Telegraph Herald Sales Brochure

Market Research: Let the geeks guide you. 3A

4A

Her Magazine

Him Magazine

What do women want? We know.

Man up!

Reach the most influential consumer group by placing your message in a publication devoted to 35-to-49-year-old local women.

The magazine explores women’s lifestyle topics including health and fitness, relationships, fashion, careers, home décor, food and drink, and parenting. Inserted into a Sunday edition of the Telegraph Herald eight times per year, Her features a circulation of 40,400.

Dubuque: Masterpiece on the Mississippi. 4A

It’s Raining Customers. 2A

High 85º Low 60º Sales Forecast: Sunny and warm

every day

Jan. 1, 2011 • Dubuque, Iowa • $2

STAND OUT!

BizTimes.Biz

At the Dubuque Telegraph Herald, we know what matters to you as a business owner/manager — and we offer everything you need to set your business apart.

Business is good!

In the fall of 2011, see the new look, 24/7 business magazine and website from the TH. Targeting tri-state movers and shakers, BizTimes.Biz provides you with a costeffective way to reach decision-makers in the local business community.

Masterpiece on the Mississippi

Dubuque County population: (2010 census): 93,653 Major employers: John Deere, Mercy Medical Center, IBM, Finley Hospital Colleges: Loras College, University of Dubuque, Clarke University, Northeast Iowa Community College, Wartburg Theological Seminar, Emmaus Bible College Attractions: Smithsonian-affiliated National Mississippi River Museum & Aquarium, river walk, the Fenelon Place Elevator (the shortest and steepest scenic railway in the world), five historic districts and three national landmarks, “Field of Dreams” movie site (Dyersville, Iowa), National Farm Toy Museum (Dyersville, Iowa), casinos and gaming Accolades: Fast Company Top 10 Smartest Cities on the Planet 2011; Forbes.com The Best Small City to Raise a Family 2010; third-place finalist, International Awards for Livable Communities 2010; Sperling’s Top 10 Most Affordable Places to Live and Work 2009; United States Conference of Mayors Most Livable Small City 2008; National Civic League All-America City 2007

Over the course of the week, 89 percent of Dubuque County adults are reached by promoting with the Telegraph Herald and TH Online.

Source: MORI research, 2010

89%

About Dubuque

City population: (2010 census): 57,637

Source: MORI research, 2010

Telegraph Herald

Connect with the coveted 35-to-49-year-old-male demographic by advertising in a magazine specifically designed for local men. The publication provides content on men’s lifestyle topics such as health and fitness, careers, sports, finance, food and drink, and technology. Inserted into a Friday edition of the Telegraph Herald seven times a year, Him has a circulation of 28,000.

Dubuque, Iowa, features a unique combination of natural beauty, rich history and high quality of life. Situated among hills and limestone bluffs on the Mississippi River, Iowa’s oldest established city anchors a vibrant tri-state area where Iowa meets Illinois and Wisconsin. Historically a strong industrial base, Dubuque has experienced growth in such sectors as education, health care, technology and tourism. And with access to education and health care, a low crime rate and a variety of entertainment and recreational opportunities, the city regularly lands on lists of the best places to live and work.

Readership of the Telegraph Herald has remained steady over the past four years.

today’s TH TH advertising offers more than just the daily paper: TRI-STATE

N E W S

INSIDE Father-son duo adds a personal touch at Alt’s TV and Stereo Want a growth strategy? Focus on new ideas Measure your networking results

T O

What do women want?

Ask Her. 4A JANUARY 2011

B O O S T

Y O U R

B O T T O M

L I N E

Business is good when you target local business leaders. 4A

INVESTING IN EMPLOYEES

©2011 Telegraph Herald 175th year

Training increases productivity and helps retain good workers

When you advertise with the TH, you utilize the power of the No. 1 news and information source in the unique tri-state marketplace. MORI Research indicates that the Telegraph Herald print edition is read weekly by nearly 100,000 adults in the vibrant 10-county area bridging Iowa, Illinois, and Wisconsin. That means you will reach six out of 10 adults in almost every demographic category by partnering with the TH — exposure that television and radio news outlets can’t come close to matching. In Dubuque County, on a weekly basis, you will reach 89 percent of all adults by promoting with the Telegraph Herald and TH Online.

Our market dominance and experience give us singular insight into what motivates tri-state consumers. The TH offers a suite of affordable advertising options to

help you break through a crowded marketplace and connect with target customers. We have developed a full complement of fresh, customizable techniques that drive business, increase visibility and elevate brand perception. From banner ads to polybags, from Post-It notes to market research, from wraps to AdScapes, the TH delivers a variety of cost-effective tactics you can combine to achieve your desired results.

In addition to print and classified advertising opportunities, there are a wealth of advertising programs available for the Telegraph Herald’s website, THonline.com, the market’s No. 1 destination for breaking news.

Whatever your unique advertising needs, the TH has a solution to maximize your message. Contact your TH sales representative to explore the possibilities and receive a customized program.

Nearly 30 radio stations vie for the attention of tri-state listeners. During morning drive time, when the most listeners are tuned in, the market’s No. 1 station reaches just 5 percent of adults — compared to 41 percent reach for the daily Telegraph Herald.

Source: MORI research, 2010

5

%

THonline.com is the No. 1 destination for breaking news in the Tri-State area.

