce four world-class theater productions as part of our subscription series of shows. These productions will generate over 100+ performances, bringing more than 25,000 patrons into town.

WHY SHOULD YOU ADVERTISE?

50%

• Patrons that report pairing their trip to the theater with a dining or local retail experience, based on our audience surveys

$1,565,000 •

230

Total dollars annually spent by our audience related to attending a performance (excluding the cost of event admission)

• Full time equivalent jobs in our community that are supported by the expenditures made by Two River Theater and our audiences

MORE ABOUT OUR PATRONS: • Geographic Proximity: 83% of patrons live within a 20 mile radius of Red Bank, NJ • Household Income: 73% of patrons have annual household incomes of $75,000+ and 22% have annual household incomes of $150,000+ • Home Owners: 99% of patrons • Age: The majority of our patrons fall in the following age categories: 11.5% Generation X (Ages 37-52), 55.3% Baby Boomers (Ages 53-71), 26.9% Traditionalists (Ages 72-87) • Gender: 61% Female & 39% Male • Education: 72% are college graduates; of those 35% hold advanced degrees

2019 WINTER/SPRING

Playbill Advertising Information SHOWS

AD DEADLINE

RUN OF SHOW

Noises Off

December 28/2018

January 12-February 3/2019

Theo

February 8/2019

February 23-March 24/2019

The Belle of Amherst

March 29/2019

April 13-May 5/2019

Oo-Bla-Dee

May 24/2019

June 8-30/2019

AD SIZE

DIMESIONS

FOUR SHOW PACKAGE PER SHOW RATE

Full Page - Back Cover

8”W x 10.5”H

SOLD OUT

SOLD OUT

Full Page - Inside Covers

8”W x 10.5”H

$3,145

$925

Full Page

8”W x 10.5”H

$2,465

$725

1/2 Page Horizontal

8”W x 5.125”H

$1,700

$500

1/2 Page Vertical

3.875”W x 10.5”H

$1,700

$500

1/3 Page Vertical

2.5”W x 10.5”H

$1,190

$350

1/4 Page

3.875"W x 5.125"H

$1,020

$300

1/6 Page Vertical

2.5”W x 5.125” H

$850

$250

Full color printing included for all ads.

Includes 15% Frequency Discount

Accepted File Types: .PDF or .JPEG

GREAT ADDITIONAL

Image Resolution: 300dpi

BENEFITS

TO ADV ERT I S I N G W I T H T WO R IVER T HEAT ER …

UPDATE YOUR AD! As the advertiser you will have the ability to update your ad before each production. Use this as a great way to target your ad to audiences of individual productions or to feature special promotions!

PAYMENT PLANS! No matter which package you select for your business, total payment can be broken up into monthly installments or installments per show.

FREE TICKETS! All our advertisers will receive a complimentary voucher for a pair of tickets ($140 value) to be used for you or a client, it’s your choice.

ONLINE EXPOSURE! We work to give our advertisers added exposure through Two River’s social media sites and pre-show emails.

FOLLOWERS:

18,500+

15,000+

7,400+

2019

WINTER/SPRING PLAYBILL ADVERTISING R E AC H OV E R 2 5 ,0 0 0 + LO C A L PAT R O N S THROUGH OUR 100+ PERFORMANCES

BY P U T T I N G YO U R BU S I N E S S IN THE SPOTLIGHT! PHOTO CREDITS: Inside images from left to right: Photos by T. Charles Erickson.

1. Arnetia Walker, Brian D. Coats, and Harvy Blanks in Ma Rainey’s Black Bottom.

2. Federico Rodriguez and Rosa Gilmore in The Importance of Being Earnest .

3. Brenda Pressley and Crystal A. Dickinson in A Raisin in the Sun .

4. Teal Wicks in The Ballad of Little Jo. 5. The company of The Women of Padilla.

Back image top left: Bradley James Tejeda and Flor De Liz Perez in El Coquí Espectacular and the Bottle of Doom . Photo by Richard Termine.

Back images bottom left to right: The Company of A Raisin in the Sun .

Eric William Morris, Jane Bruce, and Teal Wicks in The Ballad of Little Jo. Photos by T. Charles Erickson.

2 1 B R I D G E AV E N U E RED BANK, NJ 07701 T W O R I V E R T H E AT E R .O R G