Source: Website Analytics, 2010

1,000,000

unique visits/month

Jeff Bodine, of Bodine Electric

First come, first served.

Telegraph Herald

5,000,000

page views/month

DUBUQUE TELEGRAPH HERALD KEY STATISTICS During the local TV evening news time slot — 5 to 6:30 p.m. — just 27 percent of tri-state adults tune in to local networks available to them. The tri-state area’s strongest local channel attracts only 14 percent of the market — far less reach than the daily Telegraph Herald at 41 percent.

2A

3A

weather page ad

polybagging

unique ads and AdScapes

vendor supported sections

IT’S RAINING… CUSTOMERS!

BAG SOME VISIBILITY

IT’S JUST CRAZY ENOUGH TO WORK

SPECIAL TREATMENT

Give your audience something to talk about besides the weather.

Your ad anchors the weather page, greeting the droves of potential customers who use the forecast to plan their daily activities. Pricing begins at $50 per day for the 2-by-2-inch ad space, which offers full color when available.

Call your TH sales representative for availability.

PRIME PLACEMENT

14

41% spadea or gatefold around comics ARE YOU IN THE FOLD?

Position your full-color ad on a spadea or gatefold for added visibility. A spadea is a full page, printed front and back, that’s folded in half and wraps the left side of the section.

A gatefold is a half-page, printed front and back, that extends from the right side of the section front page. Lead times are approximately 30 days to reserve the date and 20 days for copy.

Pricing starts at $1,200.

About three-fourths of tristate area residents read the Telegraph Herald on weekdays, Sundays and over the course of seven days.

Source: MORI research, 2010

Check it out!

The very piece you’re holding has a gatefold!

Promote your business or landmark event with a tabloid-sized newspaper supplement.

We produce a memorable special section after you purchase the back page and a two-page spread and share a list of your vendors. Eight-, 12- and 16-page formats are available, with pricing beginning at $1,900. Contact your TH sales representative for more information.

market research

Make it a banner day for your message. Put your ad on one of our section fronts, next to content your target audience is most likely to read. We publish a variety of popular sections that feature a six-column by 1 ½ or 2-inch banner ad with full color — positioned as the exclusive ad on the page. You can secure these premium placements by the day, week, or month, with pricing starting at $250 per day.

%

Source: MORI research, 2010

Powerful messages come in all shapes and sizes. We go beyond the limits of traditional newspaper advertising by offering innovative ad shapes, sizes and positions that seize readers’ attention and help you achieve your unique advertising objectives.

section front banner ad

Source: MORI research, 2010

The Telegraph Herald reaches all demographic segments of the 10-county tri-state market. Over the course of the week, the TH is read by 98,900 adults, reaching six out of 10 adults in almost every demographic category.

Want some major visibility?

Get noticed first by placing your ad on the polybags that protect our newspapers from inclement weather conditions.

These highly customizable bags are perfect for emphasizing your message, reinforcing print advertising for brand awareness or promoting a special event, offer or sale. Custom quotes are available upon request.

GEEKS SHOWADVERTISERS A BETTER WAY

We’ll help you get to know your marketplace inside-out. Our research specialists can share up-todate economic data, detailed profiles on tri-state consumers and TH readership information — just the knowledge you need to plan, develop and implement a powerful advertising strategy.

wraps for Sunday inserts

belly band

sticky note

HOLD IT RIGHT THERE!

BREAK THROUGH ADVERTISING. LITERALLY.

STICK IT TO ‘EM!

Get your product or business a good “wrap.” We’ll highlight your message on a heavy-stock wrap that envelops many of the popular inserts in the Sunday TH. Potential customers won’t be able to continue browsing ads, coupons and flyers until they’ve seen your ad. Pricing starts at $2,500 for a wrap consisting of a full-color front page and a black-and-white back side.

Require readers to go through your message — literally — to get their news. Your ad will appear on a paper band that wraps around the outside of the newspaper. Because the band must be removed to open the paper, your message promises to catch plenty of eyes.

Your Post-it note ad goes right on the front page, where readers can’t miss it — but can peel it off and take it with them. Available in a variety of color options, our 3-by-3-inch Sticky Notes are ideal for coupons and announcements of special events or sales.

Pricing starts at $40 per 1,000.

sports page watermark

co-op advertising

classified advertising

MOST VALUABLE PLAYER

ADVERTISERS PASS THE BUCK

SHHH… IT’S CLASSIFIED.

Scoreboard signs reach fans who attend local sporting events. The TH Scoreboard page reaches them — plus the rest of our devoted tri-state sports readership. Your brand stars on the page listing all the local and regional scores, standings and stats. We transpose your logo on the center of the page in a 25-percent screen that really stands out. Pricing starts at $100 per day, with a seven-day minimum buy.

Looking for an alternative, cost-effective way to get the word out? With co-op advertising, you share advertising costs with a complementary corporation or manufacturer. We’ll locate funds for you and design a program that helps you reach your unique advertising goals while satisfying all corporate requirements. Plus, we’ll manage your co-op program — free. Contact your sales representative for additional information.

The Telegraph Herald’s print and online classifieds marketplace is the place to buy, sell and peruse the most extensive listing for jobs, autos, homes, pets, bicycles and furniture in the tri-state area. Sell or buy quickly with the most read and most credible resource in the marketplace. Check us out daily to find that new pet, new car, or new job!